(natia) ZIMBARDO

Tavi 9 / kognituri procesebi
320
xolo „xaliCaze yofna~ sabrZolo adgils
niSnavs, e.i. Tqven unda waxvideT.
magram imisaTvis, rom fraza _ „kata xali-
Cazea~ _ gasagebi iyos, sulac ar aris aucilebeli,
saidumlo agenti iyoT. mas SeiZleba
sxvadasxva mniSvneloba hqondes.
warmoidgineT, rom Tqveni kata xaliCaze
karis win mxolod maSin wveba da gelodebaT,
roca gareT gasvla surs. rodesac Tqven Tqveni
ojaxis romelime wevrs eubnebiT „kata xali-
Cazea~, Tqven gulisxmobT: _ „SegiZlia, kata
gareT gauSva?~
warmoidgineT, rom Tqvens megobars surs
manqanis gamoyvana farexidan da SiSobs, radgan
ar icis, sad aris kata. am dros Tqven eubnebiT:
„kata xaliCazea~ da am sityvebSi gulisxmobT,
rom katas safrTxe ar emuqreba da mas SeuZlia
manqanis gamoyvana.
warmoidgineT, rom gsurT SeajibroT
Tqveni kata da Tqveni megobris ZaRli. am dros
Tqven ambobT: „kata xaliCazea~, riTac miuTiTebT,
rom „kata isvenebs da ar surs sirbili~.
aRweril magaliTebSi mocemulia gansxvaveba
winadadebis azrsa da mosaubris mier nagulisxmev
azrs, sazriss Soris (Grice, 1968). metyvelebis
gamoyenebis Seswavlisas fsiqologebi aqcents
akeTeben rogorc produqciaze (eqspresiuli
eqspresiuli metyveleba (Lenguage production) –
is, rasac adamianebi amboben, aniSneben an weren;
am Sinaarsebis gadmocemis procesi.
msmenelis gaTvaliswineba (Audience design) _
konkretul auditoriaze gaTvlili Sinaarsis
formirebis procesi.
suraTi 9.4
eqspresiuli metyveleba
SegiZliaT aRuweroT suraTi Tqvens megobars?
ras SecvlidiT, Tqveni megobari rom brma
iyos?
metyveleba), ise mosaubris mier nagulisxmevi
azris gagebaze (impresiuli metyveleba):
nagulisxmevi azris gamosaTqmelad rogor
iyenebs mosaubre swor sityvebs;
rogor igebs msmeneli mosaubris mier
nagulisxmev azrs.
eqspresiuli metyveleba
SexedeT 9.4 suraTs da SeecadeT, ramodenime
sityviT aRweroT is. ris Tqmas apirebT? axla
warmoidgineT, rom igigve suraTi unda aRuweroT
brma adamians. ras SecvlidiT? gWirdebaT Tu
ara meore SemTxvevaSi gonebis ufro meti daZabva?
eqspresiuli metyvelebis Seswavlisas aqcenti