prestasi kewangan kumpulan - ChartNexus

eview of operations
ulasan operasi

42
Most Asian economies registered economic recovery during this period,
auguring well for the air transportation industry. Capacity increase for both
passenger and cargo air transportation contributed to higher turnover for
the group, although operational costs continued to escalate.
Passenger services and related activities
•
Passenger traffic registered strong growth during the year in review as the
Asian economic recovery gathered speed, but the growth momentum
softened in the last quarter ending 31 March, 2001 due to the US economic
slowdown.
Revenue Passenger Kilometres (RPK),
Available Seat Kilometres (ASK), Seat factor and yield by region
Region RPK million 2000/01 change % ASK million 2000/01
Malaysia 4,518.5 2.2 5,706.2
International
Orient & North America 8,607.8 6.4 11,876.3
Europe & Middle East 13,563.9 11.7 17,612.1
Australia & New Zealand 7,002.2 15.4 9,472.5
Asia & Africa 3,920.8 (0.2) 5,541.4
Singapore & Brunei 699.5 3.2 1,029
Total international 33,794.1 9.3 45,531.3
System wide total 38,312.6 9.7 51,237.5

change % seat factor % change % pax yield change %
8.8 79.2 2.7% (0.7)
(0.5) 72.5 4.8% 6.1
7.8 77 2.6% (3.9)
11.9 73.9 2.2% (0.9)
(5.5) 70.8 3.8% 5.9
(0.5) 68 2.5% 1.0
4.3 74.2 3.4% 1.4
4.8 74.8 3.4% 1.2
43
•
The Company sustained a second
consecutive year of double-digit
growth in passenger revenue
of 11% and passenger traffic
Revenue Passenger Kilometer (RPK)
of 9.7%. Passenger load factor
reached 74.8% which was a record
high over the last 10 years and a
slight improvement of 1.4% was
achieved on the international
yields despite the weakening of
some currencies in the major
markets.

44
The following are the highlights of
the Malaysia Airlines sectors:
Orient & North America
•
Continued improvement of the
US economy and strong economic
performance in the North Asia
markets of Hong Kong, China,
Taiwan and South Korea
contributed to a marked increase
in load factors and yields on the
Orient & North America routes.
The Japan routes performed
satisfactorily despite the uncertain
state of the Japanese economy.
•
Capacity growth in the region was
quite restrained during the year,
except for an additional frequency
to Hong Kong following the
commencement of code-share
arrangements with Cathay Pacific
in September, 2000 and an additional
frequency to Shanghai in
January 2001.
•
As a result, the region posted the
most impressive gain in load
factor and yield and a double-digit
growth in revenue.
Europe & Middle East
•
Contributing close to one-third of
international passenger revenue,
the European routes continued
to experience improving traffic
demand and load factors under
generally favourable economic
conditions in the UK as well as
within the Euro currency zone.
•
Depreciation of the European currencies
affected yields negatively
but revenue growth remained
strong as a result of very high load
factors achieved on the European
routes and the increase in business
class traffic.
•
Capacity increase on the European
routes was mainly from converting
the B777 operation on the
Manchester route to B747 and
mounting an additional frequency
to Frankfurt.
•
Middle East routes performed
satisfactorily with an additional
frequency to Jeddah whilst traffic
demand on the Istanbul route
recovered rapidly from the adverse
effects of the earthquake in 1999.
Australia & New Zealand
•
Routes to Australia and New
Zealand also experienced strong
growth in traffic demand following
the injection of additional
frequencies to Sydney, Melbourne,
Perth and Auckland.
•
Load factors were generally higher
compared to the year before and
revenue grew at a double-digit
rate, despite a softening in yields
as economic conditions weakened
with a sharp depreciation of the
currencies in the later part of 2000.
Asia & Africa
•
The economies of the markets
served in this region, primarily
Southeast Asia, India and South
Africa, continued to show good
growth during the year although
the currencies weakened.
•
Indonesia remained unpredictable
in its political and economic direction
and intense competition was
faced on the Indonesian routes
during the later part of the year.
•
Except for Indonesia, most of the
routes experienced strong traffic
demand and high seat factors
under tight capacity conditions
and this enabled significant
improvement in revenue and
yields despite the weakening
of the currencies.
Singapore & Brunei
•
Performance on the routes to
Singapore was satisfactory on the
back of the strong Singapore
economy.
•
The Brunei routes continued
to experience falling demand and
poor load factors after steps were
taken in late 1999 to rationalize
capacity between Kuala Lumpur
and Bandar Seri Begawan on
a code-share arrangement with
Royal Brunei.
Malaysian domestic
operations
•
On the domestic front, the additional
capacity planned on
services within Malaysia was

