la poran tahunan 2008 ann ual re port 001 - Tourism Malaysia ...

001 

laporan tahunan 2008 

annual report

Rasional 

Rational 

Rasional pada kulit depan laporan ini memaparkan 

alam semulajadi yang menjadi asas kepada barangan 

pelancongan eko serta perkhidmatan yang kita 

sediakan. Tidak boleh diragukan lagi bahawa sukar untuk 

seseorang mencari destinasi seperti negara kita. 

Kepada jutaan pelancong yang melawat, Malaysia 

menawarkan pengalaman untuk mengembara dan 

peluang untuk meneroka hutan belantara berusia 

berjuta tahun yang jarang diusik manusia. Salah 

satu perjalanan yang begitu mencabar tapi cukup 

memuaskan ialah pengembaraan ke pendalaman hutan 

Borneo untuk mencari lembah sungai Maliau yang juga 

dikenali sebagai the Lost World of Sabah - satu kawasan 

berbentuk piring yang didalamnya terdapat beberapa 

air terjun yang menakjubkan. Kawasan ini juga adalah 

tempat terdapatnya tumbuh-tumbuhan serta haiwan 

yang mempersonakan ahli sains dan mereka yang 

menggemari alam semulajadi. 

Kepada mereka yang cenderong kepada alam 

semulajadi, Malaysia mempunyai banyak tarikan yang 

mengkagumkan dunia. 

Antara yang ternama ialah Taman Negara, batu karang 

serta pulau-pulau seperti Tioman, Sipadan, Payar, Redang 

dan kawasan Endau-Rompin serta Taman Semulajadi 

Kuala Selangor. Tapi dalam kita terus menuju kepada 

matlamat pembangunan pesat, kita juga menyedari 

akan perlunya untuk memelihara dan melindungi alam 

semulajadi kita. 

The rationale on the cover showcases the natural 

settings of Malaysia’s eco-tourism products and 

services. It would be hard to find another country like 

Malaysia. 

To her tourists, Malaysia offers adventure and the 

opportunity to explore her million-year-old rainforests 

which have by and large remain untouched by man. 

One of the most gruelling but rewarding treks is the 

journey into the Borneo rainforest in search of the 

Maliau Basin, also known as the Lost World of Sabah – 

a saucer-shaped area deep in the forest in which could 

be found many magnificent waterfalls. The area is also 

home to diverse flora and fauna that have fascinated 

naturalists and scientists alike. 

To the eco-tourist Malaysia has some of the world’s 

unique attractions. Amongst the jewels in the crown 

are the rainforests of Taman Negara, the beautiful 

corals and rich marine eco-systems of the islands of 

Tioman, Sipadan, Payar, Redang, the Kuala Selangor 

Nature Park and Endau-Rompin. But, we are also 

mindful that as we continue to develop, we must also 

strive to preserve and conserve our natural beauty. 

Lembaga 

Pengarah 

Board Of Directors 

Perutusan 

Pengerusi 

Chairman’s 

Statement 

06 

08 

Wawasan, 

Misi & Dasar 

Kualiti 

Vision, Mission & 

Quality Policy 

10 

Fungsi 

Tourism 

Malaysia 

Function Of 

Tourism Malaysia 

11 

Carta 

Organisasi 

Organisational 

chart 

14 

Prestasi 

Industri 

Industry 

Performance 

18 

Promosi 

Antarabangsa 

International 

Promotions 

24

Promosi 

Domestik 

Domestic 

Promotions 

30 

Konvensyen 

Conventions 

38 

Komunikasi 

Communications 

46 

Pengiklanan 

Advertising 

Pengurusan 

Management 

Kajian-kajian 

Surveys 

50 

60 

66 

Teknologi 

Maklumat 

Informational 

Technology 

72 

Pejabat-pejabat 

Tourism 

Malaysia 


Offices 

82 

Penyata 

Kewangan 

Financial 

Statements 

86

006 

Laporan Tahunan 2008 

Annual Report 

Lembaga 

Pengarah 

Board Of Director

007 


Annual Report

008 



Perutusan 

Pengerusi 

Chairman’s Statement 

Saya bagi pihak Lembaga Pengarah dengan sukacitanya 

membentang Laporan Tahunan Lembaga Penggalakan 

Pelancongan Malaysia (Tourism Malaysia) 2008. 

Pada keseluruhannya industri pelancongan negara 

menunjukkan prestasi baik, walaupun berdepan dengan 

isu-isu seperti kenaikan harga minyak mentah dunia 

yang tidak menentu serta kegawatan ekonomi global. 

Kejayaan prestasi pelancongan negara adalah hasil 

dari usaha-usaha kerjasama baik antara kerajaan, 

sektor swasta dan badan-badan bukan kerajaan serta 

sumbangan mereka. 

Beberapa usaha promosi dilaksanakan dan tumpuan 

diberikan kepada pasaran wilayah yang memberi 

pulangan tinggi dalam jangkamasa yang singkat. 

Beberapa acara yang dimulakan dalam tahun 2007 

diteruskan pada 2008 untuk memastikan kelancaran 

dan aspirasi kempen Tahun Melawat Malaysia 2007 

tidak terbantut begitu saja. Pertandingan Bunga Api 

Antarabangsa Malaysia, Pesta Jualan GP, Bulan Pesta 

Air, Bulan Citrawarna Malaysia dan Bulan Sambutan 

Kemerdekaan adalah antara acara-acara yang 

dianjurkan. 

Di peringkat antarabangsa pula, tema ‘Malaysia 

Truly Asia’ terus menjadi slogan untuk semua jenis 

pengiklanan. Bagi membangunkan potensi yang 

belum diterokai serta menggalakkan pelancongan 

dalam negeri, kempen ‘Zoom! Malaysia’ dipromosikan 

dengan agresif di seluruh negara dari awal 2008. 

Kempen ini kemudiannya dikembangkan ke Singapura. 

Pada waktu yang sama, Tourism Malaysia akan terus 

mempromosikan produk ‘niche’ terutama sekali yang 

berunsur pelancongan eko yang merangkumi acara 

sukan dan pengembaraan kepada pelancong jarakjauh. 

Promosi homestay juga dipergiatkan melalui pelbagai 

sesi taklimat kepada peserta-peserta Mega Fam dan 

wakil-wakil kedutaan asing. 

Untuk sektor mesyuarat, insentif, persidangan dan 

pameran (MICE), penubuhan MYCEB bertujuan untuk 

meningkatkan kesedaran dan memberi suntikan 

kemudahan dan perkhidmatan MICE di Malaysia. 

Sektor ini akan terus diberi perhatian khas oleh 

Tourism Malaysia. 

On behalf of the Board of Directors, I am pleased 

to present the Malaysia Tourism Promotion Board’s 

(Tourism Malaysia) Annual Report 2008. 

Overall, the nation’s tourism industry for 2008 ended 

on a successful note despite confronting issues such 

as the rise and fall of the fuel prices and the global 

economic downturn. 

Strong cooperation between the government, private 

sector and non-governmental organisations in the 

industry also attributed to the good performance. 

Several tourism promotional efforts were carried 

out in 2008 with focus on regional markets which 

provided high yields within a short time. Some 

of these events and festivals that were started in 

2007 continued into 2008 in order to maintain the 

momentum and aspiration of the Visit Malaysia Year 

2007 programme. These programme included the 

Malaysia International Fireworks competition, GP 

Sales Carnival, Water Festival Month, The Colours of 

Malaysia and National Day Celebrations Month. 

Internationally, the ‘Malaysia Truly Asia’ continued to 

be the tagline in all advertising campaigns. ‘Zoom! 

Malaysia’ campaign was aggressively promoted 

nationwide from early 2008 with the view to develop 

the untapped potentials and stimulate the culture 

of domestic travel amongst Malaysians. It was later 

extended to Singapore. 

Simultaneously, for the long-haul markets, Tourism 

Malaysia will continue to promote more niche 

products, especially the eco-based projects which 

include adventure and sporting events. 

The promotion of homestay programmes was also 

given special attention. Briefings were given to Mega 

Fam participants and foreign envoys. 

In the context of the meetings, incentives, conventions 

and exhibitions (MICE) sector, the formation of 

MYCEB was to create awareness and give a boost to 

the MICE facilities and services in the country. This 

sector will continue to be given special attention.

009 



Sejumlah 22.05 juta pelancong asing telah berkunjung 

ke Malaysia dan menyumbang RM49.6 billion kepada 

hasil pendapatan negara. Saya yakin tahun-tahun 

berikutnya industri pelancongan akan terus maju 

dengan usaha kerjasama serta sumbangan dari semua 

pihak. 

Saya mengakhiri perutusan ini dengan mengucapkan 

terima-kasih kepada semua yang terbabit dalam 

industri ini, lebih-lebih lagi usaha berterusan mereka 

untuk menjadikan sektor pelancongan sebagai salah 

satu penyumbang utama kepada pertumbuhan 

ekonomi negara. 

The industry’s performance for the year was 

exceptionally good, with 22.05 million arrivals 

contributing RM49.6 billion in foreign exchange 

earnings. I trust that the year ahead will see more 

growth with the cooperation of all quarters. 

On that note I would like to take this opportunity to 

express my sincere gratitude to all who were involved 

in the industry, especially for their continuous efforts 

in making tourism as one of the main contributors to 

the economic growth of the country. 

Bagi membangunkan potensi yang belum 

diterokai serta menggalakkan pelancongan 

dalam negeri, kempen ‘Zoom! Malaysia’ 

dipromosikan dengan agresif di seluruh 

negara dari awal 2008. 

‘Zoom! Malaysia’ campaign was aggressively 

promoted nationwide from early 2008 with 

the view to develop the untapped potential 

and stimulate the culture of domestic travel 

amongst Malaysians. 

Y.B. Dato’ Sri Azalina Dato’ Othman Said 

Pengerusi / Chairman 

Tourism Malaysia

010 



Wawasan, 

Misi & 

Dasar Kualiti 

Vision, Mission 

& Quality Policy 

Wawasan 

Menjadikan industri pelancongan sebagai sumber 

pendapatan utama negara dan penyumbang utama 

kepada pembangunan sosio-ekonomi negara. 

Misi 

Memasarkan Malaysia sebagai sebuah destinasi yang 

terunggul di rantau ini. 

Dasar Kualiti 

Tourism Malaysia komited untuk menyebarkan 

maklumat pelancongan negara secara profesional, 

berkesan, memenuhi citarasa pelanggan dan 

dapat mendorong atau membantu mereka dalam 

melakukan lawatan ke Malaysia dengan jayanya. 

Objektif Kualiti 

• Mewujudkan tenaga kerja yang berketerampilan 

dan bermaklumat. 

• Menyebarkan maklumat pelancongan dengan 

tepat, cekap, dan dengan perkhidmatan yang 

mesra pelanggan. 

Vision 

To make the tourism industry a primary source of 

national revenue and a prime contributor to the 

socio-economic development of the nation. 

Mission 

To market Malaysia as a premier destination of 

excellence in this region. 

Quality Policy 

Tourism Malaysia is committed to the professional 

and effective dissemination of national tourism 

information, the fulfillment of customer requirements 

and supporting or assisting customers in making their 

visits to Malaysia a success. 

Quality Objective 

• To produce an outgoing and knowledgeable 

workforce. 

• To disseminate tourism information accurately 

and efficiently with customer-friendly service.

011 



Fungsi Tourism Malaysia 

Berdasarkan Akta Lembaga Penggalakan 

Pelancongan Malaysia 1992, fungsi Lembaga (Tourism 

Malaysia) adalah seperti berikut: 

• Menggiatkan dan menggalakkan pelancongan 

ke dan dalam Malaysia. 

• Merangsangkan, memajukan dan memasarkan 

Malaysia sebagai destinasi tumpuan pelancong 

di arena antarabangsa dan tempatan. 

• Menyelaraskan apa-apa aktiviti pemasaran 

atau penggalakkan yang berkaitan dengan 

pelancongan yang dijalankan oleh mana-mana 

organisasi, agensi kerajaan atau bukan kerajaan. 

Functions Of Tourism Malaysia 

In accordance with the Malaysian Tourism Promotion 

Board Act 1992, the functions of the Board (Tourism 

Malaysia) are as follows: 

• Stimulate and promote tourism to and 

within Malaysia 

• Invigorate, develop and market Malaysia 

internationally and domestically as a tourist 

focal point 

• Coordinate all marketing or promotional activities 

relating to tourism conducted by any organization, 

government, or non-governmental agency 

• Membuat syor kepada menteri berkaitan 

tindakan dan program menggiatkan kemajuan 

penggalakkan industri pelancongan di Malaysia 

dan melaksanakan setelah dipersetujui. 

Selaras dengan fungsi Tourism Malaysia sebagai 

sebuah organisasi penggalakkan, matlamat-matlamat 

yang berikut telah ditetapkan: 

• Meningkatkan ketibaan pelancong asing. 

• Meningkatkan purata tempoh lawatan para 

pelancong untuk menambah hasil pendapatan 

dari pelancongan. 

• Merangsang pertumbuhan pelancongan dalam 

negeri. 

• Meningkatkan faedah/hasil yang boleh diperolehi 

dari pasaran Persidangan, Insentif dan Pameran 

(MICE). 

• Recommend to the minister relevant measures 

and programmes that stimulate development and 

promotion of the Malaysian tourism industry and 

to implement them upon approval 

In line with the role of Tourism Malaysia as a 

promotional organisation, the following objectives 

were upheld: 

• Increase foreign tourist arrivals. 

• Extend the average length of stay of the visitors to 

increase tourism revenue. 

• Stimulate the growth of domestic tourism. 

• Increase the benefits / share obtained from the 

Meetings, Incentives, Conventions and Exhibitions 

(MICE) market.

014 



Carta 

Organisasi 

Organisation Chart

015 



018 



Prestasi 

Industri 

Industry Performance 

Ketibaan Pelancong 

Malaysia mencatatkan sejumlah 22,052,488 

kedatangan pelancong pada tahun 2008, iaitu 

peningkatan sebanyak 5.1% daripada tahun 

sebelumnya. Ini menunjukkan keberkesanan pelan 

pemasaran dan kempen promosi Tourism Malaysia 

dalam menarik pelancong ke negara ini. 

Peningkatan ini banyak didorong oleh pertumbuhan 

penggalakan dari pasaran-pasaran Asia seperti Brunei, 

Indonesia, Filipina, China, Timur Tengah dan India. 

Walaupun terdapat penurunan bagi pasaran Thailand 

dan Brunei, pasaran ASEAN menjadi penyumbang 

terbesar kepada kedatangan pelancong ke negara ini. 

Arrivals 

Malaysia recorded 22,052,488 arrivals in 2008, an 

increase of 5.1% from 2007, a testimony that the 

marketing and promotional efforts by Tourism 

Malaysia have been successful in attracting tourists 

to Malaysia. 

The increase was contributed significantly by the 

intensification of promotions in countries like Brunei, 

Indonesia, the Philippines, China, India and the 

Middle East. Although there was a decline in the 

number of arrivals from Brunei and Thailand, ASEAN 

market remained as an important market for Malaysia. 

Pendapatan Daripada Pelancong Asing 

Keberkesanan kempen promosi dan strategi 

pemasaran Tourism Malaysia terbukti menerusi 

peningkatan jumlah pendapatan pelancongan. Negara 

mengaut pendapatan berjumlah RM 49,561.2 juta, 

iaitu pertumbuhan sebanyak 7.6% berbanding tahun 

2007. Pertumbuhan penggalakan ini didorong oleh 

pertambahan bilangan ketibaan pelancong dan purata 

perbelanjaan per kapita daripada beberapa pasaran 

serantau. Lima pasaran utama yang menyumbang 

kepada pendapatan daripada pelancong adalah 

Singapura, Indonesia, Brunei, 

China dan Australia. 

Revenue from foreign tourists 

The effectiveness of the promotions and marketing 

was reflected through the revenue of RM49,561.2 

million in 2008, an increase of 7.6% from the previous 

year. The increase was contributed by the growth 

of arrivals and tourist expenditure from the region. 

The five main contributors are Singapore, Indonesia, 

Brunei, China and Australia.

