vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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amrigad, reklamaSi simbolos mniSvneloba mdgomareobs imaSi, rom<br />
is momentalurad aRiqmeba <strong>da</strong> ar saWiroebs enobriv gansxvavebebs.<br />
simbolo warmoadgens brens. grafikos dizainerma sworad un<strong>da</strong> SearCios<br />
azrobrivi kodi, romelsac simbolos formiT warmoadgens. simboluri<br />
gamosaxulebi<strong>da</strong>n a<strong>da</strong>mianma un<strong>da</strong> amoikiTxos azri, amoicnos masSi<br />
produqti, momsaxureba <strong>da</strong> garkveulwilad <strong>da</strong>inaxos misi upiratesobebi.<br />
§ VΙ. gare reklama saqarTveloSi. realoba <strong>da</strong> perspeqtivebi<br />
gare reklama <strong>reklamis</strong> iseTi informaciuli saSualebaa, romelSic<br />
prioritetulia sazogadoebrivi TavSeyris adgilebSi produqtis<br />
gamosaxulebis <strong>vizualuri</strong> aRqma. gare reklama erT-erTi yvelaze<br />
masStaburi informaciuli saSualebaa. is produqtiulad urTierTobs<br />
momxmarebelTan. misi gavrceleba <strong>da</strong>saSvebia qalaqis, soflis <strong>da</strong> sxva<br />
<strong>da</strong>saxlebul teritoriebze, ubnebsa <strong>da</strong> sagzao magistralebze<br />
adgilobrivi TviTmarTvelobis mier gacemuli nabarTvis safuZvelze.<br />
<strong>reklamis</strong> gavrceleba Tanxmdeba mesakuTresTan. mesakuTre SeiZleba iyos:<br />
saxelmwifo, kerZo iuridiuli piri, kerZo piri. ganisazRvreba gare<br />
<strong>reklamis</strong> formebi, zomebi, ganTavsebis fasebi <strong>da</strong> a. S.<br />
gare <strong>reklamis</strong> mxatvrul-esTetikur gamomsaxvelobis xarisxs didi<br />
mniSvneloba aqvs rogorc adresatze zemoqmedebis TvalsazrisiT aseve<br />
qalaqis esTetikuri galamazebis TvalsazrisiTac, radgan axali<br />
sareklamo formatebi garkveulwilad cvlian qalaqis iersaxes.<br />
germaneli <strong>reklamis</strong> analitikosi, mwerali k. strohmeieri sruliad<br />
marTebulad aRniSnavs: ,,axali sareklamo formebi, plakatebi <strong>da</strong><br />
manaTobeli reklamebi cvlian rogorc qalaqis iersaxes, aseve,<br />
a<strong>da</strong>mianebis urTierTobis formasac did qalaqSi” (strohmeieri 2004:46).<br />
saqarTveloSi am bolo wlebis ganmavlobaSi <strong>da</strong>mkvidr<strong>da</strong> gare<br />
<strong>reklamis</strong> Semdegi saxeebi:<br />
1. sareklamo abra;<br />
2. afiSa, baneri (plakati);<br />
3. sareklamo transparanti;<br />
5. sareklamo maniSnebeli;<br />
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