Batch 4_Group 8_Assignment 3
SWOT Analysis- Tata MotorsSTRENGTHSRecognised brand imageEstablished supply chainDominance in heavy vehiclesFirst movers advantage in EVsWEAKNESSESStigma of a budget vehiclemanufacturerSurrounded with controversies4Acquisition of playerscontrolling superior technologyIncreased limit of 100% FDI inautomotive sectorOPPORTUNITIESCompetition from players suchas Maruti, Hyundai and KiaUncertain prices of Steel &AluminiumTHREATS
BCG MatrixHIGHMARKET SHARELOWMiniTrucksPassengerVehicles-Punch, NexonSTARSUV-HarrierElectricVehicle- Nexon,TigorQUESTION MARKHIGHGROWTHTata has recently shown significant growth in the passengervehicle by registering a market share growth of 75 % inFY22.Tata Mini Trucks have shown significant Innovation byintroducing fuel-efficient mini trucks capturing a marketshare of over 60%.CASH COWThough Electric Vehicle has shown significant growth, due tohigh lithium-ion battery cost and semiconductor shortage, themarket is yet to reach its potential.Tata is also committed to investing 15,000 Cr in the EVsegment expecting a potential boomPETHIGH VALUE 1TataTrucksTataBusesZestBoltLOWThese have been the primary units of Tata Motorsand also had a consistent market share of over 50%.The model of Trucks is always based on theconventional method and New R&D can be appliedto make it more efficient.Due to a continuous fall in the sale of Zest and Bolt, TataMotors has recently discarded these models owing to itsworse performance which was indirectly hampering theirbrand image.LOW VALUE 25
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BCG Matrix
HIGH
MARKET SHARE
LOW
Mini
Trucks
Passenger
Vehicles-
Punch, Nexon
STAR
SUV-
Harrier
Electric
Vehicle- Nexon,
Tigor
QUESTION MARK
HIGH
GROWTH
Tata has recently shown significant growth in the passenger
vehicle by registering a market share growth of 75 % in
FY22.
Tata Mini Trucks have shown significant Innovation by
introducing fuel-efficient mini trucks capturing a market
share of over 60%.
CASH COW
Though Electric Vehicle has shown significant growth, due to
high lithium-ion battery cost and semiconductor shortage, the
market is yet to reach its potential.
Tata is also committed to investing 15,000 Cr in the EV
segment expecting a potential boom
PET
HIGH VALUE 1
Tata
Trucks
Tata
Buses
Zest
Bolt
LOW
These have been the primary units of Tata Motors
and also had a consistent market share of over 50%.
The model of Trucks is always based on the
conventional method and New R&D can be applied
to make it more efficient.
Due to a continuous fall in the sale of Zest and Bolt, Tata
Motors has recently discarded these models owing to its
worse performance which was indirectly hampering their
brand image.
LOW VALUE 2
5
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