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la poran tahunan 2008 ann ual re port 001 - Tourism Malaysia ...

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038<br />

La<strong>poran</strong> Tahunan <strong>2008</strong><br />

Ann<strong>ual</strong> Re<strong>port</strong><br />

Konvensyen<br />

Conventions<br />

Kerjasama pintar antara <strong>Tourism</strong> Ma<strong>la</strong>ysia<br />

dengan Ma<strong>la</strong>ysia Airlines (MAS), pengusahapengusaha<br />

pe<strong>la</strong>ncongan MICE, hotel-hotel<br />

dan pengusaha-pengusaha persidangan te<strong>la</strong>h<br />

membantu <strong>Tourism</strong> Ma<strong>la</strong>ysia memenangi bidaan<br />

persidangan antarabangsa. Peningkatan serta<br />

tambahan kemudahan prasarana persidangan dan<br />

teknologi yang bertaraf peringkat antarabangsa juga<br />

menjadikan Ma<strong>la</strong>ysia pilihan penganjur–penganjur<br />

persidangan.<br />

The smart partnership between <strong>Tourism</strong> Ma<strong>la</strong>ysia<br />

and Ma<strong>la</strong>ysia Airlines (MAS), MICE tourism operators,<br />

hotels and confe<strong>re</strong>nce organisers was a crucial factor<br />

that helped win bids to host international MICE events<br />

in Ma<strong>la</strong>ysia. The offers of sweeteners in the form of<br />

incentives and world-c<strong>la</strong>ss infrastructu<strong>re</strong> and logistics<br />

make Ma<strong>la</strong>ysia a favourite destination for MICE<br />

organisers.<br />

Kempen ‘Meet and Experience’<br />

Kempen ini ada<strong>la</strong>h satu usaha mempromosikan<br />

serta menonjolkan Ma<strong>la</strong>ysia sebagai destinasi MICE.<br />

Me<strong>la</strong>lui kempen ini juga pelbagai insentif dan bantuan<br />

ditawarkan oleh <strong>Tourism</strong> Ma<strong>la</strong>ysia, MAS, kerajaankerajaan<br />

negeri, hotel, badan pe<strong>la</strong>ncongan negeri<br />

dan pihak-pihak yang terlibat secara <strong>la</strong>ngsung da<strong>la</strong>m<br />

industri MICE negara.<br />

Meet and Experience Campaign<br />

This is one of the steps taken to promote Ma<strong>la</strong>ysia as a<br />

p<strong>re</strong>fer<strong>re</strong>d MICE destination. It is through the campaign<br />

that the offers we<strong>re</strong> p<strong>re</strong>sented by those working<br />

together to promote the country.<br />

Skim insentif ‘Meet and Experience’<br />

Kempen ini akan dipakejkan semu<strong>la</strong> dengan<br />

menawarkan skim insentif tambahan kepada<br />

pengusaha industri MICE yang menawarkan sekurangkurangnya<br />

penginapan 4 hari 3 ma<strong>la</strong>m di Ma<strong>la</strong>ysia.<br />

Meet and Experience Incentive Scheme<br />

The campaign will be <strong>re</strong>packaged by offering<br />

additional incentives to MICE industry operators, which<br />

offer a minimum 4 days/3 nights stay in Ma<strong>la</strong>ysia.<br />

Skim Mice untuk ‘Corporate and Incentive’<br />

Pilihan 1<br />

Jum<strong>la</strong>h minima peserta asing - 150-250<br />

Insentif (setiap peserta) - USD 10<br />

Pilihan 2<br />

Jum<strong>la</strong>h minima peserta asing - 250<br />

Insentif (setiap peserta) - USD15<br />

Mice scheme for corporates and incentives<br />

Option 1<br />

Minimum number of participants - 150 to 250<br />

Incentive (per participant) - USD10<br />

Option 2<br />

Minimum number of participants - 250<br />

Incentive (per participant - USD15<br />

Skim Mice untuk ‘Operators dan Incentive Houses’<br />

Jum<strong>la</strong>h minima peserta asing - 500<br />

Insentif (setiap acara) - USD1,000<br />

Scheme for operators & incentive houses<br />

Minimum number of participants - 500<br />

Incentive (each event) - USD1,000

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