vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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sazogadoebis politikur <strong>da</strong> kulturul cxovrebazec. saqarTveloSi am<br />
<strong>da</strong>rgis Taviseburebebis Seswavla mniSvnelovania erovnuli kulturuli<br />
fenomenisa <strong>da</strong> msoflioSi mimdinare esTetikuri procesebis konteqstSi<br />
gaazrebis TvalsazrisiT. axali dro axal amocanebs wamoWris<br />
sazogadoebis winaSe, izrdeba <strong>praqtikuli</strong> interesi gamoyenebiTi<br />
xelovnebis <strong>da</strong>rgebisadmi, saWiro gaxdeba gamomsaxvelobiTi midgomebisa<br />
<strong>da</strong> Ziebebis, problemebis ga<strong>da</strong>wyvetis Rrma codna. aqe<strong>da</strong>n gamomdinare,<br />
<strong>vizualuri</strong> xelovnebis am <strong>da</strong>rgis specifikis <strong>Teoriuli</strong> <strong>da</strong> <strong>praqtikuli</strong><br />
<strong>aspeqtebi</strong>s Secnoba, misi mecnieruli gaazreba gansakuTrebul<br />
mniSvnelobas iZens, rac Tavis mxriv, ganapirobebs naSromis aqtualobas.<br />
naSromi warmoadgens saqarTveloSi <strong>vizualuri</strong> <strong>reklamis</strong>, rogorc<br />
<strong>Teoriuli</strong>, ise <strong>praqtikuli</strong> <strong>aspeqtebi</strong>s kvlevis pirvel c<strong>da</strong>s. jerjerobiT<br />
CvenSi xelovnebis am <strong>da</strong>rgis Sesaxeb Zalze mwiri samecniero literatura<br />
moipoveba. ufro metic, Tanamedrove xelovnebaTmcodneobiT<br />
literaturaSi <strong>vizualuri</strong> <strong>reklamis</strong> gamomsaxvelobiTi specifikis<br />
kvlevis mimarTulebiT sicarielea. naSromis mecnieruli siaxle<br />
<strong>vizualuri</strong> <strong>reklamis</strong> sxva<strong>da</strong>sxva <strong>aspeqtebi</strong>s warmoCenasa <strong>da</strong> qarTuli<br />
profesiuli kreatiuli <strong>reklamis</strong> <strong>da</strong>mkvidrebisTvis saWiro meTodebis<br />
ZiebaSi mdgomareobs.<br />
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