vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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gaSuqebis sixSiris safuZvelze kargad SerCeul efeqtur simbolos,<br />
nel-nela eCveva <strong>da</strong>mianis Tvali, amitom garkveuli periodis Semdeg,<br />
produqtis pir<strong>da</strong>piri Cveneba aRar warmoadgens saWiroebas, sakmarisia<br />
mxolod gamoCndes misi <strong>vizualuri</strong> simbolo <strong>da</strong> momxmarebeli imwamsve<br />
warmoidgens TviT produqts an momsaxurebas. magaliTad: cnobil<br />
sakomunikacio kompaniebis ,,bilainis” <strong>da</strong> ,,jeoselis” simboluri<br />
gamosaxulebebi a<strong>da</strong>mianTa cnobierebSi ukve gaigivebulia kompaniebis<br />
saqmianobis <strong>da</strong> momsaxurebis arsTan. xSirad iyenebs reklama e.w.<br />
gaucnobierebel simboloebsac - mofiqrebuli niSnebis an formebis<br />
saxiT, romelTac ar aqvT axsna, magram SeuZliaT gamoiwvion a<strong>da</strong>mianSi<br />
garkveuli saxis asociaciebi. rogorc aRniSnavs r barti niSani SeiZleba<br />
iyos garkveuli codnis Seswavlis obieqti. amave dros, igi ganxiluli<br />
un<strong>da</strong> iyos rogorc xedvis ibieqti, saWiroa gamoaSkaravebuli iqnas, Tu<br />
rogor moZraobs niSani mniSvnelobaTa velSi, un<strong>da</strong> Semoixazos misi<br />
moZraobis konfiguracia <strong>da</strong> ganxilul iqnas rogorc idea, bunebasTan<br />
a<strong>da</strong>mianis Tanaziarebis efeqturi saSualeba. (xi<strong>da</strong>Seli 2007:11).<br />
xSirad SevxvdebiT sareklamo gzavnilebSi sagnebis, cxovelebis,<br />
frinvelebis <strong>da</strong> mcenareebis simbolur gamosaxulebebsac. magaliTad:<br />
muxis gamosaxuleba sqeli fesvebiT, stabilurobis <strong>da</strong> simyaris<br />
asociacis iwvevs. qolgis gamosaxuleba - <strong>da</strong>culobis <strong>da</strong> myudroebis. aseT<br />
simboloebs xSirad mimarTaven sabanko <strong>da</strong>wesebulebi. lomi asocirdeba<br />
ZalauflebasTan, siZlieresTan <strong>da</strong> xSir SemTxvevaSi warmosdgeba<br />
saxelmwifos gerbze Zalauflebis simbolod, msgavsi simboloa gvirgvini<br />
is gamoxatavs upiratesobas, warmatebas, uflebamosilebas <strong>da</strong> didebas.<br />
jaWvi simbolurad gamoxatavs integrecias, kavSirs, simyares,<br />
erTobliobas, urTierTobas. spilo asocirdeba simdidresTan <strong>da</strong><br />
ZalasTan, cxeni- siswrafesTan <strong>da</strong> keTilSobilebasTan, yvavili-<br />
sinazesTan, gazafxulTan, sixarulTan. gamoCenili mxatvris- pablo<br />
pikasos mier <strong>da</strong>xatuli mtredi msoflio mSvidobis simboloa <strong>da</strong> a.S.<br />
informaciis epoqam ganapiroba is, rom kulturebi <strong>da</strong>uaxlovdnen<br />
erTmaneTs <strong>da</strong> tradiciul simboloTa gverdiT gaCn<strong>da</strong> internacionaluri<br />
simboloebi <strong>da</strong> popularuli sistemebi.<br />
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