vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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Tavi I. <strong>vizualuri</strong> <strong>reklamis</strong> saxeobebi. warmoSoba <strong>da</strong><br />
ganviTarebis dinamika<br />
reklama - ekonomikuri sistemis Semadgeneli nawilia. igi xels<br />
uwyobs produqciisa <strong>da</strong> momsaxurebis popularizacias, gavrcelebas,<br />
realizacias, samomxmareblo stan<strong>da</strong>rtebis <strong>da</strong>nergvas <strong>da</strong> konkurenciis<br />
gaZlierebas. es Tavis mxriv, <strong>da</strong>debiTad moqmedebs fasebis regulirebaze.<br />
(SevCuki 2007:3; sabWoTa. . . 1982:1128).<br />
<strong>reklamis</strong> mizania - konkretuli pirisgan (<strong>da</strong>mkveTisgan) mowodebuli<br />
informaciis gavrceleba xalxis masebSi, sazogadoebis yuradRebis<br />
mipyroba <strong>da</strong> interesis gaRviveba.<br />
<strong>reklamis</strong> amocanaa -konkretul auditoriasa Tu erTob sazogadoebaSi<br />
gamoiwvios moqmedebis survili <strong>da</strong>mkveTisgan <strong>da</strong>gegmili miznis<br />
Sesasruleblad. iqneba es reklama komerciuli, socialuri, politikuri<br />
Tu kerZo.<br />
<strong>reklamis</strong> yvelaze gavrcelebuli formebia:<br />
1. reklama presaSi: sareklamo gancxadeba, statia, mimoxilva.<br />
2. beWdviTi reklama: sareklamo katalogi; prospeqti; bukleti;<br />
broSura, plakati; afiSa; kalen<strong>da</strong>ri; mosaloci baraTi <strong>da</strong> sxva.<br />
3. satelevizio reklama: sareklamo kinofilmebi, rgolebi,<br />
teletixari, telereportaJebi.<br />
4. radioreklama: sareklamo radio gancxadebebi; rgolebi, ga<strong>da</strong>cemebi.<br />
5. sareklamo gamofenebi: saerTaSoriso, nacionaluri, mudmiv<br />
moqmedi.<br />
6. gare reklama: sareklamo abra, baneri (plakati), transparanti,<br />
maniSnebeli, manaTobeli firniSebi, sxva<strong>da</strong>sxva saxis eleqtro tabloebi<br />
<strong>da</strong> ekranebi, vitrinis reklamebi, saxuravis konstruqciebi, reklama<br />
satransporto saSualebebze.<br />
7. internet reklama: kompiuteruli sareklamo informacia; internet<br />
banerebi <strong>da</strong> a.S.<br />
sityva reklama warmoiSva laTinuri sityvisgan _ ,,reclamare”, rac<br />
wamoyvirebas (xmamaRla Setyobinebas) niSnavs. gamomdinare <strong>reklamis</strong><br />
arsi<strong>da</strong>n SeiZleba iTqvas, rom <strong>reklamis</strong> principebi jer kidev<br />
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