saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
Tqveni kalendaruli gegma. ar aris saWiro Sedgenili kalendaruli gegmis gamoaSkaraveba yvelas dasanaxavad. 7. kampaniis gegmis xarisxobrivi Sefaseba qvemoT moviyvanT aT niSan-Tvisebas da aT kiTxvas, romelTa daxmarebiT Tqven SegiZliaT saarCevno kampaniis Catarebis gegma SeafasoT, misi Sedgenis Semdeg. gegmis sisrule. moicavs Tu ara gegma kampaniis yvela ZiriTad mxares, da iZleva Tu ara srul da naTel suraTs momavali arCevnebisTvis mosamzadeblad? obieqturoba. ra udevs safuZvlad miRebul gadawyvetilebebs – obieqturi faqtebi da zusti gaangariSeba Tu subieqturi azri da crurwmena? koreqtuloba. Seicavs Tu ara gegma naTel da mkafio amocanebs? awesebs Tu ara gegma drois CarCoebs mis Sesrulebaze kontrolisaTvis? konkretulad vin agebs pasuxs gegmis ganxorcielebaze da vin akontrolebs misi realizebis msvlelobas? dadgenilia Tu ara ZiriTadi samuSao ubnebi? Sesrulebis SesaZlebloba. realuria Tu ara dasaxuli amocanebis Sesruleba, Tu maT gansaxorcieleblad meti droa saWiro? dasrulebuloba. dasrulebulia Tu ara gegmis dawera? mowonebulia Tu ara gegma kandidatis mier, Tu mas aqvs raime SeniSvnebi? movaleobebis ganawileba da angariSgeba. uzrunvelyofs Tu ara gegma movaleobebisa da pasuxismgeblobis ganawilebas? gansazRvravs Tu ara samuSaoebis Sesrulebis konkretul vadebs? sakmaris xalxs aqvs Tu ara gaazrebuli is imdenad, rom damoukideblad imuSavon mis calkeul nawilebze, Tu aucilebelia maTze mudmivi kontroli zemodan? moqniloba. sakmarisad moqnilia Tu ara gegma imisaTvis, rom reagireba SeiZlebodes amomrCevelTa ganwyobilebis moulodnel cvlilebebze? mizandasaxuloba. Seicavs Tu ara gegma yvela im nabijs, romelic aucilebelia gamarjvebis misaRwevad? gaTvaliswinebulia Tu ara metoqis SesaZlo moqmedebani? funqcionaluroba. radganac gegmis warmatebuloba imazea damokidebuli, Tu ramdenad advilia misi praqtikaSi gamoyeneba, SeZlebs Tu ara Tqveni xalxi muSaobas swored am gegmis gansaxorcieleblad? optimaluroma. warmoadgens Tu ara mocemuli gegma optimalur dokuments, romelic dawvrilebiT iTvaliswinebs momavali kampaniis yvela Taviseburebas? gaZlevT Tu ara is saSualebas srulad gamoiyenoT Tqveni kandidatis Zlieri mxareebi da misi metoqis susti mxareebi? arCevnebSi gamarjvebisTvis saWiroa drois mcire monakveTis ganmavlobaSi Tqveni Zalisxmevis koncentrireba moaxdinoT imaze, rom organizeba gauwioT rac SeiZleba met xalxs, SeagrovoT aucilebeli saxsrebi, ganumartoT amomrCevlebs kandidatis programa da umetesi maTgani daarwmunoT miscen mas Tavisi xmebi. winasaarCevno kampaniis Catarebis gegma gansazRvravs amocanebs da miuTiTebs saxsrebsa da meTodebs, romlebic kandidatma 94
unda gamoiyenos gamarjvebis misaRwevad. kargad dagegmilma winasaarCevno kampaniamac ar SeiZleba arCevnebSi gamarjvebis garantia mogceT, magram arasaTanadod dagegmili da sustad Catarebuli kampania usaTuod damarcxebisken migiyvanT. kari VII. agitacia da propaganda saarCevno kampaniaSi politikuri propaganda Seicavs masebze ideuri zegavlenis yvela saxeobas im mizniT, rom daarwmunoT adamianebi mxari dauWiron Tqvens kandidats an Tqven adgilobriv partiul organizacias. miaRwioT karg organizebas winasaarCevno kampaniis Catarebisas, es jer kidev cotaa. aucilebelia, rom Tqveni lozungebi da mowodebebi amomrCevelTa gulebs Seexos da survili aRuZras maT xma miscen Tqvens kandidats. politikuri propagandis mizani maSin CaiTvleba miRweulad, rodesac Tqveni ideebi gaziarebul iqneba adamianTa mier. qvemoT moyvanili terminebi saWiroa politikuri propagandis sxvadasxva aspeqtebis gasaazreblad. sulieri faseulobani. sulieri faseulobani orientirs warmoadgenen zneobis sakiTxebSi. saerTo sulieri faseulobani mimarTulebas iZleva aqtualuri sakiTxebis analizisas da politikuri poziciebis gamomuSavebisas am sakiTxebTan mimarTebaSi. aqtualuri problemebi. aqtualuri problemebi – sazogadoebrivi