019 

JUMLAH KETIBAAN PELANCONG DARI 10 NEGARA TERATAS 

TOP TEN TOURIST ARRIVALS BY COUNTRY OF RESIDENCE 



PERBELANJAAN PELANCONGAN 2008 

TOURIST RECEIPTS 2008

020 



KETIBAAN BULANAN PELANCONG KE MALAYSIA 2008 

MONTHLY TOURIST ARRIVALS TO MALAYSIA 2008 

JUALAN KETIBAAN PELAWAT HARIAN DAN 10 NEGARA TERATAS 

TOP 10 EXCURSIONISTS ARRIVALS BY COUNTRY OF RESIDENCE

021 

KOMPONEN-KOMPONEN PERBELANJAAN PELANCONG 2007-2008 

COMPONENTS OF TOURIST EXPENDITURES 2007-2008 



024 



Promosi 

Antarabangsa 

International Promotions 

Tourism Malaysia telah menyusun semula tiga 

kelompok kumpulan pemasaran berdasarkan faktor 

lokasi geografi dan ciri-ciri pemasaran iaitu; 

1. Pemasaran Antarabangsa 

(Asia Utara/Asia Timur/Asia Tenggara) 


(Amerika/Eropah/Oceania) 


(Asia Selatan/Asia Barat/Asia Afrika) 

Aktiviti promosi pelancongan antarabangsa yang telah 

dilaksanakan bagi sepanjang tahun 2008 ialah seperti 

berikut:- 

Tourism Malaysia had restructured three (3) 

international market segments based on location 

and market characteristics. They are; 

1. International Marketing 

(North Asia/East Asia/ South East Asia) 


(America/Europe/Oceania) 


(South Asia/West Asia and Africa) 

International tourism promotional activities that were 

implemented throughout 2008 were as follows :- 

AKTIVITI PROMOSI MENGIKUT WILAYAH 

PROMOTIONAL ACTIVITIES ACCORDING TO REGIONS 

PASARAN 

MARKETS 

MISI JUALAN 

SALES MISSIONS 

PAMERAN 

EXHIBITION & FAIRS 

MAKANAN & KEBUDAYAAN 

FOOD & CULTURE PROMOTIONS 

Eropah / Europe 

4 

9 

- 

Amerika / Americas 

1 

1 

1 

Asia Utara / North Asia 

1 

2 

- 

Asia Timur / East Asia 

3 

9 

- 

ASEAN / ASEAN 

2 

12 

4 

Asia Selatan / South Asia 

3 

1 

4 

Asia Barat / West Asia 

2 

5 

4 

Afrika / Africa 

- 

1 

- 

Oceania / Oceania 

2 

3 

- 

JUMLAH / TOTAL 

18 

43 

13

025 



Misi Jualan 

Sebanyak 18 misi jualan telah diadakan dalam 

tahun 2008. Misi jualan ini diadakan di pasaranpasaran 

Eropah, Amerika, Asia Utara, Asia Timur, 

Asia Tenggara, Asia Barat dan Oceania. Tujuan 

misi jualan ini adalah untuk mengeratkan dan 

memantapkan lagi hubungan perniagaan diantara 

pengusaha-pengusaha pelancongan di pasaranpasaran 

yang dilawati. Selain daripada itu, misi jualan 

juga bertujuan untuk mengemaskini pengusahapengusaha 

industri pelancongan dan pihak media 

mengenai perkembangan semasa dan produk-produk 

pelancongan terbaru negara. 

Sales Mission 

A total of 18 sales missions were organised in 2008. 

The missions were held in Europe, Americas, North 

Asia, East Asia, South East Asia, West Asia and Oceania. 

The objective of these sales missions was to enhance 

and strengthen the relationship between Malaysia and 

the tour operators in the target markets. Nonetheless, 

it is also a platform to update the tour operators 

and media on the current tourism development and 

tourism product available in the country. 

Backpackers Expo, Sydney 

15-16 November 2008

026 



Frequent Independent Traveller (FIT) Argentina 2008 

World Travel Mart (WTM) in London 

Pameran 

Tourism Malaysia telah menyertai pelbagai pameran 

utama diperingkat antarabangsa. Sebanyak 43 

pameran pelancongan antarabangsa telah disertai, 

antaranya; ASEAN Tourism Forum (ATF) di Bangkok, 

Arabian Travel Mart (ATM) di Dubai, Borse International 

Del Tourism (BIT) di Milan, International Tourisme 

Borse (ITB) di Berlin, Natas Holisays di Singapura, JATA 

World Tourism Congress & Travel Fair di Tokyo, China 

International Travel Mart (CITM) di Shanghai, World 

Travel Mart (WTM) di London, Moscow International 

Tourism & Travel Fair (MITT) di Moscow dan GIBTM 

di Abu Dhabi. 

Exhibition and Fairs 

Tourism Malaysia have participated in 43 international 

fairs and exhibitions all over the world including the 

ASEAN Tourism Forum (ATF) in Bangkok, Arabian Travel 

Mart (ATM) in Dubai, Borse International Del Tourism 

(BIT) in Milan, International Tourisme Borse (ITB) in 

Berlin, Natas Holisays in Singapore, Jata World Tourism 

Congress & Travel Fair in Tokyo, China International 

Travel Mart (CITM) in Shanghai, World Travel Mart 

(WTM) in London, Moscow International Tourism & 

Travel Fair (MITT) in Moscow and GIBTM in Abu Dhabi. 

Makanan & Kebudayaan 

Promosi ini diadakan untuk memperkenalkan 

makanan, kebudayaan, kesenian dan kraftangan 

Malaysia di peringkat antarabangsa. Sebanyak 13 

aktiviti pameran makanan dan kebudayaan telah 

dianjurkan oleh Tourism Malaysia sepanjang tahun 

2008. 

Food and Cultural 

This promotional activity is with the objective to 

promote Malaysian food, cultural, arts and craft 

internationally. Throughout 2008, a total of 13 

food and cultural promotional activities have been 

organised by Tourism Malaysia.

027 



World Travel Fair (WTF) in Shanghai 

27-30 April 2008 

Arabian Travel Mart (ATM) in Dubai 2008 

Pameran Lawatan Kerja Oleh 

YB Menteri Dan YB Timbalan Menteri 

Pelancongan 

Misi galakan pelancongan dan pameran bagi 

pasaran antarabangsa turut disertai oleh Menteri 

dan Timbalan Menteri pelancongan sebagai ketua 

delegasi. Lawatan kerja ini bertujuan untuk menjana 

minat dan kesedaran berterusan mengenai kewujudan 

Malaysia sebagai sebuah destinasi pelancongan 

utama di rantau ini disamping memberi dorongan 

kepada pengusaha-pengusaha pelancongan di 

pasaran berkenaan untuk terus menjual pakej 

percutian ke Malaysia. Selain itu pertemuan bersama 

media antarabangsa membantu menjana minat serta 

publisiti yang positif mengenai Malaysia. 

Work Visits By The Hon. Minister 

And The Hon. Deputy Minister Of Tourism 

Several of our sales missions and exhibitions were 

also headed by our Minister and Deputy Minister 

of Tourism. The sales missions and exhibitions 

were aimed at generating interest and continuous 

awareness of Malaysia as a competitive tourism 

destination in the region as well as to encourage 

tour operators in the market to create, offer and sell 

attractive packages to Malaysia. Apart from that, 

meetings, interviews and press conferences with 

international media helped to produce positive 

publicity and awareness of Malaysia.

030 



Promosi 

Domestik 

Domestic Promotions 

Pelbagai usaha dijalankan bagi menerapkan nilai 

dan budaya melancong dalam negara di kalangan 

rakyat Malaysia melalui percutian terancang. Dengan 

matlamat untuk meningkatkan industri pelancongan 

domestik, kerjasama dengan pengusaha-pengusaha 

pelancongan dipergiatkan bagi menaiktaraf dan 

mempelbagaikan pakej-pakej pelancongan. Selain itu 

aktiviti promosi untuk menggalakkan pelancongan 

domestik dianjurkan oleh Tourism Malaysia seperti 

berikut : 

Over the years, several approaches were adopted 

to instill a culture of a well-planned domestic travel 

among Malaysians. Towards this end, Tourism Malaysia 

has been working closely with tour operators to 

improve and diversify the offers in hand. In addition, 

Tourism Malaysia undertook various measures under 

the promotional campaign as follows: 

Zoom! Malaysia 

Salah satu matlamat Kementerian Pelancongan ialah 

untuk merangsang pertumbuhan pelancongan 

domestik. Beberapa kempen diadakan bagi maksud 

ini. Yang terakhir ialah kempen Cuti-Cuti Malaysia yang 

diperkenalkan pada September 1999. 

Namun begitu, bagi meningkatkan lagi prestasi 

pasaran domestik ini beberapa penambahbaikan 

dilaksanakan dari segi kepelbagaian segmentasi 

pasaran, kepelbagaian pakej dan pengenalan kepada 

produk-produk pelacongan yang kurang mendapat 

perhatian. 

Zoom! Malaysia 

One of the objective of the Tourism Ministry is to 

further develop the domestic tourism sector. Various 

campaigns have been undertaken for this and the last 

one before the current campaign was called “Cuti-cuti 

Malaysia” which it was launched in September 1999. 

To further enhance this sector, many improvements 

have been added to eventually diversify the market 

segmentation, packages offered and intensify the 

exposure to products that previously lacked attention. 

This ultimately gave birth to a new campaign – “Zoom! 

Malaysia” that was launched on May 14, 2008. 

Sidang Akhbar Karnival Zoom! 2008 di Desaru, Johor 

Press Conference during Zoom! Carnival 2008 at Desaru, Johor 

Rainforest World Music Festivals at Sarawak Cultural Village Damai, 

Kuching, Sarawak 11-13 July 2008

031 



Oleh itu satu kempen baru - Zoom! Malaysia 

diperkenalkan untuk menggantikan Cuti-Cuti Malaysia. 

Strategi kempen ini berteraskan destinasi dengan 

kumpulan sasar segenap lapisan penduduk. Kempen 

Pelancongan Domestik Zoom! Malaysia dirasmikan 

pada 14 Mei 2008 bagi memperkenalkan destinasi 

pelancongan secara lebih tertumpu. 

Ia adalah salah satu usaha kerajaan untuk 

meningkatkan pertumbuhan industri pelancongan 

domestik. Di samping menggalakkan integrasi 

nasional, kempen ini menggalakkan aktiviti percutian 

dalam negara secara terancang di kalangan rakyat 

Malaysia. Kempen ini juga dapat mengeratkan 

kerjasama antara ahli-ahli sektor awam dan swasta 

dalam mempromosi produk dan tarikan pelancongan 

serta acara-acara khas. 

Apart from contributing further to national 

intergration, Zoom! Malaysia will help strengthen the 

relationshp between the public and private sectors in 

promoting products and attractions through specific 

events. It is also hoped that the campaign will result 

in less outbound travel or holidays by Malaysians 

overseas and subsequently reduce the outflow of 

funds, especially in these testing economic times. 

Penekanan terhadap pelancongan domestik juga 

bertujuan untuk mengurangkan aktiviti pelancongan 

ke luar negara yang kemudian dapat mengimbangi 

pengaliran wang keluar negara dan mengurangkan 

kesan kemelesatan ekonomi global. 

Eksplorasi Zoom Lata Kijang 

Lata Kijang Zoom Exploration 

Pertandingan Bunga Api Antarabangsa Malaysia, Ogos 2008 

Malaysia International Firework Competition, August 2008

032 



Majlis Pelancaran Citrawarna di Istana Kehakiman, Putrajaya, 24 Mei 2008 

Launching of The Colour of Malaysia at Palace Of Justice, Putrajaya, 24 May 2008 

Zoom! Malaysia Travel Fair 

Tourism Malaysia telah menganjurkan acara Zoom! 

Malaysia Travel Fair untuk menggalakan budaya 

melancong di kalangan semua lapisan masyarakat 

dan bertindak sebagai pemangkin bagi pembelian 

pakej-pakej pelancongan domestik. Pameran ini 

juga memudahkan seseorang membeli terus pakejpakej 

pelancongan (XcapeHolidays) serta pakej-pakej 

pelancongan lain dalam negara dengan harga 

berpatutan. 

Program yang berbentuk ‘hard sell’ atau jualan 

langsung ini memberi peluang perniagaan kepada 

pengusaha-pengusaha pelancongan domestik untuk 

menawarkan pakej-pakej pelancongan dalam negara 

yang menarik kepada masyarakat tempatan. 

Acara ini dirasmikan pada 21 November 2008 di One 

Utama Petaling Jaya, Selangor. Secara keseluruhannya 

jumlah jualan yang diperolehi melalui 35 peserta 

pameran adalah RM573,228.00. 

Zoom! Malaysia Travel Fair 

The objective of organising the Zoom! Malaysia Travel 

Fair is to encourage all Malaysians to travel within 

the country and as a catalyst to encourage domestic 

tourism packages. The exhibition stimulate buyers 

to buy the Xcape Holiday packages which offer 

reasonable rates. 

The fair was the platform for the inbound travel 

operators to promote and sell the attractive tour 

packages to the local residents. 

The fair was launched on 21st November 2008 at 

One Utama Shopping Mall, Petaling Jaya, Selangor. 

Thirty five (35) tour operators paticipated. The 

revenue collected by the tour operators at the fair was 

RM573,228.000. 

Xcape Holiday Packages 

Selaras dengan kempen Zoom! Malaysia, Tourism 

Malaysia juga menerbitkan risalah pakej percutian 

domestik Xcape Holiday Packages. 

Xcape Holiday Packages dirangka sebagai satu 

mekanisme untuk mempromosikan pakej-pakej 

bersesuaian yang ditawarkan oleh pengusaha-pengusaha 

pelancongan mengikut tema-tema seperti eco-tourism, 

rekreasi, pusat peranginan tanah tinggi dan pulau-pulau. 

Xcape Holiday Packages 

To coincide with the campaign, Tourism Malaysia 

published brochures on ‘Xcape Holiday Packages’. The 

publication highlights the various promotions by tour 

operators under various themes such as eco-tourism, 

recreation, the highlands and island holidays. A total of 

505,000 copies were distributed in the year.

033 



Piala Monsoon, di Pulau Duyung, Kuala Terengganu 2008 

Monsoon Cup at Pulau Duyung, Kuala Terengganu 2008 

Petronas Grand Prix F1 di Litar Sepang, Selangor, 21-23 Mac 2008 

Petronas Grand Prix F1 at Sepang Circuit, Selangor, 21-23 March 2008 

Ianya dilihat sebagai salah satu usaha promosi Tourism 

Malaysia untuk mempengaruhi serta menggalakkan 

rakyat Malaysia melancong secara lebih terancang. 

Kempen Xcape Holidays juga bertindak sebagai 

pemangkin bagi memacu keinginan rakyat Malaysia 

untuk mengalami keseronokan bercuti melalui 

pelbagai destinasi. Sebanyak 505,000 naskah Pakej 

Xcape Holidays diedarkan pada tahun 2008. 

Pameran Galakan Sokongan 

Tourism Malaysia turut menggandakan usaha promosi 

tempatan menerusi pelbagai penyertaan dalam 

pameran galakan sokongan. Jumlah jualan pakej 

keseluruhan yang diperolehi adalah RM4,943,743.90. 

Incentive Support 

Tourism Malaysia intensified promotions through 

incentive support exhibitions and also by participating 

in various events other than its own. These efforts 

brought in sales worth RM4,943,743.90. 

