vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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om profesionali mxatvrebis mier samyaros mxatvruli xedva,<br />
SemoqmedebiTi niWi <strong>da</strong> <strong>da</strong>xvewili esTetikuri gemovneba amdidrebs<br />
<strong>reklamis</strong> gamomsaxvelobas. mxatvrebs SeaqvT masSi individualuri<br />
mxatvruli stili, gamosaxvis sakuTari meTodebi <strong>da</strong> SeuZliaT<br />
pragmatuli <strong>da</strong> komerciuli Sinaarsis reklama aiyvanon maRali<br />
xelovnebis donemde.<br />
A amJamad, saqarTveloSi <strong>reklamis</strong> yvela saxeobaSi SeimCneva sxva<strong>da</strong>sxva<br />
saxis sareklamo aqciebis simravle, rac ganapirobebulia mosaxleobis<br />
sagrZnobi nawilis cxovrebis donis gauaresebiT. momxmarebeli naklebad<br />
yidulobs produqcias. am SemTxvevaSi <strong>da</strong>mkveTi iZulebuli xdeba<br />
Seqmnas SeRavaTiani pirobebi momxmareblisTvis <strong>da</strong> sTavazobs mas<br />
sxva<strong>da</strong>sxva saxis sareklamo aqciebs, magaliTad: grandiozul<br />
fas<strong>da</strong>klebebs, erTi pruduqtis SeZenis safuZvelზe meoris saჩuqrad<br />
micemas, sasaCuqre baraTebs <strong>da</strong> a.S. gamomdinare iqe<strong>da</strong>n, rom gare reklama<br />
Zviri siamovnebaa, <strong>reklamis</strong> <strong>da</strong>mkveTebi umeteswilad mimarTaven<br />
beWdviTi <strong>reklamis</strong> Se<strong>da</strong>rebiT iaf saxeobebs, iseTebs, rogoricaa<br />
bukleti <strong>da</strong> broSura. maTi meSveobiT isini sTavazoben momxmarebels<br />
sxva<strong>da</strong>sxva saxis SeRavaTebs produqciaze. broSurebis gavrceleba<br />
xorcieldeba specialuri <strong>reklamis</strong> agentebis meSveobiT. isini arigeben<br />
sareklamo informacias <strong>da</strong>wesebulebebsa <strong>da</strong> organizaciebSi. ramdenime<br />
<strong>da</strong>wეsebulebaSi moZiebuli informaciis safuZvelze reklamirebis aseTi<br />
meTodi moqmedebs. magaliTad: eleqtroteqnikis maRazia _ ,,teqnobumma”<br />
gaavrcela sareklamo broSurebi, romlebsac Tan axl<strong>da</strong> gazeTebi <strong>da</strong><br />
momgebiani latაrიis bileTebi <strong>da</strong> amiT garkveulwilad miizi<strong>da</strong><br />
momxmarebeli. mogebis surviliT misuli a<strong>da</strong>miani (miuxe<strong>da</strong>vad imisa<br />
SeiZina Tu ara man raime), TviTon xdeba <strong>reklamis</strong> matarebeli, cudis an<br />
kargis. es ukve gaaCna maRaziaSi arsebul fasebs, SemoTavazebebs <strong>da</strong><br />
momsaxureobas. am ukanasknelis xarisxic aseve mniSvnelovani faqtoria<br />
gayidvebis amaRlebis procesSi. eleqtroteqnikis maRazia_ ,,iraom“<br />
ekonomikuri krizisis viTarebaSi iafad, magram mainc gayi<strong>da</strong> Tavisi<br />
saqoneli reklamirebis msgavsi meTodis gamoyenebiT. afTiaqebma ,,jps,<br />
,,psp” <strong>da</strong> ,,aversma” gayidul medikაmentebze sasaCuqre qulebis, Semdgom<br />
ki momgebiani bileTebis mofiqrebiT, garkveulwilad <strong>da</strong>isakuTres <strong>da</strong><br />
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