Batch 4_Group 8_Assignment 3

Value Chain Analysis
Inbound
Logistics
Tata Motors has an
extensive supply chain for
procuring various
components.
The Company's associate
company Tata AutoComp
Systems Ltd. manufactures
automotive components
and acts as supplier.
Tata has established many
vendor parks near its
manufacturing operations
which is aimed at ensuring
flow of component supplies
on a real-time basis.
Operations
Company has adopted
platform strategy in their
assembly lines at the
manufacturing floor.
They have shifted from 6
platforms to just 2 platform
(which would be used to
make 8-10 products). This
resulted in decreasing costs
and avoiding wastage of
raw materials.
Repurposing their unused
shop floor for EV assembly
line gave Tata Motors first
mover advantage in Electric
Vehicle Segment in India.
Outbound
Logistics
Tata’s sales and distribution
network in India comprises
of various sales contact
points (showrooms) for the
Passenger and Commercial
Vehicle businesses.
The Company's 100%
subsidiary, TML Distribution
Company Ltd (TDCL), acts as
a dedicated distribution and
logistics management
company to support the
sales and distribution
operations of vehicles in
India.
Sales and
Marketing
Brand targets crowd from
the rural part to the metros
with its offerings varying
from NANO to Jaguar Land
Rover segment.
The promotional strategy in
the marketing mix of Tata
Motors is carried out in the
form of TV, Newspapers,
and electronic media.
Tata Motors is the prime
sponsor of many events and
it helped in creating
awareness about its new
product.
Services
Services include a network
of Tata Motors authorized
workshops spread across
India providing services,
giving warranty claims, etc.
In addition to dealer service
workshops, the Company
uses a network of service
centers on highways and a
toll-free customer
assistance center to provide
24-hour on-road
maintenance (including
replacement of parts) to
vehicle owners.
2