vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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formebs: sibrtyobrivs, frontalur-moculobiTs, moculobiT-<br />
sivrcobrivs <strong>da</strong> siRrmiseul-sivrcobrivs (ovCinikova 2009:72-73).<br />
sibrtyobrivi_ kompozicia, romelic Sedgeba sxva<strong>da</strong>sxva elementebisgan,<br />
romelic gamoisaxeba sibrtyeze. kompoziciaSi ar ,,ikiTxeba” moculoba<br />
<strong>da</strong> siRrme. sibrtyobrivi kompoziciis magaliTebia: safirmo NniSnebi,<br />
beWdviTi reklama, fuTis gaformeba, etiketebi.<br />
frontalur-moculobiTi _ kompozicia warmoadgens elementebis naerTs,<br />
romlebic gamoisaxeba erT sibrtyeze, magram tovebs siRrmis efeqts,<br />
rac perspqeqtivis kanonebis gamoyenebis saSualebiT xorcieldeba.<br />
magaliTebs vxvdebiT Senobebis fasadebis gaformebebSi, zogierTi<br />
bilbordebis <strong>da</strong> brაndmaurebis reklamebSi.<br />
moculobiT-sivrcobrivi _ kompozicia warmoadgens obieqtebis an<br />
detalebis kavSiris, romlebic ganTavsebulia sxva<strong>da</strong>sxva donesa <strong>da</strong><br />
sibrtyeze. am tipis kompoziciebi aRiqmeba erTi, ori an sami mxri<strong>da</strong>n,<br />
amitom maTi aRqma SesaZlebelia sxva<strong>da</strong>sxva kuTxi<strong>da</strong>n. aseTi tipis<br />
dizain-obieqtebis magaliTebia: <strong>da</strong>xlebis gaformeba, vitrinis reklamebi,<br />
sagamofeno stendebi.<br />
siRrmiseul- sivrcobrivi _ kompozicia, romelic qmnis sagnebis kavSirs<br />
sivrcesTaნ, romelSic es sagnebia ganTavsebuli. kompozicia aRiqmeba<br />
yvela mxri<strong>da</strong>n. aseT dizain- obieqtebis magaliTebia: sxva<strong>da</strong>sxva saxis<br />
sareklamo interierebi <strong>da</strong> Rrma vitrinebi.<br />
Uun<strong>da</strong> aRiniSnos, rom saqarTveloSi gare <strong>reklamis</strong> mimarT SeiniSneba<br />
profesiuli <strong>da</strong> SemoqmedebiTi midgomis deficiti. jer kidev mravlad<br />
vxe<strong>da</strong>vT qarTul enaze Targmnil ucxouri warmoebis, an <strong>da</strong>savlur<br />
reklamebTan stilisturad gaigivebul gamosaxulebebs, rac<br />
ganpirobebulia imiT, rom qveyanaSi jer kidev umeteswilad ucxouri<br />
warmoebis produqciaa, aseve, imiT, rom reklama qveynisTvis axali<br />
sferoa, amitom misi Serwyma qveynis kulturasTan Camoyalibebis<br />
procesSia. quCebSi <strong>da</strong>montaJebul sareklamo firniSebze <strong>da</strong><br />
bilbordebze ZiriTa<strong>da</strong>d vxe<strong>da</strong>vT erTi <strong>da</strong> igive suraTs: produqciis<br />
pir<strong>da</strong>pir foto-reklamas an qalis Tu mamakacis fotogamosaxulebebs,<br />
romlebic TavianTi momxibvlelobis <strong>da</strong> statiuri formebis meSveobiT<br />
warmoaCenen produqts an momsaxurebas, rac warmoadgens <strong>reklamis</strong> erT-<br />
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