vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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<strong>da</strong>mamzadebeli erT-erTi saamqros sareklamo firniSi,romelsac aweria:<br />
,,XXs-Si fanjrebs xatav<strong>da</strong> salvador <strong>da</strong>li, XXΙs-Si ki, fanjrebs vxatavT<br />
Cven” (suraTi 94). reklamaSi Cans ideis originalurad gadmocemis<br />
mcdeloba, magram reklama sustia rogorc teqsturi, aseve mxatvruli<br />
TvalsazrisiTac. un<strong>da</strong> aRiniSnos, rom Tu gamoCenili mxatvari s. <strong>da</strong>li<br />
xatav<strong>da</strong> kidec fanjaras namuSevarSi, is xatav<strong>da</strong> mas, rogorc<br />
kompoziciis Semadgenel erT-erT elements, amitom arasworia wina<strong>da</strong>debis<br />
aqcentireba Semdegnairad: ,,XXs-Si fanjrebs xatav<strong>da</strong> salvador <strong>da</strong>li”.<br />
gar<strong>da</strong> amisa, konkretul saamqroSi ar mimdinareobs SemoqmedebiTi<br />
saxis samuSaobebi magaliTad: fanjris dizaini an moxatva, amitom<br />
ga<strong>da</strong>taniTi mniSvnelobiTac ki ,,xmamaRali” naTqvamia: ,,XXΙs-Si fanjrebs<br />
vxatavT Cven”. azrobrivi TvalsazrisiT susta<strong>da</strong>a Sedgenili<br />
Tanamedroveobaze mimaniSnebeli gamosaxulebac.M magaliTad: gaugebaria<br />
kompoziciis centraluri figuris _ naxevrad SiSveli qalis<br />
gamosaxulebis kavSiri <strong>reklamis</strong> SinaarsTan. mxatvrobaze <strong>da</strong><br />
Semoqmedebaze mianiSnebs mxolod kompoziciaSi meore planze,<br />
gancalkevebiT mdgomi molbertis gamosaxuleba, romlis kavSiri<br />
kompoziciis <strong>da</strong>narCen detalebTan Zalze sustad aris gamovlenili.<br />
gavaanalizoT <strong>da</strong>savleTis qveynebSi kreatiuli midgomiT Seqmnili<br />
Tanamedrove gare teqnologiuri reklamebi. magaliTad: san-franciskoSi<br />
avtobusis gaCerebeze <strong>da</strong>idga manaTobeli firniSebi e.w. ,,siti<br />
formatebi”, romelSic CamontaJebulia interaqtiuli TamaSebi (suraTi<br />
95). reklama gaTvlilia imaze, rom transportis molodinis<br />
periodSi a<strong>da</strong>miani gaerTos. es konkretuli reklama aris kargi magaliTi<br />
ormxrivi urTierTkavSirisa- <strong>reklamis</strong> a<strong>da</strong>mianTan. erTi mxriv reklama<br />
qmnis a<strong>da</strong>mianisTvis komfortul <strong>da</strong> azartul garemos, more mxriv aseTi<br />
meTodiT efeqturad zemoqmedebas masze, radgan mowonebis<br />
SemTxveveSi a<strong>da</strong>mians uCndeba am konkretuli TamaSebis gagrZelebis<br />
survili <strong>da</strong> azarti. <strong>reklamis</strong> vizualur aRqmas emateba SexebiT<br />
aRqmac, rac Zalian efeqturia <strong>reklamis</strong> zemoqmedebisTvis.<br />
axali zelandiis sareklamo saagento ,,DDB “-m turistuli telearxi_<br />
,,Travel Channel” – sTvis SeimuSva sakmaod saintereso reklama. (suraTi 96).<br />
sareklamo ideis demonstrirebisTvis 2010 wlis ivlisSi, qveynis savaWro<br />
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