vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
kompaniebi da sabanko dawesebulebebi. TiToeulma bankma Tavisi korporaciuli, safirmo stilis mniSvnelovan elementad airCia sakuTari, sxvebisgan gansxvavebeli feri, ris meSveobiTac isini reklamas ukeTeben sakuTar dawesebulebas da momsaxurebas. ,,prokredit bankma” Tavis safirmo ferad airCia wiTeli, ,,saqarTvelos bankma” narinjisferi, ,,taoprivatbankma” mwvane, ,,bazis bankma” lurji, ,,Tibisi bankma” cisferi da a.S. yvela CamoTvlili sabanko dawesebulebis eqsterieris da interieris dizaini, samsaxurebrivi avtomobilebis Seferiloba, mTeli sareklamo da sasamsaxuro dokumentacia da xSirad personalis Cacmulobac Sesabamisi ferisaa. magaliTad: mimzidvelma da energiulma wiTelma ,,prokredit banks" mianiWa vizualuri simkveTre (suraTi 88). risi meSveobiTac, Tavisi gare SeferilobiT is umalve izidavs yuradRebas da amiTac uwevs reklamas Tavis saqmianobas. feri, rogorc safirmo niSani, saqarTveloSi siaxlea da nel-nela inergeba cxovrebis stilSi. bankebis magaliTze safirmo Seferilobas yuradReba eqceva sxva dawesabulebsa da savaWro obieqtebSi, mimdinareobs sakuTari feris Zieba, romelic gaxdeba ama Tu im organizaciis da dawesebulebis korporatiuli, safirmo stilis ZiriTadi elementi da erTgvari savizito baraTi. MferiTi urTierTpaeqroba SeiniSneba sami did satelefono kompanias Sorisac. magaliTad: kompania ,,bilainma” Tavis ZiriTad ferad airCia yviTeli,. ,,jeoselma” –iasamnisferi, ,,magTim’’ - wiTeli. yoveli maTi siaxle da sareklamo aqcia iSveliebs arCeul fers, romelsac ormagi datvirTva mieca: feri, rogorc esTetikuri elementi da feri rogorc safirmo niSani. amrigad, reklamaSi erT-erT umniSvnelovanes rols TamaSobs feri. is alamazebs, axalisebs da esTetikur gamomsaxvelobas aniWebs yovel samomxmareblo produqtis gamosaxulebas. feri warmoadgens gadamwyvet faqtors gayidvis procesSi is moqmedebs adamianis fsiqikaze da iwvevs masSi mTel rig emociebs, qmnis saTanado ganwyobas. reklamis Seqmnis procesSi aucilebelia ferTa Teoriis, fsiqologiis, da simbolikis codna. aseve, unda aRiniSnos, rom sareklamo suraTis vizualuri gamomsaxvelobis Zalas ganapirobebs grafikos dizaineris _ mxatvruli niWi, gemovneba da feris grZnoba. 100
§ V. simbolos mniSvneloba reklamaSi. ,,simbolo aris gasaRebi adamianis bunebaSi SesaRwevad. adamiani cxovrobs aramarto fizikur, aramed simbolur universumSi, ena, miTi, xelovneba da religia aris am universumis is sxvadasxva nawilebi, romlebisganac iZerweba simboloTa qseli - rTuli materia adაmianis gamocdilebisa” (kasireri 1998:29). TanamedroveobaSi sanaxaobiToba warmoadgens masobriv cnobierebaze zemoqmedეbis erT-erTi yvelaze universalur saSualebas. teqstur informaciaze metad yuradReba daeTmo vizualur gamosaxulebebs da simboloebs. vizualizacia SeiniSneba cxovrebis yvela sferoSi. saSualo skolis saxelmZRvanelo wignebSic ki informacia umetsewilad mowodebulia vizualuri gamosaxulebebis saxiT, rasac pedagogikaSi TvalsaCinoebis principi ewodeba. informaciis mowodebis aseTma meTodma, erTi mxriv gaadvila masalis aTvisebis procesi, meore mxriv ki gamoiwvia is, rom axalgazrdobis garkveul nawils ezareba wignSi vrceli masalis wakiTxva. vizualuri reklamis efeqturoba aixsneba imiT, rom vizualur aRqmas pasuxobs adamianis Tavis tvinis marjvena naxevarsfero, romelic uzrunvelyofs emociur impulsebs, roca beWdviT informacias pasuxobs marcxena - racionaluri. aqedan gamomdinare vizualurad mowodebul informacias meti SesaZlebloba aqvs moaxdinos manipulireba adamianis cnobierebით (pendikova . . . 2008:276). v. rozini sruliad marTebulad aRniSnavs: ,,dRes samomxmareblo bazars ipyrobs ara TviT sagani, aramed misi gamosaxuleba” (rozini 2004:203). reklamaSi didi mniSvneloba eniWeba simbolos gamoyenebas. simbolo qmnis adamianis damokidebulebas ama Tu im produqtis, momsaxurebis, firmis, organizaciis mimarT. simbolos niSvneloba mdgomareobs imaSi, rom is momentalurad aRiqmeba da ar saWiroebs enobriv gansxvavebebs, cnobili ingliseli grafikos-dizaineris d. ოლიგვის azriT yoveli 101
