saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
politikuri kampaniis efeqturi dagegmva SesaZleblobas iZleva maqsimalurad iqnas gamoyenebuli SezRuduli resursebi misi Catarebisas da aqezebs kampaniis gamarjvebisken. ar arsebobs kampaniebi SeuzRudavi SesaZleblobebiT. yovel politikur kampanias aqvs resursebis SezRuduli raodenoba, iseTebis, rogoricaa dro, fuli, adamianebi da niWi. dro - umniSvnelovanesi aunazRaurebeli resursia. politikuri kampaniis gegmam unda uzrunvelyos kandidatis drois ganawileba RonisZiebaTa mixedviT, romlebic ganmiznulia arCevnebis dRes gamarjvebis misaRwevad. xSirad Statebis sakanonmdeblo krebebSi da xelisuflebis adgilobriv organoebSi arCevnebis kampaniebi profesiuli an organizebuli dagegmvis uqonlobis gamo ganicdian zarals. kandidatebi cdiloben TviTon dagegmon Tavisi saqmianoba an, rac ufro uaresia, maT magivrad amas akeTebs nakrebi gundi, romelic sxvadasxva adamianebisagan Sedgeba. isini, ubralod seriozulad ar aRiqvamen kampaniis dagegmvas. yvelaze mcire araformalurad Catarebul saarCevno kampaniebSic ki organizebulma dagegmvam SeiZleba gadamwyveti mniSvneloba iTamaSos gamarjvebis an wagebisaTvis. kandidatis saqmianobis ganrigi kampaniis strategiiT da gegmiT unda isazRvrebodes. es gegma gansazRvravs dagegmis strategias. arsebobs saarCevno kampaniis dagegmvis ori saxe – reaqtiuri da aqtiuri. reaqtiuri dagegmva warmoadgens kandidatis drois ganawilebas Semosul ganacxadTa mixedviT. aqtiuri dagegmva, piriqiT, gansazRvravs, rogor unda gamoiyenon dro kampaniam da kandidatma strategiuli miznebis misaRwevad. Tumca, saWiroa orive saxe, radganac saarCevno kampaniaSi gamarjveba Cveulebriv miiRweva aqtiuri dagegmviT. dagegmvis efeqturi strategiis arCeva pirdapir damokidebulia saarCevno kampaniis gegmiT dasaxul amocanebze. es gegma gansazRvravs kampaniis generalur strategias, romelic mimarTulia kandidatis upiratesobaTa maqsimalur gazrdaze, misi susti mxareebis Semcirebaze, da amasTan erTdroulad metoqis susti mxareebis maqsimalur gamoyenebasa da mis upiratesobaTa Semcirebaze. es strategia dasaxavs amocanebs, politikuri garemos gulmodgine analizze dayrdnobiT. kampaniis gegma gansazRvravs saarCevno kampaniis miznebsa da amocanebs, romlebic unda Sesruldes gamarjvebis misaRwevad. saarCevno kampaniis gegma dagegmvis prioritetebs adgens. dagegmvis strategia icavs am prioritetebs, raTa kandidati momgebian situaciaSi aRmoCndes gamarjvebisaTvis misi Sansebis maqsimalurad gazrdisTvis. gegma konkretulad gansazRvravs prioritetebs drois, geografiuli raionebisa da adamianebis mimarT. dro. dagegmvis strategia eyrdnoba saarCevno kampaniis gegmas sxvadasxva saxis saqmianobaze drois ganawilebaSi. dagegmvis strategia atarebs cxovrebaSi gadawyvetilebebs, romlebic kampaniis gegmaSia miRebuli, da gansazRvravs Tu ra dro unda daxarjos kandidatma sarCevno kampaniaSi aqtiur monawileobaze, dasvenebaze, pirad saqmebiis warmarTvaze da Tavis ojaxTan urTierTobaze. 78