generally adequate although the
load factor was higher than the
year before due to stronger
growth than expected last year.
Network development
•
As at 31 March, 2001, Malaysia
Airlines operated to 94 destinations,
comprising 63 international
and 31 domestic.
•
With another 20 international destinations
on code share partners’
services, Malaysia Airlines’ network
extends to 114 destinations worldwide.
•
Although no new destinations
were added to the group’s network,
there were continued efforts
to strengthen Kuala Lumpur
International Airport as a premier
hub on this region.
•
Non-stop services to Europe
and Middle East were increased.
A fifth weekly non-stop service
between Kuala Lumpur and
Frankfurt, and a third weekly
service between Kuala Lumpur
and Jeddah were mounted.
•
The 3 times weekly Kuala Lumpur-
Munich-Manchester return service
was rationalized to non-stop
Kuala Lumpur- Manchester- Kuala
Lumpur service.
•
Munich became the second turn
around German city for the airline’s
operations, with the extension
of the non-stop service between
Kuala Lumpur and Vienna.
•
On the South West Pacific market,
the Kuala Lumpur-Sydney-
Melbourne-Kuala Lumpur route
increased from 4 to 6 weekly
services, whilst an additional 2
frequencies each to Perth and
Auckland resulted in twice daily
non-stop services between Kuala
Lumpur and Perth and daily
non-stop service between Kuala
Lumpur and Auckland.
•
Services to the Far East also grew,
with a fourth weekly frequency
introduced for the Kuala Lumpur-
Shanghai route and the increased
focus on Hong Kong where a
tenth weekly frequency on the
Kuala Lumpur/Penang-Hong Kong
route was added in conjunction
with a new code-share arrangement
with Cathay Pacific Airways.
•
As for South East Asia, a rationalization
exercise saw the withdrawal
of the twice-weekly Kuala Lumpur-
Johor Bahru-Denpasar service
and an increase of Kuala Lumpur-
Denpasar non-stop flights from
daily to 10 times weekly.
Frequency on the Kuala Lumpur-
Jakarta route was increased to
twice daily service, whilst the existing
18 weekly services between
Kuala Lumpur/Penang and Medan
increased to 20. A fifth weekly frequency
was introduced between
Kuala Lumpur and Phnom Penh
and a third frequency between
Kuala Lumpur and Hanoi.
Fleet status
•
As at 31 March, 2001, Malaysia
Airlines had a total of 100 aircraft
in its fleet, of which 81 were
owned and 19 were leased. The
operating fleet comprised 90
passenger aircraft and 5 freighter
aircraft.
•
The Airline took delivery of a new
B747-400 aircraft in May 2000
and one new B777-200 on a lease
agreement in March 2001.
45
•
An agreement was signed with
Boeing to trade in the existing
three B747 Combi aircraft when
three new B747-400 aircraft are
delivered during the 2001/2002
financial year.
•
One B747-400 and a B777-200 aircraft
were sold and leased back.
•
One A330-300 aircraft, one DC-10-
30 aircraft and two B737-300
freighter aircraft were disposed.
•
The B737 operating aircraft fleet
comprised of thirty six B737-400
passenger aircraft and one B737-
700 Business jet, after the last three
B737-500 aircraft were phased out.
•
MASkargo’s freighter fleet was
expanded through the leasing in
one B747-400F and two B747-200F
aircraft.
Tactical alliances
•
During the year under review,
code share agreements were
signed with Cathay Pacific for
services between Kuala Lumpur/
Penang and Hong Kong and with
Middle East Airlines for services

46
between Kuala Lumpur and Beirut.
•
Arising from a code share agreement
with KLM Royal Dutch
Airlines using Amsterdam as the
hub, Malaysia Airlines extended its
reach to six cities in Scandinavia
and Finland, namely Stockholm,
Gotenburg, Malmo, Oslo, Copenhagen
and Helsinki. In reciprocation,
KLM code shares on Malaysia
Airlines’ existing services between
Kuala Lumpur and Sydney,
Melbourne, Brisbane, Perth,
Adelaide, Cairns and Auckland.
•
As at 31 March, 2001, Malaysia
Airlines had 27 tactical alliances
that extended its passenger air
services to 20 international destinations
operated by its partner
airlines.
Product development
•
During the year in review, Malaysia
Airlines operated 16 Golden
Lounges and 41 third-part
lounges system wide, to cater for
the comfort of its First Class,
Golden Club Class and Enrich Gold
card passengers.
•
In June 2000, a 929 sq. meter
Golden Lounge was developed at
London Heathrow airport Terminal
3 providing users with 34 seated
and 14 dining capacity in First
Class, and 98 seated and 28 dining
in Golden Club Class. During the
same month, a 464.5 sq. meter new
Golden Lounge with a capacity for
52 seating and dining users was
opened at Frankfurt airport
Terminal 2.
•
The existing Golden Lounge in
Melbourne airport was upgraded
to 502 sq. meters for a capacity of
70 passengers and reopened in
August 2000.
•
On the domestic front, the flagship
Golden Lounge at Kuala Lumpur
International Airport Satellite building
was equipped with internet
browsing facility effective August
2000. Meanwhile, the Golden
Lounge in Penang Bayan Lepas airport
was relocated in conjunction
with the air terminal renovation.
The upgraded lounge with a
capacity for 57 users, was reopened
on 8 March, 2001.
•
Significant inflight service upgrading:
•
Separate Toiletry kits for Men and
Ladies, offering essential travel care
items, introduced effective June
2000 for First and Golden Club
Class passengers.
•
Larger sized pillows and blankets
for First Class passengers introduced
effective October 2000.
•
Refined broadcast programming
with more route specific audio/
video programmes introduced in
additional languages like Arabic,
Hindi and German, based on
customer profiles and preference.
•
Currently an evaluation is being
done on the latest inflight entertainment
system, AVOD System
3000, which is capable of providing
Audio/Video on demand for all
classes, enabling passengers to
experience superior quality digital
video and audio entertainment. It
also supports multi-functions like
internet, games, movies as well as
web-based multimedia content.
Loyalty programme
•
Malaysia Airlines’ own loyalty
programme,‘Enrich’, registered a
35% membership increase from
145,802 to 196,828 by 31 March,
2001.
•
This product was further enhanced
by:
•
increased qualified threshold for
Gold card members
•
incentive packages introduced for
high achievers
•
joint promotions with premier
credit card companies
•
product launch in Australia
•
The loyalty programme will intensify
efforts to increase membership
base through membership drive
and website recruitment.