Pembangunan Pusat Penerangan 

Pelancongan (TIC) 

Tourism Malaysia telah membina beberapa Pusat 

Penerangan Pelancongan baru bagi memudahkan 

proses penyebaran maklumat pelancongan. Justeru itu 

di bawah Rancangan Malaysia Ke-9 sejumlah RM10.8 

juta diperuntukkan untuk pembinaan TIC baru dan 

ubahsuai TIC sedia ada. Sebanyak 22 buah TIC baru 

dikenalpasti untuk dibina. Sehingga bulan Disember 

2008, sebanyak 10 buah TIC siap dibina dan diubahsuai 

iaitu : 

i) VSC KLIA 

ii) TIC LTAB Langkawi 

iii) TIC Lumut, Perak 

Tourism Information 

Centres (TIC) 

Several new TICS were established to better 

disseminate information to the public. A budget of 

RM10.8 million was allocated under the 9th Malaysia 

Plan, for this purpose. A total of 22 sites have been 

identified for the new centres. Ten TICs established by 

December as follow : 

i) KLIA 

ii) Langkawi Airport 

iii) Lumut, Perak

034 



iv) TIC Bayan Lepas, Pulau Pinang 

v) TIC Kompleks Sultan Iskandar, Johor 

vi) TIC Tanjung Pengelih, Johor 

vii) TIC Tanjung Belungkor, Johor 

viii) TIC Ayer Keroh, Melaka 

ix) TIC Taming Sari, Melaka 

x) TIC Lapangan Terbang Antarabangsa Kuching 

iv) Bayan Lepas Airport 

v) Sultan Iskandar Complex, Johor 

vi) Tanjung Pengelih, Johor 

vii) Tanjung Belungkor, Johor 

viii) Ayer Keroh, Malacca 

ix) Taming Sari, Malacca 

x) Kuching Airport 

Terdapat juga TIC tambahan yang beroperasi 

sementara dalam proses diubahsuai, dimana kerjakerja 

ubahsuai akan diselaraskan pada tahun 2009. 

TIC berkenaan ialah : 

i) TIC R&R Seremban/PD, Negri Sembilan 

ii) TIC Geliga, Kemaman, Terengganu 

iii) TIC Kuala Besut, Terengganu 

iv) TIC Cherating, Pahang 

Di bawah peruntukan Rancangan Malaysia Ke-9 ini 

juga lapan TIC sedia ada yang lama akan diubahsuai 

dan dinaiktaraf untuk keselesaan pelancong dan 

menjaga imej Tourism Malaysia. TIC berkenaan ialah : 

i) TIC Aras 2, PWTC 

ii) TIC KL Sentral 

iii) TIC Labuan 

iv) TIC LCCT Sepang 

v) TIC Kuah, Langkawi, Kedah 

vi) TIC Bukit Kayu Hitam, Kedah 

vii) TIC Georgetown 

viii) TIC LTAB Langkawi 

Several temporary TICs which will be 

upgraded in 2009 are at: 

i) R&R Seremban/Port Dickson Highway 

ii) Geliga, Kemaman, Terengganu 

iii) Kuala Besut, Terengganu 

iv) Cherating, Pahang 

Also under the 9th Malaysia Plan, eight existing TICs 

will be improved and upgraded. These are at: 

i) Level 2, PWTC KL 

ii) KL Sentral 

iii) Labuan 

iv) LCCT Sepang 

v) Kuah, Langkawi 

vi) Bukit Kayu Hitam 

vii) Georgetown 

viii) Langkawi Airport 

Program Pelancongan Pelajar (3P) 

Program Pelancongan Pelajar yang dijalankan oleh 

Tourism Malaysia bertujuan untuk menggalakkan 

sekolah-sekolah menganjur aktiviti lawatan sambil 

belajar ke destinasi-destinasi pelancongan dalam 

negara. Tourism Malaysia memberi bantuan kewangan 

kepada 12 buah sekolah. 

Selain itu pejabat-pejabat negeri turut mempromosi 3P, 

seperti Pelancaran Pakej Pelancongan Pelajar di Kedah, 

Program Nature Xplorace Zoom RDC di Sandakan dan 

Kids Scuba Camp Sabah. 

Students’ Tourism Programme (3P) 

This programme is aimed with the objective to 

encourage schools to organise study trips to local 

tourism attractions. Assistance was provided to 12 

schools. In addition, Tourism Malaysia’s state offices 

promoted the programme such as the Tourism 

Promotion Package in Kedah, the Nature Xplorace 

Zoom RDC in Sandakan and the Kids Scuba Camp in 

Sabah.

035 



Pelajar Melawat Tempat Pelancongan 

Students Visiting Tourism Attraction 

“Homestay” di Kampung Temenim, Johor 

Homestay at Kampung Temenim, Johor 

Program Homestay 

Homestay Proagramme 

Program homestay ialah salah satu produk 

pelancongan yang semakin popular di kalangan 

pelancong. Setakat ini sebanyak 2,808 pengusaha 

produk homestay daripada 142 kampung berjaya 

diwujudkan. Antara program homestay yang 

dijalankan oleh Tourism Malaysia ialah seperti berikut : 

i) Lawatan suaikenal untuk pelajar antarabangsa/ 

tempatan ke Homestay Haji Dorani, Kuala 

Selangor, dan Homestay Kuala Medang, Pahang 

ii) Kembara Agrotourism Tourism Malaysia Bersama 

Mada, Homestay Jeruju dan Homestay Kampung 

Raga, Kedah 

iii) Program aqiqah masyarakat Islam Singapura 

di Homestay Pachitan, Port Dickson 

iv) Penggambaran Dokumentari Pelancongan Teen 

Explorer–RTM di Homestay Pelegong 

v) Program ziarah, qurban dan aqiqah di Homestay 

Pelegong, Pachitan, Warisan dan Jempol 

iv) Lawatan agensi pelancongan Singapura sempena 

Pesta Mengemping di Homestay Lonek, Negri 

Sembilan 

This programme has been gaining popularity by the 

year. Presently, there are a total of 2,808 homestay 

operators from 142 villages. The initiatives undertaken 

by Tourism Malaysia to support the operators include 

organising the following events : 

i) Familiarisation visits by international and local 

students to the Haji Dorani Homestay in Kuala 

Selangor and the Kuala Medang Homestay 

in Pahang 

ii) Agro-tourism expedition with Mada, Homestay 

Jeruju dan the Kampung Raga Homestay in 

Kedah 

iii) Programme for Singapore Muslims at the 

Pachitan Homestay in Port Dickson 

iv) Filming of Teen Explorer–RTM tourism expedition 

documentary at the Pelegong Homestay 

v) Islamic programmes at the Pelegong Homestay, 

Pachitan, Warisan dan Jempol. 

iv) Visit by Singaporean tour operator to coincide 

with the Mengemping Festival at the Lonek 

Homestay in Negri Sembilan.

038 



Konvensyen 

Conventions 

Kerjasama pintar antara Tourism Malaysia 

dengan Malaysia Airlines (MAS), pengusahapengusaha 

pelancongan MICE, hotel-hotel 

dan pengusaha-pengusaha persidangan telah 

membantu Tourism Malaysia memenangi bidaan 

persidangan antarabangsa. Peningkatan serta 

tambahan kemudahan prasarana persidangan dan 

teknologi yang bertaraf peringkat antarabangsa juga 

menjadikan Malaysia pilihan penganjur–penganjur 

persidangan. 

The smart partnership between Tourism Malaysia 

and Malaysia Airlines (MAS), MICE tourism operators, 

hotels and conference organisers was a crucial factor 

that helped win bids to host international MICE events 

in Malaysia. The offers of sweeteners in the form of 

incentives and world-class infrastructure and logistics 

make Malaysia a favourite destination for MICE 

organisers. 

Kempen ‘Meet and Experience’ 

Kempen ini adalah satu usaha mempromosikan 

serta menonjolkan Malaysia sebagai destinasi MICE. 

Melalui kempen ini juga pelbagai insentif dan bantuan 

ditawarkan oleh Tourism Malaysia, MAS, kerajaankerajaan 

negeri, hotel, badan pelancongan negeri 

dan pihak-pihak yang terlibat secara langsung dalam 

industri MICE negara. 

Meet and Experience Campaign 

This is one of the steps taken to promote Malaysia as a 

preferred MICE destination. It is through the campaign 

that the offers were presented by those working 

together to promote the country. 

Skim insentif ‘Meet and Experience’ 

Kempen ini akan dipakejkan semula dengan 

menawarkan skim insentif tambahan kepada 

pengusaha industri MICE yang menawarkan sekurangkurangnya 

penginapan 4 hari 3 malam di Malaysia. 

Meet and Experience Incentive Scheme 

The campaign will be repackaged by offering 

additional incentives to MICE industry operators, which 

offer a minimum 4 days/3 nights stay in Malaysia. 

Skim Mice untuk ‘Corporate and Incentive’ 

Pilihan 1 

Jumlah minima peserta asing - 150-250 

Insentif (setiap peserta) - USD 10 

Pilihan 2 

Jumlah minima peserta asing - 250 

Insentif (setiap peserta) - USD15 

Mice scheme for corporates and incentives 

Option 1 

Minimum number of participants - 150 to 250 

Incentive (per participant) - USD10 

Option 2 

Minimum number of participants - 250 

Incentive (per participant - USD15 

Skim Mice untuk ‘Operators dan Incentive Houses’ 

Jumlah minima peserta asing - 500 

Insentif (setiap acara) - USD1,000 

Scheme for operators & incentive houses 

Minimum number of participants - 500 

Incentive (each event) - USD1,000

039 



Program promosi MICE 

Promosi MICE dilaksanakan dengan kerjasama 

syarikat–syarikat penerbangan, pengusaha– 

pengusaha pelancongan Mice, hotel-hotel dan 

pengusaha- pengusaha tempat persidangan untuk 

pameran MICE antarabangsa. Acara-acara pameran 

MICE antarabangsa yang disertai adalah seperti 

berikut: 

. Forum Pelancongan Asean, Thailand, 

pada 18-26 Januari 

. Asia Pacific Incentives & Meeting Expo, Melbourne, 

pada 19- 20 Februari 

. Mesyuarat Lembaga Pengarah Pata & mesyuarat 

agung tahunan, Sri Lanka, pada 5-7 April 

. Pameran Gulf Incentive, Business Travel Meeting, 

Emiriyah Arab Bersatu, pada 8-11 April 

. Incentive Travel & Convention Meetings, China, 

pada 9-11 April 

. Worldwide Meetings, Incentives and Events, 

Jerman, pada 15-17 April 

. Pata Travel Mart & Mesyuarat Lembaga Pengarah 

Pata, India, pada 16-20 September 

. Incentives Travel, Meeting & Executives Show 

& seminar Mice, Amerika Syarikat, 

pada 23-25 September 

. Incentives Travel & Convention, Meeting Asia, 

Thailand, pada 7–9 Oktober 

. International Tourisme Borse Asia, Singapura, 

pada 22-24 Oktober 

. Kongres dan pameran ke 47 ICCA 2008, Kanada, 

pada 1-5 November 

. European Incentive, Business Travel, 

Meetings and Exhibition, Sepanyol, 

pada 2-4 Disember 

. Seminar Mice, Jepun, pada 15-21 Disember 

MICE promotion programme 

MICE promotions were held in cooperation 

with airlines, tour operators, hotels and hosts of 

international conference venues. Events participated 

in were: 

• Asean Tourism Forum, Thailand, 18-26 January. 

• Asia-Pacific Incentives & Meeting Expo in 

Melbourne, 19-20 Febuary. 

• Pata Board of Directors & annual general meeting 

in Sri Lanka, 5-7 April. 

• Gulf Incentive, Business & Travel Meeting Exhibition 

in United Arab Emirates, 8-11 April. 

• Incentive Travel & Convention meetings in China, 

9-11 April. 

• Worldwide Meetings, Incentives and Events 

in Germany, 15-17 April. 

• Pata Travel Mart & Pata Board of Directors meeting 

in India, 16-20 September. 

• Incentives Travel, Meeting Executives show & Mice 

seminar in America, 23-25 September. 

• Incentives Travel & Convention Meeting Asia in 

Thailand, 7–9 October. 

• International Tourisme Borse Asia in Singapore, 

22-24 October. 

• ICCA 47th Congress and Exhibition in Canada, 

1-5 November. 

• European Incentive, Business Travel, 

Meetings and Exhibition in Spain, 2-4 December. 

• Mice seminar in Japan, 15-21 December.

040 



Roadshow & Seminar 

Roadshows & MICE Seminars 

Dalam usaha untuk menjadikan Malaysia sebagai 

destinasi MICE yang terkenal di rantau ini, beberapa 

“roadshow” dan seminar dilaksanakan bagi 

memantapkan kerjasama dengan pengusahapengusaha 

MICE di bandaraya-bandaraya terpilih 

seperti: 

a) Sydney, Brisbane, Melbourne pada 12-18 Februari 

b) Dubai, UAE & Teheran pada 5-15 April 

c) Shanghai & Beijing pada 11-14 April 

d) Milan & Amsterdam pada 15-17 April 

Several road-shows and seminars were organised as 

part of efforts to establish Malaysia as a preferred MICE 

destination. The cities involved were: 

a) Sydney, Brisbane dan Melbourne, 12 -18 February 

b) Dubai, UAE & Teheran, 5-15 April 

c) Shanghai & Beijing, 11 -14 April 

d) Milan & Amsterdam, 15-17 April 

Pembidaan 

Sepanjang tahun 2008, sebanyak 38 pembidaan 

dijalankan oleh Tourism Malaysia bersama pihak-pihak 

awam dan swasta dan 10 membawa kejayaan. 

Acara- acara tersebut adalah: 

• Mesyuarat wilayah Collegium Internationale 

Neuro-Psychopharmacologicum Asia Pacific, 

Mac 2008 (400 perwakilan) 

• Simposium Asia-Europe Young Leaders 2009 

• Persidangan Asia-Pac Healthcare Information & 

Management Systems Society 2009 

(1,200 perwakilan) 

• Mesyuarat tahunan American Association for 

Clinical Chemistry, Oktober 2009 

• Persidangan agung IPC, November 2009 

(500 perwakilan) 

• PRI Nadcap, June 2010 (500 perwakilan) 

• International Society for Low Vision Research and 

Rehabilitation 2011 (2,000 perwakilan) 

• World Inter-hash 2010 (5,000 perwakilan) 

• Persidangan Global Eco-tourism 2010 

• Kongres antarabangsa mengenai Obesity 2014 

(5,000 perwakilan) 

Bids 

Throughout the year Tourism Malaysia together with 

others with an interest in MICE tourism submitted 38 

bids, of which 10 were successful. They are: 

• Collegium Internationale Neuro- 

Psychopharmacologicum Asia-Pacific Regional 

Meeting (400 delegates) 

• Asia-Europe Young Leaders Symposium 2009 

• Healthcare Information & Management Systems 

Society 2009 Asia-Pac Conference 

(1,200 delegates) 

• American Association for Clinical Chemistry annual 

meeting, October 2009 

• IPC general assembly, November 2009 

(500 delegates) 

• PRI Nadcap, June 2010 (500 delegates) 

• International Society for Low Vision Research and 

Rehabilitation 2011 (2,000 delegates) 

• World Inter-hash 2010 (5,000 participants) 

• Global Ecotourism Conference 2010 

• International Congress on Obesity 2014 

(5,000 delegates) 

Lawatan insentif 

Tourism Malaysia membantu sebanyak 110 kunjungan 

kumpulan dari 19 buah negara yang diterajui oleh 

Korea, India, China, Taiwan, Indonesia, Thailand, 

Eropah dan Timur Tengah yang membabitkan 33,087 

orang. Lawatan terbesar pada tahun 2008 adalah dari 

ING Insurance Korea untuk 1,530 peserta. 

Incentive Visits 

Tourism Malaysia assisted 110 groups for incentive 

visits from 19 countries including Korea, India, China, 

Taiwan, Indonesia and Thailand, with a total arrival of 

33,087 visitors. The biggest group comprised 1,530 

visitors from ING Insurance from Korea.

041 

Bantuan persidangan (Servicing) 

Assistance for Conferences (Servicing) 



Tourism Malaysia membantu dan memberi sokongan 

kepada 485 penganjur MICE. Bantuan termasuk 

dalam bentuk ‘attendance promotion’ bagi acara yang 

disahkan penganjurannya melalui proses pembidaan, 

seperti forum ke 14 World Route Development dari 

12-14 Oktober dan forum kargo udara dari 4-6 

November. Bantuan utama yang dihulurkan termasuk 

khidmat nasihat persidangan dan lawatan insentif, 

penajaan persembahan kebudayaan, pemberian 

cenderamata, bekalan risalah dan koleteral, bantuan 

untuk melicinkan kemasukkan perwakilan di pintu-pintu 

masuk dengan kerjasama kastam, imigresen dan lainlain, 

promosi acara melalui laman web Tourism Malaysia, 

penyenaraian dalam kalender acara MICE tahunan, 

mengiklankan acara di dalam majalah MICE terpilih 

serta promosi melalui semua pejabat-pejabat Tourism 


Tourism Malaysia assisted 485 MICE event organisers 

as part of efforts to further promote the segment. 

