vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
vizualuri reklamis Teoriuli da praqtikuli aspeqtebi vizualuri reklamis Teoriuli da praqtikuli aspeqtebi
2. saqarTveloSi sareklamo saagentoebs, ZiriTadad, damkveTebi karnaxoben TavianT mosazrebebs da sqemebs. maTi mosazrebebi ki xSir SemTxvevaSi, optimaluri gadawyvetidan sakmaod Sors dgas. damkveTi Tvlis, rom vinc ,,debs did fuls” reklamaSi, is flobs prioritets mis ideur, mxatvrul-esTetikur gamosaxvazec, rac sakmaod amcirebs reklamis xarisxs. meore mxriv, es ganpirobebulia imiT, rom sareklamo sferoSi jer ar arseboben avtoritetebi (rogorebic arian dasavleTis qveynebSi), romelTa Sromebi da rekomendaciebi myar niadags Seuqmnis reklamis ganviTarebas. 3. dRes sareklamo saagentoebSi umeteswilad samuSaod Rebuloben adamianebs, romlebic kargad floben garkveul kompiuterul programebs, magram ar gaaCniaT specialuri mxatvruli ganaTleba. TviT sityva ,,dizaini” gulisxmobs inJinrul-teqnikuri da mxatvruli Semoqmedebis erTobliobas, grafikos-dizaineris wodeba ki kompiuteruli programebis codnis garda iTvaliswinebs specialur mxatvrul ganaTlebas, rac anviTarebs aucilebel profesiul unar_Cvevebs da mxatvrul xedvas. marTebulia reklamis Teoretikosis r. ovCinikovas azri imis Sesaxeb, rom naxati aris fuZe reklamis grafikuli dizainisa im SemTxvevaSic ki, roca is Seqmnilia kompiuteruli saSualebebiT (ovCinikova 2009:142). dakvirvebebi aCvenebs, rom profesional mxatvrebs SeaqvT reklamaSi individualuri mxatvruli xedva, Tavisi periodis mxatvrul-stilisturi tendenciebi da gamosaxvis sakuTari meTodebi, rac saboloo jamSi zrdis reklamis gamomsaxvelobas da Sesabamisad, aZlierebs zemoqmedebis xarisxs. 4. qveyanaSi jer ar arsebobs specialuri saswavleblebi, sadac SesaZlebeli iqneba vizualuri reklamis Teoriis da praqtikis Seswavla. specialurad momzadebuli maRalkvalificiuri specialistebi momavalSi SeZleben sworad warmarTon sareklamo saqmianoba, Seqmnan esTetikurad maRalxarisxovani da Sinaarsobrivad saintereso sareklamo gamosaxulebebi. Tanamedrove qarTuli reklama axali sociokulturuli movlenaa, romelic zemoqmedebas axdens aramarto qveynis ekonomikur, aramed 10
sazogadoebis politikur da kulturul cxovrebazec. saqarTveloSi am dargis Taviseburebebis Seswavla mniSvnelovania erovnuli kulturuli fenomenisa da msoflioSi mimdinare esTetikuri procesebis konteqstSi gaazrebis TvalsazrisiT. axali dro axal amocanebs wamoWris sazogadoebis winaSe, izrdeba praqtikuli interesi gamoyenebiTi xelovnebis dargebisadmi, saWiro gaxdeba gamomsaxvelobiTi midgomebisa da Ziebebis, problemebis gadawyvetis Rrma codna. aqedan gamomdinare, vizualuri xelovnebis am dargis specifikis Teoriuli da praqtikuli aspeqtebis Secnoba, misi mecnieruli gaazreba gansakuTrebul mniSvnelobas iZens, rac Tavis mxriv, ganapirobebs naSromis aqtualobas. naSromi warmoadgens saqarTveloSi vizualuri reklamis, rogorc Teoriuli, ise praqtikuli aspeqtebis kvlevis pirvel cdas. jerjerobiT CvenSi xelovnebis am dargis Sesaxeb Zalze mwiri samecniero literatura moipoveba. ufro metic, Tanamedrove xelovnebaTmcodneobiT literaturaSi vizualuri reklamis gamomsaxvelobiTi specifikis kvlevis mimarTulebiT sicarielea. naSromis mecnieruli siaxle vizualuri reklamis sxvadasxva aspeqtebis warmoCenasa da qarTuli profesiuli kreatiuli reklamis damkvidrebisTvis saWiro meTodebis ZiebaSi mdgomareobs. 11
- Page 1 and 2: SoTa rusTavelis saxelobis saxelmwif
- Page 3 and 4: sarCevi Sesavali . . . . . . . . .