•
The Enrich Platinum card will be
introduced in the financial year
2001/2002.
Major sponsorships/
exhibitions
Malaysia Airlines played a vital role
in projecting
•
Malaysia as a preferred and value
for money tourist destination and
•
Kuala Lumpur International Airport
(KLIA) as a premier commercial
aviation hub in the region
The above was achieved through
•
Extensive on-going joint promotions
with Tourism Malaysia at key
markets to increase tourist arrivals
into Malaysia
•
‘Official Airline’ title sponsorship
of local and international events in
Malaysia and overseas, notably
•
Kuala Lumpur International
Marathon held on 3 April, 2000
•
Iron Man Malaysia Triathlon held
on 28 May, 2000
•
Sydney 2000 Olympic Games held
from 15 September, 2000 to
1 October, 2000
•
Women World Cup Golf held from
1 to 3 December, 2000
•
Le Tour de Langkawi cycling competition
held from 4 February,
2001 to 18 February, 2001
•
Malaysian Golf Open 2001 held
from 15 to 18 February, 2001
•
Promotions of Malaysia Airlines’
products and services at international
exhibitions, namely
•
World Travel Fair, Tokyo held from
25 to 27 August, 2000
•
International Tourism Asia, Hong
Kong held from 14 to 16
September, 2000
•
Incentive Travel and Convention
Meeting Asia, Kuala Lumpur held
from 27 to 29 September, 2000
•
Incentive Travel, Meeting &
Exhibition Show, Chicago held
from 10 to 12 October, 2000
• World Travel Mart, London from
held from 13 to 16 November, 2000
•
International Tourism Bourse, Berlin
held from 3 to 7 March, 2001
Awards & recognition
•
Malaysia Airlines continued to
receive awards for service excellence,
synonymous with its hospitality,
warmth and friendliness.
•
During the year in review, Malaysia
Airlines was honored with the
following:
•
‘Five Star Diamond’ award by the
American Academy of Hospitality
Sciences (New York)
•
‘Number One Airline’ in the services
section by the Luxury Travel
Magazine (Australia)
•
ranked as one of the ‘Five Star
Airline’ by Inflight Research Services
(U.K.)
•
voted as one of the ‘Top Ten Airline
on Transpacific Routes’ by Conde
Nast Magazine (USA)
47
•
‘World’s 7th Best Airline for
Economy Class Service’ by Reise &
Preise magazine (Germany)
•
Quality award for Best Asian Airline
in Business Class, Best Cabin Staff
Service in Business Class and
selected for ‘Best Airport Service in
Business Class’ by Inflight Research
Services (UK)
•
Quality Award for Best Cabin Staff
Service in First Class by Skytrax
Research (UK)
Group IT
In the year under review, Malaysia
Airlines undertook several initiatives
to strengthen its IT infrastructure
in support of the business.
Initiatives cut-over during the year
in review:
•
Centralization of reservation calls in
Malaysia/Singapore and Australia/
New Zealand to Kuala Lumpur and
Adelaide Call Centres respectively
to provide round-the-clock
reservation services to customers in
these geographical areas.
•
Multi Airline Check-In System

48
(MACS) at Penang International
Airport to enable the sharing of
counters between airlines operating
in Penang, which provides
convenience for passenger checkin
at any counter.
Other initiatives commenced
during the year in review
•
New Revenue Management System
(RMS) to enhance the management
of passenger seats inventory
system-wide and optimise yields.
•
Integrated Crew Management
System (iCMS) for effective in-flight
crew planning, rostering and tracking,
to optimize crew productivity.
•
Maintenance Engineering System
(MES) to improve reliability of aircraft
turnaround time and resource
optimization. Expected tangible
benefits include
•
reduced aircraft maintenance
downtime days
•
effective hangar slot management
•
direct labour saving and work
efficiency improvement
•
productivity increase
•
efficient and effective tracking
of engines and other next higher
assemblies (NHA) and
•
enhancing management of third
party service agreements.
•
Upgrading existing MASGO system
to support the current and future
business and operational needs
of MASkargo. Among others, the
new system will enable cargo
agents, shippers and freight forwarders
direct access to a number
of e-commerce functionalities,
such as electronic bookings,
electronic track and trace system,
and electronic documentation.
•
Collaborated with nine other Asian
carriers to set up Travel Exchange
Asia (TEA), a virtual travel agent
that offers e-distribution services.
TEA will enable customers to book
and purchase airline tickets, hotel
rooms, make reservations for car
rentals and holiday packages via
the internet.
Other airline related
activities
Cargo
•
As a designated carrier, Malaysia
Airlines’ wholly owned subsidiary,
MASkargo Sdn Bhd (MASkargo),
mounted 16 charter services to
handle the movement of Formula
1 race cars at both circuits of the
F1 races in Melbourne, Australia
and Sepang, Malaysia. It was also
commissioned to transport FIM
500 Grand Prix motorcycles for the
races in Sepang and in Europe.
•
In addition, it operated 23 charter
flights to transport highly sophisticated
Wafer Fabrication machines
from Japan and the USA to
Kuching, Malaysia for the setting
up of the 1st Silicon wafer factory
in Malaysia.
•
Penang was reintroduced in
MASkargo’s network with a total of
14 weekly B747 freighter services
mounted to operate:
•
five times weekly on Penang/
Kansai, Japan/Penang
•
two times weekly on Penang/
Seoul/Penang
•
six times weekly to Amsterdam
•
once a week from Hong Kong
•
At present, MASkargo has tactical

alliances with:
•
Swiss Air for twice weekly Kuala
Lumpur/Basel/Kuala Lumpur services
on cost sharing partnership
•
Japan Airlines for four times
weekly Kuala Lumpur/Kansai/Kuala
Lumpur services on blocked space
agreement basis
•
Korean Air Cargo for five times
weekly Kuala Lumpur/Seoul/Kuala
Lumpur services on blocked space
agreement basis
•
KLM Royal Dutch Airlines for six
times weekly Kuala Lumpur/
Penang/Amsterdam services on
space swapping basis.
•
Apart from providing belly space
capacity on Malaysia Airlines’
scheduled passenger services to
94 destinations worldwide,
MASkargo’s network links 14 cities
internationally with full freighter
network operating a freighter fleet
of four B747-200 and one B747-400
aircraft.
•
For the financial year 2000/2001,
MASkargo’s revenue increased by
11.1% to RM1.380 billion.
Holiday packages
•
MAS Golden Holidays Sdn Bhd
(MAS Golden Holidays), a wholly
owned subsidiary of Malaysia
Airlines, develops the Malaysia
stopover and Citystay packages
to support and increase the
Company’s marketing of passenger
seats to and beyond Malaysia.
•
On the Malaysian domestic front,
MAS Golden Holidays developed
32 domestic travel packages to
cater to the various interests such
as leisure, adventure, shopping and
eco-tourism.
•
To support the Malaysian
Government’s efforts to promote
domestic tourism, the following
special packages were developed:
•
Langkawi Super Saver
•
Sabah 2000
•
Lets Do It in Sarawak
•
As for outbound air travel from
Malaysia, MAS Golden Holidays
introduced packages to 13 countries
worldwide.
•
MAS Golden Holidays has appointed
Central Marketing Agencies in
Japan, Taiwan and Australia to primarily
develop and offer holiday
packages to Malaysia.
Catering
•
Malaysia Airlines’ wholly owned
subsidiary, MAS Catering Sdn Bhd
registered an all time high production
of 10,275,784 meals for the
year in review, an increase of 14.6%
over that of the last year.
•
Average production capacity is
about 35,000 meals per day, and
actual production is 80% of this
capacity catering for both Malaysia
Airlines and 36 airlines operating
out of Malaysia.
Engineering maintenance
•
On 3 July, 2000, Malaysia Airlines’
wholly owned subsidiary, MAS
Aerotechnologies Sdn Bhd (MASA),
was awarded the ’Repair Station’
certificate by the Federal Aviation
Authority (FAA) of USA. This award
increased Malaysia Airlines’ aircraft
49
maintenance market base, as the
recognition enabled it to sign
contracts for maintenance works
that require FAA certification.
•
During the year in review, MASA
signed contracts for heavy
maintenance works on aircraft of
three customer airlines, namely:
•
Corsair, based in Europe, involving
three B747-300 aircraft
•
Finova, based in USA, involving one
A300B4 aircraft and one DC10-30
aircraft
•
Mandala, based in Indonesia,
involving nine B737-200 aircraft