One way of providing assistance was via attendance 

promotion for events already confirmed to be 

hosted by the country, like the 14th World Route 

Development Forum in October and the Air Cargo 

Forum in November. Specifically, the assistance 

included advice and guidance on conference 

organisation and incentive visits, sponsorship of 

cultural performances, souvenirs, facilitating the entry 

of delegates with the cooperation of Customs and 

Immigration, promotion of events on the Tourism 

Malaysia website, promotion of events in MICE 

calendar of events promotion by all Tourism Malaysia’s 

offices and advertising in selected MICE magazines.

042 


annual report 

Kempen pengiklanan MICE 

MICE advertising campaign 

Dalam usaha meningkatkan promosi Malaysia sebagai 

destinasi MICE, Tourism Malaysia juga meningkatkan 

kempen pengiklanannya dengan menerbitkan 2 

dari 7 iklan berkonsepkan ‘Incentives and Business’ 

serta “editorial” terpilih untuk 54 majalah/penerbitan 

di seluruh dunia terutamanya di Eropah, Amerika, 

Oceania dan Asia serta iklan di dalam ‘daily’ bagi semua 

acara ‘trade show’ yang dianjurkan. Pengiklanan Mice 

‘online’ termasuklah interactive banner, skyscraper, 

leader board dan e-mail blast diperkenalkan dalam 16 

laman web korporat dan MICE. 

Tourism Malaysia intensified its campaign for the 

MICE sector by inserting two of the seven advertising 

creatives based on the incentives and business 

concept. Fifty four (54) editorials on Malaysia were 

publish throughout the world with the concerntration 

in Europe, America, Oceania and Asia. Tourism 

Malaysia advertise in all the ‘daily’ publication in all the 

trade show. The online promotion for MICE included 

interactive banners, skyscrapers, leader-boards dan 

e-mail blasts at 16 corporate and MICE websites. 

Networking 

Dalam usaha memantapkan kemahiran dalam acaraacara 

Mice, Tourism Malaysia menjalinkan kerjasama 

pintar dengan persatuan-persatuan pelancongan 

antarabangsa seperti Pacific Area Travel Association, 

Asian Association of Convention and Visitor Bureaus 

dan International Congress and Convention 

Association (ICCA) melalui penganjuran seminar dan 

acara–acara Mice. Ini termasuk penganjuran kongres 

dan pameran ke 47 ICCA di Canada dari 1 hingga 5 

November. 

Anugerah 

Usaha-usaha promosi berkenaan telah membuahkan 

beberapa anugerah daripada PATA. Tourism Malaysia 

berjaya memenangi dua anugerah pada tahun 

2008, iaitu PATA Gold Award 2008 untuk Marketing 

Media-Travel Advertisement Broadcast Media, Visit 

Malaysia Year 2007, dan PATA Gold Award 2008 untuk 

Marketing Media-CD-Rom, Travel Manual Interactive 

CD. 

Networking 

To improve our knowledge and skills in the MICE 

segment Tourism Malaysia established links with 

the Pacific Area Travel Association (PATA), Asian 

Association of Convention and Visitor Bureaus and 

International Congress and Convention Association 

amongst others through the organising of seminars 

and other events, including the ICCA congress in 

Canada. 

Awards 

Tourism Malaysia efforts were not in vain, as reflected 

through awards received from PATA. The awards were 

the PATA Gold Award 2008 for Marketing Media-Travel 

Advertisement Broadcast Media (Visit Malaysia Year 

2007) and the PATA Gold Award 2008 for Marketing 

Media-CD-Rom, Travel Manual Interactive CD.

043 


annual report 

Sesi soal jawab semasa Persidangan Komenwel yang Pertama 2008 

Q & A Session during The 1st Commonwealth Conference 2008 

Persidangan SITE 2008 

SITE 2008 Conference

046 



Komunikasi 

Communications 

Tourism Malaysia menyebarkan maklumat mengenai 

acara dan aktiviti pelancongan secara berkesan melalui 

pelbagai program publisiti, termasuk lawatan media 

ke destinasi tarikan pelancongan di seluruh negara. 

Ia juga bertanggungjawab memastikan hasil penulisan 

berkaitan industri pelancongan adalah bermutu dan 

tepat untuk sebaran di dalam negara dan luar negara. 

Tourism Malaysia juga turut memantau perkembangan 

isu semasa dan melaksanakan pengurusan krisis 

bagi memastikan industri pelancongan negara tidak 

terjejas oleh hebahan negatif. Bagi meningkatkan 

kerjasama dan hubungan baik dengan agensi-agensi 

media, pertanyaan daripada pihak media mengenai 

pelancongan dijawab dengan segera. 

Aktiviti-aktiviti promosi yang diadakan di dalam dan 

luar negara termasuk penganjuran sidang akhbar, 

sesi temuramah, penulisan rencana mengenai 

pelancongan dan lawatan media ke tarikan 

pelancongan baru di seluruh negara. 

Sepanjang tahun 2008, sebanyak 142 siaran media, 

20 media info dan 20 rencana dihasilkan dan 

diedarkan kepada wakil-wakil media tempatan dan 

luar negara, pejabat Tourism Malaysia di luar negara 

serta agensi perhubungan awam. Rencana-rencana 

juga dimuat naik di laman web Tourism Malaysia 

sebagai rujukan (www.tourismmalaysia.gov.my) 

Tourism Malaysia disseminates information and 

publicises events and activities in various ways. 

This includes media visits to places of interest in the 

country. It is also responsible for ensuring that all 

articles produced are of a good quality, accurate and 

publicised widely within Malaysia and overseas. 

Any crisis or negative reporting relating to the tourism 

industry in Malaysia will be dealt promptly. 

Press conferencess held in Malaysia or abroad, articles 

on Malaysia and media visits were organised to 

inform the public of the tourism development and 

infrastructure. Some 142 press statements, 20 media 

information and 20 articles, 189 speeches, 79 foreword 

messages and 62 discussion notes were distributed 

to media organisations, Tourism Malaysia overseas 

offices and public relations agencies. All articles are 

uploaded at the Tourism Malaysia website 

(www.tourismmalaysia.gov.my). 

Media Antarabangsa sedang mengambil gambar 

semasa Perasmian Rumah Terbuka Deepavali 2008 

International Press Snapshoot during the Launch of 

Deepavali Open House 2008 

Persidangan Akhbar semasa Petronas Grand Prix F1 

di Litar Sepang, Selangor 

Press Conference during Petronas Grand Prix F1 

at Sepang Circuit, Selangor

047 



Temuramah Media Ketika Sesi Lawatan ke Lower Belum 2008 

Press Interview During The Visit To Lower Belum 2008 

Sesi Taklimat kepada peserta Megafam 

sempena Citrawarna pada 23 Mei 2008 

Briefing to Megafam Participants 

In Conjunction with Citrawarna 23rd May 2008 

Tourism Malaysia juga menyediakan 189 ucapan, 

79 kata-kata aluan dan 62 nota percakapan sempena 

acara pelancongan serta aktiviti promosi Tourism 


Tourism Malaysia organised 42 media visits which 

resulted in many articles on local tourism products 

including events linked to the Zoom! Malaysia 

campaign. 

Selain itu kami menghasilkan 12 keluaran majalah 

Tourism Malaysia yang memaparkan berita-berita 

pelancongan dalam Bahasa Inggeris dan Melayu. 

Sebanyak 42 sesi lawatan media turut diatur yang 

kemudiannya menghasilkan penulisan mengenai 

barangan pelancongan tempatan termasuk 

program-program lawatan Zoom! Malaysia. 

Tourism Malaysia juga membantu menganjurkan 

12 sidang media dan 34 jemputan media. Sebanyak 

162 siaran media dan media info disebarkan kepada 

media, industri dan agensi perhubungan awam 

di seluruh dunia. Untuk memperkenalkan Malaysia 

dengan lebih meluas kepada pelawat asing yang 

mengikuti kursus atau lawatan rasmi, unit ini 

memberikan ceramah mengenai Malaysia dan 

destinasi-destinasi tertentu. Sebanyak 8 taklimat 

korporat juga diatur pada 2008. 

Tourism Malaysia organised 12 press conferences 

and 34 media visits. A total of 162 press releases and 

media information were distributed to related parties 

throughout the world. To assist foreigners coming to 

the country on courses or official visits, the unit held 

talks and briefings on the country and its tourism 

sector. In addition eight corporate briefings were 

given in 2008. 

In conjunction with the Mega Familiarisation 

Programme, 26 events were organised and attended 

by 1,587 media and 1,495 travel agent from overseas 

with commercial value of RM83 million. 

Bersempena lawatan Suaikenal Mega pula 26 acara 

dianjurkan oleh Unit Mega Fam dengan penyertaan 

seramai 1,587 wakil media dan 1,495 pengusaha 

pelancongan asing dengan memberi pulangan nilai 

komersial sebanyak RM83 juta.

050 



Pengiklanan 

Advertising 

Kempen Zoom! Malaysia ialah kempen pengiklanan 

domestik yang diberi tumpuan pada tahun ini. “Banyak 

untuk dilawati, banyak lagi untuk diterokai” ialah 

slogan bagi kempen ini dan ia adalah kesinambungan 

dari kempen Cuti-Cuti Malaysia. Tujuan kempen 

Zoom! Malaysia yang dilancarkan pada Mei 2008 

adalah untuk mengenengahkan destinasi-destinasi 

pelancongan baru yang berpotensi disamping 

menggalakan rakyat Malaysia melancong secara 

terancang di dalam negara sendiri. 

Bagi pasaran antarabangsa tema ‘Malaysia Truly Asia’ 

masih dikekalkan bagi semua projek pengiklanan. 

Kebanyakan kempen pengiklanan di peringkat 

antarabangsa mahupun domestik dijalankan melalui 

media elektronik seperti televisyen, media cetak dan 

secara online. Kini kempen secara online dijalankan 

dengan lebih meluas dan agresif kerana ramai 

lebih gemar melayari Internet untuk mendapatkan 

maklumat mengenai destinasi-destinasi pelancongan 

dan melakukan urusan penempahan terus melalui 

laman web seperti Yahoo, MSN dan Facebook. Tidak 

ketinggalan juga kempen pengiklanan luaran seperti 

billboard di KLIA, limosin KLIA dan beg-beg. 

The focus this year has been on the Zoom! Malaysia 

campaign. With a slogan that reads “More to visit, 

many more to discover” this campaign is an extension 

of the Cuti-Cuti Malaysia campaign. Zoom! Malaysia 

which was launched in May aims to promote new 

domestic destinations while encouraging more 

Malaysians to have a planned travel programme in the 

country. 

Internationally, ‘Malaysia Truly Asia’ theme is retained 

for all advertising projects. 

Most of the advertising campaigns were through the 

electronic media, print and online. The latter has taken 

a new dimension because of the growth of Internet 

users to source information on tourism destinations 

as well as to make other related travel arrangements. 

Outdoor advertising was carried out at KLIA on KLIA 

Limousine and bags. 

Zoom! Malaysia bersama Media Prima 

Zoom! Malaysia with Media Prima 

Zoom! Malaysia di LRT & Bas 

Zoom! Malaysia with LRT & Bus

051 



Zoom! Malaysia bersama Air Asia 

Zoom! Malaysia with Air Asia 

Selain itu kempen pengiklanan dilaksanakan untuk 

mengukuhkan dan mempromosikan acara-acara 

utama di seluruh negara. Antara acara-acara itu ialah 

jualan Malaysia GP, Colours & Flavours of Malaysia, 

Festival Muzik Malaysia, Flora Fest, Pesta Jualan Mega 

Malaysial, FEI World Endurance dan Jualan Penjimatan 


The other objective of the advertising campaigns 

is to further enhance and promote major events in 

the country. The events were the Malaysia GP Sales, 

Colours & Flavours of Malaysia, Malaysia Music Festival, 

Flora Fest, Malaysia Mega Sales Carnival and Malaysia 

Saving Sales. 

Majlis Pelancaran Zoom! Rainforest Discovery Centre (RDC) 

Launching Ceremony Zoom! Rainforest Discovery Centre (RDC) 

Zoom! Malaysia di Zoo Negara 

Zoom! Malaysia at Zoo Negara

052 



Bahan-bahan Promosi 

Promotional Materials 

Pada tahun 2008 Tourism Malaysia telah mencetak 

sejumlah 12 juta naskah risalah dalam pelbagai 

bahasa utama dunia untuk kegunaan semua pejabat 

Tourism Malaysia, pusat penerangan pelancongan, 

hotel-hotel, kedutaan-kedutaan Malaysia serta 

organisasi-organisasi berkaitan. Penyebaran maklumat 

melalui risalah mengenai barangan pelancongan 

terkini dan acara-acara yang dijalankan amat penting 

bagi memastikan kejayaan usaha pemasaran Tourism 

Malaysia di peringkat domestik dan antarabangsa. 

Sebanyak 21 tajuk popular diterjemahkan kepada 22 

bahasa asing antaranya Jerman, Sweden, Peranchis, 

Sepanyol, Portugis, Jepun, Cina, Russia, Korea, 

Indonesia, Thai dan Vietnam. 

Tourism Malaysia printed 12 million brochures of 

various titles in several main languages of the world 

for distribution through all Tourism Malaysia’s offices, 

tourism information centres, hotels, Malaysian 

missions overseas and other related organisations. 

The dissemination of information through brochures 

is important to ensure the success of the agency’s 

marketing efforts. Twenty-one popular titles were 

translated into 22 foreign languages which included 

German, French, Spanish, Japanese, Chinese, Thai and 

Arabic. 

Beberapa tajuk baru yang diterbitkan ialah: 

Some of the new titles published were: 

• Major Events & Festivals 2009 

• Malaysian A World Of Luxury 

• Bird Watching In Malaysia 

• Putrajaya 

• Perak 

• Perlis 

• Tourist Maps of Malaysia 

• Great Events Coming Your Way 

• Desk Calendar 2009 

• Xcape 

• Xperience and Xplore 

• Xcape Holiday Packages 

• Xcape Homestay Packages 

• Major Events & Festival 2009 

• Malaysian A World Of Luxury 

• Bird Watching In Malaysia 

• Putrajaya 

• Perak 

• Perlis 

• Tourist Maps of Malaysia 

• Great Events Coming Your Way 

• Desk Calendar 2009 

• Xcape 

• Xperience and Xplore 

• Xcape Holiday Packages 

• Xcape Homestay Packages 

Sebanyak 2 juta unit kolateral telah dihasilkan dan 

di antara bahan-bahan kolateral ialah pensil dan 

mainan orang utan, pareo batik serta payung. Kini 

Tourism Malaysia mempunyai 110 jenis bahan 

kolateral dan 35 jenis cenderamata. 

A total of 2 million units of collaterals were produced. 

Amongst them are the orang utan pencils and soft 

toys, batik pareo and umbrellas. Currently Tourism 

Malaysia has 110 types of collaterals and 35 types of 

souvenirs.

053 

Brosur 

Brochures 



Tahun 2008 menyambut kempen Zoom Malaysia! 

sambil mengucapkan selamat tinggal kepada kempen 

Tahun Melawat Malaysia 2008 yang begitu berhasil. 

Sepanjang tahun ini negara menerima kunjungan 

dari 22.05 juta pelancong asing, pertambahan 5.1% 

berbanding 2007 dan melebihi sasaran 21.5 juta yang 

ditetapkan oleh kerajaan. Didorong oleh kejayaan ini, 

Unit Penerbitan bertekun untuk sentiasa mencari caracara 

terbaru berkesan dalam menyebarkan maklumat 

mengenai barangan-barangan pelancongan serta 

acara-acara. 

The year 2008 welcomed the new Zoom Malaysia! 

campaign while bidding farewell to the successful Visit 

Malaysia Year 2007. During the year under review the 

country received 22.05 million tourists, an increase 

of 5.1% compared to 2007, and surpassing the 21.5 

million target set by the government. Encouraged 

by this remarkable achievement, Tourism Malaysia 

endeavours to further adapt and innovate, improving 

the dissemination of information on tourism products 

and events. 

