vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
gamokveTa reklamis Sinaarsi. avtors kargad aqvs SerCeuli koloritic, SesaniSnavad aqvs miRweuli formaTa da ferTa lakonuroba, rac erTi SexedviT gamosaxulebas Sesrulebis simartivis moCvenebiT iluzias uqmnis. armando testas saburavebis reklama gamorCeva ideis originaluri, saintereso gamosaxviT da warmodgenili pruduqciis Zalzed efeqturi reklamiT. sainteresoa cnobili germanuli brendi ,,adidas”-is sportuli bucebisTvis Seqmnili sareklamo firniSic (suraTi 92). namuSevarSi fexsacmelis gamosaxuleba Tavisi moyvanilobiT qmnis avtomanqana- limuzinis formas. avtorma ori erTmaneTisgan gansxvavebuli sagnisgan Seqmna erTi mxatvruli forma, ris safuZvelzec, mayurebeli garkveuli saerTo maxasiaTeblebis warmodgeniT, uneblied akavSirebs am or gansxvavebul sagans erTmaneTTan. avtomanqanis gamosaxuleba adamianSi iwvevs iseT asociaciebs, rogoricaa komforti, siswrafe, gadaadgilebis Tavisufleba. avtoris mier Cadebuli kodis mixedviT avtomanqana warmoaCens sportuli bucis igive Tvisebebs da aqedan gamomdinare aRiqmeba reklamis Sinaarsic. namuSevarSi kargad aris SerCeuli ferTa gamac- kompoziciis Sav-TeTri koloriti xazs usvams cnobili brendis solidurobas. udavoa ideis originaloba da mxatvrul- esTetikuri gadawyvetis momxibvleloba. reklamis Sinaarsi ki, msgavsad armando testas namuSevrisa, Zalzed martivad aRiqmeba. Canafiqris originalobiT gamorCeva erT-erTi dasavluri warmoebis reklama transportzec (suraTi 93). avtobusis ukana nawilze warmodgenilia Sewuxebuli mamakacis saxe, romlic gamosaxulia avtobusze ise, rom piris adgili avtobusis mayuCis adgilmdebareobas emTxveva. mayuCidan gamonabolqvi sawvavis kvamli adamianis gamosaxulebis piradan amosunTquli Tambaqos kvamlis imitacias tovebs. Ggamosaxulebas gverdiT axlavs warwera: ,,feel like quitting?-ganwyobilni xarT rom daaneboT?. warweris qveviT ki Tambaqos sawinaaღmdego medikაmenturi saSualebis suraTia moTavsebuli. reklama gamoirCeva ideis originaluri gamosaxviT. K kreatiuli reklamis Seqmnis mcdelobis magaliTs warmoadgens q. baTunSi, 26 maisis quCaze arsebuli meltalo-plasmasis kar-fanjris 114
damamzadebeli erT-erTi saamqros sareklamo firniSi,romelsac aweria: ,,XXs-Si fanjrebs xatavda salvador dali, XXΙs-Si ki, fanjrebs vxatavT Cven” (suraTi 94). reklamaSi Cans ideis originalurad gadmocemis mcdeloba, magram reklama sustia rogorc teqsturi, aseve mxatvruli TvalsazrisiTac. unda aRiniSnos, rom Tu gamoCenili mxatvari s. dali xatavda kidec fanjaras namuSevarSi, is xatavda mas, rogorc kompoziciis Semadgenel erT-erT elements, amitom arasworia winadadebis aqcentireba Semdegnairad: ,,XXs-Si fanjrebs xatavda salvador dali”. garda amisa, konkretul saamqroSi ar mimdinareobs SemoqmedebiTi saxis samuSaobebi magaliTad: fanjris dizaini an moxatva, amitom gadataniTi mniSvnelobiTac ki ,,xmamaRali” naTqvamia: ,,XXΙs-Si fanjrebs vxatavT Cven”. azrobrivi TvalsazrisiT sustadaa Sedgenili Tanamedroveobaze mimaniSnebeli gamosaxulebac.M magaliTad: gaugebaria kompoziciis centraluri figuris _ naxevrad SiSveli qalis gamosaxulebis kavSiri reklamis SinaarsTan. mxatvrobaze da Semoqmedebaze mianiSnebs mxolod kompoziciaSi meore planze, gancalkevebiT mdgomi molbertis gamosaxuleba, romlis kavSiri kompoziciis danarCen detalebTan Zalze sustad aris gamovlenili. gavaanalizoT dasavleTis qveynebSi kreatiuli midgomiT Seqmnili Tanamedrove gare teqnologiuri reklamebi. magaliTad: san-franciskoSi avtobusis gaCerebeze daidga manaTobeli firniSebi e.w. ,,siti