dadgemvis strategia anawilebs kandidatis ganrigs drois garkveul monakveTebze. Cveulebriv, aseTi `drois monakveTebia~ dila, SuadRe da saRamo. radgan mocemuli momenti daSorebulia arCevnebis dRisgan drois amgvari monakveTebis SezRuduli odenobiT, dagegmvis strategia safuZvels warmoadgens kandidatis drois gasawanileblad saarCevno kampaniis strategiis Sesabamisad. geografiuli raionebi. saarCevno kampaniis Catarebis gegma gulisxmobs olqebis prioritetebis gansazRvris sistemas, amomrCevelTa ganwyobilebis mixedviT. kampaniis strategia SeimuSavebs kampaniis resusrebis ganawilebis rekomendaciebs prioritetul geografiul raionebs Soris. Semdgom, dagegmvis strategiam unda gaanawilos kandidatis dro, romelic man unda daxarjos gansakuTrebiT mniSvnelovani raionebis monaxulebaSi. geografiuli raionebis amgvari danawileba maTi prioritetebis mixedviT warmoadgens drois ganawilebis safuZvels dagegmvis dros. sasargebloa agreTve, SevadginoT ganrigi saarCevno ubnebis gradaciis safuZvelze maTi mniSvnelovnobis mixedviT. magaliTad, saWiroa meti mowveva miiRoT da meti RonisZieba moawyoT gansakuTrebiT mniSvnelovan raionebSi. Tumca, praqtikaSi SeiZleba ver moxerxdes am wesis zusti dacva. da mianc, Tu SeuTanxmeblobebi saarCevno kampaniis gegmasa da strategiaSi mniSvnelovani iqneba, SeiZleba warmoiqmnas usiamovnebani. aucilebelia ganuwyvetliv, yovelTviurad da yovel kvirasac ki SevajamoT Sedegebi imis Taobaze, ra dro daixarja mocemul raionebze. adamianebi. saarCevno kampaniis gegmaSi ganisazRvreba romel amomrCevelTa xmebs aqvsGyvelaze meti mniSvneloba gamarjvebis misaRwevad. adamianTa gaerTianebebis, adgilobrivi Temis, organizaciis gamoCenili warmomadgenlebis da amomrCevelTa tipebis gamovlena da ganawileba xorcieldeba kampaniis strategiis safuZvelze. dagegmvis strategia kampaniis gegmiT dadgenil prioritetebis Sesabamisad anawilebs kampaniis resursebsa da kandidatis dros am sxvadasxva socialur jgufTa Soris. dagegmvis strategiiT uzrunvelyofili iqneba is, rom kandidati Tavis dros atarebs umTavresad im adamianebTan, romlebic yvelaze metad daexmarebian mas moipovos gamarjveba. es niSnavs, magaliTad, rom kandidatma partiis mtkice momxreebs ar unda `sdios kvaldakval~. metad mniSvnelovania, im adamianTa aRricxvis warmoeba, romlebsac kandidati winasaarCveno kampaniis msvlelobisas xvdeboda imisaTvis, rom namdvilad daicvas kampaniis strategia. amgvarad, dagegmvis strategia safuZvels warmoadgens kandidatis saqmianobis gegmis Sesadgenad. dagegmvis strategia, kampaniis gegmis Sesabamisad iZleva ganrigs, romelic anawilebs kandidatis dros saqminobis sxvadasxva saxeobebs, geografiul raionebsa da socialur jgufebs Soris. naTlad ganisazRvreba kandidatis gegmis mizani. 2. dagegmvis ganxorcieleba warmateba an damarcxeba saarCevno kampaniaSi damokidebulia dagegmvis ganxorcielebaze. umetes SemTxvevaSi, kandidati da sazogadoebrioba zedmiwevniT grZnoben misi dagegmvis ganxorcielebis xarisxs. Tu kandidatis saqmianoba yovelTvis 79