50
Kebanyakan ekonomi Asia mencatatkan pemulihan ekonomi di dalam
tempoh ini, serasi dengan perkembangan industri pengangkutan udara.
Tambahan kapasiti bagi pengangkutan penumpang dan kargo udara
menyumbang kepada perolehan yang lebih tinggi bagi kumpulan, walaupun
kos operasi terus meningkat.
Perkhidmatan Penumpang dan Aktiviti Berkaitan
Perkhidmatan Penumpang
•
Trafik penumpang mencatatkan pertumbuhan memberangsangkan dalam
tahun kajian semasa pemulihan ekonomi Asia semakin bertambah rancak,
akan tetapi kerancakkan pertumbuhan menjadi berkurangan di suku terahir
bagi tahun kewangan 31 Mac, 2001 berikutan kelembapan ekonomi
Amerika Syarikat (AS).
Jadual Pendapatan Penumpang Kilometer (RPK),
Tempat Duduk Tersedia Kilometer (ASK), Faktor Muatan dan Kadar Hasil Wilayah.
Wilayah RPK juta 2000/01 perubahan % ASK juta 2000/01
Malaysia 4,518.5 2.2 5,706.2
Antarabangsa
Wilayah Timur & Amerika Utara 8,607.8 6.4 11,876.3
Eropah & Timur Tengah 13,563.9 11.7 17,612.1
Australia & New Zealand 7,002.2 15.4 9,472.5
Asia & Afrika 3,920.8 (0.2) 5,541.4
Singapura & Brunei 699.5 3.2 1,029
Jumlah antarabangsa 33,794.1 9.3 45,531.3
Jumlah keseluruhan sistem 38,312.6 9.7 51,237.5

perubahan % faktor muatan % perubahan % perubahan hasil penumpang %
8.8 79.2 2.7% (0.7)
(0.5) 72.5 4.8% 6.1
7.8 77 2.6% (3.9)
11.9 73.9 2.2% (0.9)
(5.5) 70.8 3.8% 5.9
(0.5) 68 2.5% 1.0
4.3 74.2 3.4% 1.4
4.8 74.8 3.4% 1.2
51
•
Syarikat mengekalkan bagi tahun
kedua berturut-turut pertumbuhan
dua-digit bagi pendapatan penumpang
sebanyak 12% dan trafik
penumpang Pendapatan Penumpang
Kilometres (RPK) sebanyak
9.7%. Faktor muatan penumpang
mencapai 74.8% iaitu satu rekod
tertinggi di sepanjang 10 tahun
lalu dan sedikit kenaikan sebanyak
1.4% dicapai bagi kadar hasil
antarabangsa walaupun terjadi
kelemahan beberapa matawang
di pasaran utama.

