(natia) ZIMBARDO
(natia) ZIMBARDO
(natia) ZIMBARDO
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problema da naxeT, SecvliT Tu ara Tqvens<br />
arCevans. yuradReba miaqcieT, rom monacemebi<br />
obieqturad erTi da igivea, gansxvaveba mxolod<br />
statistikuri monacemebis aRweraSia, romelic<br />
mkurnalobis TiToeuli meTodisaTvis gadarCenis<br />
an sikvdilianobis terminebiTaa warmodgenili.<br />
cdis pirebis mier mkurnalobis meTodis arCevaze<br />
mniSvnelovan gavlenas axdens mogebaze da<br />
danakargze fokusireba. problemis `gadarCenis~<br />
formiT miwodebis SemTxvevaSi radioTerapias<br />
cdis pirTa 18% irCevs, `sikvdilianobis~ kuTxiT<br />
miwodebis SemTxvevaSi ki – 44%. `formirebis~<br />
es efeqti erTnair gavlenas axdens gadawyvetilebis<br />
miRebaze klinikuri pacientebis, statistikis<br />
mcodne biznes studentebisa da gamocdili<br />
eqimebis jgufebSi (McNeil et al., 1982).<br />
es magaliTi mniSvnelovania imdenad, ramdenadac<br />
masSi asaxulia Tqveni realuri cxovrebisaTvis<br />
damaxasiaTebeli gaurkvevloba.<br />
saidan<br />
viciT<br />
msjeloba cudi saqmianobis Sesaxeb<br />
warmoidgineT, rom Tqven gTxoven, monawileoba<br />
miiRoT disciplinarul komisiaSi,<br />
romelmac unda gadawyvitos, Tu ra<br />
TanxiT daajarimos kompania, romelic reklamis<br />
saSualebiT mcdar informacias<br />
avrcelebda. moaxdens Tu ara gavlenas<br />
sakiTxis miwodebis forma Tqvens gadawyvetilebaze?<br />
eqsperimentSi kompaniis<br />
saqmianoba warmodgenili iyo erT Sem-<br />
TxvevaSi dadebiTi kuTxiT (magaliTad,<br />
,,20%-ia imis Sansi, rom organizaciam ar<br />
icoda reklamaSi mcdari informaciis<br />
Sesaxeb~), xolo, meore SemTxvevaSi - negatiuri<br />
kuTxiT (magaliTad, `80%-ia imis<br />
Sansi, rom organizaciam icoda reklamaSi<br />
mcdari informaciis Sesaxeb~). xedavT, rom<br />
orive gancxadeba zustad erTi da igive<br />
informacias gvawodebs? cdis pirebi,<br />
romlebic kiTxulobdnen pozitiuri<br />
kuTxiT miwodebul gancxadebas, iZleodnen<br />
daaxloebiT 40,153 dolaris odenobis<br />
jarimis rekomendacias maSin, roca negatiuri<br />
formiT miwodebuli gancxadebis<br />
wakiTxvis Semdeg maTi rekomendacia iyo<br />
daaxloebiT 78,968 dolaris odenobis jarima<br />
(Dunegenm 1996). rogorc xedavT,<br />
ramdenime sityvam mniSvnelovani gavlena<br />
iqonia gadayvetilebis miRebaze.<br />
rogor SegviZlia aseTi Sedegebis sakuTar<br />
cxovrebaSi gamoyeneba? realur samyaroSi<br />
gadawyvetilebis miReba gixdebaT, romelic<br />
momavlis Sesaxeb Tqvens sakuTar an sxvebis<br />
mosazrebas (varauds) eyrdnoba. aseT SemTxvevebSi,<br />
scadeT problemis rogorc mogebis, ise wagebis<br />
kuTxiT ganxilva. warmoidgineT, magaliTad, rom<br />
cxrili 9.8<br />
formirebis (gadmocemis) efeqti<br />
gadarCena<br />
operacia. 100 adamianidan postoperaciul periodSi<br />
jer kidev cocxalia 90, erTi wlis Semdeg – 68, xolo<br />
xuTi wlis Semdeg _ mxolod 34.<br />
radioTerapia. radioTerapiiT mkurnalobis procesSi<br />
100 adamianidan yvela cocxali rCeba; erTi wlis Semdeg<br />
cocxalia 77 adamiani, xolo xuTi wlis Semdeg – 22.<br />
mkurnalobis romel meTods airCevdiT: operacias Tu<br />
radioTerapias?<br />
sikvdilianoba<br />
operacia. 100 adamianidan operaciis dros an mis Semdgom<br />
periodSi iRupeba 10 adamiani, operaciidan erTi<br />
wlis ganmavlobaSi – 32, xuTi wlis ganmavlobaSi ki –<br />
66.<br />
radioTerapia. radioTerapiiT mkurnalobis procesSi<br />
100 adamianidan arc erTi ar daRupula; mkurnalobidan<br />
erTi wlis ganmavlobaSi daiRupa 23 adamiani, 5 wlis<br />
ganmavlobaSi ki – 78.<br />
mkurnalobis romel meTods airCevdiT: operacias Tu<br />
radioTerapias?<br />
msjeloba da gadawyvetilebis miReba<br />
355
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