politikis is sakiTxebi da winaaRmdegobebia, romlebic yuradRebis centrSi iqnebian winasaarCevno kampaniis msvlelobisas. politikuri poziciebi. politikuri pozicia erTi da imave sakiTxis ZiriTad mxareebs gansazRvravs, kandidatis Tvalsazriss da wamoyenebuli problemebis gadawyvetis xerxebs gamoxatavs. politikuri poziciebi ar unda ewinaaRmdegebodes partiis ideologiur mizandasaxulobas. kampaniis leitmotivi. kampaniis leitmotivi – misi ZiriTadi ideaa. es mosazrebaa, romelsac Tqven sTavazobT adamianebs, raTa mxari dauWiron Tqvens organizacias an xma miscen Tqvens kandidats. kampaniis leitmotivi konkretul sakiTxebze arsebuli poziciebis CarCoebs scildeba, da fundamentalur mrwamssa da miswrafebas gamoxatavs. lozungebi da mowodebebi. lozungebi da mowodebebi kampaniis leitmotivis gadmocemis formas warmoadgenen. lozungebis sozusteze da simarTleze damokidebulia kandidatis poziciis mimzidveloba. 1. politikuri agitacia winasaarCevno kampaniis dros politikur agitacias winasaarCevno kampaniis dros miekuTvneba yvela mimarTva, romelic gadaicema masobrivi informaciis sxvadasxva saSualebebiT wimasaarCevno kapaniis mTeli drois ganmavlobaSi. saWiro mimarTva, romliTac Tqven mimarTavT saWiro auditorias saWiro dros, – ai riT gamoirCeva Tqveni kampania, romelic gamarjvebisken migiyvanT, Cveulebrivi kampaniisgan. 95
- Page 43 and 44: 4. gazeTebidan amonaWrebis Segroveb
- Page 45 and 46: muSaobisaTvis. is problemebi, romle
- Page 47 and 48: iujeti asaxavs RonisZiebaTa Catareb
- Page 49 and 50: amomrCevelTa kartoTekis Sedgena reg
- Page 51 and 52: a nomeria Cemi saarCevno ubani? rod
- Page 53 and 54: RonisZiebebi arCevnebis dRes saarCe
- Page 55 and 56: sapaeqro winasaarCevno kampaniis ms
- Page 57 and 58: sajaro gancxadebebi kandidatis mxar
- Page 59 and 60: • meTvalyuris muSaoba saarCevno p
- Page 61 and 62: saagitacio zarebi Cveulebriv xorcie
- Page 63 and 64: madlierebis grZnoba. maT surT aCven
- Page 65 and 66: kiTxvebi imis Taobaze, Tu ratom aRa
- Page 67 and 68: unda Seicavdes iseT damaxasiaTebel
- Page 69 and 70: Tqven seriozuli yuradReba unda dauT
- Page 71 and 72: • stumrebis ganTavseba; • gamag
- Page 73 and 74: SemomwirvelebisaTvis werilebis Sedg
- Page 75 and 76: telefoniT saxsrebis efeqturi Segrov
- Page 77 and 78: daniSneT finansebze pasuxismgebeli
- Page 79 and 80: dadgemvis strategia anawilebs kandi
- Page 81 and 82: organizaciebis reitingi. es CamonaT
- Page 83 and 84: wesi 2: gaarkvieT rogor surs kandid
- Page 85 and 86: wesi 6: yoveli mowveva miwodebul un
- Page 87 and 88: kandidatis gegmebis Sesaxeb Jurnali
- Page 89 and 90: 4. dagegmvis teqnologia dagegmvis m
- Page 91 and 92: kampaniis gegmaSi aRniSnul raionebs
- Page 93: gegmebis SemuSaveba warmatebis misa
- Page 97 and 98: amomrCevlebs, rom Tqven igive sakiT
- Page 99 and 100: apirebs ukeTesobisaken cvlilebebs.
- Page 101 and 102: winasaarCevno kampania vakuumSi ar
- Page 103 and 104: warmoadgenen gamosvlebi, debatebi,
- Page 105 and 106: amomrCevlebs, da rom Tqven kandidat
- Page 107 and 108: momuSave Tqveni momxre. aucileblad
- Page 109 and 110: gamosvlebi publikis winaSe da polit
- Page 111 and 112: • arCeviT Tanamdebobaze arCevis m
- Page 113 and 114: 4. moerideT mravalsityvaobas. Semoi
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- Page 117 and 118: ogor SeiZleba maqsimalurad efeqtura
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- Page 121 and 122: a miznebis miRwevas uwyobs xels pir
- Page 123 and 124: dros safosto gzavnilebi SeiZleba ga
- Page 125 and 126: 4. sakuTari biujetis gaTvaliswinebi
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- Page 129 and 130: 2. masobrivi informaciis saSualebeb
- Page 131 and 132: 3. masobrivi informaciis saSualebeb
- Page 133 and 134: iografiaSi Setanili TiToeuli sityva
- Page 135 and 136: ogor unda daiweros pres-relizi? 1.