52
Berikut adalah catatan utama
sektor Penerbangan Malaysia:
Timur Jauh dan Amerika
Utara
•
Perkembangan berterusan ekonomi
AS dan prestasi ekonomi
mantap di pasaran Asia Utara
iaitu Hong Kong, China, Taiwan
dan Korea Selatan menyumbang
kepada kenaikan ketara faktor
muatan dan kadar hasil bagi
laluan Timur Jauh dan Amerika
Utara. Laluan Jepun mencapai
prestasi memuaskan walaupun
keadaan ekonomi Jepun kurang
menentu.
•
Pertumbuhan kapasiti di wilayah
agak terhad sepanjang tahun,
kecuali satu tambahan kekerapan
ke Hong Kong berikutan perlaksanaan
perkongsian kod dengan
Cathay Pacific pada September,
2000 dan tambahan kekerapan
ke Shanghai pada Januari 2001.
•
Hasilnya, wilayah ini mencatatkan
peningkatan memberangsangkan
bagi faktor muatan dan kadar hasil
dan pertumbuhan pendapatan
sebanyak dua-digit.
Eropah dan Timur Tengah
•
Menyumbangkan hampir satu
pertiga daripada pendapatan
penumpang antarabangsa, laluan
Eropah terus mengalami permintaan
trafik yang meningkat
di bawah keadaan ekonomi yang
memberangsangkan di United
Kingdom (UK) dan di dalam zon
matawang Euro.
•
Penyusutan nilai matawang
Eropah memberi kesan negatif
terhadap kadar hasil akan tetapi
pertumbuhan pendapatan terus
mantap hasil daripada faktor
muatan yang tinggi yang dicapai
di laluan Eropah dan peningkatan
trafik kelas perniagaan.
•
Peningkatan kapasiti bagi laluan
Eropah terutama datangnya dari
penukaran operasi B777 bagi laluan
Manchester kepada B747 dan
tambahan kekerapan ke Frankfurt.
•
Prestasi laluan Timur Tengah
adalah memuaskan dengan
tambahan kekerapan ke Jeddah
manakala permintaan trafik
bagi laluan Istanbul pulih mendadak
daripada kesan gempa
bumi pada 1999.
Australia dan New Zealand
•
Laluan ke Australia dan New
Zealand juga mengalami
pertumbuhan permintaan trafik
memberangsangkan berikutan
tambahan kekerapan ke Sydney,
Melbourne, Perth dan Auckland.
•
Faktor muatan secara amnya
tinggi berbanding tahun sebelumnya
dan pendapatan tumbuh
pada kadar dua-digit, walaupun
kadar hasil agak perlahan apabila
keadaan ekonomi menjadi goyah
berikutan penurunan nilai matawang
mendadak pada bahagian
terkemudian 2000.
Asia dan Afrika
•
Keadaan ekonomi pasaran di
wilayah ini, terutamanya Asia
Tenggara, India dan Afrika Selatan,
terus menunjukkan pertumbuhan
baik di tahun kajian walaupun
matawang agak lemah.
•
Suasana di Indonesia sukar diramal
dari segi haluan politik dan ekonomi
sementara persaingan sengit
dihadapi di Indonesia pada peringkat
akhir tahun.
•
Kecuali Indonesia, kebanyakkan
laluan mengalami permintaan
trafik mantap dan faktor muatan
tinggi di bawah suasana kapasiti
terhad dan ini membolehkan
kenaikan ketara bagi pendapatan
dan kadar hasil walaupun terjadinya
penurunan nilai matawang.
Singapura dan Brunei
•
Prestasi laluan ke Singapura amat
memuaskan hasil daripada
kekukuhan ekonomi Singapura.
•
Laluan ke Brunei terus mengalami
kejatuhan permintaan dan faktor
muatan yang kurang selepas
langkah diambil pada akhir 1999
bagi merealisasikan kapasiti di
antara Kuala Lumpur dan Bandar
Seri Begawan menerusi perkongsian
kod dengan Royal Brunei.
Operasi dalam negeri
Malaysia
•
Di dalam negeri, tambahan kapasiti
yang dirangka bagi perkhidmatan
dalam Malaysia secara amnya
mencukupi walaupun faktor
muatan adalah lebih tinggi
berbanding tahun sebelumnya
hasil daripada pertumbuhan
kukuh daripada yang dijangkakan
tahun lalu.
Perkembangan rangkaian
•
Pada 31 Mac, 2001, Penerbangan
Malaysia beroperasi ke 94 destinasi,
mengandungi 63 destinasi
antarabangsa dan 31 destinasi
tempatan di dalam Malaysia.
•
Dengan tambahan 20 destinasi
antarabangsa daripada perkhidmatan
rakan perkongsian kod,
rangkaian Penerbangan Malaysia
menjangkaui 114 destinasi
seluruh dunia.
•
Walaupun tiada destinasi baru
ditambah pada rangkaian
kumpulan, usaha berterusan tetap
diambil bagi memperkukuhkan
Lapangan Terbang Antarabangsa
Kuala Lumpur (KLIA) sebagai pusat
utama di rantau ini.
•
Perkhidmatan tanpa henti ke
Eropah dan Timur Tengah ditambah.
Perkhidmatan tanpa henti
kelima mingguan di antara
Kuala Lumpur dan Frankfurt dan
perkhidmatan ketiga mingguan
di antara Kuala Lumpur dan
Jeddah dijalankan.
•
Perkhidmatan tiga kali seminggu
pergi balik Kuala Lumpur-Munich-
Manchester dirasionalisasi menjadi

perkhidmatan tanpa henti Kuala
Lumpur-Machester-Kuala Lumpur.
•
Munich menjadi bandar pusingan
kedua Jerman bagi operasi penerbangan,
dengan perlaksanaan
perkhidmatan tanpa henti antara
Kuala Lumpur dan Vienna.
•
Di pasaran Barat Daya Pasifik, kekerapan
laluan Kuala Lumpur-Sydney-
Melbourne-Kuala Lumpur ditambah
daripada empat ke enam
perkhidmatan seminggu, manakala
dengan tambahan kekerapan
dua kali setiap satu ke Perth dan
Auckland menjadikan perkhidmatan
tanpa henti dua kali sehari
di antara Kuala Lumpur dan Perth
dan perkhidmatan tanpa henti
harian di antara Kuala Lumpur dan
Auckland.
•
Perkhidmatan ke Timur Jauh juga
bertambah, dengan pengenalan
kekerapan empat kali seminggu
bagi laluan Kuala Lumpur-
Shanghai-Kuala Lumpur dan
fokus terhadap Hong Kong makin
bertambah apabila kekerapan
mingguan kesepuluh bagi laluan
Kuala Lumpur/Penang-Hong Kong
ditambah sempena perkongsian
kod dengan Cathay Pacific Airways.
•
Bagi Asia Tenggara, usaha rasionalisasi
menyebabkan penarikan
perkhidmatan dua kali seminggu
Kuala Lumpur-Johor Bharu-
Denpasar dan tambahan penerbangan
tanpa henti Kuala Lumpur-
Denpasar daripada satu sehari
kepada 10 kali seminggu.
Kekerapan penerbangan Kuala
Lumpur-Jakarta ditambah menjadi
dua kali sehari, manakala perkhidmatan
18 kali seminggu yang sedia
ada antara Kuala Lumpur/Penang
dan Medan ditambah menjadi
20. Kekerapan lima kali seminggu
diperkenalkan di antara Kuala
Lumpur dan Phnom Penh dan
kekerapan ketiga di antara Kuala
Lumpur dan Hanoi.
Status angkatan
•
Pada 31 Mac, 2001, Penerbangan
Malaysia memiliki sejumlah 100
pesawat di dalam angkatannya,
di mana 81 dimiliki sendiri manakala
19 lagi disewa. Angkatan
pesawat yang beroperasi ini mengandungi
90 pesawat penumpang
dan lima pesawat pengangkut.
•
Syarikat menerima penghantaraan
sebuah pesawat B747-400 baru
pada Mei 2000 dan satu pesawat
B777-200 baru di bawah perjanjian
pajakan pada Mac 2001.
•
Satu perjanjian dimeterai dengan
Boeing bagi penjualan tiga
pesawat B747 Combi sedia ada
apabila tiga pesawat baru
B747-400 yang dijangka diterima
semasa tahun kewangan 2001/
2002.
•
Satu pesawat B747-400 dan satu
B777-200 dijual dan disewa
semula.
•
Satu pesawat A330-300, satu
pesawat DC-10-30 dan dua
pesawat pengangkut B737-300
dijual.
•
Angkatan pesawat B737 kini mengandungi
36 pesawat penumpang
B737-400 dan satu pesawat perniagaan
B737-700, selepas tiga
pesawat B737-500 terakhir dijual.
•
Angkatan pengangkut MASkargo
bertambah menerusi sewaan satu
pesawat B747-400F dan dua B747-
200F.
53
Persepakatan taktikal
•
Di dalam tahun kajian, perjanjian
perkongsian kod dimeterai dengan
Cathay Pacific bagi perkhidmatan
Kuala Lumpur/Penang-
Hong Kong dan dengan Middle
East Airlines bagi perkhidmatan
antara Kuala Lumpur dan Beirut.
•
Hasil daripada perkongsian kod
dengan KLM Royal Dutch Airlines
menggunakan Amsterdam
sebagai pusat, Penerbangan
Malaysia menjangkaui ke enam
bandar di Skandinavia dan Finland,
iaitu Stockholm, Gotenburg,
Malmo, Oslo, Copenhagen dan
Helsinki. Sebagai balasan, KLM
mendapat berkongsi kod dengan
perkhidmatan Penerbangan
Malaysia di antara Kuala Lumpur
dengan Sydney, Melbourne,
Brisbane, Perth, Adelaide, Cairns
dan Auckland.
•
Pada 31 Mac, 2001 Penerbangan
Malaysia mempunyai 27 persepakatan
taktikal yang menyediakan
perkhidmatan udara penumpang
ke 20 destinasi antarabangsa
yang dikendalikan oleh rakan
penerbangan.

