vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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6. manaTobeli firniSi;<br />
7. sxva<strong>da</strong>sxva saxis eleqtrოtablo <strong>da</strong> ekrani;<br />
8. vitrinis reklamebi;<br />
9. saxuravis konstruqciebi;<br />
10. reklama transportze;<br />
gare <strong>reklamis</strong> <strong>da</strong>niSnulebas warmoadgens:<br />
a) miiqcios yuradReba- vizualurad un<strong>da</strong> iyos TvalSisacemi,<br />
esTetikurad mimzidveli.<br />
b) uzrunvelyos maRali kontaqti_ ferTa gama un<strong>da</strong> SeirCes ise, rom<br />
ar <strong>da</strong>Zabos mxedveloba. gasaTvaliswinebelia aseve, <strong>reklamis</strong> aRqmis<br />
xarisxi amindis sxva<strong>da</strong>sxva pirobebSi.<br />
g) Seicavdes minimalur informacias- teqsturi Setyobineba un<strong>da</strong><br />
Sedgebodes araumetes 7 sityvisagan <strong>da</strong> ikiTxebodes 30-50 m. manZilis<br />
<strong>da</strong>Sorebi<strong>da</strong>n.<br />
d) aRiqmebodes SezRudul sakontaqto droSi- quCaSi mimavalma<br />
a<strong>da</strong>mianma drois minimalur monakveTSi un<strong>da</strong> gaigos <strong>reklamis</strong> Sinaarsi<br />
(SevCuki 2007:27).<br />
sareklamo RonisZiebebis esTetikuri Rirebuleba ganpirobebulia,<br />
rogorc <strong>reklamis</strong> mxatvruli ga<strong>da</strong>wyvetis doniT, aseve TviT sareklamo<br />
obieqtebiT, amitom Tanamedrove gare <strong>reklamis</strong> Seqmnis procesSi didi<br />
mniSvneloba eniWeba dizain-obiqtis <strong>da</strong>proeqtebas. sityva dizaini<br />
warmoiSva inglisuri sityvisgan E”design”, rac <strong>da</strong>proeqtebas niSnavs <strong>da</strong><br />
iTvaliswinebs inJinerul-teqnikuri <strong>da</strong> mxatvruli Semoqmedebis<br />
erTobliobas. aucilebel pirobas warmoadgens kompoziciis principebis<br />
codna. cnobili rusi <strong>reklamis</strong> Teoretikosi p. ovCinikova samarTlianad<br />
aRniSnavs: ,,dizain saqmianobis aTviseba SeuZlebelia kompoziciis<br />
Teoriis Seswavlis gareSe” (ovCinikova 2009:72). kompoziciis <strong>da</strong>proqteba<br />
iwyeba <strong>vizualuri</strong> gamosaxulebis Seqmnamde <strong>da</strong> warmoadgens dizaineris<br />
gonebriv Sromas. Tanamedrove grafikuli dizainiს produqcia SeiZleba<br />
warmoadgendes or, an sammxrian vizualur gamosaxulebas, amitom<br />
kompoziciis organizaciis diapazonic metad gafarTov<strong>da</strong>. kompoziciuri<br />
agebis TvalsazrisiT, gamoyofen dizain-obieqtebis Semdeg ZiriTad<br />
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