vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
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§ V. simbolos mniSvneloba reklamaSi.<br />
,,simbolo aris gasaRebi a<strong>da</strong>mianis bunebaSi<br />
SesaRwevad. a<strong>da</strong>miani cxovrobs aramarto fizikur,<br />
aramed simbolur universumSi, ena, miTi, xelovneba<br />
<strong>da</strong> religia aris am universumis is sxva<strong>da</strong>sxva<br />
nawilebi, romlebisganac iZerweba simboloTa<br />
qseli - rTuli materia adაmianis gamocdilebisa”<br />
(kasireri 1998:29).<br />
TanamedroveobaSi sanaxaobiToba warmoadgens masobriv cnobierebaze<br />
zemoqmedეbis erT-erTi yvelaze universalur saSualebas. teqstur<br />
informaciaze metad yuradReba <strong>da</strong>eTmo vizualur gamosaxulebebs <strong>da</strong><br />
simboloebs. vizualizacia SeiniSneba cxovrebis yvela sferoSi. saSualo<br />
skolis saxelmZRvanelo wignebSic ki informacia umetsewilad<br />
mowodebulia <strong>vizualuri</strong> gamosaxulebebis saxiT, rasac pe<strong>da</strong>gogikaSi<br />
TvalsaCinoebis principi ewodeba. informaciis mowodebis aseTma meTodma,<br />
erTi mxriv gaadvila masalis aTvisebis procesi, meore mxriv ki<br />
gamoiwvia is, rom axalgazrdobis garkveul nawils ezareba wignSi<br />
vrceli masalis wakiTxva.<br />
<strong>vizualuri</strong> <strong>reklamis</strong> efeqturoba aixsneba imiT, rom vizualur aRqmas<br />
pasuxobs a<strong>da</strong>mianis Tavis tvinis marjvena naxevarsfero, romelic<br />
uzrunvelyofs emociur impulsebs, roca beWdviT informacias pasuxobs<br />
marcxena - racionaluri. aqe<strong>da</strong>n gamomdinare vizualurad mowodebul<br />
informacias meti SesaZlebloba aqvs moaxdinos manipulireba a<strong>da</strong>mianis<br />
cnobierebით (pendikova . . . 2008:276). v. rozini sruliad marTebulad<br />
aRniSnavs: ,,dRes samomxmareblo bazars ipyrobs ara TviT sagani, aramed<br />
misi gamosaxuleba” (rozini 2004:203).<br />
reklamaSi didi mniSvneloba eniWeba simbolos gamoyenebas. simbolo<br />
qmnis a<strong>da</strong>mianis <strong>da</strong>mokidebulebas ama Tu im produqtis, momsaxurebis,<br />
firmis, organizaciis mimarT. simbolos niSvneloba mdgomareobs imaSi,<br />
rom is momentalurad aRiqmeba <strong>da</strong> ar saWiroebs enobriv gansxvavebebs,<br />
cnobili ingliseli grafikos-dizaineris d. ოლიგვის azriT yoveli<br />
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