vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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,,SemoqmedebiTi miznis realizacia, pruduqtis an momsaxurebis <strong>reklamis</strong><br />
koncefciis saxiT, <strong>reklamis</strong> funqciis Sesrulebis aucilebeli piroba<br />
xdeba. sityva dizainis farTo cnebaSi igulisxmeba ideis, Canafiqris<br />
gadmocemis originaloba <strong>da</strong> silamaze” (ovCinikova 2009:340).<br />
gamomdinare iqe<strong>da</strong>n, rom sazRvargareTis ganviTაrebad qveynebSi<br />
mimdinare sareklamo procesebis fonze saqarTvelo jer kidev <strong>da</strong>mwevis<br />
rolSia, qarTul sivrceSi siaxled warmodgeba <strong>da</strong>savleTSi ukve moqmedi<br />
reklamebis saxe <strong>da</strong> saxeobebi, magram un<strong>da</strong> aRiniSnos, rom erTi<br />
sakiTxia saubari teqnologiuri reklაmis perspeqtivebze <strong>da</strong> meore<br />
sakiTxia saubari <strong>da</strong>savluri teqnologiebis gadmokopirebiT qarTuli<br />
kreatiuli <strong>reklamis</strong>NniSan_Tvisebebis Ziebis <strong>da</strong> warmoCenis perspeqtivebis<br />
Sesaxeb. es metad rTuli procesia <strong>da</strong> saWiroebs profesionalur <strong>da</strong><br />
SemoqmedebiT midgomas, saintereso ideebis <strong>da</strong> sakuTari qveynis<br />
produqciisTvis <strong>da</strong> kulturisTvis <strong>da</strong>maxasiaTebeli unikaluri niSan-<br />
Tvisebebis Ziebas. aseve, yvelaze mniSvnelovans – qveynaSi sakuTari<br />
mrewvelobis ganviTarebas. ibadeba kiTxva: Tu rogor un<strong>da</strong> ganviTardes<br />
momavlis reklama saqarTveloSi, raSi gamoixateba <strong>da</strong> ra mniSvnelobas<br />
warmoadgens kreativi reklamaSi?. imisTvis rom gavigoT Tu ras<br />
gulisxmobs SemoqmedebiTi midgoma reklamaSi, kerZod gare reklamaSi,<br />
sasurvelia: 1. SeviswavloT msoflio masStabis <strong>reklamis</strong> kreatorTa<br />
namuSevrebi. 2. gavecnoT Tanamedrove teqnologiur reklamaSi mimdinare<br />
siaxleebs. magaliTad: kreatiuli <strong>reklamis</strong> SesaniSnav magaliTis<br />
warmoadgens cnobili italieli grafikosis, <strong>reklamis</strong> geniosis- armando<br />
testas mier saburavebis gamomSveb firma- ,,pirelli”-sTvis Seqmnili erT-<br />
erTi SesaniSnavi reklama (suraTi 91). armando testam namuSevarSi<br />
gamosaxa spilo, romlis eSvebs Soris, xorTumis <strong>da</strong> Tavis magivrad<br />
gamosaxulia avtomanqanis saburavi, romelic kompoziciaSi stilisturad<br />
aris Serwymuli spilos gamosaxulebasTan <strong>da</strong> qmnis erTian<br />
mxatvrul formas. mxatvarma spilos gamosaxulebas simboluri<br />
<strong>da</strong>tvirTvaAmianiWa. rogorc cnobilia spilo- Zlieri, dumarcxebeli,<br />
masiuri formis cxovelia. spilos gamosaxulebasTan saburavis<br />
stilisturi gaerTianebiT ki igivi Tvisebebi SesZina produqcias <strong>da</strong><br />
yovelgvari teqsturi informaciis <strong>da</strong> sloganis gareSe araCveulebrivad<br />
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