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kompaniebi <strong>da</strong> sabanko <strong>da</strong>wesebulebebi. TiToeulma bankma Tavisi<br />
korporaciuli, safirmo stilis mniSvnelovan elementad airCia sakuTari,<br />
sxvebisgan gansxvavebeli feri, ris meSveobiTac isini reklamas ukeTeben<br />
sakuTar <strong>da</strong>wesebulebas <strong>da</strong> momsaxurebas. ,,prokredit bankma” Tavis<br />
safirmo ferad airCia wiTeli, ,,saqarTvelos bankma” narinjisferi,<br />
,,taoprivatbankma” mwvane, ,,bazis bankma” lurji, ,,Tibisi bankma” cisferi<br />
<strong>da</strong> a.S. yvela CamoTvlili sabanko <strong>da</strong>wesebulebis eqsterieris <strong>da</strong><br />
interieris dizaini, samsaxurebrivi avtomobilebis Seferiloba, mTeli<br />
sareklamo <strong>da</strong> sasamsaxuro dokumentacia <strong>da</strong> xSirad personalis<br />
Cacmulobac Sesabamisi ferisaa. magaliTad: mimzidvelma <strong>da</strong> energiulma<br />
wiTelma ,,prokredit banks" mianiWa <strong>vizualuri</strong> simkveTre (suraTi 88). risi<br />
meSveobiTac, Tavisi gare SeferilobiT is umalve izi<strong>da</strong>vs yuradRebas <strong>da</strong><br />
amiTac uwevs reklamas Tavis saqmianobas. feri, rogorc safirmo niSani,<br />
saqarTveloSi siaxlea <strong>da</strong> nel-nela inergeba cxovrebis stilSi.<br />
bankebis magaliTze safirmo Seferilobas yuradReba eqceva sxva<br />
<strong>da</strong>wesabulebsa <strong>da</strong> savaWro obieqtebSi, mimdinareobs sakuTari feris<br />
Zieba, romelic gaxdeba ama Tu im organizaciis <strong>da</strong> <strong>da</strong>wesebulebis<br />
korporatiuli, safirmo stilis ZiriTadi elementi <strong>da</strong> erTgvari<br />
savizito baraTi. MferiTi urTierTpaeqroba SeiniSneba sami did<br />
satelefono kompanias Sorisac. magaliTad: kompania ,,bilainma”<br />
Tavis ZiriTad ferad airCia yviTeli,. ,,jeoselma” –iasamnisferi,<br />
,,magTim’’ - wiTeli. yoveli maTi siaxle <strong>da</strong> sareklamo aqcia iSveliebs<br />
arCeul fers, romelsac ormagi <strong>da</strong>tvirTva mieca: feri, rogorc<br />
esTetikuri elementi <strong>da</strong> feri rogorc safirmo niSani.<br />
amrigad, reklamaSi erT-erT umniSvnelovanes rols TamaSobs feri.<br />
is alamazebs, axalisebs <strong>da</strong> esTetikur gamomsaxvelobas aniWebs yovel<br />
samomxmareblo produqtis gamosaxulebas. feri warmoadgens ga<strong>da</strong>mwyvet<br />
faqtors gayidvis procesSi is moqmedebs a<strong>da</strong>mianis fsiqikaze <strong>da</strong> iwvevs<br />
masSi mTel rig emociebs, qmnis saTanado ganwyobas. <strong>reklamis</strong> Seqmnis<br />
procesSi aucilebelia ferTa Teoriis, fsiqologiis, <strong>da</strong> simbolikis<br />
codna. aseve, un<strong>da</strong> aRiniSnos, rom sareklamo suraTis <strong>vizualuri</strong><br />
gamomsaxvelobis Zalas ganapirobebs grafikos dizaineris _ mxatvruli<br />
niWi, gemovneba <strong>da</strong> feris grZnoba.<br />
100
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