saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
problemuri done – rodesac detalurad gadmoicema problemis sxvadasxva mxareebi, da agreTve mieTiTeba Tqveni pozicia mocemuli problemis mimarT. metad mniSvnelovania, daiwyoT faseulobaTa doneebiT, Semdeg gadaxvideT ideur doneze, da, bolos, problemur doneze. daiwyebT ra zogad faseulobebze an mrwamsze msjelobiT, Tqven mimarTavT Tqvens auditorias misTvis mniSvnelovani sakiTxiT da msjelobT misTvis gasageb enaze. amgvari kavSiri darwmunebis efeqtur saSualebas warmoadgens. auditoriasTan urTierTgagebis damyarebis Semdeg Tqven SegiZliaT Tqveni ideis ganviTarebasa da ganmartebas SeudgeT. idea im problemis an koncefciis fuZea, romlis momxresac Tqven warmoadgenT. TqvenTvis aucilebelia Tqvens koncefciaSi daarwmunoT auditoria manamde, sanam is SeZlebs misi calkeuli nawilebis aRqmas. da bolos, mas Semdeg, rac Tqven daumtkiceT auditorias, rom iziarebT mis faseulobebs da daarwmuneT is Tqveni ideis mxardaWeris aucileblobaSi, SegiZliaT problemis detalur ganxilvas SeudgeT. xSirad kandidatebi msjelobas iwyeben problemis detalebis axsniT manam, sanam misi arsebobis mizezebs axsnidnen. gaxsovdeT: adamianebi xmas aZleven imas, visac, maTi azriT, igive sakiTxebi aRelvebs, rac maT. ai sqemis `faseuloba-idea-problema~ magaliTi. Cveni kandidati ganixilavs ganaTlebis sakiTxebs: `Cven aRar SegviZlia davxuWoT Tvalebi im problemebze, romlebic Cveni bavSvebis ganaTlebasTan aris dakavsirebuli. maT ganaTlebasTan dakavSirebuli sakiTxebis ugulvelyofiT, Cven iseTi sicocxlisaTvis vwiravT Cvens bavSvebs, romelic gadarCenisTvis bavSvebisaTvis) brZoliT aRsavse iqneba. (saerTo faseuloba: kargi cxovreba Cveni sasworzea Cveni sazogadoebis momavali. Cven unda gamoviyenoT yvela SesaZlo saxsrebi, raTa gadavarCinoT Cveni Svilebi aseTi xvedrisgan. mzrunveloba unda gamoviCinoT yvela bavSvis, da ara mxolod cveni sakuTari Svilebis mimarT. muSaoba unda CavataroT skolebSi da monawileoba miviRoT Cveni bavSvebis ganaTlebaSi. (ideis Semotana) Cven, mSoblebma, pedagogebma da sazogadoebis dainteresebulma pirebma, mxardaWera unda gauwioT programebs, romlebic Camouyalibeben Cvens bavSvebs konkurentuli brZolisTvis aucilebel unar-Cvevebs Cveni maRalkonkurentuli ekonomikis pirobebSi. aucilebelia finansuri mxardaWera aRmouCinoT programebs, romlebic uzrunvelyofen Cveni bavSvebis saWiro momzadebas. (problemis aRwera)~ GganvixileT ra sakiTxi imis Sesaxeb, Tu rogori forma unda hqondes Cvens mimarTvas, ganvixiloT am fuZemdebluri principis sxva nawili. adamianebi xmas aZleven imas, visac, maTi azriT, unari Seswevs miaRwios dadebiT cvlilebebs. amomrCevlebTan emociuri urTierTkavSiris dasamyareblad metad mniSvnelovania jer daanaxoT Tqveni Sefiqrianeba zogadsakacobrio faseulobaTa safuzvelze, xolo mere uCvenoT, rom Tqven unikaluri SesaZleblobebi gagaCniaT am problemis gadasawyvetad. kandidatis ganmasxvavebeli niSan-Tvisebebia – is, Tu ras warmoadgens igi da rogor 98
