la poran tahunan 2008 ann ual re port 001 - Tourism Malaysia ...
la poran tahunan 2008 ann ual re port 001 - Tourism Malaysia ...
la poran tahunan 2008 ann ual re port 001 - Tourism Malaysia ...
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024<br />
La<strong>poran</strong> Tahunan <strong>2008</strong><br />
Ann<strong>ual</strong> Re<strong>port</strong><br />
Promosi<br />
Antarabangsa<br />
International Promotions<br />
<strong>Tourism</strong> Ma<strong>la</strong>ysia te<strong>la</strong>h menyusun semu<strong>la</strong> tiga<br />
kelompok kumpu<strong>la</strong>n pemasaran berdasarkan faktor<br />
lokasi geografi dan ciri-ciri pemasaran iaitu;<br />
1. Pemasaran Antarabangsa<br />
(Asia Utara/Asia Timur/Asia Tenggara)<br />
2. Pemasaran Antarabangsa<br />
(Amerika/Eropah/Oceania)<br />
3. Pemasaran Antarabangsa<br />
(Asia Se<strong>la</strong>tan/Asia Barat/Asia Afrika)<br />
Aktiviti promosi pe<strong>la</strong>ncongan antarabangsa yang te<strong>la</strong>h<br />
di<strong>la</strong>ksanakan bagi sepanjang tahun <strong>2008</strong> ia<strong>la</strong>h seperti<br />
berikut:-<br />
<strong>Tourism</strong> Ma<strong>la</strong>ysia had <strong>re</strong>structu<strong>re</strong>d th<strong>re</strong>e (3)<br />
international market segments based on location<br />
and market characteristics. They a<strong>re</strong>;<br />
1. International Marketing<br />
(North Asia/East Asia/ South East Asia)<br />
2. International Marketing<br />
(America/Europe/Oceania)<br />
3. International Marketing<br />
(South Asia/West Asia and Africa)<br />
International tourism promotional activities that we<strong>re</strong><br />
implemented throughout <strong>2008</strong> we<strong>re</strong> as follows :-<br />
AKTIVITI PROMOSI MENGIKUT WILAYAH<br />
PROMOTIONAL ACTIVITIES ACCORDING TO REGIONS<br />
PASARAN<br />
MARKETS<br />
MISI JUALAN<br />
SALES MISSIONS<br />
PAMERAN<br />
EXHIBITION & FAIRS<br />
MAKANAN & KEBUDAYAAN<br />
FOOD & CULTURE PROMOTIONS<br />
Eropah / Europe<br />
4<br />
9<br />
-<br />
Amerika / Americas<br />
1<br />
1<br />
1<br />
Asia Utara / North Asia<br />
1<br />
2<br />
-<br />
Asia Timur / East Asia<br />
3<br />
9<br />
-<br />
ASEAN / ASEAN<br />
2<br />
12<br />
4<br />
Asia Se<strong>la</strong>tan / South Asia<br />
3<br />
1<br />
4<br />
Asia Barat / West Asia<br />
2<br />
5<br />
4<br />
Afrika / Africa<br />
-<br />
1<br />
-<br />
Oceania / Oceania<br />
2<br />
3<br />
-<br />
JUMLAH / TOTAL<br />
18<br />
43<br />
13
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