saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
wesi 2: gaarkvieT rogor surs kandi<strong>da</strong>ts kampaniis <strong>Catareba</strong><br />
saWiroa kargad grZnobdeT kandi<strong>da</strong>tis Zlier <strong>da</strong> sust mxareebs. magaliTad, Tu mas<br />
mcire auditoriebis winaSe gamosvlebi ufro exerxeba, SeuqmeniT iseTi situaciebi,<br />
romlebic xazs gausvamen am upiratesobas.<br />
SeecadeT gaarkvioT kampaniis <strong>da</strong>sawyisSive, rogor surs kandi<strong>da</strong>ts Tavisi drois<br />
ganawileba. SeqmeniT sistema, romelic akmayofilebs kandi<strong>da</strong>ts <strong>da</strong> erTdroulad kampaniis<br />
gegmis strategiul amocanebs asrulebs.<br />
gansazRvreT kandi<strong>da</strong>tis fizikuri gamZleoba <strong>saarCevno</strong> kampaniis <strong>da</strong>sawyisSi<br />
imisaTvis, rom Tqven SeZloT misi saqmianobis <strong>da</strong>gegmva im periodebze, rodesac is<br />
saukeTeso formaSi iqneba. Nnu aiZulebT mas, dRe-RameSi Teqvsmeti saaTi imuSaos <strong>da</strong> nu<br />
gamowuravT misgan `mTel Zalas~, Tu mas fizikurad ar SeuZlia amis gakeTeba.<br />
Tqveni kandi<strong>da</strong>tis SesaZleblobebis gageba sinjebisa <strong>da</strong> Secdomebis meTodiT<br />
SeiZleba. SeecadeT, pativiscemiT miudgeT kandi<strong>da</strong>tis survilebs, <strong>da</strong> iseT situaciebSi nu<br />
CaayenebT, rodesac is uxerxulad igrZnobs Tavs. <strong>da</strong> mainc, Tqven SegiZliaT CaunergoT<br />
kandi<strong>da</strong>ts axali qmedebebis gamoyeneba imisaTvis, rom man iswavlos Tavisi <strong>saarCevno</strong><br />
kampaniis ufro efeqturad <strong>Catareba</strong>.<br />
wesi 3: gaigeT yvela detalebi RonisZiebis Sesaxeb, romelsac kandi<strong>da</strong>ti un<strong>da</strong> eswrebodes<br />
<strong>da</strong>gegmvaze pasuxismgebeli valdebulia icodes kandi<strong>da</strong>tis gegmis yvela detalebi.<br />
yoveldRe an yovelkvira <strong>da</strong>gegmvaze pasuxismgebelma un<strong>da</strong> warudginos kandi<strong>da</strong>ts <strong>da</strong><br />
<strong>saarCevno</strong> kampaniis xelmZRvanel Semadgenlobas detaluri gegma – dokumenti, romelSic<br />
aRwerilia kandi<strong>da</strong>tis dRis wesrigi. imisaTvis, rom aseTi gegma moamzados <strong>da</strong> unari<br />
Seswevdes pasuxi gasces kandi<strong>da</strong>tisa <strong>da</strong> <strong>saarCevno</strong> kampaniaSi monawile sxva pirTa<br />
SekiTxvebze, mas kargad un<strong>da</strong> axsovdes <strong>da</strong>gegmil RonisZiebaTa yvela detalebi.<br />
gamoiyeneT anketireba detalebis gamosarkvevad yoveli RonisZiebis Sesaxeb,<br />
romelSic kandi<strong>da</strong>ti monawileobas miiRebs.<br />
Tqven SegiZliaT SeadginoT Tqveni sakuTari anketa, romelic Seesabameba <strong>da</strong>gegmvis<br />
Tqven stils. girCevT, CarToT masSi Semdegi ZiriTadi punqtebi:<br />
• RonisZiebis Catarebis TariRi, dro <strong>da</strong> adgili;<br />
• RonisZiebis saxeoba (magaliTad, wveuleba, sadili an mitingi);<br />
• <strong>da</strong>mswreTa mosalodneli raodenoba;<br />
• moTxovnebi kandi<strong>da</strong>tisamdi (magaliTad, xangrZlivi gamosvla an mokle Tezisebi,<br />
Sesavali an samadlobelo sityva);<br />
• kandi<strong>da</strong>tis Cacmulobis forma;<br />
• kandi<strong>da</strong>tis meuRlis <strong>da</strong>swreba;<br />
• masobrivi informaciis saSualebebSi gaSuqeba;<br />
83