- Page 137 and 138: pres-konferencias arasodes ar moepy
- Page 139 and 140: sinamdvileSi, Zalian kargi iqneba,
- Page 141 and 142: 6. SeaTanxmeT radio-sareklamo kampa
- Page 143 and 144: eportiorebTan sasaubrod. radios Tan
un<strong>da</strong> gamoiyenos gamarjvebis misaRwevad. kargad <strong>da</strong>gegmilma wina<strong>saarCevno</strong> kampaniamac ar<br />
SeiZleba arCevnebSi gamarjvebis garantia mogceT, magram arasaTanadod <strong>da</strong>gegmili <strong>da</strong><br />
sustad Catarebuli kampania usaTuod <strong>da</strong>marcxebisken migiyvanT.<br />
kari VII. agitacia <strong>da</strong> propagan<strong>da</strong> <strong>saarCevno</strong> kampaniaSi<br />
politikuri propagan<strong>da</strong> Seicavs masebze ideuri zegavlenis yvela saxeobas im<br />
mizniT, rom <strong>da</strong>arwmunoT a<strong>da</strong>mianebi mxari <strong>da</strong>uWiron Tqvens kandi<strong>da</strong>ts an Tqven adgilobriv<br />
partiul organizacias. miaRwioT karg organizebas wina<strong>saarCevno</strong> kampaniis Catarebisas, es<br />
jer kidev cotaa. aucilebelia, rom Tqveni lozungebi <strong>da</strong> mowodebebi amomrCevelTa<br />
gulebs Seexos <strong>da</strong> survili aRuZras maT xma miscen Tqvens kandi<strong>da</strong>ts. politikuri<br />
propagandis mizani maSin CaiTvleba miRweulad, rodesac Tqveni ideebi gaziarebul iqneba<br />
a<strong>da</strong>mianTa mier. qvemoT moyvanili terminebi saWiroa politikuri propagandis sxva<strong>da</strong>sxva<br />
aspeqtebis gasaazreblad.<br />
sulieri faseulobani. sulieri faseulobani orientirs warmoadgenen zneobis<br />
sakiTxebSi. saerTo sulieri faseulobani mimarTulebas iZleva aqtualuri sakiTxebis<br />
analizisas <strong>da</strong> politikuri poziciebis gamomuSavebisas am sakiTxebTan mimarTebaSi.<br />
aqtualuri problemebi. aqtualuri problemebi – sazogadoebrivi politikis is<br />
sakiTxebi <strong>da</strong> winaaRmdegobebia, romlebic yuradRebis centrSi iqnebian wina<strong>saarCevno</strong><br />
kampaniis msvlelobisas.<br />
politikuri poziciebi. politikuri pozicia erTi <strong>da</strong> imave sakiTxis ZiriTad<br />
mxareebs gansazRvravs, kandi<strong>da</strong>tis Tvalsazriss <strong>da</strong> wamoyenebuli problemebis ga<strong>da</strong>wyvetis<br />
xerxebs gamoxatavs. politikuri poziciebi ar un<strong>da</strong> ewinaaRmdegebodes partiis<br />
ideologiur mizan<strong>da</strong>saxulobas.<br />
kampaniis leitmotivi. kampaniis leitmotivi – misi ZiriTadi ideaa. es mosazrebaa,<br />
romelsac Tqven sTavazobT a<strong>da</strong>mianebs, raTa mxari <strong>da</strong>uWiron Tqvens organizacias an xma<br />
miscen Tqvens kandi<strong>da</strong>ts. kampaniis leitmotivi konkretul sakiTxebze arsebuli<br />
poziciebis CarCoebs scildeba, <strong>da</strong> fun<strong>da</strong>mentalur mrwamssa <strong>da</strong> miswrafebas gamoxatavs.<br />
lozungebi <strong>da</strong> mowodebebi. lozungebi <strong>da</strong> mowodebebi kampaniis leitmotivis<br />
gadmocemis formas warmoadgenen. lozungebis sozusteze <strong>da</strong> simarTleze <strong>da</strong>mokidebulia<br />
kandi<strong>da</strong>tis poziciis mimzidveloba.<br />
1. politikuri agitacia wina<strong>saarCevno</strong> kampaniis dros<br />
politikur agitacias wina<strong>saarCevno</strong> kampaniis dros miekuTvneba yvela mimarTva,<br />
romelic ga<strong>da</strong>icema masobrivi informaciis sxva<strong>da</strong>sxva saSualebebiT wima<strong>saarCevno</strong> kapaniis<br />
mTeli drois ganmavlobaSi.<br />
saWiro mimarTva, romliTac Tqven mimarTavT saWiro auditorias saWiro dros, –<br />
ai riT gamoirCeva Tqveni kampania, romelic gamarjvebisken migiyvanT, Cveulebrivi<br />
kampaniisgan.<br />
95
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