Batch 4_Group 8_Assignment 3

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Value Chain AnalysisInboundLogisticsTata Motors has anextensive supply chain forprocuring variouscomponents.The Company's associatecompany Tata AutoCompSystems Ltd. manufacturesautomotive componentsand acts as supplier.Tata has established manyvendor parks near itsmanufacturing operationswhich is aimed at ensuringflow of component supplieson a real-time basis.OperationsCompany has adoptedplatform strategy in theirassembly lines at themanufacturing floor.They have shifted from 6platforms to just 2 platform(which would be used tomake 8-10 products). Thisresulted in decreasing costsand avoiding wastage ofraw materials.Repurposing their unusedshop floor for EV assemblyline gave Tata Motors firstmover advantage in ElectricVehicle Segment in India.OutboundLogisticsTata’s sales and distributionnetwork in India comprisesof various sales contactpoints (showrooms) for thePassenger and CommercialVehicle businesses.The Company's 100%subsidiary, TML DistributionCompany Ltd (TDCL), acts asa dedicated distribution andlogistics managementcompany to support thesales and distributionoperations of vehicles inIndia.Sales andMarketingBrand targets crowd fromthe rural part to the metroswith its offerings varyingfrom NANO to Jaguar LandRover segment.The promotional strategy inthe marketing mix of TataMotors is carried out in theform of TV, Newspapers,and electronic media.Tata Motors is the primesponsor of many events andit helped in creatingawareness about its newproduct.ServicesServices include a networkof Tata Motors authorizedworkshops spread acrossIndia providing services,giving warranty claims, etc.In addition to dealer serviceworkshops, the Companyuses a network of servicecenters on highways and atoll-free customerassistance center to provide24-hour on-roadmaintenance (includingreplacement of parts) tovehicle owners.2
PESTEL analysis of theAutomobile IndustryPoliticalPLI scheme for automobilesShift from BS4 to BS6Automotive Mission Plan 2016-26.EconomicExpanding automobile marketImminent adoption to dearerrenewable fuelsSocialImpact of demography andgeography on salesPreference to cheaper publictransportTechnologicalCompeting with auto drivencars.Modern Technologies to reduceemissions.EnvironmentalReduced emissions from EV.70% lower sulphur and nitrouscompounds in BS VI vehiclesLegalInternational tax andenvironmental laws in foreignmarkets.Stricter and costlier safetyregulations3
Page 1: Case Study on TataMotorsByParitosh
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Batch 4_Group 8_Assignment 3

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