Brosur 

Brochures

054 



Sejumlah 12 juta risalah diterbitkan tahun ini. Tajuktajuk 

baru ialah Major Events & Festivals 2009, Malaysia 

A World of Luxury, Bird Watching in Malaysia, Putrajaya, 

Perak, Perlis, Tourist Maps of Malaysia, Great Events 

Coming Your Way, Desk Calendar 2009, Xcape, Xperience 

and Xplore, Xcape Holiday Packages dan Xcape 

Homestay Packages. 

Approximately 12 million brochures were printed last 

year. Fresh titles included Major Events & Festivals 2009, 

Malaysia A World of Luxury, Bird Watching in Malaysia, 

Putrajaya, Perak, Perlis, Tourist Map of Malaysia, Great 

Events Coming Your Way, Desk Calendar 2009, Xcape, 

Xperience and Xplore, Xcape Holiday Packages and 

Xcape Homestay Packages. 

Untuk jangkauan lebih jauh dan menembus ke 

pasaran-pasaran baru, 21 tajuk popular diterjemahkan 

kepada 22 bahasa asing termasuk Jerman, Peranchis, 

Sepanyol, Portugis, Jepun, Cina, Arab, Korea, 

Indonesia, Thai dan Vietnam. Dalam usaha ini ibu 

pejabat bekerjasama erat dengan pejabat-pejabat 

Tourism Malaysia di luar negara. Selain itu 75 tajuk 

dikemaskini. Usaha-usaha lain dari unit ini termasuk 

menerbitkan advertorial dan beberapa buku panduan 

untuk menyokong kempen-kempen pemasaran dan 

To reach a wider audience and to tap into new 

markets, 21 popular titles were translated into 22 

foreign languages which included German, Swedish, 

French, Spanish, Portuguese, Japanese, Chinese, 

Arabic, Korean, Indonesian, Thai and Vietnamese. 

Tourism Malaysia headquaters worked closely with 

Tourism Malaysia overseas offices to produce the 

translated versions. About 75 titles were updated. 

Additionally the unit produced ad hoc publications 

such as advertorials and delegation directories to 

support Tourism Malaysia promotional and marketing 

campaigns. 

Audio Visual 

Dalam usaha mempromosi dan memperkenalkan 

Malaysia sebagai destinasi pelancongan, Unit Audio 

Visual telah mengeluarkan sebanyak 18 video 

promosi sekitar tahun 2007-2008. Ia diketegorikan 

kepada fokus pasaran dan video aktiviti. Untuk 

fokus pasaran, antara video yang dihasilkan ialah 

“Malaysia Your Getaway To Health And Wellness” dan 

“Malaysia Your Link To Enchanting Nature”, dihasilkan 

dengan 8 bahasa, dan “Education in Malaysia – Where 

Great Journey Begins”. Video bagi aktiviti yang telah 

dihasilkan ialah, “Celebrating Cultural Festivities”, 

“Celebrating Song and Dance”, “Celebrating Water 

Festivals”, “Celebrating Annual Events”, “Celebrating 

Life”, “Celebrating Speed and Endurance”, “Celebrating 

Human Endeavour”, “Celebrating Lifestyle & Shopping” 

dan “Celebrating Visit Malaysia Year”. Antara video 

tambahan yang telah dihasilkan ialah “Sands of 

Serenity”, “Passion in Paradise” dan video “Cuti-Cuti 

Malaysia”. 

Audio Visual 

In order to further promote Malaysia as a tourist 

destination, the Audio Visual Unit produced about 

18 promotional videos for the period 2007 – 2008. 

They are categorized as both niche market and event 

videos. Covering the niche market, videos such as 

“Malaysia Your Getaway To Health And Wellness” 

and “Malaysia Your Link To Enchanting Nature” were 

completed in 8 languages, in addition to “Education 

in Malaysia – Where Great Journey Begins”. The videos 

produced for events include “Celebrating Cultural 

Festivities”, “Celebrating Song and Dance”, “Celebrating 

Water Festivals”, “Celebrating Annual Events”, 

“Celebrating Life”, “Celebrating Speed and Endurance”, 

“Celebrating Human Endeavour”, “Celebrating Lifestyle 

& Shopping” and “Celebrating Visit Malaysia Year”. 

Some of the other videos that were produced include 

“Sands of Serenity”, “Passion in Paradise” and a video 

clip of “Cuti-Cuti Malaysia”.

Galeri gambar di Pelancongan Malaysia mempunyai 

60,000 imej digital pada 31hb Disember 2008. 

Khalayak boleh masuk ke laman web dan memuat 

turun dengan cara mendaftar sebagai pengguna di 

alamat Tourism Malaysia atau pergi terus ke http:// 

imagegallery.tourism.gov.my. Terdapat 10 kategori 

yang berbeza pada laman pertama di ruang galeri 

gambar. Kategori tersebut ialah, Kemudahan & 

Perkhidmatan, Destinasi & Tarikan, Aktiviti dan 

Persembahan, Alam Sekitar dan Pemeliharaan, Seni, 

Budaya dan Cara Hidup, Sejarah, Pertanian dan 

Perikanan Pelancongan, Kesihatan dan Kecergasan, 

Pendidikan dan Homestay. 

The Tourism Malaysia Image Gallery has over 60,000 

digital images as at 31st December 2008. They can be 

accessed and downloaded by registered users via the 

official Tourism Malaysia website or directly at http:// 

imagegallery.tourism.gov.my. There are 10 different 

categories featured on the first page of the image 

gallery site alone. The categories include Services 

& Facilities, Destinations & Attractions, Activities 

& Events, Nature & Scenes, Art, Culture & Lifestyle, 

History, Eco & Agro Tourism, Health & Wellness, 

Homestay and Education Tourism. 

055 



Antara gambar-gambar yang mempunyai imej yang 

berkualiti dan menarik ialah tarikan pelancong, 

keindahan alam sekitar dan aktiviti terkini yang 

diambil oleh jurugambar-jurugambar daripada 

Pelancongan Malaysia, juga jurugambar daripada 

agensi terkenal. Hingga kini, 79,180 gambar telah 

dimuat turun oleh pengguna lebih daripada 50 negara 

seluruh dunia dalam tahun 2008. Sebanyak 50,000 

imej telah diambil dalam tahun 2008 dan terdapat 

sejumlah 6,813,988 (pelawat) yang mengunjungi 

galeri gambar pada waktu yang sama. 

The high quality images that range from tourist 

attractions and scenic spots to current events were 

captured by photographers from Tourism Malaysia 

as well as photography agencies. In total, 79,180 

images have been downloaded by users from more 

than 50 countries around the world in 2008. About 

50,000 images were captured in 2008 and there were 

6,813,988 hits (number of visitors) for the image 

gallery in the same period. 

Pelancaran “TV Commercial & Jingle” Zoom! Malaysia 2008 

Launching of “TV Commercial & Jingle” Zoom! Malaysia 2008 

Sesi Temubual Dengan Media semasa ‘ 

Online Advertising Campaign 2008’ 

Press Conferrence During 

Online Advertising Campaign 2008

056 



Kolateral/Cenderamata 

Collateral/Giveaway 

Kolateral/Cenderamata 

Salah satu usaha untuk menyokong kempen Tahun 

Melawat Malaysia 2008 ialah melalui kolateral dan 

cenderamata. Untuk tujuan ini sejumlah 2 juta bahanbahan 

promosi dikeluarkan, kebanyakan sama dengan 

barangan yang disediakan dari kempen yang bermula 

dari tahun 2007. Menjelang pertengahan tahun 2008 

barangan baru seperti beg kertas, poster, kad ucapan 

dan paket wang Hari Raya disediakan untuk diagihkan 

pada tahun 2009. Antara barangan pemberian baru 

ialah pensil dan mainan orang utan, pareo batik serta 

payung. Tourism Malaysia bekerjasama rapat dengan 

Pusat Kraftangan untuk membeli barangan kraftangan 

untuk dijual sebagai menyokong usaha promosi 

Pelancongan Malaysia. lain-lain. 

Collateral/Giveaway 

In support of Visit Malaysia Year 2008 about 2 million 

collaterals and give-aways were produced. Most were 

reproduced in continuation of the campaign from 

2007. By mid 2008, new items like paper bags, folders, 

domestic posters, festive cards and Hari Raya festive 

money packets were produced for distribution in 

2009. New give-away materials included orang utan 

pencils, orang utan soft toys, orang utan computer 

stickers, specially designed batik pareo, batik bandana, 

orang utan fridge magnets and umbrella. The unit 

collaborated closely with the Handicraft Centre to 

purchase handicraft items as give-aways for Tourism 

Malaysia’s promotional activities.

Imej-imej 

• Alamat Web Galeri Imej : 

http://imagegallery.tourism.gov.my 

Images 

• Image Gallery WebAddress : 

http://imagegallery.tourism.gov.my 

057 



• Muka pertama galeri imej memuatkan 10 kategori 

seperti berikut: 

• There are 10 different categories featured on the 

first page of the image gallery site. These are: 

- Perkhidmatan & kemudahan 

- Destinasi & tarikan 

- Aktiviti & acara 

- Alam semula jadi & pemandangan 

- Lukisan, budaya & cara hidup 

- Sejarah 

- Pelancongan eco & agro 

- Kesihatan & kesejahteraan diri 

- Homestay 

- Pelancongan pendidikan 

- Services & facilities 

- Destinations & attractions 

- Activities & events 

- Nature & scenes 

- Art, culture & lifestyle 

- History 

- Eco & agro-tourism 

- Health & wellness 

- Homestay 

- Education tourism 

• Januari ke Disember 2008 = Sejumlah 6,813,988 

hits/pelawat di galeri imej. 

• January to December 2008 = Total of 6,813,988 

hits/visitors for image gallery. 

• Pada 31 Disember 2008 jumlah imej-imej 

di galeri ialah 60,000. 

• 31 December 2008, total number of images in 

image gallery was 60,000. 

• Jumlah imej yang direkodkan pada 2008 = 50,000. 

• Total images recorded in 2008 = 50,000. 

• Jumlah imej yang dimuat-turun oleh pelawat 

dari lebih 50 negara pada 2008 = 79,180. 

• Downloaded images by users from more than 

50 countries in 2008 = 79,180.

060 



Pengurusan 

Management 

Pengurusan Sumber Manusia 

Sehingga akhir 2008, Tourism Malaysia (TM) 

mempunyai seramai 905 orang anggota kerja dalam 

pelbagai gred. Dari jumlah ini 146 adalah Kakitangan 

Ambilan Tempatan di pejabat-pejabat luar negeri. 

Pengukuhan struktur organisasi telah menggabungkan 

dan mewujudkan bahagian-bahagian yang lebih 

strategik bagi operasi Tourism Malaysia supaya terus 

berdaya saing dan mampu menghadapi cabaran 

pasaran yang bertambah rumit dan penuh saingan. 

Bahagian-bahagian berkenaan adalah seperti berikut :- 

1. Bahagian Pengurusan 

2. Bahagian Kewangan 

3. Bahagian Penyelidikan & Pembangunan Industri 

4. Bahagian Komunikasi & Publisiti 

5. Bahagian Pengiklanan & Sokongan Pemasaran 

6. Bahagian Teknologi Maklumat 

7. Bahagian Pemasaran Domestik & Singapura 

8. Bahagian Pemasaran Antarabangsa 

(Amerika/Eropah/Oceania) 


(Asia Utara/Asia Timur/Asia Tenggara) 


(Asia Barat/Asia Selatan/Afrika) 

Bahagian Pengurusan telah melaksanakan 11 urusan 

kenaikan pangkat dan pemangkuan pelbagai gred. 

Seramai 31 orang pegawai diluluskan pengesahan 

dalam perkhidmatan. Bagi pengisian jawatan kosong/ 

lantikan baru pelbagai gred, sebanyak 20 sesi 

temuduga telah diadakan. 

Dua (2) Mesyuarat Majlis Bersama Jabatan telah 

diadakan di mana majikan dan pekerja berbincang 

mengenai hal ehwal kebajikan dan pembangunan 

kerjaya serta organisasi. 

Satu sistem maklumat kakitangan yang dikenali 

sebagai “Human Resource Management Information 

System (HRMIS)” telah diperkenalkan bagi 

menggantikan Sistem Personel (SISPEN) dengan 

kerjasama Kementerian Pelancongan dan Unit 

Permodenan Pengurusan Malaysia (MAMPU), Jabatan 

Perdana Menteri. 

Human Resource Management 

Untill the end of 2008, Tourism Malaysia (TM) has a 

total of 905 employees in various grades, of this 146 

were locally recruited staff of TM overseas offices. 

Tourism Malaysia had restructed its various divisions 

with the objective to remain competitive and relevant 

in the market place. It involved the following :- 

1. Management Division 

2. Finance Division 

3. Research & Industry Development Division 

4. Communications & Publicity Division 

5. Advertising & Marketing Support Division 

6. Information Technology Division 

7. Domestic Market & Singapore Division 

8. International Marketing Division 

(Americas/Europe/Oceania) 


(North Asia/East Timur/Southeast-Asia) 


(West Asia/South Asia/Africa) 

The Management Division conducted 11 promotion 

and acting excercises for various grades. Thirty one (31) 

officers were confirmed. Twenty (20) interviews were 

conducted to fill up vacancies. 

Two (2) ‘Majlis Bersama Jabatan’ (Joint Department 

Council) meetings were held to provide an opportunity 

for employees to meet and discuss welfare matters and 

career development with the management. 

The Human Resource Management Information 

System (HRMIS) was introduced to replace the existing 

Personnel System (SISPEN), with the cooperation of 

Ministry of Tourism and the Malaysian Management 

Modernisation Unit (MAMPU) of the Prime Minister 

Department.

061 



Seramai 72 pegawai/kakitangan TM telah menerima 

Anugerah Perkhidmatan Cemerlang bagi tahun 2008. 

Tourism Malaysia juga menghargai perkhidmatan 

setia pegawai dan kakitangan melalui Anugerah Khas 

Pengurusan. 

A total of 72 officers and staff had received the 

Excellent Services Award for 2008. While those with 

long services with Tourism Malaysia were recognised 

with the Special Management Award. 

Pengurusan Program 

Latihan & Kecekapan 

Bertepatan dengan saranan kerajaan supaya agensi 

kerajaan memberi penekanan dalam pembangunan 

sumber manusia dan modal insan, Tourism Malaysia 

telah menganjur 139 sesi latihan dalam tahun 2008 

yang disertai 1,005 pegawai dan kakitangan. 

Corak dan kandungan latihan menjurus kepada 

promosi/pemasaran, kemahiran diri, komunikasi, 

kejurujualan, pembangunan insan, integriti, etika, 

kerohanian, pengurusan, kewangan, teknologi 

maklumat dan komunikasi, penyeliaan, perundingan 

kepimpinan dan penguasaan bahasa asing. 

Tourism Malaysia turut berjaya buat pertama kalinya 

menganjurkan Peperiksaan Penilaian Tahap Kecekapan 

Gred N & W secara dalaman. 

Training Courses & Efficiency 

Management 

In line with the government call for agencies to 

emphasise on human resource and human capital 

development, Tourism Malaysia had organised 139 

training courses throughout the year attended by 

1,005 officers and staff of various grades. 

These include training and courses on promotions/ 

marketing, personal skills, communications, 

salesmanship, character development, integrity, ethics, 

spiritual quotient, management, finance, information 

technology supervisory, negotiation, leadership and 

mastery of foreign languages. 

For the first time Tourism Malaysia had successfully 

organised internally the Competency Examination 

for N & W Grades. 

Program Latihan 2008 

Training Programme 2008 

Sesi Taklimat Peperiksaan Tahap Kecekapan (PTK) 

Kepada Calon-Calon 2008 

Briefing to Candidates of the Competency Examination

062 



Pengurusan Program 

Korporat Dan Kualiti 

Corporate And 

Quality Management 

Program-program perhubungan antara pegawai dan 

kakitangan terus dilaksanakan bagi mengekalkan 

persefahaman, suasana kerja yang harmoni serta 

kerjasama erat. Antaranya termasuklah Sambutan Hari 

Kualiti, Majlis Anugerah Khas Pengurusan & Khidmat 

Setia, Majlis Sambutan Menjelang Bulan Syawal dan 

Majlis Persaraan. 

