vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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fsevdo sareklamo gamosaaxulebebi e.w. 3D-iluzia, romelsac meorenairad<br />
quCis xelovnebas uwodeben. magaliTad: sainteresoa mis mier Seqmnili<br />
alkoholuri sasmelis viskis reklama (suraTi 103,104). un<strong>da</strong> aRiniSnos<br />
is, rom j. biveris namuSevrebSi garkveulwilad SeiniSneba Taviseburi<br />
<strong>da</strong>bruneba im fuZisadmi, riTac <strong>da</strong>iwyo arseboba vizualurma reklamam<br />
- es aris naxati. j. Bbiveris namuSevrebi mxatvrul-esTetikuri<br />
TvalsazrisiT STambeW<strong>da</strong>vi, sainteresoa <strong>da</strong> mianiSneben imaze, rom<br />
reklama nel-nela kvlav saxviTi xdeba.<br />
amrigad, marketinguli motivaciis Semdeg, a<strong>da</strong>manze zemoqmedebis<br />
TvalsazrisiT gansakuTrebuli mniSvneloba eniWeba sareklamo<br />
gzavnilebis ideur <strong>da</strong> mxatvrul-esTetikuri gamomsaxvelobis xarisxs.<br />
ucilebelia SemoqmedebiTi midgoma, rac ganapirobebs momxmarebelze<br />
metad efeqtur zemoqmedebas. SemoqmedebiTi <strong>reklamis</strong> mniSvnelobas<br />
amtkicebs kreatiuli <strong>reklamis</strong> yovelwliuri saerTaSoriso festivalic<br />
,,kanis lomebi”. 2011 wels monawileTa raodenobam wina wlebTan<br />
Se<strong>da</strong>rebiT rekorduls miaRwia- festivalSi monawileoba miiRo 28 000<br />
a<strong>da</strong>mianma 90 qveyni<strong>da</strong>n. msoflios sxva<strong>da</strong>sxva qveynebSi ki <strong>da</strong>igegma<br />
kreatiuli <strong>reklamis</strong> master-klasebis <strong>da</strong> seminarebis Catareba.<br />
(kreatiuli. . .18.06.2011;mis: http://www.oreklame.by/novosti/2011/festival-kreativnoy-<br />
reklami-v-kannah/).<br />
Tanamedrove grafikuli teqnologiebis etapobriv ganviTarebaze<br />
<strong>da</strong>kvirvebis safuZvelze, SeiZleba vivaraudoT qveyanaSi gare <strong>reklamis</strong><br />
teqnikuri ganviTarebis axlo <strong>da</strong> Sori perspeqtivac. momavalSi,<br />
saqarTveloSi <strong>da</strong>inergeba axali saxis teqnologiuri <strong>da</strong> Semdgom<br />
cifruli reklamebi, romlebic zemoqmedebas ganaxorcieleben a<strong>da</strong>mianis<br />
grZnobis yvela organoze kompleqsurad moqmedebis saSualebiT.<br />
reklamebis ganTavsebas aRar <strong>da</strong>Wirdeba rkinis konstruqciebi <strong>da</strong><br />
formatebi. axali modulis mqone cifruli reklamebis saSualebiT,<br />
gamosaxuleba TiTqos realur vizualur formad, sagnad, a<strong>da</strong>mianad<br />
<strong>da</strong> suraTad warmogvidgeba, romelic gagvesaubreba, gvaCvenebs,<br />
migviTiTebs gamoyofs surnels <strong>da</strong> sruliad SesaZlebelia, rom<br />
CamonaJebuli programebis saSualebiT garkveul kiTxvebzec ki gagvces<br />
pasuxi. aseTi tipis reklamebis Seqmna did TanxebTan iqneba<br />
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