Kampanye - RarePlanet
Kampanye - RarePlanet
Kampanye - RarePlanet
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Daftar Isi<br />
Pendahuluan .............................................................................................................. 2<br />
Daftar Isi .................................................................................................................. 3<br />
Daftar Gambar ........................................................................................................... 5<br />
Daftar Tabel .............................................................................................................. 7<br />
BAB 1. Ringkasan Eksekutif ........................................................................................ 9<br />
1. Narasi Teori Perubahan ............................................................................... 9<br />
2. Hasil Teori Perubahan ............................................................................... 10<br />
3. Gambaran Umum Lokasi <strong>Kampanye</strong> ........................................................... 10<br />
4. Fokus Keanekaragaman Hayati <strong>Kampanye</strong> .................................................. 12<br />
5. Status Kepemilikan Lahan, Status Legal dan Pengelolaan<br />
SM Sungai Lamandau ................................................................................ 13<br />
BAB 2. Model Konseptual <strong>Kampanye</strong> ......................................................................... 14<br />
1. Analisa Peringkat Ancaman ........................................................................ 14<br />
BAB 3. Ringkasan Kreatif <strong>Kampanye</strong> ......................................................................... 23<br />
BAB 4. Kegiatan (Materi dan Pemasaran Pesan + Penyingkiran Hambatan/Barrier<br />
Removal) <strong>Kampanye</strong> ................................................................................... 31<br />
1. Kegiatan terkait Materi dan Pemasaran Sosial <strong>Kampanye</strong> Bangga Suaka<br />
Margasatwa Sungai Lamandau ................................................................. 31<br />
a. Khalayak Target Primer: Petani dan Peladang di Desa Tempayung dan<br />
Babual-Baboti ................................................................................... 31<br />
Pengetahuan ..................................................................................... 31<br />
Sikap dan Komunikasi Interpersonal .................................................... 37<br />
Perubahan Perilaku ............................................................................ 42<br />
b. Khalayak Target Sekunder: Masyarakat Petani di sekitar kawasan SM<br />
Sungai Lamandau .............................................................................. 49<br />
• Pengetahuan ........................................................................... 49<br />
• Sikap dan Komunikasi Interpersonal .......................................... 50<br />
• Perubahan Perilaku .................................................................. 51<br />
c. Target Tambahan ............................................................................... 52<br />
• Pengetahuan ........................................................................... 52<br />
2. Kegiatan Penyingkiran Hambatan (Barrier Removal) ..................................... 54<br />
BAB 5. Hasil <strong>Kampanye</strong> ............................................................................................ 59<br />
1. Metode Survei Pra dan Pasca <strong>Kampanye</strong> .................................................... 59<br />
2. Membangun Baseline Data ....................................................................... 61<br />
3. Tingkat Perbandingan Survei .................................................................... 62<br />
4. Paparan terhadap Kegiatan-kegiatan <strong>Kampanye</strong> Pride ................................. 63<br />
5. Pengaruh <strong>Kampanye</strong> Pride pada Sasaran-Sasaran SMART Pengetahuan ......... 63<br />
a. SMART Target Primer-Petani desa Tempayung dan Babual Baboti ............ 63<br />
b. SMART Target Sekunder-Petani di 10 desa lain sekitar SM Sungai<br />
Lamandau......................................................................................... 64<br />
6. Pengaruh <strong>Kampanye</strong> Pride pada Sasaran-sasaran SMART Sikap .................... 65<br />
a. SMART Target Primer-Petani desa Tempayung dan Babual Baboti ............ 65<br />
b. SMART Target Sekunder-Petani di 10 desa lain sekitar SM Sungai<br />
Lamandau......................................................................................... 66<br />
7. Pengaruh <strong>Kampanye</strong> Pride pada Sasaran-sasaran SMART Komunikasi<br />
Interpersonal ......................................................................................... 67<br />
a. SMART Target Primer-Petani desa Tempayung dan Babual Baboti ............ 67<br />
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