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[ <strong>Modul</strong> 4 ] Mengembangkan Daya SaingDAFTAR ISIKATA PENGANTAR ................................................................................. iiiDAFTAR ISI ..................................................................................... ivSILABI MODUL 4 ............................................................................. vMATERI 1: STRATEGI PEMASARANA. Konsep Pemasaran ........................................................................ 1B. Bauran Pemasaran ......................................................................... 6C. Riset Pasar ..................................................................................... 6MATERI 2: PENGEMBANGAN DAYA SAING LKPA. Inovasi Produk ............................................................................... 10B. Standarisasi Layanan ..................................................................... 11C. Penarapan Teknologi ..................................................................... 12D. TQM (Total Quality Management) ................................................. 13E. Peningkatan Kualitas SDM (Sumber Daya Manusia) ..................... 13F. Kinerja Lembaga, Akreditasi Lembaga, dan Akreditasi Program .. 18G. Kompetisi ....................................................................................... 15Latihan ................................................................................................... 16Referensi ............................................................................................... 19Lampiran ............................................................................................... 21ivPelatihan <strong>Manajemen</strong> Lembaga <strong>Kursus</strong> Berbasis Masalah Lapangan
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