saxelovnebo mecnierebaTa Ziebani #4 (49), 2011 ART SCIENCE ...
saxelovnebo mecnierebaTa Ziebani #4 (49), 2011 ART SCIENCE ...
saxelovnebo mecnierebaTa Ziebani #4 (49), 2011 ART SCIENCE ...
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eldar iberi<br />
gvaqvs gasarTobi teleprogramebi, romlebic uSualod<br />
ukavSirdeba arsebul socialur-politikur realobas<br />
da cdilobs garkveuli poziciebidan daanaxos igi<br />
sazogadoebas. amgvari programebi sulac araa apolitikuri<br />
da ufro ubiZgebs auditorias politikuri procesebis<br />
saTanado gaazrebisaken, vidre xels uwyobs politikuri<br />
problemebisgan mis CamoSorebas _ xelisuflebaze<br />
damokidebul telearxebze emsaxureba mmarTveli Zalis<br />
legitimacias, xolo opoziciur eTerSi aZlierebs<br />
antisaxelisuflebo ganwyobas. maT efeqtianobas didad<br />
ganapirobebs is, rom auditorias isini ideologias<br />
moklebul gadacemebad miaCnia da ZiriTadad winaaRmdegobis<br />
gareSe aRiqvams. arada, yoveli gasarTobi programa<br />
gulisxmobs garkveuli Rirebulebis swavlebas. rogorc<br />
komunikaciis sferos cnobili amerikeli specialisti<br />
Hherbert Sileri aRniSnavda: `garToba aris ganaTleba,<br />
ganaTleba ki ideologiaa... gasarTobi programebi<br />
adamianebs miuTiTeben, ra aris Rirebuli sazogadoebaSi<br />
da rogor unda moiqcnen. sinamdvileSi isini warmoadgenen<br />
ganaTlebis, principebis STagonebis formebs~. 1<br />
aq gasaTvaliswinebelia isic, rom teleinformaciam<br />
(gansakuTrebiT,Tu igi politikuri xasiaTisaa) mravalnairi<br />
filtri unda gadalaxos,rom Tavis adresatamde miaRwios.<br />
amasTan,dRes adamianis informirebuloba imdenad maRalia,<br />
rom igi naklebad aRiqvams axal informacias, Tu masSi<br />
raime gansxvavebuli ar SeamCnia. gasarTobi programebi<br />
ki uTuod gansxvavdeba Cveulebrivi `seriozuli~<br />
politikuri programebisgan, pirvel rigSi Tavisi<br />
mxatvruli Tu mxatvrul-dokumenturi formebiT. kidev<br />
ufro meti upiratesoba aqvs am mxriv iumoristuli<br />
xasiaTis teleprogramebs, romlebic komunikaciuri<br />
efeqtianobiT gamoirCeva da garTobis, dasvenebis<br />
1. Г. Шиллер. Манипуляторы сознанием. М., 1980, с. 116.<br />
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