(natia) ZIMBARDO
(natia) ZIMBARDO
(natia) ZIMBARDO
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Tavi 9 / kognituri procesebi<br />
350<br />
gaxsenebas da, aseve, msgavsi movlenebis<br />
ganmeorebis albaTobis gansazRvras uaxloesi<br />
eqvsi Tvis ganmavlobaSi. miRebuli<br />
Sedegebis analizis safuZvelze dadginda,<br />
rom warsuli movlenebis gaxsenebaze<br />
gavlenas axdens guneba-ganwyobileba,<br />
xolo am ukanasknelis Sesabamisi mogonebebi<br />
gansazRvravs momavlis Sesaxeb<br />
msjelobas. karg guneba-ganwyobilebaze<br />
myofi cdis pirebi ixsenebdnen sasiamovno<br />
movlenebs da fiqrobdnen, rom momavalSi<br />
ufro meti sasiamovno da naklebi usiamovno<br />
movlena moxdeboda (MacLeod &<br />
Campbell, 1992).<br />
am eqsperimentiT naCvenebia, Tu ra gavlenas<br />
axdens msjelobaze mexsierebisaTvis xelmisawvdomi<br />
informaciis tipi. mniSvnelovan samomavlo<br />
sakiTxebze msjelobisas unda gaiTvaliswinoT<br />
guneba-ganwyobilebis gavlena TqvenTvis misawvdom<br />
informaciaze da hkiTxoT sakuTar Tavs:<br />
,,aris Tu ara raime specifikuri Cems gunebaganwyobilebaSi,<br />
rac gavlenas moaxdens mexsierebidan<br />
amotanil informaciaze?~<br />
misawvdomobasTan, rogorc msjelobis evristikasTan,<br />
dakavSirebuli meore sirTule Tavs<br />
iCens im SemTxvevaSi, roca masze gavlenas axdens<br />
mexsierebaSi arsebuli informacia. erT-erTi<br />
kvlevis dros Seiswavlidnen kavSirs televizoris<br />
yurebasa da SeerTebuli Statebis<br />
mosaxleobis saSualo keTildReobis Sefasebas<br />
Soris (O’Guinn & Shrum, 1997). adamianebi, romlebic<br />
ufro xSirad uyureben „dinastiisa~ da „dalasis~<br />
tipis serialebs, fiqroben, rom bevr amerikel<br />
diasaxliss aqvs televizori an hyvas mosamsaxureebi.<br />
mkvlevrebis azriT, es korelacia imiT<br />
aixsneba, rom satelevizio programebi qmnis<br />
keTildReobis ararealur warmodgenas, romelic<br />
advilad misawvdomia mudmivi mayureblisaTvis.<br />
ganvixiloT meore magaliTi: adamianis msjeloba<br />
sxvadasxva qveynis mosaxleobis Sesaxeb (Brown<br />
& Siegler, 1992). SegiZliaT Tu ara ganalagoT es<br />
oTxi qveyana mosaxleobis raodenobis mixedviT<br />
mciredan didisken:<br />
a. SvedeTi<br />
b. indonezia<br />
c. israeli<br />
d. nigeria<br />
kvlevebis safuZvelze dadginda, rom, rac<br />
ufro meti icis adamianma qveynis Sesaxeb, miT<br />
ufro maRalia mis mier populaciis raodenobis<br />
Sefaseba. garda amisa, mniSvnelovani korelaciaa<br />
qveynebis Sesaxeb codnasa da imas Soris, Tu<br />
ramdenjer iyo is naxsenebi ,,niu iork taims~-is<br />
statiebSi mimdinare wels (sxvaTa Soris, swori<br />
pasuxia: israeli, SvedeTi, nigeria, indonezia.<br />
SegiyvanaT Tu ara SecdomaSi misawvdomobam)?<br />
rogorc Cans, Znelia endoT Tqvens kognitur<br />
procesebs, radgan masmedia TqvenTvis xarveziani<br />
monacemebis mowodebas uzrunvelyofs. miuxedavad<br />
amisa, mniSvnelovani daskvnis gamotanamde,<br />
informaciis wyaros gadamowmebiT Tqven SegiZliaT<br />
Tavi daaRwioT misawvdomobis gavlenas.<br />
darwmunebuli xarT, rom rasac fiqrobT, Tqven-<br />
Tvis namdvilad cnobilia?<br />
reprezentaciuli evristika<br />
rodesac msjeloba reprezentaciul evristikas<br />
eyrdnoba, Tqven iTvaliswinebT kategoriis<br />
arsebiT niSnebs. magaliTad, Tu sagani an<br />
movlena am Tu im kategoriisaTvis damaxa-
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