Bahagian Pengurusan juga terbabit dalam 

perlaksanaan aktiviti-aktiviti peningkatan kualiti dan 

produktiviti seperti penyediaan manual prosedur kerja 

bagi pejabat luar negeri, fail meja bagi semua pegawai/ 

kakitangan dan pelaksanaan MS ISO. Bahagian juga 

sedang berusaha untuk mencapai MS ISO 9001/2008 

bagi mengantikan MS ISO 9000/1994. 

Bahagian juga bertanggungjawab dalam kerja-kerja 

keurusetiaan dan penyelarasan bagi mesyuaratmesyuarat 

peringkat tinggi seperti Lembaga Pengarah 

dan Jawatankuasa Pengurusan. 

Interactive programmes amongst officers and staff 

continued and held to maintain understanding, 

harmonious working environment and cooperation. 

Among these were Quality Day, Special Management 

& Loyal Service Awards, Majlis Sambutan Menjelang 

Syawal and Farewell for Retirees. 

Management division also involved in preparing the 

operating procedure manual for the overseas offices 

and the implementation of the MS ISO. Tourism 

Malaysia is working towards achieving the MS ISO 

9001/2008 to replace the MS ISO 9000/1994. 

The division also acted as secretariat for Board 

meetings, Management Committee Meeting and 

others. 

Majlis Anugerah Perkhidmatan Cemerlang 2007 

Excellence Awards Ceremony Presentation 2007

063 

Pengurusan Harta, 

Rekod & Pentadbiran 

Assets and Records 

Management Administration 



Bahagian Pengurusan turut bertanggungjawab 

ke atas pengurusan harta dan pengurusan 

rekod serta pentadbiran am. Ia juga menyelia 

sewaan pejabat dalam dan luar negeri serta 

rumah kediaman kakitangan home-based di luar 

negeri. Sebanyak 4 kontrak sewaan pejabat luar 

negeri dan 38 permohonan rumah kediaman 

kakitangan home-based diseliakan. Bahagian ini 

juga membantu bahagian-bahagian lain bagi kerjakerja 

pengubahsuaian pejabat-pejabat negeri dan 

pusat penerangan pelancongan. Sejumlah 12 kerja 

pengubahsuaian/pembinaan pusat penerangan 

pelancongan telah dilaksanakan dalam tahun 2008. 

70% kerja-kerja pelupusan dan hapus kira aset alih 

kerajaan di ibu pejabat telah dicapai dalam tahun ini. 

Sepanjang 2008 juga sebanyak 3 sesi persediaan untuk 

pegawai Tourism Malaysia bagi tugasan di persidangan 

Parlimen telah diurus selia oleh Bahagian yang 

melibatkan 135 pegawai. 

Dengan kerjasama Kementerian Pelancongan, 

bahagian juga bertanggungjawab menyelaras 25 nota/ 

memorandum daripada Menteri Pelancongan untuk 

Jemaah Menteri menimbangkan perkara-perkara 

berkaitan sesuatu perlaksanaan program yang bakal 

dijalankan oleh Tourism Malaysia. 

Bahagian ini juga merupakan urusetia kepada 

Jawatankuasa Aset Alih Kerajaan peringkat Tourism 

Malaysia yang bertanggungjawab dalam pengurusan 

aset dan inventori. Pada tahun 2008 jawatankuasa 

ini telah bermesyuarat dua kali. Kini dalam peringkat 

memperkemaskan sistem dan daftar aset & inventori 

termasuk pejabat-pejabat negeri dan luar negeri. 

Management division is also responsible for asset 

management, administrating the rent/lease of all 

offices, domestic and overseas. 

This year the division processed the contract for 4 

overseas offices and thirty eight (38) application for 

house rental by home based officers. This division also 

assisted other division in carrying out renovation work 

of state offices and tourist information centres in 2008. 

70% of assets and inventories at head office were 

successfully disposed. 

The division conducted 3 preparatory courses for 

135 officers for performing their official duties at 

Parliament and during the debate. 

With the corperation of the Ministry of Tourism, 

the division was also responsible for coordinating 

25 memoranda from the Minister of Tourism for 

the cabinet’s consideration on programmes to be 

implemented by Tourism. 

Being a Secretariat to Assets Committee at Tourism 

Malaysia level, the division had two meetings in 2008. 

It was the process to improve the system and records 

of assets and inventory for all state and overseas 

offices.

066 



Kajian-kajian 

Surveys 

Tourism Malaysia telah mengendalikan pelbagai kajian 

dalam usaha untuk menjadikan Malaysia sebagai 

destinasi pelancongan pilhan. Penekanan kepada aspek 

kajian ini membolehkan Tourism Malaysia merangka 

strategi promosi dan pelan pemasaran berkesan 

berpandukan kepada data dan maklumat terkumpul. 

Tourism Malaysia carried out various studies to help 

strengthen the country’s attraction as a preferred 

tourism destination. The information derived from 

these surveys helps the agency to formulate effective 

promotional and marketing strategies. 

Kajian Pemergian Pelawat 

Kajian ini diadakan bagi mendapatkan maklumat profil 

demografik pelancong asing, corak perbelanjaan dan 

perjalanan mereka di negara ini. Sebanyak tujuh lokasi 

utama dipilih, termasuk beberapa lapangan terbang 

antarabangsa dan pintu masuk utama di utara dan 

selatan. Kajian sebanyak empat kali setahun pula 

diadakan di pintu-pintu masuk tambahan termasuk 

laluan keretapi, kawasan rehat lebuhraya dan jeti. 

Sebanyak 45,000 responden disasarkan setahun 

dan satu laporan tahunan bertajuk Profil Pelancong 

diterbitkan berdasarkan maklumat yang diperolehi. 

Survey on departing tourists 

This survey aims to determine information on 

demographics, spending patterns and their itinerary. 

Seven locations were identified including airports 

and other main entry/exit points. In addition, four 

other surveys are conducted at other points like 

ferry terminals, train stations and highway rest and 

recreation areas. A total of 45,000 respondents are 

targetted each year and each year a report entitled 

Tourist Profile is published. 

Lokasi Kajian Sepanjang Tahun 

• Lapangan Terbang Antarabangsa Kuala Lumpur 

• Lapangan Terbang Antarabangsa Bayan Lepas 

• Lapangan Terbang Antarabangsa Langkawi 

• Lapangan Terbang Antarabangsa Kuching 

• Lapangan Terbang Antarabangsa Kota Kinabalu 

• Kompleks Imigresen Tambak Johor 

• Kompleks Imigresen Bukit Kayu Hitam 

Locations for year-long surveys 

• Kuala Lumpur International Airport 

• Bayan Lepas International Airport 

• Langkawi International Airport 

• Kuching International Airport 

• Kota Kinabalu International Airport 

• Immigration Complex, Johor Causeway 

• Immigration Complex, Bukit Kayu Hitam 

Lokasi Kajian 4 suku 

• Pelabuhan Melaka 

• Stesen KTM Butterworth 

• Kawasan Rehat & Rawat Machap, Johor 

• Pelabuhan Stulang Laut, Johor 

• Kompleks Imigresen Sungai Tujuh, Miri 

• Jeti Feri Labuan 

• Kompleks Imigresen Rantau Panjang 

Location for quarterly surveys 

• Malacca Port 

• Butterworth train station 

• Machap Highway R&R, Johor 

• Stulang Laut jetty terminal, Johor 

• Immigration Complex, Sungai Tujuh, Miri 

• Labuan ferry jetty 

• Immigration Complex, Rantau Panjang

067 



Kajian Kepulangan Rakyat Malaysia 

(Malaysian Outbound Survey – MOS) 

Kajian ini diadakan bagi mengumpul data mengenai 

profil dan corak perbelanjaan rakyat Malaysia yang 

ke luar negara. Kajian sepanjang tahun ini diadakan 

di empat buah pintu masuk iaitu di KLIA, LTAB Bayan 

Lepas, LTAB Kota Kinabalu dan LTAB Kuching. Seramai 

5,000 responden diperlukan setahun dan buku laporan 

Key Performance Indicator diterbitkan secara tahunan 

berdasarkan maklumat yang diperolehi. 

Malaysian Outbound Survey 

The survey is to collect data on the profiles and 

spending patterns of Malaysians travelling abroad. 

This is conducted at the KLIA departure gates and 

airports in Kuching, Kota Kinabalu and Bayan Lepas. 

A total of 5,000 respondents were interviewed. The Key 

Performance Indicator report is then published based 

on the data gathered. 

Kajian Kadar Purata Penginapan Hotel 

Kajian ini dijalankan bagi mendapat angka petunjuk 

terhadap prestasi industri perhotelan di negara ini 

menerusi pengumpulan maklumat seperti jumlah 

penginapan hotel, purata tempoh penginapan 

berdasarkan negara tempat tinggal serta purata harga 

sesebuah bilik hotel mengikut kategori hotel dan 

kawasan. Kajian ini dijalankan sebanyak empat kali 

setahun di lima bahagian, iaitu tengah, utara, selatan, 

pantai timur dan Malaysia Timur yang membabitkan 

538 sampel hotel. 

Survey on hotel occupancy rates 

The survey gathers information on total number of 

rooms, length of stay and average room rate based 

on types of hotels and locations. It is conducted four 

times a year in the north, south, central and east coast 

of peninsular Malaysia, Sabah and Sarawak involving a 

sampling of 538 hotels. 

Kajian MICE Tracking bertujuan bagi mendapatkan 

anggaran bilangan peserta yang menghadiri acara 

MICE di seluruh negara. Menerusi kajian ini profil 

peserta dan psikografik, data mengenai tempoh 

tinggal, sumber maklumat acara yang dihadiri, data 

berhubung jenis penginapan, aktiviti-aktiviti (sebelum 

dan selepas) yang dijalankan dan corak perbelanjaan 

peserta dikumpul. Pemilihan acara MICE bagi kajian ini 

berdasarkan senarai yang dikeluarkan oleh Bahagian 

Konvensyen selain maklumat yang diperolehi daripada 

laman web berkaitan industri MICE. 

The MICE Tracking survey on the other hand aims 

to determine the number of participants at all MICE 

events in the country. Through this, the profiles of 

participants can be determined, apart from information 

on the events attended, types of accommodation, 

activities before and after and spending patterns. 

The selection is based on the calendar of MICE events 

published by Tourism Malaysia as well as other sources.

068 



Pelan Penjenamaan Global 

Global Branding 

Kajian ini menggabungkan penyelidikan ke atas 

aktiviti-aktiviti direka khas yang bertujuan untuk 

meningkatkan bilangan pelancong baru dan 

menggalakkan pelawat berulang, meningkatkan 

kadar purata tempoh tinggal dan memperkukuhkan 

kesedaran keberkesanan penjenamaan Tourism 

Malaysia. Pelan ini membabitkan pemasaran, 

pengiklanan, perhubungan awam, pemasaran terus, 

laman web dan lain-lain. Pelan penjenamaan ini 

membolehkan penyeluaran mesej dan imej yang 

konsisten antara pasaran sasaran, kesinambungan 

antara pelbagai program, mengelakkan pembaziran 

sumber dan menghapuskan aktiviti-aktiviti yang tidak 

selaras. 

The ultimate aim of this survey is to increase the 

number of arrivals and encourage repeat visits, increase 

the length of stays and enhance the awareness of the 

Tourism Malaysia brand. The plan involves marketing, 

advertising, public relations, direct marketing and 

websites, amongst others. The plan enables the 

dissemination of information and image consistent in 

target markets, continuity and connectivity between 

programmes, thus avoiding the unnecessary spending 

of resources and activities that are not coordinated. 

Unit Pusat Sumber 

Pusat Sumber Tourism Malaysia mempunyai sejumlah 

15,529 buku dan majalah/jurnal. Pada tahun 2008 

pusat ini meneruskan penambahan bahan-bahan 

rujukan. 

Resources Centre 

The centre has 15,529 books, magazines and journals 

Steps to increase its collection continued in 2008 to 

further include 644 books and 256 magazines and 

journals. The work includes subscribing to format 

titles and binding the journals and reports for better 

referencing. 

Sebanyak 644 judul buku baru dan 256 naskhah 

majalah/jurnal dalam bidang pelancongan diperolehi 

dan direkodkan. Disamping itu langganan dan 

kerja-kerja penjilidan jurnal dan laporan-laporan 

yang berkaitan pelancongan dilaksanakan untuk 

memudahkan rujukan. 

Easy access is available online at the centre’s website for 

the purpose of books/journal reservation and renewal 

of borrowing. 

Maklumat koleksi pelancongan mudah diperolehi 

melalui laman web pusat ini dengan menawarkan 

carian OPAC (katalog atas talian) dan juga 

perkhidmatan lain seperti tempahan buku atas talian 

dan membaharui pinjaman atas talian. 

To further encourage usage at any time and from 

any location, the centre is served by/linked to 

PASSPORT, Lawnet dan the NTSP e-media archives. 

It also provides the IMIS Travel & Tourism database, 

Emerald and WebOPAC/WebInfoline during orientation 

programmes for new officers. Forty-six e-Bullettins 

detailing reference materials were sent out to staff via 

e-mail. 2,700 books and 297 magazines and journals 

were borrowed by officers/staff while 117 titles were 

borrowed by students, consultants and via the interlibrary 

arrrangement.

069 



Majalah dan Jurnal 

Magazines and Journals 

Dalam usaha untuk menggalakan penggunaan koleksi 

digital pada bila-bila masa dan di mana-mana, Pusat 

Sumber telah menyambung langganan pangkalan 

data PASSPORT, Lawnet dan bahan arkib NTSP e-media. 

Pusat ini juga telah melaksanakan perkhidmatan 

latihan penggunaan pangkalan data IMIS Travel 

& Tourism, NSTP e-Media Archives, Emerald serta 

WebOPAC/WebInfoline dalam sesi orientasi kepada 

pegawai-pegawai baru. Sejumlah 46 isu e-Bulletin yang 

menyenaraikan bahan rujukan terkini diwar-warkan 

melalui e-mel kepada warga Tourism Malaysia. Dengan 

hebahan tersebut dianggarkan 2,700 unit buku dan 

297 majalah/jurnal dipinjam oleh pengguna dalaman 

manakala 117 unit lagi dipinjamkan kepada perunding 

dan pelajar universiti melalui sistem pinjaman antara 

perpustakaan. Pusat Sumber juga telah membuka 

keahlian kepada pemandu pelancongan untuk 

membuat rujukan. Seramai 200 pemandu pelancong 

telah mendaftar. Sepanjang tahun ini seramai 3,393 

kakitangan Tourism Malaysia dan 751 orang awam 

menggunakan perkhidmatan Pusat Sumber. 

The centre allows tourist guides to use its services/ 

resources and 200 have registered. Additionally 3,393 

Tourism Malaysia employees and 751 members of the 

public used the centre.

072 



Teknologi 

Maklumat 

Information Technology 

Pelbagai aktiviti ICT dijalankan oleh Tourism Malaysia 

bagi memastikan promosi negara dapat dilakukan 

melalui penggunaan teknologi terkini. 

Ini semua dilakukan untuk memastikan aktiviti 

yang berteraskan ICT dilaksanakan selari dengan 

perkembangan teknologi IT dunia. Ia termasuk aktivitiaktiviti 

promosi selain kerja-kerja asas penyenggaraan, 

penaiktarafan serta penambahbaikan yang melibatkan 

semua peringkat ICT Tourism Malaysia. 

The division undertook several measures to ensure 

that all of the agency’s promotional activities would be 

made possible through the latest available technology. 

Thus is also to ensure that whatever is done is 

consistent with the use of the latest in information 

technology. Included in this approach are the 

maintenance, upgrading and improvements of ICT 

at all levels. 

Pemasaran Siber 

Pemasaran siber adalah penggunaan perantara 

elektronik untuk melakukan aktiviti pemasaran bagi 

mencapai matlamat Tourism Malaysia. Pemasaran 

Internet, Pemasaran Interaktif dan Pemasaran melalui 

telefon bimbit adalah antara bentuk pemasaran siber. 

Tiga kategori utama pemasaran siber Tourism Malaysia 

adalah komunikasi, analisa dan hubungan pengurusan 

pelanggan. 

a. Aktiviti komunikasi dan 

promosi termasuk: 

• Pemasaran Tolakan - Contohnya e-promosi, 

pemasaran bersama, iklan teks, pengiklanan 

menyeluruh, iklan rentang (banner), iklan pop-up 

dan permainan iklan (advergames). 

