saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
xSirad winasaarCevno kampaniis Catarebisas gamoiyeneba reklama radioTi, televiziiT da beWvdiT masalebSi, daigzavneba pres-relizebi, kandidatebi sityviT gamodian, da amasTan maT mimarTvebSi darRveulia Tanmimdevroba. amgvari koordinirebis ararseboba iwvevs drois da fuladi saxsrebis dakargvas. efeqturi winasaarCevno kampaniis Casatareblad aucilebelia gegma. kandidatis poziciebis maqsimaluri gaZlierebisaTvis aucilebelia, rom politikuri agitacia winasaarCevno kampaniis Catarebisas, kampaniis saerTo strategiasTan harmoniul urTierTkavSirSi iyos. winasaarCevno platformis SemuSaveba radganac adamianTa umetesobas politika ar ainteresebs an isini Tvlian, rom politikosebs arafris gakeTeba ar surT imisaTvis, rom maT daxmareba aRmouCinon, politikuri agitacia winasaarCevno kampaniis Catarebisas unda `ukavSirdebodes~ amomrCevlis interesebs. man unda daarwmunos amomrCevlebi, rom Tqven igive sakiTxebi gaRelvebT, rac maT. Tqven aucileblad maTive kuTxiT unda miudgeT amomrCevelTa problemebs. amitom, winasaarCevno kampaniis Catarebisas politikuri agitaciis fuZemdebeli principi unda iyos: `adamianebi xmas aZleven imas, visac, maTi azriT, igive sakiTxebi aRelvebs, rac maT, da agreTve imas, vinc, maTi azriT, erTaderTia, romelsac unari Seswevs maTi cxovreba ukeTesobisaken Secvalos~. amgvari midgomiT moqmedebisas, Tqven unda gadasinjoT Tqveni warmodgenebi sxva adamianebTan urTierTobis Sesaxeb. amasTan, Tqven uari unda TqvaT imaze, risic gjerodaT, an gadasinjoT Tqveni Sexedulebebi zogierT sakiTxze. aucilebelia SecvaloT amomrCevlebisTvis Tqveni Sexedulebebis miwodebis xerxi. arsebobs droiT gamocdili meTodebi, romlebic dagexmarebian garkveuli forma mianiWoT Tqvens gamosvlas da uCvenoT adamianebs, rom Tqven igive problemebi gaRelvebT, rac maT, da am problemebis gadawyvetis unikaluri SesaZleblobebi gagaCniaT. visaubroT yvela winasaarCevno politikuri mimarTvis safuZvlis Sesaxeb, romelsac ewodeba: `aTi fuZemdebeluri faseuloba~. aTi ZiriTadi zogadsakacobrio faseuloba imisaTvis, rom daarwmunoT sxvebi imaSi, rom Tqven igive sakiTxebi gaRelvebT, rac maT, Tqveni politikuri agitaciis safuZvlad unda idos fuZemdebluri faseuloba an mcneba. Rrma samecniero gamokvlevebma da maTma praqtikulma gamoyenebam uCvena, rom arsebobs aTi ZiriTadi faseuloba, romelic Zalian mniSvnelovania mTeli msoflios adamianebisTvis. es fuZemdebluri faseulobebi gamoiyeneba rogorc samSeneblo agurebi efeqturi agitaciis Catarebisas. maTi gamoyenebiT Tqven SegiZliaT naTlad uCvenoT 96
amomrCevlebs, rom Tqven igive sakiTxebi gaRelvebT, rac maT. ai am faseulobaTa CamonaTvali: da momavalSi. janmrTeloba – imis rwmena, rom Tqven da Tqveni ojaxi janmrTelebi iqnebiT. finansuri uzrunvelyofa – survili iyoT finansurad uzrunvelyofilni amJamad ufro mWidro kavSiri RmerTTan – simSvidis grZnoba Tqveni sarwmunoebis, sakulto wesebis Sesrulebis Seuferxeblobis mimarT. ufro harmoniuli damokidebuleba Tqvens ojaxTan – survili iqoniT ufro srulyofili urTierTobebi Tqvens ojaxSi. uxrunvelyofili sibere – yvelas gvinda, rom Cveni sicocxle pensiaze gasvlis Semdeg iyos mSvidi da iseTive kargi, rogorc amJamad. dasveneba – yvelas gvsurs, rom gvqondes meti Tavisufali dro da rom es dro met siamovnebas gvaniWebdes. kargi samuSao – SesaZlebloba viSovoT samuSao, romelic met siamovnebas gvaniWebs da ukeTesad agvinazRaurdeba. ukeTesi cxovreba Cveni SvilebisTvis – yvelas gvsurs, rom Cvenma Svilebma Cvenze ukeTesad icxovron. kargi sacxovrebeli – SesaZlebloba gvqondes kargi sacxovrebeli. mogzauroba – survili vinaxuloT axali adgilebi, SevxvdeT axal xalxs. es ZiriTadi