saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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4. <strong>da</strong>gegmvis teqnologia<br />
<strong>da</strong>gegmvis marTva metad mravalferovania, yoveli konkretuli <strong>saarCevno</strong> kampaniis<br />
mixedviT. yovel kampanias specifiuri moTxovnebi gaaCnia, romlebsac gansazRvravs<br />
kandi<strong>da</strong>ti, politikuri garemoeba, personali, romelic SeiZleba mowveul iqnas kampaniaSi<br />
samuSaod, <strong>da</strong> agreTve kampaniis gegma.<br />
qvemoT im meTodebis aRwera mogyvavs, romlebic ufro efeqturs gaxdian Tqvens<br />
<strong>da</strong>gegmvas. es meTodebi araviTar SemTxvevaSi ar warmoadgenen yovlismomcvel sistemas,<br />
romelic gamoiyeneba yvela kampaniis mier. isini warmoadgenen sistemis safuZvels,<br />
romelic SemuSav<strong>da</strong> <strong>da</strong> Tavisi efeqturoba <strong>da</strong>amtkica mraval warsul <strong>saarCevno</strong> kampaniaSi.<br />
ga<strong>da</strong>wyvetilebis miReba<br />
kidev erTxel gavimeoroT: aris mxolod erTi a<strong>da</strong>miani, romelsac ufleba aqvs<br />
RonisZiebebSi kandi<strong>da</strong>tis monawileoba <strong>da</strong>gegmos. es a<strong>da</strong>miania – <strong>da</strong>gegmvaze pasuxismgebeli.<br />
Tu is ar moiwonebs mas, es RonisZieba SeiZleba saerTod ar iqnas Setanili gegmaSi.<br />
<strong>da</strong>dgenil un<strong>da</strong> iqnas TaTbirebis, ga<strong>da</strong>wyvetilebis miRebis an sxva RonisZiebaTa<br />
Catarebis tradicia imisTvis rom <strong>da</strong>gegmvaze pasuxismgebels SeeZlos konkretuli Txovnis<br />
mniSvnelobis awon-<strong>da</strong>wona <strong>da</strong>gegmvis strategiis TvalsazrisiT. <strong>saarCevno</strong> kampaniis<br />
xelmZRvaneli <strong>da</strong>, SesaZloa, kampaniis Catarebis Stabis sxva wevrebi CarTulni un<strong>da</strong> iyvnen<br />
am procesSi.<br />
perspeqtiuli gegma kandi<strong>da</strong>tis saqmianobis moqnil ganrigs un<strong>da</strong> warmoadgendes.<br />
ganrigi imdenad moqnili un<strong>da</strong> iyos, rom kandi<strong>da</strong>tma un<strong>da</strong> SeZlos <strong>saarCevno</strong> kampaniis<br />
cvladi politikuri situaciis Segueba. amave dros, igi kampaniis ZiriTad strategias<br />
un<strong>da</strong> Seesabamebodes.<br />
yoveldRiurad <strong>da</strong>/an yovelkvireulad <strong>da</strong>gegmvaze pasuxismgebeli un<strong>da</strong> amzadebdes<br />
kandi<strong>da</strong>tis ganrigs. masSi ganawilebuli un<strong>da</strong> iyos kandi<strong>da</strong>tis saqmianoba yoveli wuTis<br />
mixedviT, marSrutebis, krebebisa <strong>da</strong> im pirTa Sesaxeb informaciis miTiTebiT, romlebTanac<br />
man kavSiri un<strong>da</strong> <strong>da</strong>amyaros. msxvilmasStabiani RonisZiebebisTvis <strong>da</strong>gegmvaze<br />
pasuxismgebelma un<strong>da</strong> agreTve SeimuSaos mokle cnoba. am dokumentebis nimuSebi moyvanilia<br />
<strong>da</strong>narTSi.<br />
pasuxi mowvevaze<br />
arsebobs ori saxis mowveva: miTiTebuli TariRiT <strong>da</strong> Ria TariRiT. miTiTebuli<br />
TariRis mqone mowvevaSi moyvanilia kandi<strong>da</strong>tis savaraudo monawileobis konkretuli dro<br />
<strong>da</strong> konkretuli TariRi, xolo Ria TariRian mowvevaSi gamoxatulia survili kandi<strong>da</strong>tis<br />
monawileobis Taobaze romelime dRes garkveuli drois CarCoebSi.<br />
pirvel etaps warmoadgens pasuxi im RonisZiebebze romelTa monawileobaSic Tqven<br />
calsaxad uars ambobT. aseTebs miekuTvneba RonisZiebebi, romlebic interess ar<br />
warmoadgenen kandi<strong>da</strong>tisTvisa <strong>da</strong> <strong>saarCevno</strong> kampaniisTvis <strong>da</strong> ar moaqvT politikuri<br />
sargebloba. amgvar Txovnebs agreTve miekuTvneba is Txovnebi, romlebic ewinaaRmdegeba<br />
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