vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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saSualebebis gamoyenebisgan, aseve, sloganebisgan, romlebic maTi<br />
pir<strong>da</strong>pirobis gamo Zalze gvagonebs Zvel lozungebs.<br />
2. sareklamo firmebs ZiriTa<strong>da</strong>d <strong>da</strong>mkveTebi karnaxoben TavianT<br />
mosazrebebs <strong>da</strong> sqemebs, xSir SemTxvevaSi araoptimalurss. <strong>da</strong>mkveTi<br />
Tvlis, rom vinc ,,debs did fuls” reklamaSi, is aris ganmkargulebeli<br />
mis ideur, mxatvrul-esTetikur gamosaxvazec, rac sakmaod agdebs<br />
<strong>reklamis</strong> xarisxs. meore mxriv, es ganpirobebulia imiT, rom sareklamo<br />
sferoSi jer ar arseboben mkveTrad gamovlenili avtoritetebi, iseTebi,<br />
rogorebic arian <strong>da</strong>savleTis qveynebSi <strong>da</strong> romelTa arseboba<br />
aucilebelia.<br />
3. jer-jerobiT sustia <strong>reklamis</strong> Semswavleli saswavlo bazebi<br />
samxatvro akademiasa <strong>da</strong> xelovnebis universtetebSi, ar arsebobs<br />
sareklamo saqmianobis Semswavleli specialuri saswavlo<br />
<strong>da</strong>wეsebulebebi (romelTa simravle didi xania SeiniSneba evropaSi,<br />
amerikasa <strong>da</strong> ruseTSi), sa<strong>da</strong>c SesaZlebeli iqneba grafikuli dizainis<br />
Teoriis <strong>da</strong> praqtikis Seswavla. aseTi saswavleblebis <strong>da</strong>arseba<br />
aucilebelia kvalificiuri specialistebis mosamzadeblad.<br />
4. dRes sareklamo saagentoebSi umeteswilad <strong>da</strong>saqmebulni arian<br />
a<strong>da</strong>mianebi, romlebic kargad floben garkveul kompiuterul programebs,<br />
magram ar gaaCniaT spacialuri mxatvruli ganaTleba. (magaliTad:<br />
baTumSi arsebuli sareklamo saagento ,,Gama fromotion”, sa<strong>da</strong>c sruldeba<br />
teqnikuri <strong>da</strong> beWdviT saxis samuSaobebi, magram iq momaSave<br />
specialistebi ver qmnian kreatiul reklamebs, radgan ar gaaCniaT<br />
saTanado mxatvruli ganaTleba). rogorc avRniSneT, sityva- dizaini<br />
gulisxmobs sainJinro-teqnikuri <strong>da</strong> mxatvruli Semoqmedebis<br />
erTobliobas. grafikos-dizaineris wodeba ki kompiuteruli programebis<br />
codnis gar<strong>da</strong>, iTvaliswinebs specialur mxatvrul ganaTlebas, rac<br />
anviTarebs aucilebel profesiuli unar_ Cvevebs <strong>da</strong> mxatvrul xedvas.<br />
aseve, moiTxovs iseT Tvisebebs, rogoricaa: metaforiuli azrovnebis <strong>da</strong><br />
fantaziis unari, kompoziciis <strong>da</strong> feris grZnoba. <strong>reklamis</strong> Teoretikosi<br />
r. ovCinikova sruliad marTebulad Tvlis, rom naxati aris FfuZe<br />
<strong>reklamis</strong> grafikuli dizainisa im SemTxvevaSic ki, roca is Seqmnilia<br />
kompiuteruli saSualebebiT (ovCinikova 2009:142). <strong>da</strong>kvirvebebi aCvenebs,<br />
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