Dylan Young 2020 Partnership Proposal

D Y L A N Y O U N G R A C I N G . C O M

pArtNerSHIp
INVESTMENT INVITATION
Dylan Young is coming off the back of a stunning display at Formula 3
level internationally where he was crowned Vice Champion.
As one of Australia’s most marketable and talented drivers, he has
various opportunities for corporate partners and individuals to support
his 2020 season with exceptional benefits and activations on offer.
We look forward to the prospect of going on an exciting journey together!
D Y L A N Y O U N G R A C I N G . C O M

D Y L A N Y O U N G R A C I N G . C O M Dylan beats David Schumacher to the win - 2019

MY STOrY
//
I’M A FIGHTER ON AND OFF THE TRACK AND I
LIVE FOR BEING ON THE LIMIT.
D Y L A N Y O U N G R A C I N G . C O M

profIle
DYLAN YOUNG IS ONE OF
ONLY A HANDFUL OF
AUSTRALIAN RACING
DRIVERS WHO HAVE
BEEN COMPETING
INTERNATIONALLY
RECENTLY ON THE
F1 PATHWAY.
He is the current runner up in the highly competitive 2019/2020 MRF
Challenge Formula 3 Championship where he secured 2nd place in the
Drivers Standings. As the only Australian in the field he stormed home
with 3 wins and 9 podiums across the 15 race international season.
Dylan has relished in the challenge of going up against the world’s best.
He was team mates with Michael Schumacher’s son Mick whilst
competing against the likes of Harrison Newey, son of Red Bull F1
designer Adrian Newey and current Formula 1 drivers Daniil Kvyat and
Ferrari’s Carlos Sainz Jr.
After a brief stint in karts, Dylan’s career progressed globally through the
Formula BMW Pacific Championship, following in the exact footsteps of
current Australian F1 star Daniel Ricciardo. His career then continued to
flourish with races alongside multiple Formula 1 Grand Prix’s in the
support categories under the watchful eyes of F1 team bosses.
Dylan personifies the Aussie battler. He possesses enormous hunger and
drive, enduring an emotional journey fighting the financial hurdles as one
of the rare drivers without family funding to assist his career. However,
Dylan’s relentless pursuit has seen him become one of Australia’s most
marketable drivers. He has successfully built a team of investors and
Australian brands who together are sharing in his journey.
Dylan is now a man in demand with race teams from across the world
chasing his services. He’s set to race in Europe for 2020 before
evaluating options internationally via Indy Car, the Le Mans 24 hours &
FIA World Endurance Championship.
However his success on foreign soil could also see him become a
household name in the Virgin Australia Supercars Championship and
newly founded Australian S5000 category. Dylan’s dream is to have a
long & successful career either overseas or at home.
D Y L A N Y O U N G R A C I N G . C O M

FACTS
BORN
29/1/1989
NATIONALITY
AUSTRALIAN
HOMETOWN
MELBOURNE
HEIGHT / WEIGHT
1.88M / 75KG
IDOL
MICHAEL SCHUMACHER
AMBITION
CHAMPION
Meet dYlAN
D Y L A N Y O U N G R A C I N G . C O M

CAREER
2020 - 2012
FORMULA 3 (MRF) - Multiple Wins & Podiums
2014
GP3 TESTING - Sahara Force India F1 Junior Team
2011
JK RACING ASIA SERIES - F1 Support Events
2010
FORMULA BMW PACIFIC - F1 Support Events
2007 - 2009
KARTING & FORMULA BMW
2O19 SeAsoN
3
9
15
2ND
WINS
PODIUMS
RACES
IN CHAMPIONSHIP
D Y L A N Y O U N G R A C I N G . C O M

vIsIon
//
RACING IS MY LIFE. MY DREAM IS TO FIGHT FOR
CHAMPIONSHIPS IN THE HIGHEST ECHELONS OF THE
SPORT SUCH AS THE 24 HOURS OF LE MANS.
D Y L A N Y O U N G R A C I N G . C O M

D Y L A N Y O U N G R A C I N G . C O M
Dylan congratulated by Ralf Schumacher on a podium drive. Left: With team mate Mick Schumacher (son of Michael)

StrAtegY
Let us work with you to develop a bespoke partnership investment with unique value propositions
BRANDING
ACTIVATIONS
ROI
BOOST REACH:
AWARENESS & EXPOSURE
AMBASSADOR ROLES
INFLUENCE MARKETING
POWER RELATIONSHIPS:
ENTERTAINMENT & PRIZES
CLIENT ENGAGEMENT
VIP TRACK EVENTS
DRIVE A RETURN:
SHARE OF CAREER EARNINGS
SALES CAMPAIGNS & ADS
LEAD GENERATION (B2B/C)
D Y L A N Y O U N G R A C I N G . C O M

2O2o
FORMULA 3 CALENDAR*
LIVE
TV STREAMING
SEPTEMBER 3 - 6, 2020
DIJON - FRANCE
SEPTEMBER 24 - 27, 2020
MAGNY COURS - FRANCE
FAN
ENGAGEMENT
OCTOBER 15 - 18, 2020
MAGNY COURS - FRANCE
NOVEMBER 12 - 15, 2020
NAVARRA - SPAIN
GLOBAL
EXPOSURE
NOVEMBER 26 - 29, 2020
PORTIMAO - PORTUGAL
DECEMBER 10 - 13, 2020
ESTORIL - PORTUGAL
D Y L A N Y O U N G R A C I N G . C O M
*Subject to change