54
Pembangunan produk
•
Di dalam tahun kajian, Penerbangan
Malaysia mengendalikan 16
Golden Lounge dan 41 lounge
pihak ketiga di dalam sistem
operasinya, untuk menyediakan
keselesaan bagi penumpang Kelas
Pertama, Kelas Golden Club dan
pemegang kad emas Enrich.
•
Pada Jun 2000, sebuah Golden
Lounge berukuran 929 meter
persegi telah dibangunkan di
Terminal 3, Lapangan Terbang
Heathrow di London bagi menyediakan
34 tempat duduk dan 14
tempat duduk untuk makan bagi
penumpang Kelas Pertama dan
98 tempat duduk dan 28 tempat
duduk untuk makan bagi
penumpang Kelas Golden Club.
Pada bulan yang sama, sebuah
Golden Lounge yang berukuran
464.5 meter persegi dan mempunyai
52 tempat duduk dan
tempat makan dibuka di Terminal
2 Lapangan Terbang Frankfurt.
•
Golden Lounge di Lapangan
Terbang Melbourne dipertingkatkan
menjadi 502 meter
persegi yang dapat menampung
70 penumpang dibuka semula
pada Ogos 2000.
•
Di dalam negara, Golden Lounge
di Bangunan Satelit, Lapangan
Terbang Antarabangsa Kuala
Lumpur (KLIA) diperlengkapkan
dengan kemudahan internet
berkuatkuasa Ogos 2000.
Sementara itu, Golden Lounge
di Lapangan Terbang Bayan Lepas
Pulau Pinang dipindahkan berikutan
kerja pengubahsuaian terminal.
Lounge yang dipertingkatkan
ini berupaya menampung 57
pengguna dibuka pada 8 Mac,
2001.
•
Lain-lain peningkatan khidmat
dalam penerbangan ialah:
•
kit kegunaan untuk lelaki dan
wanita yang berasingan yang
menyediakan barangan penjagaan
diri semasa dalam perjalanan
diperkenalkan bagi penumpang
Kelas Pertama dan Kelas Golden
Club berkuatkuasa Jun 2000.
•
Bantal dan selimut bersaiz besar
bagi penumpang Kelas Pertama
diperkenal berkuatkuasa Oktober
2000.
•
Program siaran yang lebih berkualiti
dengan program audio/
video bagi memenuhi kehendak
laluan diperkenalkan dengan tambahan
bahasa seperti Arab, Hindi
dan Jerman, berdasarkan profil dan
pilihan penumpang.
•
Kini penilaian sedang dijalankan
terhadap sistem hiburan penerbangan
terkini, Sistem AVOD 3000,
yang berupaya menyediakan
permintaan audio/video bagi
setiap kelas penerbangan, membolehkan
penumpang merasai
hiburan audio/video digital bermutu
tinggi. Ia juga membantu fungsi
pelbagai cara seperti internet,
permainan video, filem dan juga
kandungan multimedia asas-web.
Program kesetiaan pelanggan
•
Program kesetiaan pelanggan
Penerbangan Malaysia,“Enrich”
mencatatkan kenaikan ahli
sebanyak 35% daripada 145,802
kepada 196,828 sehingga 31 Mac,
2001.
•
Produk ini ditambah nilai lagi
dengan:
•
kenaikan syarat kelayakan bagi
keahlian emas
•
pakej insentif bagi penggunaan
tinggi
•
promosi bersama dengan syarikat
kad kredit utama
•
pelancaran produk di Australia
•
Program ini akan menggandakan
usaha bagi meningkat asas pelanggan
menerusi penggalakkan
keahilan dan pendaftaran
menerusi web-site.
•
Kad Enrich Plantinum akan
diperkenalkan di dalam tahun
kewangan 2001/02.
Penajaan utama dan
pameran
•
Penerbangan Malaysia memainkan
peranan penting bagi menampakkan:

•
Malaysia sebagai destinasi pelancongan
yang utama dan mampu
dikunjungi; dan
•
Lapangan Terbang Antarabangsa
Kuala Lumpur (KLIA) sebagai pusat
penerbangan komersial utama di
rantau ini
•
Perkara di atas dapat dicapai
menerusi:
•
promosi bersama berterusan
dengan Pelancongan Malaysia
bagi menambah ketibaan pelancong
ke Malaysia
•
Menjadi penaja “Penerbangan
Rasmi” bagi acara tempatan dan
antarabangsa di Malaysia dan luar
negara, umpamanya:
•
Kuala Lumpur International
Marathon pada 3 April, 2000
•
Iron Man Malaysia Triathlon pada
28 Mei, 2000
•
Sydney 2000 Olympic Games pada
15 September, 2000 ke 1 Oktober,
2000
•
Women World Cup Golf pada 1
hingga 3 Disember, 2000
•
Perlumbaan basikal Le Tour de
Langkawi pada 4 ke 18 Februari,
2001
•
Malaysian Open Golf 2001 pada
15 ke 18 Februari, 2001
•
Promosi produk dan perkhidmatan
Penerbangan Malaysia di
pameran antarabangsa, iaitu
•
International Tourism Asia, Hong
Kong pada 14 ke 16 September,
2000
•
World Travel Mart, London pada
13 ke 16 November, 2000
•
International Travel Bourse, Berlin
pada 3 ke 7 Mac, 2001
Anugerah & penghargaan
•
Penerbangan Malaysia terus
menerima anugerah dan penghargaan
di atas kecemerlangan
perkhidmatan yang sebati dengan
layanan berbudi bahasa, keramahan
dan ketamahan.
•
Di tahun kajian, Penerbangan
Malaysia dianugerah anugerah
berikut:
•
“Five Star Diamond” oleh American
Academy of Hospitality Sciences
(New York)
•
”Number One Airline” bagi bahagian
perkhidmatan oleh Luxury
Travel Magazine (Australia)
•
Disenaraikan sebagai salah satu
daripada “Five Star Airline” oleh
Inflight Research Services (UK)
•
Dipilih sebagai salah satu daripada
“Top Ten Airline on Transpacific
Routes” oleh Conde Nest Magazine
(USA)
•
“World’s 7th Best Airline for
Economy Class Service” oleh
majalah Reise & Preise (Jerman)
•
Anugerah kualiti “Best Asian Airline
in Business Class”, “Best Cabin Staff
Service in Business Class” dan
dipilih sebagai “Best Airport
Service in Business Class” oleh
Inflight Research Services (UK)
•
Anugerah kualiti “Best Cabin Staff
Service in First Class” oleh Skytrax
Research (UK)
55
Teknologi maklumat
•
Di dalam tahun kajian, Penerbangan
Malaysia mengambil beberapa
inisiatif mengukuhkan infrastruktur
teknologi maklumat (IT) bagi
menyokong perniagaan Syarikat.
•
Inistiatif yang diambil ialah:
•
Pemusatan panggilan tempahan
di Kuala Lumpur/Singapura dan
Australia/New Zealand ke pusat
panggilan Kuala Lumpur dan
Adelaide bagi menyediakan
perkhidmatan tempahan sepanjang
masa kepada pelanggan di
kawasan tersebut.
•
Sistem Pendaftaran Masuk
Pelbagai Penerbangan (MACS) di
Lapangan Terbang Antarabangsa
Pulau Pinang bagi membolehkan
perkongsian kaunter di antara
syarikat penerbangan yang beroperasi
di Pulau Pinang untuk
menyediakan keselesaan pendaftaran
kemasukan penumpang di
setiap kaunter.

56
•
Lain-lain inisiatif yang diambil di
sepanjang tahun kajian ialah:
•
Sistem Pengurusan Pendapatan
Baru (RMS) bagi meningkatkan
pengurusan inventori tempat
duduk penumpang seluruh sistem
dan mengoptimakan kadar hasil.
•
Sistem Pengurusan Krew
Bersepadu (iCMS) bagi perancangan
krew penerbangan, penjadualan
dan pengesanan lebih berkesan
bagi mengoptima produktiviti
krew.
•
Sistem Penyelenggaraan
Kejuruteraan (MES) bagi meningkatkan
kebolehpercayaan pusingan
masa pesawat dan penggunaan
sumber optima. Antara
kebaikan sistem ini termasuklah:
•
mengurangkan hari penyelenggaraan
pesawat
•
pengurusan masa hangar yang
berkesan
•
penjimatan tenaga dan peningkatan
keberkesanan kerja
•
peningkatan produktiviti
•
pengesanan enjin dan lain-lain
next higher assemblies (NHA)
yang berkesan, dan
•
meningkatkan pengurusan
khidmat pihak ketiga
•
Meningkatkan sistem MASGO
sedia ada bagi menyokong
perniagan semasa dan hadapan
dan kehendak operasi MASkargo.
Antara lain, sistem baru ini
membolehkan agen kargo, syarikat
perkapalan dan penghantar fret
berurusan terus dengan fungsi
e-perniagaan seperti tempahan
elektronik, pengesanan elektronik
dan sistem pengesanan, dan
dokumentasi elektronik.
•
Berkerjasama dengan sembilan
syarikat penerbangan Asia yang
lain bagi membentuk Travel
Exchange Asia (TEA), iaitu agen
perjalanan maya yang menyediakan
perkhidmatan e-pengedaran.
TEA membolehkan pelanggan
menempah dan membeli tiket
penerbangan, bilik hotel, membuat
tempahan bagi sewaan kereta dan
pakej percutian menerusi internet.
Aktiviti bersangkutan
penerbangan yang lain
Kargo
•
Sebagai syarikat pengangkutan
yang dilantik, anak syarikat milik
penuh Penerbangan Malaysia,
MASkargo Sdn Bhd (MASkargo)
menjalankan 16 penerbangan
tempahan bagi mengangkut
kereta lumba Formula 1 bagi sirkit
F1 di Melbourne, Australia dan
Sepang, Malaysia. Ia juga ditugaskan
mengangkut motosikal lumba
FIM 500 Grand Prix bagi perlumbaan
di Sepang dan Eropah.
•
Di samping itu, ia juga menjalankan
23 penerbangan tempahan
bagi mengangkut mesin
Wafer Fabrication dari Jepun dan
Amerika Syarikat ke Kuching,
Malaysia bagi penyediaan kilang
wafer Silicon yang pertama di
Malaysia.
•
Pulau Pinang diperkenal semula di
dalam rangkaian MASkargo dengan
jumlah 14 perkhidmatan
penerbangan pengangkutan B747
bagi operasi:
•
lima kali seminggu bagi Pulau
Pinang/Kansai, Jepun/Pulau
Pinang
•
dua kali seminggu bagi Pulau
Pinang/Seoul/Pulau Pinang
•
enam kali seminggu ke
Amsterdam
•
sekali seminggu dari Hong Kong
•
Masakini MASkargo mempunyai
persepakatan taktikal dengan:
•
Swiss Air bagi perkhidmatan dua
kali seminggu Kuala Lumpur/