- Page 5 and 6: ideebis propagandas cxovrebis sxvad
- Page 7 and 8: sabWoTa xelisuflebis periodSi konku
- Page 9: Cvens qveyanaSi vizualuri reklamis
- Page 13 and 14: pirvelyofil adamianTa sazogadoebaSi
- Page 15 and 16: mamakaci, romelic mihyveba bargiT d
- Page 17 and 18: SeiZleba iTqvas, rom mxatvrul- esTe
- Page 19 and 20: XI-XIVss-Si gansakuTrebuli popularo
- Page 21 and 22: ukveTavdnen sakuTari politikuri miz
- Page 23 and 24: mxatvrebi. TanamedroveobaSi, satitu
- Page 25 and 26: popularizacias ukeTebs Tavis saxelo
- Page 27 and 28: interneti asrulebs. TanamedroveobaS
- Page 29 and 30: gazeTis da Jurnalis reklama, vitrin
- Page 31 and 32: 2. sareklamos (plakatebi Seqmnili s
- Page 33 and 34: P teqstis yvela detali muSaobs adre
- Page 35 and 36: Sriftis funqciebis msgavsad plakatS
- Page 37 and 38: Semadgenel elemantsac warmoadgens,
- Page 39 and 40: is, rom namuSevrebis am seriaSi, mx
- Page 41 and 42: saWiroa Semowmdes ra reaqcias gamoi
- Page 43 and 44: (suraTi 26) kompoziciaSi, figura, r
- Page 45 and 46: eklamis istoriaSi mniSvnelovan figu
- Page 47 and 48: imisa, rom mxatvarma Tavisi Semoqme
- Page 49 and 50: abrebis da Stenderebis (patar zomis
- Page 51 and 52: Tavi III. sareklamo saqme saqarTvel
- Page 53 and 54: mokle da lakonuria. aqedan gamomdin
- Page 55 and 56: da moxatuli farnebi ki RamiTac zemo
- Page 57 and 58: karebze qalis da mamakacis gamosaxu
- Page 59 and 60: gamosaxulebis ornamentuli Serwyma g
2. saqarTveloSi sareklamo saagentoebs, ZiriTa<strong>da</strong>d, <strong>da</strong>mkveTebi<br />
karnaxoben TavianT mosazrebebs <strong>da</strong> sqemebs. maTi mosazrebebi ki xSir<br />
SemTxvevaSi, optimaluri ga<strong>da</strong>wyveti<strong>da</strong>n sakmaod Sors dgas. <strong>da</strong>mkveTi<br />
Tvlis, rom vinc ,,debs did fuls” reklamaSi, is flobs prioritets<br />
mis ideur, mxatvrul-esTetikur gamosaxvazec, rac sakmaod amcirebs<br />
<strong>reklamis</strong> xarisxs. meore mxriv, es ganpirobebulia imiT, rom<br />
sareklamo sferoSi jer ar arseboben avtoritetebi (rogorebic arian<br />
<strong>da</strong>savleTis qveynebSi), romelTa Sromebi <strong>da</strong> rekomen<strong>da</strong>ciebi myar<br />
nia<strong>da</strong>gs Seuqmnis <strong>reklamis</strong> ganviTarebas.<br />
3. dRes sareklamo saagentoebSi umeteswilad samuSaod Rebuloben<br />
a<strong>da</strong>mianebs, romlebic kargad floben garkveul kompiuterul<br />
programebs, magram ar gaaCniaT specialuri mxatvruli ganaTleba.<br />
TviT sityva ,,dizaini” gulisxmobs inJinrul-teqnikuri <strong>da</strong> mxatvruli<br />
Semoqmedebis erTobliobas, grafikos-dizaineris wodeba ki<br />
kompiuteruli programebis codnis gar<strong>da</strong> iTvaliswinebs specialur<br />
mxatvrul ganaTlebas, rac anviTarebs aucilebel profesiul<br />
unar_Cvevebs <strong>da</strong> mxatvrul xedvas. marTebulia <strong>reklamis</strong> Teoretikosis<br />
r. ovCinikovas azri imis Sesaxeb, rom naxati aris fuZe <strong>reklamis</strong><br />
grafikuli dizainisa im SemTxvevaSic ki, roca is Seqmnilia<br />
kompiuteruli saSualebebiT (ovCinikova 2009:142). <strong>da</strong>kvirvebebi aCvenebs,<br />
rom profesional mxatvrebs SeaqvT reklamaSi individualuri<br />
mxatvruli xedva, Tavisi periodis mxatvrul-stilisturi tendenciebi<br />
<strong>da</strong> gamosaxvis sakuTari meTodebi, rac saboloo jamSi zrdis<br />
<strong>reklamis</strong> gamomsaxvelobas <strong>da</strong> Sesabamisad, aZlierebs zemoqmedebis<br />
xarisxs.<br />
4. qveyanaSi jer ar arsebobs specialuri saswavleblebi, sa<strong>da</strong>c<br />
SesaZlebeli iqneba <strong>vizualuri</strong> <strong>reklamis</strong> Teoriis <strong>da</strong> praqtikis<br />
Seswavla. specialurad momzadebuli maRalkvalificiuri<br />
specialistebi momavalSi SeZleben sworad warmarTon sareklamo<br />
saqmianoba, Seqmnan esTetikurad maRalxarisxovani <strong>da</strong> Sinaarsobrivad<br />
saintereso sareklamo gamosaxulebebi.<br />
Tanamedrove qarTuli reklama axali sociokulturuli movlenaa,<br />
romelic zemoqmedebas axdens aramarto qveynis ekonomikur, aramed<br />
10
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