18,000 +
Influence
FANS
INSTAGRAM 13K+
ENGAGEMENT
OVER 7%
*Industry Benchmark: 3%
GENDER SPLIT
MALE: 58%
FEMALE: 42%
AGE
25-34: 39% 35-44: 24%
18-24: 16%
TOP CITY
MELBOURNE
AUSTRALIA
D Y L A N Y O U N G R A C I N G . C O M

• HEALTH & FITNESS
LIFESTYLE
• FASHION
• CHARISMA
• PRESTIGE
PERFORMANCE
• FAST & DYNAMIC
• DRIVEN TO WIN
• PROFESSIONAL SKILL
• TEAMWORK
BrAnd
Leverage a partnership with Dylan to drive brand values
& attributes as part of a dynamic and exciting campaign
INNOVATION
• HI-TECH
• EFFICIENCY
• SUSTAINABILITY
• SAFETY
D Y L A N Y O U N G R A C I N G . C O M

pArtnerS
BRANDS DYLAN HAS PARTNERED WITH INCLUDE:
D Y L A N Y O U N G R A C I N G . C O M

MedIA
$411K +
DYLAN’S 2017 PR VALUATION
D Y L A N Y O U N G R A C I N G . C O M

D Y L A N Y O U N G R A C I N G . C O M
Dylan testing with the Sahara Force India F1 Team’s GP3 junior outfit at the Abu Dhabi F1 Circuit

D Y L A N Y O U N G R A C I N G . C O M
MedIA

D Y L A N Y O U N G R A C I N G . C O M
Dylan leads the pack under the lights at the Bahrain Formula 1 Circuit

INvestMent
ANNUAL EARNINGS
SHARE IN DYLAN’S FUTURE
CAREER EARNINGS
$12 - 50M
FORMULA 1
$5M+
Similar to owning a share in a race horse, you can invest in
Dylan to receive a slice of his earnings throughout his career.
INDY, FIA WEC, FORMULA E
Dylan Young Racing is immensely passionate about riding the
pathway to the top with a core group of close-knit supporters
so we can all celebrate and share the wins together!
The investment is open to both private individuals and
corporate partners. Gain inner sanctum access, become a
part of the family and support a talented driver up the ranks!
Please get in touch for further details.
$1M+
VIRGIN SUPERCARS
D Y L A N Y O U N G R A C I N G . C O M

OfferING
SCHEDULE OF BENEFITS
BRANDING
RACE CAR, HELMET, SUIT LOGO BRANDING
DYLAN’S APPAREL & MERCHANDISE
TEAM BRANDING - PITWALL / TRUCK
WEBSITE & MONTHLY NEWSLETTER
EXPERIENCES
FORMULA 1 TWO-SEATER HOT LAPS
MONACO F1 GP HOLIDAYS (flights / accom incl.)
CORPORATE HOSPITALITY
TEAM BUILDING - TRACK / KARTING / SIM EVENTS
D Y L A N Y O U N G R A C I N G . C O M
*Fully tailored packages available

OfferING
SCHEDULE OF BENEFITS
AMBASSADOR
SOCIAL INFLUENCING & PROMO POSTS
ENDORSEMENTS & ADS
MEET N’ GREETS & COMMUNITY INVOLVEMENT
VIDEOS & PHOTOSHOOTS
PR & SALES
SALES CAMPAIGNS & PRESS RELEASES
PRIZE GIVEAWAYS (WATCHES / RACE GEAR)
PRODUCT DISPLAYS & RACE CAR DEMOS
LEAD GENERATION
D Y L A N Y O U N G R A C I N G . C O M
*Fully tailored packages available

BrAndIng
INDICATIVE MOCK UP ONLY
PARTNER PARTNER
PARTNER
MAJOR
PARTNER
PARTNER
PARTNER
PARTNER
PARTNER
PARTNER
PARTNER
PARTNER
PARTNER
PARTNER
PARTNER
MAJOR PARTNER
D Y L A N Y O U N G R A C I N G . C O M
*Car colour, style & logo position is customisable

BrAndIng
INDICATIVE MOCK UP ONLY
PARTNER
PARTNER
PARTNER
MAJOR
PARTNER
PARTNER
PARTNER
PARTNER
PARTNER
PARTNER
MAJOR
PARTNER
PARTNER
D Y L A N Y O U N G R A C I N G . C O M
*Colour, style & logo position is customisable

D Y L A N Y O U N G R A C I N G . C O M
Dylan testing with the Sahara Force India F1 Team’s GP3 junior outfit at the Abu Dhabi F1 Circuit

D Y L A N Y O U N G R A C I N G . C O M
Dylan flies the Aussie flag to a win in Dubai

FIONA NASH
management@dylanyoungracing.com
Private and confidential
DYLAN YOUNG
dylan@dylanyoungracing.com
+61 (0)422 791 044
D Y L A N Y O U N G R A C I N G . C O M
© DYLAN YOUNG 2020