Basel/Kuala Lumpur berdasarkan
kerjasama perkongsian kos
•
Japan Airlines untuk perkhidmatan
empat kali seminggu Kuala
Lumpur/Kansai/Kuala Lumpur
berdasarkan perjanjian tempahan
ruang
•
Korean Air Cargo untuk perkhidmatan
lima kali seminggu Kuala
Lumpur/Seoul/Kuala Lumpur
berdasarkan perjanjian tempahan
ruang
•
KLM Royal Dutch Airlines untuk
perkhidmatan enam kali seminggu
Kuala Lumpur/Penang/Amsterdam
berdasarkan tukaran ruang.
•
Selain menyediakan ruang isian
kargo penerbangan berjadual
Penerbangan Malaysia ke 94
destinasi seluruh dunia, rangkaian
MASkargo menghubungkan 14
bandar seluruh dunia menerusi
rangkaian khidmat pengangkutan
menerusi angkatan pesawatnya
yang terdiri daripada empat
B747-200 dan satu B747-400.
•
Bagi tahun kewangan 2000/01,
pendapatan MASkargo meningkat
sebanyak 11.1% kepada RM1.380
bilion.
Pakej percutian
•
MAS Golden Holiday Sdn Bhd
(MAS Golden Holidays), anak
syarikat milik penuh Penerbangan
Malaysia menyediakan pakej
percutian perhentian dan penginapan
bagi membantu dan
menambah usaha pemasaran
tempat duduk penumpang ke
dan keluar Malaysia.
•
Di dalam negara, MAS Golden
Holidays menyediakan 32 pakej
perjalanan dalam negara bagi
menampung berbagai kehendak
bagi percutian, kembara, beli belah
dan eko-pelancongan.
•
Bagi menyokong usaha Kerajaan
Malaysia bagi menggalakkan
pelancongan dalam negara, pakej
khas berikut disediakan:
•
Langkawi Super Saver
•
Sabah 2000
•
Lets Do It In Sarawak
•
Bagi perjalanan ke luar Malaysia,
MAS Golden Holidays memperkenalkan
pakej perjalanan ke 13
negara di seluruh dunia.
•
MAS Golden Holidays juga melantik
Agensi Pemasaran Pusat di
Jepun, Taiwan dan Australia untuk
menyedia dan menawar pakej
percutian ke Malaysia.
Penyajian
•
Anak syarikat milik penuh Penerbangan
Malaysia, MAS Catering
Sdn Bhd mencapai peringkat
pengeluaran tertinggi sebanyak
10,275,784 sajian di dalam tahun
kewangan, iaitu naik sebanyak
14.6% berbanding tahun lalu.
•
Kadar pengeluaran purata ialah
sebanyak 35,000 sajian sehari, dan
pengeluaran sebenar ialah 80%
daripada jumlah ini ialah untuk
Penerbangan Malaysia dan 36
syarikat penerbangan yang beroperasi
ke luar Malaysia.
Penyelenggaraan kejuruteraan
•
Pada 3 Julai, 2000, anak syarikat
57
milik penuh Penerbangan Malaysia,
MAS Aerotechnologies Sdn Bhd
(MASA) dianugerah sijil “Repair
Station” oleh Pihak Berkuasa
Penerbangan Persekutuan (FAA)
Amerika Syarikat. Anugerah ini
meningkatkan lagi asas pasaran
penyelenggaraan pesawat
Penerbangan Malaysia kerana
pengiktirafan ini membolehkannya
memeterai kontrak bagi kerja
penyelenggaraan yang memerlukan
persijilan FAA.
•
Di dalam tahun kajian, MAS
Aerotechnologies memeterai
kontrak untuk kerja penyelenggaraan
berat daripada tiga syarikat
penerbangan iaitu:
•
Corsair, yang berpangkalan di
Eropah, membabitkan tiga pesawat
B747-300
•
Finova, berpangkalan di Amerika
Syarikat, membabitkan satu
pesawat A300B4 dan satu pesawat
DC10-30
•
Mandala, berpangkalan di
Indonesia, membabitkan sembilan
pesawat B737-200

58
financial highlights
2.5
2.0
1.5
1.0
0.5
0
(0.5)
50
0
(50)
(100)
(150)
(200)
1.08
91|92 92|93 93|94 94|95 95|96 96|97 97|98 98|99 99|00 00|01
32.0
0.64
30.0
1.20
1.0
1.10
20.0
cash flow per share (RM) aliran tunai sesaham (RM)
2.17
91|92 92|93 93|94 94|95 95|96 96|97 97|98 98|99 99|00 00|01
1.46
earnings (loss) per share (sen) pendapatan/(kerugian) sesaham (sen)
33.3
43.8
2.22
(33.7)
1.30
(90.9)
0.60
(33.6)
(0.04)
(173.2)

prestasi kewangan
kumpulan
8
7
6
5
4
3
2
1
0
15
12
9
6
3
0
4.55
91|92 92|93 93|94 94|95 95|96 96|97 97|98 98|99 99|00 00|01
12.5
5.03
10.0
net tangible assets per share (RM) aset nyata bersih sesaham (RM)
5.01
2.0
5.67
7.0
6.23
7.5
91|92 92|93 93|94 94|95 95|96 96|97 97|98 98|99 99|00 00|01
6.76
2.81
1.68
dividends per share (sen) dividen sesaham (sen)
10.0
2.0
2.0
1.74
2.0
0.89
59