019 Genderi da Politika
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presaSi qalebisa <strong>da</strong> qalTa sakiTxebis Sesaxeb masalebis moculobis procentuli<br />
maCveneblebi:<br />
masalebi qalebis Sesaxeb<br />
1989 1990 1999 2001<br />
23,4% 7,2% 9% 15%<br />
wyaro: l. xomeriki, n. javaxiSvili, m. nikuraZe, genderuli politika <strong>da</strong><br />
masmedia, Tbilisi, 2002.<br />
1990 wlis mediaSi jer kidev SeiniSneba qalebisadmi formalur yuradRebis<br />
sabWouri inercia. niSandoblivia, rom pirveli mravalpartiuli arCevnebis<br />
Semdeg, 1991 wli<strong>da</strong>n qalebis Sesaxeb masalebi mkveTrad iklebs 7,2%-mde.<br />
aRsaniSnavia, rom am dros sagazeTo fotoebis 39% mamakacTa individualuri<br />
fotoebia, xolo 54% Seadgens jgufuri fotoebi, romlebze<strong>da</strong>c erovnuli<br />
moZraobis warmomadgeneli mamakaci politikosebi arian warmodgenili. radganac<br />
qarTuli erovnuli moZraobis ideologiisaTvis genderuli Tanasworobis<br />
sakiTxi absoluturad araaqtualuri iyo, qalebsa <strong>da</strong> qalTa problematikis<br />
Sesaxeb publikaciebs ricxvis aseTi kleba bunebrivia.<br />
qarTuli mediis analizma gamokveTa is tendenciebi, romlebic xels uSlian Zveli<br />
genderuli stereotipebis moSlas;<br />
• im publikaciebSi, romlebic ojaxs, mis simtkices, meuRleTa movaleobebsa<br />
<strong>da</strong> zoga<strong>da</strong>d, ojaxur tradiciebs Seexeba, Zalian xSirad ikveTeba, rom ojaxur<br />
simyudrovesa <strong>da</strong> ojaxis SenarCunebaze pasuxismgebloba mTlianad qals<br />
ekisreba.<br />
• qalisa <strong>da</strong> mamakacis seqsualuri qcevis Sefaseba umeteswilad ormagi<br />
stan<strong>da</strong>rtiT xdeba, is rac qalisaTvis <strong>da</strong>uSvebelia, mamakacisaTvis mxolod<br />
xalisiani Tavga<strong>da</strong>savlia.<br />
• interviuebsa <strong>da</strong> sxva tipis siuJetebsa Tu publikaciebSi sacolis<br />
motaceba xSirad saxeldeba, rogorc gavrcelebuli <strong>da</strong> rac yvelaze cudia,<br />
savsebiT misaRebi forma <strong>da</strong>qorwinebis, romelic aramcTu aRSfoTebas,<br />
gakvirvebasac ar iwvevs.<br />
• publikaciebSi Zalze xSirad gvxdeba SemTxvevebi, rodesac gaTxovebis<br />
Semdeg qalebi Tavs anebeben an zRu<strong>da</strong>ven TavianT profesiul karieras.<br />
• bolo xanebSi farTod gavrcelebul e. w. saojaxo interviuebSi<br />
umeteswilad ikveTeba, rom im SemTxvevaSic ki, rodesac qalic qmris<br />
paralelurad saintereso <strong>da</strong> mniSvnelovani profesiuli saqmianobiT aris<br />
<strong>da</strong>kavebuli mTeli saojaxo saqmeebi mas awevs mxrebze.<br />
• stereotipebi gansakuTrebiT kargad Cans reklamaSi, sa<strong>da</strong>c ZiriTa<strong>da</strong>d<br />
qalis ori tipi figurirebs:<br />
⇒ ojaxis de<strong>da</strong>, kargi diasaxlisi <strong>da</strong> mzrunveli ojaxis sisufTavesa <strong>da</strong><br />
kvebaze (sakvebisa <strong>da</strong> sarecxi fxvnilebis reklamaSi).<br />
⇒ komerciuli saxe lamazi <strong>da</strong> seqsualuri qalisa, romelic nebismieri<br />
tipis saqonlis reklamaSi SeiZleba iqnes gamoyenebuli.<br />
• rodesac masala qals Seexeba, maSinac ki, rodesac Tema sakmaod<br />
seriozulia, xSirad axlavs erotiuli Seferilobis foto.<br />
• iSviaTad, magram mainc gvxdeba aSkarad seqsisturi gamonaTqvamebi.<br />
• sityva feminizmi, qarTul mediaSi Zalian iSviaTad JRers <strong>da</strong> umetes<br />
SemTxvevaSi Zalian uaryofiT konteqstSi.<br />
• niSandoblivia, rom genderuli Tanasworobis Sesaxeb antistereotipuli<br />
masalebi <strong>da</strong> azrebi ZiriTa<strong>da</strong>d gvxdeba iseT statiebSi, romlebic ucxoeTs<br />
Seexeba.<br />
25
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