apirebs ukeTesobisaken cvlilebebs. adamianebs raime mizezi sWierdebaT imisaTvis, rom CaTvalon, rom Tqven gesmiT maTi problemebi da Tqveni mxardaWeris SemTxvevaSi maT cxovrebaSi marTlac mniSvnelovani cvlilebebi moxdeba ukeTesobisaken. yovel kandidats unikalur politikuri da cxovrebiseuli gamocdileba gaaCnia. magaliTad, kandidati xangrZlivi drois ganmavlobaSi cxovrobda mocemul raionSi, kargad gaegeba aq mcxovreb adamianTa problemebi. an, magaliTad, kandidati flobs problemas Tavisi saganmanaTleblo da profesiuli, an piradi gamocdilebis wyalobiT. saWiroa auxsnaT, rarig gexmarebaT Tqveni gamocdileba da gagebiT miudgeT arsebuli problemebis ganxilvas. magaliTi: `me mesmis, Tu ra didi mniSvneloba aqvs ganaTlebas imitom, rom ukve aT weliwadze metia pedagogad vmuSaob~. politikuri agitacia Tqveni winasaarCevno kampaniis Catarebisas iseTnairad unda iyos agebuli, rom ZiriTadi aqcenti im faqtze keTdebodes, rom Tqveno kandidati iziarebs amomrCevelTa SeSefoTebas sxvadasxva sakiTxebze da agreTve im unikalur niSan- Tvisebebze, romlebic axasiaTebs Tqvens kandidats. gamoiyeneT es formula pres-pelizebis dawerisas, broSurebis Sedgenisas, politikuri reklamebis gadacemisas televiziiTa da radioTi, an amomrCevelTa winaSe nebismieri mimarTvebiT gamosvlisas. SeSfoTebis gaziareba + unikaluri niSan-Tvisebebi = emociuri urTierTkavSiri xSirad kandidatebi laparakoben imaze, Tu ratom ar unda misceT Tqven xma maT oponents da ara imaze, Tu ratom unda misceT xma maT. kandidatTa mosazrebani, romlebic oponentTa kritikazea agebuli, sakmarisad damajerebeli ar aris amomrCevlebisaTvis imisaTvis, rom maT xma miscen aseT kandidats. Tqveni winasaarCevno kampaniis ZiriTadi mimarTuleba arasodes ar unda iqnas dayvanili mxolod oponentis kritikamde. da, TumcaRa saWiroa oponentisagan Tqvens gansxvavebebs xazi gausvaT, saWiroa agreTve warudginoT amomrCevlebs motivi, risTvisac maT xma unda mogcen. maT unda sjerodeT, rom Tqven imis Rirseul alternativas warmoadgenT, rac maT ukve aqvT. darwmuneba ufro efeqturad moqmedebs, Tu mas safuZvlad emociuri argumentacia udevs. winasaarCevno kampaniis msvlelobaSi kandidatebma unda daarwmunon amomrCevlebi, da ara maTi ganaTlebis donis amaRlebas Seecadon. problemis yvela mxaris gansaxilvelad, romelTa Sesaxeb amomrCevlebs warmodgenac ara aqvT, ubralod dro ar geyofaT. politikuri agitaciis ZiriTadi mizania – daarwmunoT amomrCevlebi xma miscen konkretul kandidats. Tu Tqveni emociuri agitacia amomrCevelTa gulebs Caswvdeba, maT imis motivacia gauCndebaT, rom Tqven mogcen TavianT xmebi. gaxsovdeT, Tqven SegiZliaT daarwmunoT amomrCevlebi imaSi, rom Tqven mogcen TavianT xmebi winasaarCevno politikuri agitaciis iseTi meTodebisa da saSualebebis gamoyenebiT, romlebic amomrCevlebTan emociur urTierTkavSirs qmnian. 99
- Page 47 and 48: iujeti asaxavs RonisZiebaTa Catareb
- Page 49 and 50: amomrCevelTa kartoTekis Sedgena reg
- Page 51 and 52: a nomeria Cemi saarCevno ubani? rod
- Page 53 and 54: RonisZiebebi arCevnebis dRes saarCe
- Page 55 and 56: sapaeqro winasaarCevno kampaniis ms
- Page 57 and 58: sajaro gancxadebebi kandidatis mxar
- Page 59 and 60: • meTvalyuris muSaoba saarCevno p
- Page 61 and 62: saagitacio zarebi Cveulebriv xorcie
