(natia) ZIMBARDO
(natia) ZIMBARDO
(natia) ZIMBARDO
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Tavi 7 / daswavla da qceviTi analizi<br />
238<br />
kidev hqondaT reaqcia „safrTxis niSanze~ –<br />
omis dros mezRvaurebs sabrZolad gongi<br />
uxmobda – wuTSi 100-jer darekili zari. es<br />
gansakuTrebuli smeniTi paterni, romelic Tavis<br />
droze sandod moaswavebda safrTxes, axlac<br />
agrZelebs Zlieri emociebis gamowvevas veteranebSi<br />
(Edwards & Acker, 1962).<br />
sainteresoa, rom, Tu Zlieri SiSia CarTuli,<br />
ganpirobebulobas SeiZleba adgili hqondes<br />
neitraluri stimulisa da ganupirobebeli<br />
stimulis mxolod erTxel dawyvilebiT. erTi<br />
travmatuli movlena SeiZleba ganapirobebdes<br />
fizikur, emociur da kognitur reaqciebs – es<br />
SeiZleba mTeli cxovreba gagrZeldes. magaliTad,<br />
erTi Cveni megobari mZime avariaSi moyva<br />
Weqa-quxilis dros. axla yovel jerze, rodesac<br />
is saWesTan zis da wvimdeba, ewyeba panikuri<br />
SiSi im donemde, rom zogjer manqanasac aCerebs<br />
da elodeba, sanam wvima gadaiRebs. erTxel igi<br />
manqanis ukana nawilSi gadacocda da pirisaxiT<br />
qveviT daemxo wvimis Sewyvetamde. me-16 TavSi<br />
vnaxavT, rom Terapevtebma SeimuSaves mkurnalobis<br />
gzebi iseTi saxis SiSebisaTvis, romlebic<br />
TiTqos uaryofdnen klasikuri ganpirobebulobis<br />
efeqturobas.<br />
yovelive zemoT moTxrobili ar niSnavs, rom<br />
mxolod uaryofiTi reaqciebia klasikurad<br />
ganpirobebuli. piriqiT, bednierebisa da<br />
aRfrTovanebis reaqciebic SeiZleba ganvixiloT,<br />
rogorc klasikurad ganpirobebuli. cxadia, rom<br />
reklamis Semqmnelebi swored klasikuri ganpirobebulobis<br />
meqanizms eyrdnobian, rogorc<br />
dadebiT Zalas. magaliTad, isini amyareben<br />
asociaciebs TavianT produqtsa da vnebas Soris<br />
(jinsebi, sunamoebi da a.S.); isini imedovneben,<br />
rom maTi reklamebis verbaluri elementebi,<br />
magaliTad, „seqsualuri~, adamianebisa Tu situaciebis<br />
aRsawerad, imoqmedeben ganupirobebli<br />
stimulisa da reaqciis gamosavlenad. maT<br />
gaTvlili aqvT, rom produqti TavisTavad iqceva<br />
ganpirobebul stimulad, xolo misi yidvis<br />
procesi – ganpirobebul reaqciad. imisaTvis,<br />
rom moviZioT dadebiTi emociebis meti magaliTebi,<br />
sakmarisia, davfiqrdeT im momentebze,<br />
rodis gvaqvs dadebiTi gancdebisa da emociebis<br />
mozRvaveba, magaliTad, roca xangrZlivi<br />
mogzaurobis Semdeg saxlSi vbrundebiT.<br />
nivTierebebze damokidebulebis daswavla<br />
ganvixiloT erTi SemTxveva: manhetenze ipoves<br />
kacis cxedari, romelsac mklavSi CarCenili<br />
hqonda Sprici. sikvdilis mizezad narkotikis<br />
zedmeti doza daasaxeles, magram aRmoCnda, rom
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