Batch 4_Group 8_Assignment 3

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SWOT Analysis- Tata MotorsSTRENGTHSRecognised brand imageEstablished supply chainDominance in heavy vehiclesFirst movers advantage in EVsWEAKNESSESStigma of a budget vehiclemanufacturerSurrounded with controversies4Acquisition of playerscontrolling superior technologyIncreased limit of 100% FDI inautomotive sectorOPPORTUNITIESCompetition from players suchas Maruti, Hyundai and KiaUncertain prices of Steel &AluminiumTHREATS
BCG MatrixHIGHMARKET SHARELOWMiniTrucksPassengerVehicles-Punch, NexonSTARSUV-HarrierElectricVehicle- Nexon,TigorQUESTION MARKHIGHGROWTHTata has recently shown significant growth in the passengervehicle by registering a market share growth of 75 % inFY22.Tata Mini Trucks have shown significant Innovation byintroducing fuel-efficient mini trucks capturing a marketshare of over 60%.CASH COWThough Electric Vehicle has shown significant growth, due tohigh lithium-ion battery cost and semiconductor shortage, themarket is yet to reach its potential.Tata is also committed to investing 15,000 Cr in the EVsegment expecting a potential boomPETHIGH VALUE 1TataTrucksTataBusesZestBoltLOWThese have been the primary units of Tata Motorsand also had a consistent market share of over 50%.The model of Trucks is always based on theconventional method and New R&D can be appliedto make it more efficient.Due to a continuous fall in the sale of Zest and Bolt, TataMotors has recently discarded these models owing to itsworse performance which was indirectly hampering theirbrand image.LOW VALUE 25
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Batch 4_Group 8_Assignment 3

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