- Page 63 and 64: madlierebis grZnoba. maT surT aCven
- Page 65 and 66: kiTxvebi imis Taobaze, Tu ratom aRa
- Page 67 and 68: unda Seicavdes iseT damaxasiaTebel
- Page 69 and 70: Tqven seriozuli yuradReba unda dauT
- Page 71 and 72: • stumrebis ganTavseba; • gamag
- Page 73 and 74: SemomwirvelebisaTvis werilebis Sedg
- Page 75 and 76: telefoniT saxsrebis efeqturi Segrov
- Page 77 and 78: daniSneT finansebze pasuxismgebeli
- Page 79 and 80: dadgemvis strategia anawilebs kandi
- Page 81 and 82: organizaciebis reitingi. es CamonaT
- Page 83 and 84: wesi 2: gaarkvieT rogor surs kandid
- Page 85 and 86: wesi 6: yoveli mowveva miwodebul un
- Page 87 and 88: kandidatis gegmebis Sesaxeb Jurnali
- Page 89 and 90: 4. dagegmvis teqnologia dagegmvis m
- Page 91 and 92: kampaniis gegmaSi aRniSnul raionebs
- Page 93 and 94: gegmebis SemuSaveba warmatebis misa
- Page 95 and 96: unda gamoiyenos gamarjvebis misaRwe
- Page 97: amomrCevlebs, rom Tqven igive sakiT
- Page 101 and 102: winasaarCevno kampania vakuumSi ar
- Page 103 and 104: warmoadgenen gamosvlebi, debatebi,
- Page 105 and 106: amomrCevlebs, da rom Tqven kandidat
- Page 107 and 108: momuSave Tqveni momxre. aucileblad
- Page 109 and 110: gamosvlebi publikis winaSe da polit
- Page 111 and 112: • arCeviT Tanamdebobaze arCevis m
- Page 113 and 114: 4. moerideT mravalsityvaobas. Semoi
- Page 115 and 116: 6. kandidatis zepiri gamosvlebis mo
- Page 117 and 118: ogor SeiZleba maqsimalurad efeqtura
- Page 119 and 120: 4. CaicviT ise, rom yuradReba miipy
- Page 121 and 122: a miznebis miRwevas uwyobs xels pir
- Page 123 and 124: dros safosto gzavnilebi SeiZleba ga
- Page 125 and 126: 4. sakuTari biujetis gaTvaliswinebi
- Page 127 and 128: arCevnebamde 5 kviriT adre. qveni k
- Page 129 and 130: 2. masobrivi informaciis saSualebeb
- Page 131 and 132: 3. masobrivi informaciis saSualebeb
- Page 133 and 134: iografiaSi Setanili TiToeuli sityva
- Page 135 and 136: ogor unda daiweros pres-relizi? 1.
- Page 137 and 138: pres-konferencias arasodes ar moepy
- Page 139 and 140: sinamdvileSi, Zalian kargi iqneba,
- Page 141 and 142: 6. SeaTanxmeT radio-sareklamo kampa
- Page 143 and 144: eportiorebTan sasaubrod. radios Tan
- Page 145 and 146: intervius dawyebisas: 1. moewyeT mo
- Page 147 and 148: 5. politikuri reklama gazeTebSi fas
apirebs ukeTesobisaken cvlilebebs. a<strong>da</strong>mianebs raime mizezi sWierdebaT imisaTvis, rom<br />
CaTvalon, rom Tqven gesmiT maTi problemebi <strong>da</strong> Tqveni mxar<strong>da</strong>Weris SemTxvevaSi maT<br />
cxovrebaSi marTlac mniSvnelovani cvlilebebi moxdeba ukeTesobisaken.<br />
yovel kandi<strong>da</strong>ts unikalur politikuri <strong>da</strong> cxovrebiseuli gamocdileba gaaCnia.<br />
magaliTad, kandi<strong>da</strong>ti xangrZlivi drois ganmavlobaSi cxovrob<strong>da</strong> mocemul raionSi,<br />
kargad gaegeba aq mcxovreb a<strong>da</strong>mianTa problemebi. an, magaliTad, kandi<strong>da</strong>ti flobs<br />
problemas Tavisi saganmanaTleblo <strong>da</strong> profesiuli, an piradi gamocdilebis wyalobiT.<br />
