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mkiTxvelis krizisi<br />
herman hese miiCnevda, rom wignebSi<br />
raRac macocxlebeli, sulierad amaRlebuli<br />
Zalaa Cadebuli. Tanamedrove<br />
epoqaSi adamiani am sasicocxlo<br />
Zalas naklebad iRebs. literaturis<br />
mniSvnelobaze da Tanamedrove mwerlobis<br />
problemebze poets, msaxiobs,<br />
dramaturgs, radio-wamyvansa<br />
da ubralod saintereso adamians<br />
sandro lorTqifaniZes vesaubreT.<br />
- sandro, Tqveni azriT, ra aris mwerlis<br />
funqcia?<br />
- banaluri, Tumca Zalian mniSvnelovani<br />
kiTxvaa. mwerlis profesia, albaT,<br />
erT-erTi yvelaze Zveli profesiaa. mwerlis<br />
funqcia ki vfiqrob, mainc epoqis<br />
konteqstidan unda ganvixiloT. mwerals<br />
sxva funqcia hqonda me-10 saukuneSi<br />
da sxva funqcia aqvs dRes. Tanamedrove<br />
epoqaSi mwerals mravali funqciis SesrulebaSi<br />
sxva profesiis warmomadgenlebi<br />
Seecilnen. SegviZlia vTqvaT, rom<br />
dRes mwerlis mniSvneloba gauferulda,<br />
radgan arsebobs informaciis miRebis<br />
uamravi saSualeba, arsebobs interneti,<br />
romelmac, erTi SexedviT, naklebad aucilebeli<br />
gaxada mwerlis arseboba. informaciisa<br />
Tu emociuri muxtis miReba,<br />
rac unda miiRo mwerlisgan, SegiZlia<br />
sxva saSualebebiTac moaxerxo. Cemi azriT,<br />
21-e saukuneSi mwerali unda iyos<br />
realobis mxatvruli JamTaaRmwereli.<br />
- magram realizmis epoqa ukve xom<br />
iyo mwerlobaSi?<br />
- marTalia, realizmis epoqa ukve iyo.<br />
dRes ki mimdinareobebi saerTod airia.<br />
amboben, rom 21-e saukune fantastikisa<br />
da postapokalipturi mwerlobis xanaao.<br />
Tumca, postapokalipturi iyo<br />
oldos haqslis mwerlobac, romelic<br />
erTi saukunis win moRvaweobda. ase<br />
rom es axali ambavi ar aris. dRes mwerlis<br />
moRvaweoba Zalian gaubralovda.<br />
imisaTvis, rom mweralma Seinar-<br />
Cunos mniSvneloba, xolo mkiTxvelma<br />
iyidos misi wignebi, is unda iyos aqtualuri,<br />
mZafri, mkacri da pirdapiri.<br />
- rogorc aRniSenT, mwerlobis mniSvneloba<br />
gaubralovda. kritikosTa<br />
erTi nawili ambobs, rom Tanamedrove<br />
mwerloba kriziss ganicdis, eTanxmebiT?<br />
- me ar mgonia, rom msoflioSi da<br />
maT Soris saqarTveloSi mwerlobis<br />
krizisi iyos. Cvens qveynaSi da qveynis<br />
gareTac sakmaod kargi nawarmoebebi<br />
iqmneba. ufro arsebobs mkiTxvelis<br />
krizisi - mkiTxveli ar arsebobs.<br />
sadavo sakiTxia ra aris amis gamomwvevi,<br />
Tavad mwerali Tu sxva garemoeba.<br />
erT-erT musikalur kritikoss naTqvami<br />
aqvs, Tu rogori unda iyos Tanamedrove<br />
musikosi da zogadad Semoqmedi.<br />
mas hqonda aRniSnuli, rom Tanamedrove<br />
musikosi, mwerali Tu zogadad<br />
xelovani ar aris mxolod mis mier<br />
Seqmnil nawarmoebze damokidebuli,<br />
aramed is Tavisi yoveldRiurobiT qmnis<br />
produqts. magaliTad, rodesac me<br />
miyvardeba robert planti, is miyvars<br />
ara mxolod misi simRerebis gamo, aramed<br />
robert plantma Tavisi cxovrebiT<br />
Seqmna is magaliTi, romelic me miyvars.<br />
giorgi duduCava<br />
Tanamedrove epoqaSi Zalian mniSvnelovania,<br />
rom ara mxolod Semoqmedeba, aramed<br />
Tavad mweralic iyos brendi, iyos<br />
magaliTi. Tu ar moxda mwerlis mier<br />
Tavisi Semoqmedebis reklamireba Tavisi<br />
yoveldRiuri cxovrebiT, Zalian rTuli<br />
iqneba nawarmoebis gayidva. rodesac<br />
vkiTxulob nawarmoebs, yovelTvis<br />
mainteresebs vin aris misi avtori.<br />
adreul epoqaSi sakmarisi iyo nawarmoebi<br />
yofiliyo saintereso da mas eyoleboda<br />
mkiTxveli, vinaidan zogadad cota<br />
nawarmoebi iqmneboda. dReisaTvis msoflioSi<br />
umaravi mweralia. magaliTad, safrangeTSi<br />
daaxloebiT yoveli meoTxe<br />
adamiani wers da uamravi wigni iwereba<br />
yovelwliurad. Sesabamisad, mkiTxveli<br />
ver moaswrebs yvelas wignis wakiTxvas.<br />
me, rogorc mkiTxveli, nawarmoebs wavikiTxav<br />
maSin, rodesac produqti aris<br />
srulad xarisxiania. srulSi vgulisxmob<br />
nawarmoebs, mwerals, mwerlis damokidebulebas,<br />
mwerlis pozicias da a.S.<br />
- ras gulisxmobT, rodesac ambobT,<br />
rom mwerali magaliTi unda iyos,<br />
zneobriv magaliTs? rogor fiqrobT<br />
es ar aris mwerlis SezRudva?<br />
- ara, mxolod zneobriv magaliTs ar<br />
vgulisxmob. viRacas SeiZleba iseTi mwerali<br />
moswondes, romelic zneobrivi<br />
magaliTi iqneba. me vgulisxmob wminda<br />
marketinguli kuTxiT, anu Tavad mweralic<br />
unda iyos produqti. ar mgonia es<br />
Semoqmeds zRudavdes. ra Tqma unda, ar<br />
vgulisxmob siyalbes. TiToeuli adamiani<br />
maSin iqneba marketingulad sain-
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