formatebi”, romelSic CamontaJebulia interaqtiuli TamaSebi (suraTi 95). reklama gaTvlilia imaze, rom transportis molodinis periodSi adamiani gaerTos. es konkretuli reklama aris kargi magaliTi ormxrivi urTierTkavSirisa- reklamis adamianTan. erTi mxriv reklama qmnis adamianisTvis komfortul da azartul garemos, more mxriv aseTi meTodiT efeqturad zemoqmedebas masze, radgan mowonebis SemTxveveSi adamians uCndeba am konkretuli TamaSebis gagrZelebis survili da azarti. reklamis vizualur aRqmas emateba SexebiT aRqmac, rac Zalian efeqturia reklamis zemoqmedebisTvis. axali zelandiis sareklamo saagento ,,DDB “-m turistuli telearxi_ ,,Travel Channel” – sTvis SeimuSva sakmaod saintereso reklama. (suraTi 96). sareklamo ideis demonstrirebisTvis 2010 wlis ivlisSi, qveynis savaWro 115
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gamokveTa <strong>reklamis</strong> Sinaarsi. avtors kargad aqvs SerCeuli<br />
koloritic, SesaniSnavad aqvs miRweuli formaTa <strong>da</strong> ferTa lakonuroba,<br />
rac erTi SexedviT gamosaxulebas Sesrulebis simartivis moCvenebiT<br />
iluzias uqmnis. armando testas saburavebis reklama gamorCeva ideis<br />
originaluri, saintereso gamosaxviT <strong>da</strong> warmodgenili pruduqciis<br />
Zalzed efeqturi reklamiT.<br />
sainteresoa cnobili germanuli brendi ,,adi<strong>da</strong>s”-is sportuli<br />
bucebisTvis Seqmnili sareklamo firniSic (suraTi 92). namuSevarSi<br />
fexsacmelis gamosaxuleba Tavisi moyvanilobiT qmnis avtomanqana-<br />
limuzinis formas. avtorma ori erTmaneTisgan gansxvavebuli<br />
sagnisgan Seqmna erTi mxatvruli forma, ris safuZvelzec, mayurebeli<br />
garkveuli saerTo maxasiaTeblebis warmodgeniT, uneblied akavSirebs am<br />
or gansxvavebul sagans erTmaneTTan. avtomanqanis gamosaxuleba<br />
a<strong>da</strong>mianSi iwvevs iseT asociaciebs, rogoricaa komforti, siswrafe,<br />
ga<strong>da</strong>adgilebis Tavisufleba. avtoris mier Cadebuli kodis mixedviT<br />
avtomanqana warmoaCens sportuli bucis igive Tvisebebs <strong>da</strong> aqe<strong>da</strong>n<br />
gamomdinare aRiqmeba <strong>reklamis</strong> Sinaarsic. namuSevarSi kargad aris<br />
SerCeuli ferTa gamac- kompoziciis Sav-TeTri koloriti xazs usvams<br />
cnobili brendis solidurobas. u<strong>da</strong>voa ideis originaloba <strong>da</strong> mxatvrul-<br />
esTetikuri ga<strong>da</strong>wyvetis momxibvleloba. <strong>reklamis</strong> Sinaarsi ki, msgavsad<br />
armando testas namuSevrisa, Zalzed martivad aRiqmeba.<br />
Canafiqris originalobiT gamorCeva erT-erTi <strong>da</strong>savluri warmoebis<br />
reklama transportzec (suraTi 93). avtobusis ukana nawilze<br />
warmodgenilia Sewuxebuli mamakacis saxe, romlic gamosaxulia<br />
avtobusze ise, rom piris adgili avtobusis mayuCis adgilmdebareobas<br />
emTxveva. mayuCi<strong>da</strong>n gamonabolqvi sawvavis kvamli a<strong>da</strong>mianis gamosaxulebis<br />
pira<strong>da</strong>n amosunTquli Tambaqos kvamlis imitacias tovebs. Ggamosaxulebas<br />
gverdiT axlavs warwera: ,,feel like quitting?-ganwyobilni xarT rom<br />
<strong>da</strong>aneboT?. warweris qveviT ki Tambaqos sawinaaღmdego medikაmenturi<br />
saSualebis suraTia moTavsebuli. reklama gamoirCeva ideis originaluri<br />
gamosaxviT.<br />
K kreatiuli <strong>reklamis</strong> Seqmnis mcdelobis magaliTs warmoadgens q.<br />
baTunSi, 26 maisis quCaze arsebuli meltalo-plasmasis kar-fanjris<br />
114
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