saWiroa auxsnaT, rarig gexmarebaT Tqveni gamocdileba <strong>da</strong> gagebiT miudgeT<br />
arsebuli problemebis ganxilvas.<br />
magaliTi: `me mesmis, Tu ra didi mniSvneloba aqvs ganaTlebas imitom, rom ukve aT<br />
weliwadze metia pe<strong>da</strong>gogad vmuSaob~.<br />
politikuri agitacia Tqveni wina<strong>saarCevno</strong> kampaniis Catarebisas iseTnairad un<strong>da</strong><br />
iyos agebuli, rom ZiriTadi aqcenti im faqtze keTdebodes, rom Tqveno kandi<strong>da</strong>ti<br />
iziarebs amomrCevelTa SeSefoTebas sxva<strong>da</strong>sxva sakiTxebze <strong>da</strong> agreTve im unikalur niSan-<br />
Tvisebebze, romlebic axasiaTebs Tqvens kandi<strong>da</strong>ts. gamoiyeneT es formula pres-pelizebis<br />
<strong>da</strong>werisas, broSurebis Sedgenisas, politikuri reklamebis ga<strong>da</strong>cemisas televiziiTa <strong>da</strong><br />
radioTi, an amomrCevelTa winaSe nebismieri mimarTvebiT gamosvlisas.<br />
SeSfoTebis gaziareba + unikaluri niSan-Tvisebebi = emociuri urTierTkavSiri<br />
xSirad kandi<strong>da</strong>tebi laparakoben imaze, Tu ratom ar un<strong>da</strong> misceT Tqven xma maT<br />
oponents <strong>da</strong> ara imaze, Tu ratom un<strong>da</strong> misceT xma maT. kandi<strong>da</strong>tTa mosazrebani, romlebic<br />
oponentTa kritikazea agebuli, sakmarisad <strong>da</strong>majerebeli ar aris amomrCevlebisaTvis<br />
imisaTvis, rom maT xma miscen aseT kandi<strong>da</strong>ts. Tqveni wina<strong>saarCevno</strong> kampaniis ZiriTadi<br />
mimarTuleba arasodes ar un<strong>da</strong> iqnas <strong>da</strong>yvanili mxolod oponentis kritikamde. <strong>da</strong>,<br />
TumcaRa saWiroa oponentisagan Tqvens gansxvavebebs xazi gausvaT, saWiroa agreTve<br />
warudginoT amomrCevlebs motivi, risTvisac maT xma un<strong>da</strong> mogcen. maT un<strong>da</strong> sjerodeT,<br />
rom Tqven imis Rirseul alternativas warmoadgenT, rac maT ukve aqvT.<br />
<strong>da</strong>rwmuneba ufro efeqturad moqmedebs, Tu mas safuZvlad emociuri argumentacia<br />
udevs. wina<strong>saarCevno</strong> kampaniis msvlelobaSi kandi<strong>da</strong>tebma un<strong>da</strong> <strong>da</strong>arwmunon amomrCevlebi,<br />
<strong>da</strong> ara maTi ganaTlebis donis amaRlebas Seecadon. problemis yvela mxaris<br />
gansaxilvelad, romelTa Sesaxeb amomrCevlebs warmodgenac ara aqvT, ubralod dro ar<br />
geyofaT. politikuri agitaciis ZiriTadi mizania – <strong>da</strong>arwmunoT amomrCevlebi xma miscen<br />
konkretul kandi<strong>da</strong>ts.<br />
Tu Tqveni emociuri agitacia amomrCevelTa gulebs Caswvdeba, maT imis motivacia<br />
gauCndebaT, rom Tqven mogcen TavianT xmebi.<br />
gaxsovdeT, Tqven SegiZliaT <strong>da</strong>arwmunoT amomrCevlebi imaSi, rom Tqven mogcen<br />
TavianT xmebi wina<strong>saarCevno</strong> politikuri agitaciis iseTi meTodebisa <strong>da</strong> saSualebebis<br />
gamoyenebiT, romlebic amomrCevlebTan emociur urTierTkavSirs qmnian.<br />
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