principebia, romlebsac iziarebs yvela adamiani, da swored isini unda gamoiyenoT safuZvlad amomrCevelTa Soris politikuri agitaciis Catarebisas. isini gaiZuleben mimarToT amomrCevlebs maTTvis gasagebi eniT. nebismieri kiTxvis ZirSi SeiZleba aRmoaCinoT, sul cota, erTi mainc aTi ZiriTadi faseulobidan.xSirad erTi da igive sakiTxi SeiZleba dakavSirebuli iyos ramodenime faseulobasTan. gulmodgineT SeiswavleT sakiTxi, airCieT mxolod is faseuloba, romelic yvelaze metad gamogadgebaT da romelic, Tqvenis azriT, dagexmarebaT yvelaze ufro kargad miitanoT Tqvens auditoriamde amgvari sakiTxi. faseuloba-idea-problema. aTi fuZemdebeli faseuloba udevs fuZed sqemas `faseulobaidea-problema~. gamoiyeneT mocemuli sqema imisaTvis, rom garkveuli forma miaRebinoT Tqvens gamosvlas. amomrCevlebi xmas mogcemen, Tu Tqvens mimarTvaSi daeyrdnobiT maTTvis yvelaze ufro misaReb cnebebs. sakiTxi, koncefciebi da lozungebi politikuri agitaciis Catarebisas SeiZleba ganixilebodes sam doneze: faseulobaTa done – rodesac saZirkveli edeba saerTo safuZvels an princips ideuri done – rodesac auditorias ganemarteba Tqveni poziciis konceptualuri safuZveli 97
- Page 45 and 46: muSaobisaTvis. is problemebi, romle
- Page 47 and 48: iujeti asaxavs RonisZiebaTa Catareb
- Page 49 and 50: amomrCevelTa kartoTekis Sedgena reg
- Page 51 and 52: a nomeria Cemi saarCevno ubani? rod
- Page 53 and 54: RonisZiebebi arCevnebis dRes saarCe
- Page 55 and 56: sapaeqro winasaarCevno kampaniis ms
- Page 57 and 58: sajaro gancxadebebi kandidatis mxar
- Page 59 and 60: • meTvalyuris muSaoba saarCevno p
- Page 61 and 62: saagitacio zarebi Cveulebriv xorcie
- Page 63 and 64: madlierebis grZnoba. maT surT aCven
- Page 65 and 66: kiTxvebi imis Taobaze, Tu ratom aRa
- Page 67 and 68: unda Seicavdes iseT damaxasiaTebel
- Page 69 and 70: Tqven seriozuli yuradReba unda dauT
- Page 71 and 72: • stumrebis ganTavseba; • gamag
- Page 73 and 74: SemomwirvelebisaTvis werilebis Sedg
- Page 75 and 76: telefoniT saxsrebis efeqturi Segrov
- Page 77 and 78: daniSneT finansebze pasuxismgebeli
- Page 79 and 80: dadgemvis strategia anawilebs kandi
- Page 81 and 82: organizaciebis reitingi. es CamonaT
- Page 83 and 84: wesi 2: gaarkvieT rogor surs kandid
- Page 85 and 86: wesi 6: yoveli mowveva miwodebul un
- Page 87 and 88: kandidatis gegmebis Sesaxeb Jurnali
- Page 89 and 90: 4. dagegmvis teqnologia dagegmvis m
- Page 91 and 92: kampaniis gegmaSi aRniSnul raionebs
- Page 93 and 94: gegmebis SemuSaveba warmatebis misa
- Page 95: unda gamoiyenos gamarjvebis misaRwe
- Page 99 and 100: apirebs ukeTesobisaken cvlilebebs.
- Page 101 and 102: winasaarCevno kampania vakuumSi ar
- Page 103 and 104: warmoadgenen gamosvlebi, debatebi,
- Page 105 and 106: amomrCevlebs, da rom Tqven kandidat
- Page 107 and 108: momuSave Tqveni momxre. aucileblad
- Page 109 and 110: gamosvlebi publikis winaSe da polit
- Page 111 and 112: • arCeviT Tanamdebobaze arCevis m
- Page 113 and 114: 4. moerideT mravalsityvaobas. Semoi
- Page 115 and 116: 6. kandidatis zepiri gamosvlebis mo
- Page 117 and 118: ogor SeiZleba maqsimalurad efeqtura
- Page 119 and 120: 4. CaicviT ise, rom yuradReba miipy
- Page 121 and 122: a miznebis miRwevas uwyobs xels pir
- Page 123 and 124: dros safosto gzavnilebi SeiZleba ga
- Page 125 and 126: 4. sakuTari biujetis gaTvaliswinebi
- Page 127 and 128: arCevnebamde 5 kviriT adre. qveni k
- Page 129 and 130: 2. masobrivi informaciis saSualebeb
- Page 131 and 132: 3. masobrivi informaciis saSualebeb
- Page 133 and 134: iografiaSi Setanili TiToeuli sityva
- Page 135 and 136: ogor unda daiweros pres-relizi? 1.
