la poran tahunan 2008 ann ual re port 001 - Tourism Malaysia ...
la poran tahunan 2008 ann ual re port 001 - Tourism Malaysia ...
la poran tahunan 2008 ann ual re port 001 - Tourism Malaysia ...
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042<br />
<strong>la</strong><strong>poran</strong> <strong>tahunan</strong> <strong>2008</strong><br />
<strong>ann</strong><strong>ual</strong> <strong>re</strong><strong>port</strong><br />
Kempen pengik<strong>la</strong>nan MICE<br />
MICE advertising campaign<br />
Da<strong>la</strong>m usaha meningkatkan promosi Ma<strong>la</strong>ysia sebagai<br />
destinasi MICE, <strong>Tourism</strong> Ma<strong>la</strong>ysia juga meningkatkan<br />
kempen pengik<strong>la</strong>n<strong>ann</strong>ya dengan menerbitkan 2<br />
dari 7 ik<strong>la</strong>n berkonsepkan ‘Incentives and Business’<br />
serta “editorial” terpilih untuk 54 maja<strong>la</strong>h/penerbitan<br />
di seluruh dunia terutamanya di Eropah, Amerika,<br />
Oceania dan Asia serta ik<strong>la</strong>n di da<strong>la</strong>m ‘daily’ bagi semua<br />
acara ‘trade show’ yang dianjurkan. Pengik<strong>la</strong>nan Mice<br />
‘online’ termasuk<strong>la</strong>h interactive b<strong>ann</strong>er, skyscraper,<br />
leader board dan e-mail b<strong>la</strong>st diperkenalkan da<strong>la</strong>m 16<br />
<strong>la</strong>man web korporat dan MICE.<br />
<strong>Tourism</strong> Ma<strong>la</strong>ysia intensified its campaign for the<br />
MICE sector by inserting two of the seven advertising<br />
c<strong>re</strong>atives based on the incentives and business<br />
concept. Fifty four (54) editorials on Ma<strong>la</strong>ysia we<strong>re</strong><br />
publish throughout the world with the concerntration<br />
in Europe, America, Oceania and Asia. <strong>Tourism</strong><br />
Ma<strong>la</strong>ysia advertise in all the ‘daily’ publication in all the<br />
trade show. The online promotion for MICE included<br />
interactive b<strong>ann</strong>ers, skyscrapers, leader-boards dan<br />
e-mail b<strong>la</strong>sts at 16 corporate and MICE websites.<br />
Networking<br />
Da<strong>la</strong>m usaha memantapkan kemahiran da<strong>la</strong>m acaraacara<br />
Mice, <strong>Tourism</strong> Ma<strong>la</strong>ysia menjalinkan kerjasama<br />
pintar dengan persatuan-persatuan pe<strong>la</strong>ncongan<br />
antarabangsa seperti Pacific A<strong>re</strong>a Travel Association,<br />
Asian Association of Convention and Visitor Bu<strong>re</strong>aus<br />
dan International Cong<strong>re</strong>ss and Convention<br />
Association (ICCA) me<strong>la</strong>lui penganjuran seminar dan<br />
acara–acara Mice. Ini termasuk penganjuran kong<strong>re</strong>s<br />
dan pameran ke 47 ICCA di Canada dari 1 hingga 5<br />
November.<br />
Anugerah<br />
Usaha-usaha promosi berkenaan te<strong>la</strong>h membuahkan<br />
beberapa anugerah daripada PATA. <strong>Tourism</strong> Ma<strong>la</strong>ysia<br />
berjaya memenangi dua anugerah pada tahun<br />
<strong>2008</strong>, iaitu PATA Gold Award <strong>2008</strong> untuk Marketing<br />
Media-Travel Advertisement Broadcast Media, Visit<br />
Ma<strong>la</strong>ysia Year 2007, dan PATA Gold Award <strong>2008</strong> untuk<br />
Marketing Media-CD-Rom, Travel Man<strong>ual</strong> Interactive<br />
CD.<br />
Networking<br />
To improve our knowledge and skills in the MICE<br />
segment <strong>Tourism</strong> Ma<strong>la</strong>ysia established links with<br />
the Pacific A<strong>re</strong>a Travel Association (PATA), Asian<br />
Association of Convention and Visitor Bu<strong>re</strong>aus and<br />
International Cong<strong>re</strong>ss and Convention Association<br />
amongst others through the organising of seminars<br />
and other events, including the ICCA cong<strong>re</strong>ss in<br />
Canada.<br />
Awards<br />
<strong>Tourism</strong> Ma<strong>la</strong>ysia efforts we<strong>re</strong> not in vain, as <strong>re</strong>flected<br />
through awards <strong>re</strong>ceived from PATA. The awards we<strong>re</strong><br />
the PATA Gold Award <strong>2008</strong> for Marketing Media-Travel<br />
Advertisement Broadcast Media (Visit Ma<strong>la</strong>ysia Year<br />
2007) and the PATA Gold Award <strong>2008</strong> for Marketing<br />
Media-CD-Rom, Travel Man<strong>ual</strong> Interactive CD.
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