• Pemasaran Tarikan adalah pemasaran secara 

langsung dalam bentuk surat berita (e-newsletter) 

dan e-mel rangkaian (e-mel viral). 

• Pemasaran Interaktif membolehkan pelanggan 

mengemukakan pilihan mereka yang akan 

dipadankan dengan pilihan terbaru. 

Cyber marketing 

Cybermarketing using electronic applications are used 

as a tool in marketing activities. Internet marketing, 

interactive marketing and marketing via mobile 

phones are among the e-marketing tools applied by 


The e-marketing activities of Tourism Malaysia are 

communications, analysis and customer management 

relations. 

a. Communications and promotional 

activities were: 

• Push marketing - Examples are e-promotion, 

joint marketing, advertising text, comprehensive 

advertising, banners, pop-up advertisements and 

advergames. 

• Pull marketing - This is direct marketing in the form 

of e-newsletter viral e-mail. 

• Interactive marketing - Allows the client to state 

their preferences to be matched with the latest 

offerings.

073 



Peralatan untuk tindakan komunikasi 

sedemikian : 

• Portal Pemasaran/laman web 

• Rangkaian pengiklanan seperti di travel 

networks 

• Webcasting – Penggunaan video 

• Ruangan Sembang (chat) You Tube/Flickr 

• Laman Web – Pembentukan dan pengurusan 

isi kandungan (contoh: soalan yang sering 

ditanya (FAQs), maklumat produk, bahan untuk 

dimuat-turun.) 

• E-mel, e-mel surat berita (e-newsletter), 

senarai mel pemasaran 

• Social networking dan Blog 

The tools required to implement 

the above are: 

• Marketing portal/website. 

• Advertising network as in travel networks. 

• Webcasting (use of videos). 

• You Tube/Flickr chat-rooms. 

• Website - Availability and management 

of contents (for example FAQs), product 

information and items that can be 

downloaded. 

• E-mail, e-newsletter and marketing mail. 

• Social networking and blogs. 

b. Analisa – penggunaan optimum enjin carian 

(search engine) 

• Untuk memudahkan proses pencarian maklumat 

berkaitan laman web Tourism Malaysia, aktivitiaktiviti 

pengemaskinian data dan sususan meta 

tag dilaksanakan secara kerap dari semasa ke 

semasa. Ini secara tidak langsung dapat 

mempengaruhi kedudukan carta laman web 

Tourism Malaysia pada enjin carian utama. 

b. Analysis – Optimum use of search engines: 

• To facilitate the search for information at Tourism 

Malaysia’s website, regular updating and arranging 

of meta tag. This indirectly affects positively the 

position of the Tourism Malaysia website in 

relation to the main search engine. 

c. Perhubungan Pelanggan dilakukan secara: 

• Tindakan khusus kepada pelanggan individu 

termasuk perkhidmatan pelanggan secara 

online dan tindakan khusus kepada pelanggan 

berkumpulan termasuk kempen viral yang 

menggalakkan individu menyebarkan pesanan 

kepada rakan-rakan, selain pengurusan 

masyarakat. (Contoh: pembentukan serta 

penglibatan dalam ruang masyarakat 

(community spaces). 

c. Customer relation services: 

• Direct servicing of a client, either individually or 

as a group, is done online. Clients are encouraged 

to spread the message online to others and 

through participation via community spaces.

074 



Laman Web Tourism Malaysia 

Tourism Malaysia website 

BTM telah menyediakan laman web pengguna 

(consumer site) Tourism Malaysia dalam Bahasa 

Melayu bagi membantu serta menggalakkan 

pelancongan terutamanya di sektor domestik. Laman 

web Bahasa Melayu turut memberi tumpuan kepada 

kempen Zoom! yang memaparkan destinasi-destinasi 

pelancongan, selain paparan pada laman web Bahasa 

Inggeris. 

Laman web Tourism Malaysia mencatatkan seramai 

1,876,127 pengunjung. Sejumlah 77% terdiri daripada 

pengunjung yang pertama kali melayari laman web. 

The division has provided a consumer website 

in Malay as part of efforts to encourage tourism, 

especially domestic tourism. The Malay website also 

focuses on the Zoom! Malaysia campaign under which 

tourist attractions are displayed, apart from its links to 

the English language website. 

The website recorded 1,876,127 visitors, of whom 77% 

were first time web visitors. 

Laman web versi Bahasa Melayu 

The Malay website 

BTM turut melakukan penambahbaikan bagi laman 

web korporat. Ini membabitkan penambahbaikan 

fakta dan data. Modul ini memaparkan statistik dan 

data pelancongan terkini dalam bentuk interaktif 

beserta carta. Penambahbaikkan ini turut merangkumi 

kemudahan capaian data yang lebih mudah dan 

berkesan. 

The division also upgraded the agency’s corporate 

website, incorporating more data. The module has the 

latest statistics and data on tourism in interactive form 

and with charts. The upgrade allows for better access 

to information.

075 



Galeri Utama 

Master Gallery 

Capaian untuk bahan promosi berbentuk multimedia 

kini lebih mudah dengan kewujudan satu laman khas, 

Master Gallery. Melalui halaman ini pelawat ke laman 

web Tourism Malaysia dapat menonton dan memuat 

turun bahan–bahan promosi multimedia termasuk 

rakaman video, pengiklanan TV, vignettes, gambar 

dan audio berkaitan destinasi atau acara pelancongan. 

Sejajar dengan trend laman web terkini, BTM telah 

menambah aplikasi web 2.0 di dalam laman web rasmi 


Aplikasi yang dimaksudkan ialah Really Simple 

Syndication (RSS), Destination Comments & 

Star Rating dan Social Bookmarking. BTM juga 

melaksanakan peta interaktif menggunakan Google 

Maps yang menyediakan taburan (tagging) tempattempat 

pelancongan negara. 

Aplikasi Web 2.0 ini memberi dimensi baru dalam 

laman web Tourism Malaysia yang membolehkan 

pengunjung berinteraksi dan memberi tindak balas 

terhadap kandungan laman web atau destinasi yang 

dilawati. Ini juga dapat membantu pengunjung lain 

membuat perancangan mengenai lawatan yang akan 

dibuat. 

Access to the multimedia promotional information is 

now made easier through the Master Gallery special 

site. Visitors to the agency’s website are able to 

download video recordings, television commercials, 

vignettes, photos and audio on destinations and 

events. 

In line with latest trends, the division has added the 

Web 2.0 applications to the agency’s official website. 

The materials concerned include the Really Simple 

Syndication, Destination Comments & Star Rating and 

Social Bookmarking. ICT made available interactive 

maps using Google Maps that tag tourist attractions 

in the country. 

These applications give a new dimension to the 

Tourism Malaysia website and allow visitors to 

provide feedback about the contents of the site 

or a destination that has been visited. This helps 

prospective tourists to plan their visits in a more 

organised arrangement.

076 



Komen Destinasi 

Comments on destinations 

Peta Google 

Google Maps 

Sistem Aplikasi 

BTM juga menaiktaraf Sistem Pegurusan Maklumat 

Kewangan secara berperingkat disamping 

memperkenalkan beberapa modul baru. 

Modul-modul tersebut adalah e-Perolehan, 

e-Belanjawan, e-Aset Tetap, e-Gaji, e-Inventori, 

e-Kontrak & Bekalan, e-One Stop Center, e-Imprest 

dan e-Advance, Claim & Overtime. 

Application systems 

The division also upgraded the Financial Management 

Information System in stages apart from introducing 

new modules. These are the e-Acquisitions, e-Budget, 

e-Fixed Assets, e-Salary, e-Inventory, e-Contracts & 

Supplies, e-One Stop Centre, e-Imprest and e-Advance, 

Claim & Overtime.

077 

Ini semua bertujuan untuk membantu proses 

perolehan dan belanjawan Tourism Malaysia. Aplikasi 

e-Imprest membantu pejabat negeri dan luar negeri 

dalam pengurusan akaun dengan membenarkan 

pejabat negeri dan luar negara menginput data secara 

online menerusi kaedah Secured Socket Layer-Virtual 

Private Network(SSL-VPN) dimana laporan pergerakan 

akaun dapat dipantau oleh Bahagian Kewangan di ibu 

pejabat. 

The applications are intended to assist the acquisition 

and budgeting processes of the agency. The e-Imprest 

assists the domestic and foreign offices in accounting 

management system by enabling the offices to input 

online data via the Secured Socket Layer-Virtual 

Private Network (SSL-VPN) application through which 

the Finance Division at the head office can monitor the 

work. 



Rangkaian Luas 

Dalam usaha mempertingkatkan prestasi 

penyampaian dan perkongsian maklumat di antara 

pengguna di dalam dan di luar ibu pejabat, Tourism 

Malaysia memperkenalkan kemudahan Secured 

Socket Layer-Virtual Private Network (SSL-VPN) ke 

semua pejabat. 

SSL-VPN adalah satu perhubungan rangkaian 

yang membolehkan pengguna di luar ibu pejabat 

mengakses sistem-sistem yang terdapat di ibu pejabat 

seperti e-Imprest, e-Claim dan e-Document. 

Extended network 

To enhance and facilitate the dissemination and 

sharing of informations by officers/staff within and 

away from headquater, Tourism Malaysia introduced 

the Secured Socket Layer-Virtual Private Network 

(SSL-VPN) to all offices. 

SSL-VPN is a system that allows the user from outside 

the office to access various systems at the head office 

like the e-Imprest, e-Claim and e-Document. 

Login SSL-VPN 

Login SSL-VPN

078 



Kemudahan ini juga membolehkan masalah teknikal 

yang dihadapi di pejabat negeri dan pejabat luar 

negeri diselesaikan secara online. Ini memudahkan 

perhubungan serta meningkatkan kecekapan 

kakitangan di semua pejabat. 

This facility also makes it possible for technical glitches 

at any office to be resolved online. What it does is 

to facilitate better communications and improve 

efficiency at all the offices. 

Senarai aplikasi 

List of applications 

Keselamatan Rangkaian 

Keselamatan sistem rangkaian adalah ciri sangat 

penting dalam sesebuah organisasi. Sistem rangkaian 

yang rumit memerlukan sistem keselamatan yang 

baik bagi memastikan keselamatan sistem aplikasi, 

maklumat, data dan peralatan terjamin. 

Penaiktarafan sistem rangkaian di Data Centre 

Tourism Malaysia pada tahun 2007 menyebabkan 

pertambahan beberapa server dan peralatan. 

Pengstrukturan semula pada 2008 pula meningkatkan 

bilangan komputer di rangkaian Tourism Malaysia. 

Justeru itu Network Security Assessment dilaksanakan 

bagi menilai tahap keselamatan dan prestasi sistem 

rangkaian. 

Security of network 

The security of a system is crucial to any organisation. 

Thus a network that is complicated needs an 

impenetrable security system to guarantee the safety 

of its applications systems, information, data and 

hardware. 

The upgrading of the network at our Data Centre 

in 2007 necessitated the addition of servers and 

appliances while the restructuring this year increased 

the number of computers within the network. Thus, 

the Network Security Assessment was implemented to 

determine the level of security and performance of the 

network.

079 

Laporan penilaian keselamatan rangkaian ini dijadikan 

panduan dalam menambah-baik, membaik-pulih, dan 

mengemaskini sistem rangkaian di Tourism Malaysia. 

Pelaksanaan ini telah meningkatkan prestasi capaian 

Internet dan mengurangkan pencerobohan luar serta 

masalah jangkitan virus di Tourism Malaysia. 

Reports from the assessment are used as a guide 

to improve, repair and update our network. 

Subsequently this has helped to improve the reach 

of Tourism Malaysia’s Internet system and reduce the 

incidence of hacking and virus infection. 



082 



Pejabat-pejabat 


Tourism Malaysia Offices 

Head Office 

17th Floor, Menara Dato’ Onn, 

Putra World Trade Centre, 

45 Jalan Tun Ismail, 

50480 Kuala Lumpur 

Tel : 03-2615 8188 

Fax : 03-2693 5884/2693 0207 

E-mail : enquiries@tourism.gov.my 

Tourism Infoline : 1-300-800-88-5050 

(within Malaysia only) 


State Offices 

SELANGOR/KUALA LUMPUR/PUTRAJAYA 

30th Floor, Menara Dato’ Onn, 

Putra World Trade Centre, 

45 Jalan Tun Ismail, 

50480 Kuala Lumpur 

Tel : 03-2615 8188 

Fax : 03-2693 5884/2693 0207 

E-mail : enquiries@tourism.gov.my 

JOHOR 

Level 3-26, Aras 3, Bangunan JOTIC 

No. 2, Jalan Ayer Molek 

80000 Johor Bahru 

JOHOR 

Tel : 07-222 3590/91/92 

Fax : 07-223 5502 

PULAU PINANG 

56th Floor, Komtar 

10000 PULAU PINANG 

Tel : 04-2643494/04-2610058 

Fax : 04-2623688 

PAHANG 

Lot G.01, Mahkota Square 

25000 Kuantan 

PAHANG 

Tel : 09-5177111/2/5 

Fax : 09-5177114 

TERENGGANU 

Unit 11 Tingkat Bawah dan 1 

Pusat Niaga Paya Keladi 

Jalan Kg. Daik 

20000 Kuala Terengganu 

TERENGGANU 

Tel : 09-6309087/9433/9093 

Fax : 09-6309091 

SARAWAK 

297-2-1, Mezzanine Floor 

Riverbank Suites 

93100 Kuching 

SARAWAK 

Tel : 082-246575/246775 

Fax : 082-246442 

atau 

Peti Surat 2660 

93752 Kuching 

SARAWAK 

SABAH 

Lot 1-0-7, Tingkat Bawah, Blok 1, 

Lorong Api-Api 1, Api-Api Center, 

88000 Kota Kinabalu, 

SABAH 

Tel : 088-211732/248698/447075 

Fax : 088-241764 

KEDAH 

Kompleks Pelancongan Negeri Kedah 

Seksyen 20, Jalan Raja 

05000 Alor Setar 

KEDAH 

Tel : 04-7301322/7312322 

Fax : 04-7340322 

KELANTAN 

Kg. Kraftangan, 

Jalan Hilir Balai, 

15300 Kota Bharu 

KELANTAN 

Tel : 09-7477554 / 09-7470253 

Faks : 09-7478010 

MELAKA 

Lot 2, Tingkat Bawah 

Bangunan Lembaga Tabung Haji 

Jalan Banda Kaba 

75000 MELAKA 

Tel : 06-288 3304/1549 

Fax : 06-286 9804 

PERAK 

Bangunan MTPN 

Lot 7 & 9, Aras Bawah 

Jalan Medan Istana 3 

Bandar Ipoh Raya 

30000 Ipoh 

PERAK 

Tel : 05-2559962/2772/5055 

Fax : 05-2532194 

NEGERI SEMBILAN 

Pusat Inkubator 

Aras 3, Bangunan Seremban Plaza 

Jalan Dato’ Muda Linggi 

70100 Seremban 

NEGERI SEMBILAN 

Tel : 06-7624488 

Fax : 06-7638428 

PERLIS 

No. 19, Tingkat Bawah 

Jalan Pengkalan Indah 

Taman Pengakalan Indah 

Pengkalan Asam 

01000 Kangar 

PERLIS 

Tel : 04-978 1235/1213 

Fax : 04-978 1143 

Pejabat-pejabat Luar 

Negeri Tourism Malaysia 

List Of Tourism Malaysia 

Overseas Offices 

AMSTERDAM 

Malaysia Tourism Promotion Board 

c/o Embassy of Malaysia 

Rustenburgweg 2 

2517 KE Den Haag 

THE NETHERLANDS 

Tel : 0031 (0)70 3506 506 

Fax : 0031 (0)70 3506 536 

BANGKOK 


Unit 1001, Liberty Square 

287, Silom Road 

Bangkok 10500 

THAILAND 

Tel : 006626311994/1995/1996 

Fax : 006626311998 

E-mail : mtpb-bkk@tmbkk.th.com atau 

mtpb.bangkok@tourism.gov.my 

BEIJING 

Malaysia Tourism Promotion Board Beijing Office 

Embassy of Malaysia – Tourism Section 

RM 506 – 507, Air China Plaza 

No. 36, Xiaoyun Road, Chaoyang District 

Beijing 100027 

PEOPLE’S REPUBLIC OF CHINA 

Tel : (8610) 84475056 

Fax : (8610) 84475798 

E-mail : mtpb.beijing@tourism.gov.my atau 

mwbeijing@public.east.on.net 

CHENNAI 

Tourism Malaysia Chennai 

4th. Floor, Vijaya Towers 

No. 4, Kodambakkam High Road 

Chennai 600 034 

INDIA 

Tel : 0091 44 4506 8080 / 0091 44 4506 8181 

Fax : 0091 44 4506 8383 

E-mail : mtpb.chennai@tourism.gov.my 

DUBAI 

c/o Consulate General of Malaysia 

Suite No. 9, Mezzanine Floors 

Al-Shafeena Building, Near Lamcy Plaza 

Al-Zabeel Road, Al-Hamriya 

P.O. Box 4598, Dubai 

UNITED ARAB EMIRATES 

Tel : 0097143377578/579 

Fax : 0097143353318 

E-mail : mtpb.dubai@tourism.gov.my 

FRANKFURT 


Weissfrauenstrasse 12 - 16 

D-60311 Frankfurt Am Main 

FEDERAL REPUBLIC OF GERMANY 

Tel : 0049 69 4609 23420 

Fax : 0049 69 4609 23499 

E-mail : mtpb.frankfurt@arcormail.de atau 

mtpb.frankfurt@tourism.gov.my 

atau info@tourismmalaysia.de 

Website : http://www.tourismmalaysia.de 

GUANGZHOU 


(Tourism Section) 