- Page 137 and 138: pres-konferencias arasodes ar moepy
- Page 139 and 140: sinamdvileSi, Zalian kargi iqneba,
- Page 141 and 142: 6. SeaTanxmeT radio-sareklamo kampa
- Page 143 and 144: eportiorebTan sasaubrod. radios Tan
- Page 145 and 146: intervius dawyebisas: 1. moewyeT mo
xSirad wina<strong>saarCevno</strong> kampaniis Catarebisas gamoiyeneba reklama radioTi,<br />
televiziiT <strong>da</strong> beWvdiT masalebSi, <strong>da</strong>igzavneba pres-relizebi, kandi<strong>da</strong>tebi sityviT<br />
gamodian, <strong>da</strong> amasTan maT mimarTvebSi <strong>da</strong>rRveulia Tanmimdevroba.<br />
amgvari koordinirebis ararseboba iwvevs drois <strong>da</strong> fuladi saxsrebis <strong>da</strong>kargvas.<br />
efeqturi wina<strong>saarCevno</strong> kampaniis Casatareblad aucilebelia gegma. kandi<strong>da</strong>tis poziciebis<br />
maqsimaluri gaZlierebisaTvis aucilebelia, rom politikuri agitacia wina<strong>saarCevno</strong><br />
kampaniis Catarebisas, kampaniis saerTo strategiasTan harmoniul urTierTkavSirSi iyos.<br />
wina<strong>saarCevno</strong> platformis SemuSaveba<br />
radganac a<strong>da</strong>mianTa umetesobas politika ar ainteresebs an isini Tvlian, rom<br />
politikosebs arafris gakeTeba ar surT imisaTvis, rom maT <strong>da</strong>xmareba aRmouCinon,<br />
politikuri agitacia wina<strong>saarCevno</strong> kampaniis Catarebisas un<strong>da</strong> `ukavSirdebodes~<br />
amomrCevlis interesebs. man un<strong>da</strong> <strong>da</strong>arwmunos amomrCevlebi, rom Tqven igive sakiTxebi<br />
gaRelvebT, rac maT. Tqven aucileblad maTive kuTxiT un<strong>da</strong> miudgeT amomrCevelTa<br />
problemebs.<br />
amitom, wina<strong>saarCevno</strong> kampaniis Catarebisas politikuri agitaciis fuZemdebeli<br />
principi un<strong>da</strong> iyos:<br />
`a<strong>da</strong>mianebi xmas aZleven imas, visac, maTi azriT, igive sakiTxebi aRelvebs,<br />
rac maT, <strong>da</strong> agreTve imas, vinc, maTi azriT, erTaderTia, romelsac unari<br />
Seswevs maTi cxovreba ukeTesobisaken Secvalos~.<br />
amgvari midgomiT moqmedebisas, Tqven un<strong>da</strong> ga<strong>da</strong>sinjoT Tqveni warmodgenebi sxva<br />
a<strong>da</strong>mianebTan urTierTobis Sesaxeb. amasTan, Tqven uari un<strong>da</strong> TqvaT imaze, risic gjero<strong>da</strong>T,<br />
an ga<strong>da</strong>sinjoT Tqveni Sexedulebebi zogierT sakiTxze. aucilebelia SecvaloT<br />
amomrCevlebisTvis Tqveni Sexedulebebis miwodebis xerxi.<br />
arsebobs droiT gamocdili meTodebi, romlebic <strong>da</strong>gexmarebian garkveuli forma<br />
mianiWoT Tqvens gamosvlas <strong>da</strong> uCvenoT a<strong>da</strong>mianebs, rom Tqven igive problemebi gaRelvebT,<br />
rac maT, <strong>da</strong> am problemebis ga<strong>da</strong>wyvetis unikaluri SesaZleblobebi gagaCniaT. visaubroT<br />
yvela wina<strong>saarCevno</strong> politikuri mimarTvis safuZvlis Sesaxeb, romelsac ewodeba: `aTi<br />
fuZemdebeluri faseuloba~.<br />
aTi ZiriTadi zogadsakacobrio faseuloba<br />
imisaTvis, rom <strong>da</strong>arwmunoT sxvebi imaSi, rom Tqven igive sakiTxebi gaRelvebT, rac<br />
maT, Tqveni politikuri agitaciis safuZvlad un<strong>da</strong> idos fuZemdebluri faseuloba an<br />
mcneba.<br />
Rrma samecniero gamokvlevebma <strong>da</strong> maTma praqtikulma gamoyenebam uCvena, rom<br />
arsebobs aTi ZiriTadi faseuloba, romelic Zalian mniSvnelovania mTeli msoflios<br />
a<strong>da</strong>mianebisTvis. es fuZemdebluri faseulobebi gamoiyeneba rogorc samSeneblo agurebi<br />
efeqturi agitaciis Catarebisas. maTi gamoyenebiT Tqven SegiZliaT naTlad uCvenoT<br />
96
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