vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
centrebSi <strong>da</strong>montaJ<strong>da</strong> siti-formatebi, romelTa erT mxares gamosaxuli<br />
iyo sxva<strong>da</strong>sxva qveynebsa <strong>da</strong> kontinentebze mcxovrebi mosaxleobis<br />
fotoebi sloganiT: ,,bringing the world to you” (mogawodebT msoflios)<br />
qveviT ki ewera: ,,Semouare meore mxri<strong>da</strong>n”. sitiformatis meore mxares<br />
ganlagebuli iyo ori patara fanjara- CamontaJebuli stereoskopiuli<br />
saTvaleebiT. fanjaraSi gaxedvis dros, saTvaleebis meSveobiT,<br />
a<strong>da</strong>mianis Tvalwin iSlebo<strong>da</strong> sxva<strong>da</strong>sxva kulturis mqone qveynebis<br />
ulamazesi peizaJebi <strong>da</strong>xedebi. iqmneba sxva<strong>da</strong>sxva qveyanebSi<br />
mogzaurobis iluzia. reklama aRZravs a<strong>da</strong>mianSi survils<br />
mogzaurobisken, exmareba mas qveynis arCevanSi.<br />
kargi Sedegi gamoiRo braziliis sareklamo saagento- ,,Artplan” -is<br />
originalurma reklamam braziliis turistuli saagentos ,,Embratur”-is<br />
gamokvlevam aCvena, rom qveyanas yovelwliurad stumrob<strong>da</strong> turistebis<br />
mxolod 20%. turistebis mosazi<strong>da</strong>d sareklamo saagentom moifiqra <strong>da</strong><br />
SeimuSava originaluri idea: 2011 wlis 1 ianvars milanSi, Semdeg ki<br />
evropis yvela udides qveynebSi avtobusis gaCerebebze <strong>da</strong>idga siti-<br />
formatebi - braziliis peizaJebis <strong>da</strong> kaSkaSa mzis gamosaxulebiT,<br />
romelsac axl<strong>da</strong> slogani - ,,igrZeni braziliis siTbo” (suraTi 97).<br />
konstruqciaSi mzis gamosaxulebis ukan CamontaJebuli iyo specialuri<br />
infrawiTeli gamaTbobeli, romelic aTbob<strong>da</strong> a<strong>da</strong>mians transportis<br />
molodinis periodSi. reklama gaTvlilia imaze, rom Seqmnas braziliSi<br />
arsebuli Tbili <strong>da</strong> mziani garemo. zemoqmedebis TvalsazrisiT reklama<br />
Zalzed efeქturi aRmoCn<strong>da</strong>. kompaniis Sedegebis mixedviT braziliaSi<br />
gamgzavrebis msurvelTaTvis gayiduli bileTebis raodenoba 36%-iT<br />
gaizar<strong>da</strong>.<br />
SemoqmedebiTi midgomis TvalsazrisiT, sainteresoa aseve, erT-erTi<br />
ucxouri sareklamo saagentos ,,Colle+mcvoy” –is mier yavis kafeebis<br />
,,Caribou Coffee” qselisTvis Seqmnili funqciuri gare reklama, romlebic<br />
aseve, <strong>da</strong>montaJebulia avtobusis gaCerebebze (suraTi 98). avtobusis<br />
gaCerebis ექსტერიერი და ინტერიერი ga<strong>da</strong>wyvetilia ise, rom vizualurad<br />
waagavs gazis quras. konstruqciis Si<strong>da</strong> nawilSi Camontaჟebulia<br />
eleqtrოspirali, romelic gamoscems siTbos. gverdiT kedelze ki<br />
116
Change language