vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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ynosviTi aRqmac, am SemTxvevaSi reklama metad <strong>da</strong>majereblad<br />
moqmedebs a<strong>da</strong>mianze, radgan aromati zemoqmedebs a<strong>da</strong>mianis<br />
qvecnobierebaze <strong>da</strong> ubiZgebs mas ufro emociuri <strong>da</strong> impulsuri<br />
ga<strong>da</strong>wyvetilebebisken (<strong>reklamis</strong>. . . 2010, mis: http://www.adme.ru/creative).<br />
<strong>da</strong>savleTis qveynebSi arsebobs cneba aromarketingi, romelic gamiznulia<br />
aramarto kosmetikuri Jurnalebis surnelovan reklamebze, aramed<br />
surnelovani bilbordebis, internet-banerebis, kიnoTeatrebSi<br />
surnelovani sareklamo rgolebis (ekranze sareklamo rgოlიs<br />
gaSuqebis procesSi xdeba surnelis gavrcleba <strong>da</strong>rbazSi, riTac<br />
warmodgenili produqtis reklama ufro <strong>da</strong>majereblad aRiqmeba)<br />
<strong>da</strong>proeqtebasa <strong>da</strong> SemuSavebaze.A aromarketingi სaqაrTvelosTvis jer-<br />
jerobiT axali cnebaa, magram reklamirebis aseTi meTodi axlo momavalSi<br />
<strong>da</strong>inergeba gare <strong>reklamis</strong> saxeobebSi. aromarketinguli <strong>reklamis</strong> magaliTs<br />
warmoadgens sareklamo kompania ,,Scent Air”-is mier aSS-Si - CrdiloeT<br />
kაrolinaSi, sagzao magistralze <strong>da</strong>montaJebuli bilbordi, romelzec<br />
gamosaxuli iyo Cangalze wamocmuli biფSteqsis naWeri (suraTi 101).<br />
(sareklamo aqcia gaatara maRaziebis qselma ,,bloom”–ma). bilbordi<br />
gamoyof<strong>da</strong> Semwvari xorcis surnels (dilis 7 sT- <strong>da</strong>n 10 saaTamde <strong>da</strong><br />
saRamos 16.00 sT-<strong>da</strong>n 19.00 saaTamde). aseTi reklama aRiqmeba aramarto<br />
vizualurad, aramed ynosvis meSveobiTac, ris safuZvelzec ufro<br />
<strong>da</strong>majereblad imoqmedebs a<strong>da</strong>mianze.<br />
Aaromarketinguli <strong>reklamis</strong> magaliTs warmoadgens germaniis<br />
sareklamo saagento ,,Studio Funk”-is mier kosmetikuri firma ,,Nivea”-s<br />
popularizaciisTvis Seqmnili e.w. surnelovani reklamac. (suraTi 102).<br />
rgoli Suqdebo<strong>da</strong> kinoTeatrebSi. reklama iwyebo<strong>da</strong> lamazi sanapiros<br />
xedis CvenebiT. Kkadri rCebo<strong>da</strong> ucvleli 55 wamis ganmavlobaSi. am<br />
periodSi, <strong>da</strong>rbazSi, კონდიcioneruli sistemis meSveobiT gavrcelebas<br />
iwyeb<strong>da</strong> ,,Nivea Sun”-is parfiumeruli surneli, romelic rgolis<br />
msvlelobis procesSi Tan<strong>da</strong>Tan mZafrdebo<strong>da</strong>. reklama mTavrdebo<strong>da</strong><br />
firmis logos <strong>da</strong> sloganis - ,,zafxulis aromati”-is warnoCeniT ekranze.<br />
SemoqmedebiTi <strong>reklamis</strong> TvalsazrisiT aRsaniSnavia ingliseli<br />
mxatvris julian biveris mier Seqmnili trotuaris samganzomilebiani<br />
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