Unit 3214, CITIC Plaza 

233, Tian He Bei Road 

Guangzhou, PRC 510610 


Tel : 00862038773691/00862038770303 

Fax : 00862038773692 

E-mail : mtpb.guangzhou@tourism.gov.my 

PHUKET 


183-81 Phang Nga Road 

Amphur Muang 

83000 Phuket 

THAILAND 

Tel : 006676220192/193 

Fax : 006676220196 

E-Mail : mtpb.phuket@tourism.gov.my 

HONG KONG 


Ground Floor 

Malaysia Building 

47-50 Gloucester Road 

HONG KONG 

Tel : 008 522 528 5810/5811 

Fax : 008 522 865 4610 

E-mail : mtpb.hongkong@tourism.gov.my 

atau mtpbhkg@netvigator.com 

JAKARTA 


Jalan H.R. Rasuna Said 

Kav.x/6, No. 1-3, Kuningan 

Jakarta Selatan 12950 

REPUBLIC OF INDONESIA 

Tel : 0062215220765/4947 Ext: 3030 

Fax : 0062215220766 

E-mail : mtpb.jakarta@tourism.gov.my 

JEDDAH 



Lot 241, Al Mualiffin Street 

Al Rehab District 

P.O. Box 593, Jeddah 21421 

KINGDOM OF SAUDI ARABIA 

Tel : 0096626728019/7740 

Fax : 0096626752391 

E-mail 

: mtpb.jeddah@tourism.gov.my atau 

mtpbjed@awalnet.net.sa 

JOHANNESBURG 


P.O. Box 1125 

Saxonwold 2132, Johannesburg 

SOUTH AFRICA 

(By Pos) 


1st Floor, Building 5, Commerce Square 

39, Rivonia Road, Sandhurst, Johannesburg 

SOUTH AFRICA 

(By Courier) 

Tel : 0027112680292/5 

Fax : 002711 268 0296 

E-mail : mtpb.johannesburg@tourism.gov.my 

LONDON 


57, Trafalgar Square 

London WC2N 5DU 

UNITED KINGDOM 

Tel : 00442079307932 

Fax : 00442079309015 

E-mail : info@tourism-malaysia.co.uk atau 

mtpb.London@tourism.gov.my 

Website : http://www.malaysiatrulyasia.co.uk 

LOS ANGELES 


818 West Seventh Street 

Suite 970 

Los Angeles, CA 90017 

UNITED STATES OF AMERICA 

Tel : 0012136899702 

Toll-free : (800) 336-6842 

Fax : 0012136891530 

E-mail : malaysiainfo@aol.com atau 

mtpb.la@tourism.gov.my 

Website : http://www.tourismmalaysia.com 

MEDAN 


d/a Pejabat Konsulat Jeneral Malaysia 

43, Jalan Diponegoro 

20152 Medan, Sumatera Utara 

INDONESIA 

Tel : 0062614523192 

Fax : 0062614523179 

E-mail : mtpb.medan@tourism.gov.my 

atau mwmedan@indosat.net.id 

MILAN 


Via Privata della Passarella 

Nr. 4, 20122 Milan 

ITALY 

Tel : 00 39 346288 1716 

Fax : 00 39 027968 06 

E-mail : mtpb.milan@tourism.gov.my 

Website : http://www.malesia-turismo.com

083 



MOSCOW 

Touris Malaysia Moscow 

Mosfilmovskaya Ulitsa 

50, Moscow 117192 

RUSSIAN FEDERATION 

Tel : 00 7 495 147 15 14/12/23 

Fax : 00 7 495 937 96 02 

E-mail : mtpb.moscow@tourism.gov.my 

MUMBAI 


123, Jolly Maker Chamber II 

12th Floor, Nariman Point 

Mumbai 400001 

REPUBLIC OF INDIA 

Tel : 0091 - 22 - 6635 2085 

Fax : 0091 - 22 - 6639 0702 

E-mail : mtpb.mumbai@tourism.gov.my 

MELBOURNE 


355 Exhibition Street 

Melbourne 

Victoria 

AUSTRALIA 

Tel : 00613 9654 3177 

Fax : 00613 9654 3176 

NEW DELHI 


Ministry of Tourism Malaysia 

C 3/13, Vasant Vihar 

New Delhi 110057 

INDIA 

Tel 

: 91 11 46011677 (DL) 

91 11 46011674/75 (GL) 

Fax : 91 11 46011676 

E-mail : mtpb.newdelhi@tourism.gov.my 

NEW YORK 


120 East, 56th Street 

Suite 810 

New York NY 10022 

UNITED STATES OF AMERICA 



E-mail : mtpb.ny@tourism.gov.my atau 

mtpb@aol.com 

Website : http://www.visitmalaysia.com 

OSAKA 


10th Floor, Cotton Nissay Building 

1-8-2 Otsubo-Honmachi, Nishi-ku 

Osaka 550-0004 

JAPAN 

Tel : 0081664441220 

Fax : 0081664441380 

E-mail : mtpbosa@movenet.or.jp atau 

mtpb.osaka@tourism.gov.my 

PARIS 

Malaysia Tourism Promotion Board (Office 

National du Tourisme de Malaisie) 

29, Rue des Pyramides 

75001 Paris 

FRANCE 

Tel : 0033142974171/ 0033142974167 

(direct) 

Fax : 0033142974169/ 

0033142962524 

(admin/finance and private & 

confidential documents) 

E-mail : mtpb.paris@tourism.gov.my atau 

malaisie@club-internet.fr 

Website : www.tourism.gov.my atau 

www.ontmalaisie.com 

PERTH 


Ground Floor, MAS Building 

56, William Street 

Perth WA 6000 

AUSTRALIA 

Tel : 0061894810400 

Fax : 0061893211421 

E-mail : tourmal@iinet.net.au atau 

mtpb.perth@tourism.gov.my 

SEOUL 


2nd Floor, Hansung Building 

47-2 Seosomun-dong, Chung-ku 

Seoul 100-110 

REPUBLIC OF KOREA 

Tel : 008227794422/4251 

Fax : 008227794254 

E-mail : mtpb@users.unitel.co.kr atau 

mtpb.seoul@tourism.gov.my 

SHANGHAI 


d/a Consulate General of Malaysia 

Room 1101 & 1110 - 1112 

Level 11 CITIC Square 

1168 Nanjing Road West 

Shanghai 200041 


Tel : 0086 2152 9252 52 

Fax : 0086 2152 9259 48 

E-mail : mtpb.shanghai@tourism.gov.my 

atau mwshang@public1.sta.net.cn 

SINGAPORE 


#01-01B/C/D 

No. 80, Robinson Road 

SINGAPORE 068898 

Tel : 02-65326321/51 

Fax : 02-65356650 

E-mail : mtpb.singapore@tourism.gov.my 

Website : http://www.tourism.malaysia.org.sg 

STOCKHOLM 


Klarabergsgatan 35, 2tr 

Box 131 

10122 Stockholm 

SWEDEN 

Tel : 00468249900 

Fax : 00468242324 

E-mail : mtpb.stockholm@tourism.gov.my 

atau malaysia.info@swipnet.se 

Website : www.malaysiaturist.net 

SYDNEY 


Level 2, 171 Clarence Street 

Sydney, NSW 2000 

AUSTRALIA 

Tel : 0061292994441/4442/4443 

Fax : 0061292622026 

E-mail : malaysia@malaysiatourism.com.au 

atau mtpb.Sydney@tourism.gov.my 

TAIPEI 


Suite C, 8th Floor 

Hung Tai Centre 

170 Tun Hwa North Road 

Taipei 

TAIWAN R.O.C. 

Tel : 00886225149704/9734 

Fax : 00886225149973 

E-mail : mtpb.taipei@tourism.gov.my / 

tourmal@ms42.hinet.net / 

mtpbmal@ms4.hinet.net 

TOKYO 


5F Chiyoda Building 

1-6-4 Yurakucho 

Chiyoda-ku, Tokyo 100-0006 

JAPAN 

Tel : 0081335018691/8694 

Fax : 0081335018692 

E-mail : mtpb.tokyo@tourism.gov.my atau 

tmtyo@wb3.so.net.or.jp 

Website : www.tourismmalaysia.or.jp 

VANCOUVER 


1590-1111, West Georgia Street 

Vancouver, British Columbia 

CANADA V6E 4M3 



Toll-free : 1-888 689 6872 

E-mail : mtpb.vancouver@tourism.gov.my 

atau mtpb-vvr@msn.com 

Website : www.malaysiatourism.ca 

Wakil Pemasaran 

Marketing Representative 

ALMATY 

TM Almaty 


66, Kal Ayakov Street 

050100 Almaty 

REPUBLIC OF KAZAKHSTAN 

BRUNEI 

Malaysia Tourism Promotion Board – Brunei 

High Commission of Malaysia0 

Unit No. 1.14 – 1.15 

First Floor 

The Rizqun International Hotel 

Gadong. BE3519 

BRUNEI DARUSSALAM 

Tel : 673 2381 575 / 673 2381 576 

Fax : 673 2381 584 

Email : mtpb.brunei@tourism.gov.my 

CAMBODIA 


No. 5, Street 242 

Sangkat Chaktomouk, Khan Daun Penh 

PHNOM PENH 

Tel : 0085523216176/177 

Fax : 0085523216004 

CHENGDU 


c/o Malaysia Airlines Office 

18th Floor, 

Western China Business Tower 

19 Ren Min Nan Road Section 4, 

Chengdu Sichuan Province, PR China. 

Tel : 008628-8526-8586/8515 

Fax : 008628-8526-8583 

DHAKA 

d/a Suruhanjaya Tinggi Malaysia di Bangladesh 

House No. 19, Road No. 6 

Baridhara, Dhaka 1212 

BANGLADESH 

Tel : 0088028827759/7760 

Fax : 0088028827761/3115 

DUBLIN 

Level 3A-5A Shelbourne Hse 

Shelbourne Road 

Ballsbridge, Dublin 4 

REPUBLIC OF IRELAND 

KARACHI 


C/O Consulate General of Malaysia 

Karachi Sheraton Hotels & Towers 

Board Room 2, Mezzazine Floor 

P.O. Box 3918, Club Road, Karachi 75530, 

PAKISTAN 

Tel : 92-21 5682-696 

Fax : 92-21 5681-390 

LAOS 


Route That Luang, Quartier Pholxay 

P.O. Box 789, Vientiane 

LAOS PEOPLE’S DEMOCRATIC REPUBLIC 

Tel : 0085621414205/206 

Fax : 0085621414201 

MANILA 


11th Floor The World Center Building 

330 Sen. Gil Puyat Avenue 

Makati City 1221 

PHILIPPINES 

Tel : 006328174581 

Tel/Fak : 006328120770 

Website : www.tourismmalaysia.gov.my 

TEHRAN 


No. 6, Shahid Akhgari Street 

Fereshteh Avenue 

Elahhieh, Tehran 

P.O. Box 868 

ISLAMIC OF IRAN 

Tel : (98-21) 201 161 / 0016 

Fax : (98-21) 201 0477 

Website : www.tourismmalaysia.gov.my 

VIETNAM 

TM Hanoi 

43-45 Dien Bien 

Phu Street 

Hanoi 

SOCIALIST REPUBLIC OF VIETNAM 

Tel : 008447343837(D/L) 

008447343836/3849 

Fax : 008447343832 

E-mail : mtpb.vietnam@tourism.gov.my 

VIETNAM 

TM Ho Chi Minh 

Mezzanine Floor 

Pasteur Tower 

139, Pasteur Street 

District 3, Ho Chi Minh City 

SOCIALIST REPUBLIC OF VIETNAM 

Tel : 008488 258 036 

008488 258033 (d/l) 

Fax : 008488 258 037 

Email : mtpbhcm@hcm.vn.vn

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Award Gallery 


GLOBAL TRAVELER’S BEST 

INTERNATIONAL DESTINATION AWARD 

Best International Tourism Destination 

ASIAN MARKETING EFFECTIVENESS AWARDS 2008 

Gold Award - Best Long Term Marketing and Branding Campaign Awards 

for the Malaysia Truly Asia Campaign 

PATA GOLD AWARD 

Marketing Media Awards - Travel Advertisement Broadcast Media 

“Visit Malaysia Year 2007” - Tourism Malaysia 

Marketing Media Awards - CD-ROM 

Travel Manual Interactive CD - Tourism Malaysia 

TRAVELWEEKLY (ASIA) INDUSTRY AWARDS 2008 

Best Ecotourism Destination 

Best Brand Campaign for Tourism Malaysia’s Visit Malaysia Year 2007 campaign 

BEST ASEAN MARKETING & PROMOTIONAL CAMPAIGN 

ASEAN Tourism Association (ASEANTA) Awards 

BEST CHOICE FOR HOLIDAY 

Lonely Planet’s Top-pick Countries for 2008 

PHILIPPINES TRAVEL FAIRS 

The Most Popular Booth : 

Bacolod Travel Exchange (1-3 February) 

The Most Popular Booth : 

Davao Travel Show (22-24 February). 

PHILIPPINES TRAVEL AGENCIES ASSOCIATION (PTAA) 

15TH TRAVEL TOUR EXPO 

The Best Booth Design (Grand prize) 

The Best Marketing Effort (Second prize)

Kami ingin merakamkan setinggi-tinggi penghargaan kepada semua pihak seperti 

yang tersenarai di bawah di atas kerjasama dan sumbangan yang telah diberikan dalam 

memastikan kejayaan sambutan Tahun Melawat Malaysia: 

• 

Kementerian dan agensi kerajaan yang berkaitan 

• 

Penggerak sektor pelancongan – pengusaha-pengusaha hotel, 

pengusaha-pengusaha pelancongan, agen-agen pelancongan, 

syarikat-syarikat penerbangan, pengusaha-pengusaha produk pelancongan, 

penganjur-penganjur acara pelancongan dan sebagainya. 

• 

Wakil-wakil media 

• 

Para sahabat dan rakan-rakan perniagaan di agensi-agensi swasta. 

Dan kepada semua warga Malaysia yang telah menjadi tuan rumah yang terbaik untuk para pelancong. 

Terima Kasih 

We would like to record our sincere appreciation to the following parties for their 

cooperation and contribution towards making Visit Malaysia Year a success: 

• 

The relevant government ministries and agencies 

• 

The tourism trade fraternity – hoteliers, tour operators, travel agents, airlines, 

tourism product operators, tourism event organizers, etc. 

• 

Members of the media 

• 

Friends, partners and associates in the private sector 

And to all Malaysians for being a wonderful host to our visitors. 

Thank You



annual report

la poran tahunan 2008 ann ual re port 001 - Tourism Malaysia ...

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