vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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moTavsebuli sareklamo firniSi, romelzec cxeli yava <strong>da</strong> hoT-dogia<br />
gamosaxuli. gamosaxulebas uZRvis slogani – Hot, n Vholesome,, (,,cxeli<br />
<strong>da</strong> sasargeblo”), reklama gaTvlilia, imaze, rom civ amindSi Seqmnas<br />
konkretul kafeSi arsebuli Tbili <strong>da</strong> sasiamovno garemo. u<strong>da</strong>voa<br />
avtoris sazrianoba <strong>da</strong> SemoqmedebiTi niWi.<br />
avtoris fantaziis unaris kargi magaliTia erT-erTi saRebavebis<br />
firmis ,,coops paints” reklama, romelic warmoadgens reklamas, rogorc<br />
arqiteqturis Semadgenel elements <strong>da</strong> garkveulwilad aRiqmeba,<br />
monumenturi ferweris magaliTad (suraTi 99). avtors SesaniSnavad aqvs<br />
mofiqrebuli qili<strong>da</strong>n gadmoRvrili saRebavis <strong>vizualuri</strong> efeqti.<br />
efeqturad aqvs SerCeuli ferebic. reklama masStaburia, moculi aqvs<br />
didi teritოria, umalve ipyrobs gamvlelelis yuradRebas <strong>da</strong> u<strong>da</strong>vod<br />
moxiblavs mas ideur <strong>da</strong> mxatvrul-esTetikuri ga<strong>da</strong>wyvetis originalobiT.<br />
Aavtoris sazrianobas warmoCens kairoSi Seqmnili Semdegi reklamac,<br />
romelic cnobili Cais mwarmoebel firma -,,lipton”-s emsaxureba (suraTi<br />
100). <strong>da</strong>fnis buCqebi SeWrili <strong>da</strong> <strong>da</strong>muSavebulia ise, rom Cais Wiqis <strong>da</strong><br />
lambaqis imitacias qmnis. maTze wamocmuli liptonis safirmo emblema<br />
ki WiqaSi Cadebul Cais pakets gvagonebs. reklama masStaburia <strong>da</strong> ipyrobs<br />
gamvlelis yuradRebas Sori manZili<strong>da</strong>n.<br />
rogorc cnobilia a<strong>da</strong>mianis kavSiri gare samyarosTan xorcieldeba<br />
grZnobaTa organoebis meSveobiT. TanamedroveobaSi reklაmis<br />
efeqtურobis amaRlebis mizniT msoflio kreatorebi qmnian<br />
reklamebs, romlebic mizanmimarTulad zemoqmedeben a<strong>da</strong>miაnis aRqmis<br />
Sinaarsze _ xuT ZiriTad grZnobis organoze. iqmneba reklamebi romelTa<br />
aramarto <strong>da</strong>naxva <strong>da</strong> mosmena, aramed gasinjva, <strong>da</strong>ynosva <strong>da</strong> SexebiT<br />
aRqmaa SesaZlebeli. Tav<strong>da</strong>pirvelad iqnebo<strong>da</strong> reklamebi, romlebsac<br />
mxolod movismendiT <strong>da</strong> <strong>da</strong>vinaxavdiT, Semdeg reklamireba SesaZlebeli<br />
gax<strong>da</strong> ynosvis orgაnოs meSveobiTac. magaliTad: kosmetikur saSualebaTa<br />
cnobili ucxouri Jurnalebi - ,,Oriflame”, ,,Faberlik”, ,,Eivon”. Jurnalebis<br />
gverdebze SemoTavazebuli sunamos boTlis an sxva saxis parfiumeriuli<br />
saSualebebis vizualur gamosaxulebas Tan <strong>da</strong>hyveba surnelic, ris<br />
safuZvelzec SesaZlebelia <strong>reklamis</strong> aramarto <strong>vizualuri</strong>, aramed<br />
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