Batch 4_Group 8_Assignment 3

Ansoff Matrix - Examples
Product Penetration
Existing Market – Heavy commercial vehicles
Existing Product – Trucks (Tata Prima, Tata
Signa, Tata Ultra)
• There is a unique truck for every kind of
business
• High fuel efficiency for price sensitivity
Product Development
Existing Market – Passenger vehicles
New Product – CNG and Electric vehicles
They adapted to the environment and
Introduced CNG and EV
Market Development
New Market – Foreign market
Existing Product – Budget vehicles
Tata can explore the export opportunities in
line with the benefits announced by the
government of India.
Diversification
New Market – Luxury cars
New Product – Jaguar and Land Rover
Tata merged with the existing luxury brands
to expand its business.
Roadmap to
market
development
6
Research and development International expansion Brand awareness
1 3 5
2
Regional expansion New customer segments Customer education
4
6