12.07.2015 Views

Modul 4 Diklat Manajemen Kursus

Modul 4 Diklat Manajemen Kursus

Modul 4 Diklat Manajemen Kursus

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

[ <strong>Modul</strong> 4 ] Mengembangkan Daya SaingFredy Rangkuti,Riset Pemasaran, Erlangga Jakarta.2007Juran JM, Terobosan <strong>Manajemen</strong>: Konsep Baru Tentang Tugas Manajer,Nur Cahaya, Yogyakarta.Husein Umar. Riset pemasaran & Perilaku Konsumen. Jakarta: PT.Gramedia Pustaka Utama 2000.Kotler, P., and SH. Leong, S.M., & Tan, CT. Marketing Management: AnAsian Perseptive. Prentice Hall. 1996.Mars. Pricing Strategy & Research Approach. PT. Mars 2000.Morris, Michael H. Morris, Gene, Market Oriented Pricing: Strategies forManagement. Greenwood Press Inc. 1990.Mulyadi, Total Quality <strong>Manajemen</strong>t, Edisi I, Cetakan I, Aditya Media,Yogyakarta, 1998Nagie, T. Thomas., Holden, K. Reed. The Strategy and Tacties of Pricing.Prentice Hall International Inc. 1995.Philip Kotler & Gary Amstrong. Dasar-dasar Pemasaran: EdisiKesembilan Jilid 1. &2.Jakarta: PT. Indeks. 2004.Sewell, Graham & Wilkinson, Bary Empowerment or Emmasculation,Shoopfloor Surveilance in Total Quality OrganizationTjiptono, Fandy, & Diana, Anastasia Total Quality <strong>Manajemen</strong>t AndyOffset, Yogyakarta.Tjiptono, Fandy, Strategi Pemasaran, Andy offset, Yogyakarta.Uyung Sulaksana. Integrated marketing Communications. Yogyakarta:Pustaka Pelajar 2003.20Pelatihan <strong>Manajemen</strong> Lembaga <strong>Kursus</strong> Berbasis Masalah Lapangan

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!