- Page 27 and 28: kandidatisaTvis aucilebeli niSan-Tv
- Page 29 and 30: partiis adgilobrivi ganyofilebis mT
- Page 31 and 32: kandidatisTvis daxmarebis gaweva pa
- Page 33 and 34: analizi, mis biografiaSi erTmaneTis
- Page 35 and 36: • pasuxismgebeli sazogadoebriobas
- Page 37 and 38: politikur partiebSi Sedis adamianTa
- Page 39 and 40: garda amisa, mkveTrad gansazRvruli
- Page 41 and 42: 6. rTuli da saintereso amocanebis d
- Page 43 and 44: 4. gazeTebidan amonaWrebis Segroveb
- Page 45 and 46: muSaobisaTvis. is problemebi, romle
- Page 47 and 48: iujeti asaxavs RonisZiebaTa Catareb
- Page 49 and 50: amomrCevelTa kartoTekis Sedgena reg
- Page 51 and 52: a nomeria Cemi saarCevno ubani? rod
- Page 53 and 54: RonisZiebebi arCevnebis dRes saarCe
- Page 55 and 56: sapaeqro winasaarCevno kampaniis ms
- Page 57 and 58: sajaro gancxadebebi kandidatis mxar
- Page 59 and 60: • meTvalyuris muSaoba saarCevno p
- Page 61 and 62: saagitacio zarebi Cveulebriv xorcie
- Page 63 and 64: madlierebis grZnoba. maT surT aCven
- Page 65 and 66: kiTxvebi imis Taobaze, Tu ratom aRa
- Page 67 and 68: unda Seicavdes iseT damaxasiaTebel
- Page 69 and 70: Tqven seriozuli yuradReba unda dauT
- Page 71 and 72: • stumrebis ganTavseba; • gamag
- Page 73 and 74: SemomwirvelebisaTvis werilebis Sedg
- Page 75 and 76: telefoniT saxsrebis efeqturi Segrov
- Page 77: daniSneT finansebze pasuxismgebeli
- Page 81 and 82: organizaciebis reitingi. es CamonaT
- Page 83 and 84: wesi 2: gaarkvieT rogor surs kandid
- Page 85 and 86: wesi 6: yoveli mowveva miwodebul un
- Page 87 and 88: kandidatis gegmebis Sesaxeb Jurnali
- Page 89 and 90: 4. dagegmvis teqnologia dagegmvis m
- Page 91 and 92: kampaniis gegmaSi aRniSnul raionebs
- Page 93 and 94: gegmebis SemuSaveba warmatebis misa
- Page 95 and 96: unda gamoiyenos gamarjvebis misaRwe
- Page 97 and 98: amomrCevlebs, rom Tqven igive sakiT
- Page 99 and 100: apirebs ukeTesobisaken cvlilebebs.
- Page 101 and 102: winasaarCevno kampania vakuumSi ar
- Page 103 and 104: warmoadgenen gamosvlebi, debatebi,
- Page 105 and 106: amomrCevlebs, da rom Tqven kandidat
- Page 107 and 108: momuSave Tqveni momxre. aucileblad
- Page 109 and 110: gamosvlebi publikis winaSe da polit
- Page 111 and 112: • arCeviT Tanamdebobaze arCevis m
- Page 113 and 114: 4. moerideT mravalsityvaobas. Semoi
- Page 115 and 116: 6. kandidatis zepiri gamosvlebis mo
- Page 117 and 118: ogor SeiZleba maqsimalurad efeqtura
- Page 119 and 120: 4. CaicviT ise, rom yuradReba miipy
- Page 121 and 122: a miznebis miRwevas uwyobs xels pir
- Page 123 and 124: dros safosto gzavnilebi SeiZleba ga
- Page 125 and 126: 4. sakuTari biujetis gaTvaliswinebi
- Page 127 and 128: arCevnebamde 5 kviriT adre. qveni k
<strong>da</strong>dgemvis strategia anawilebs kandi<strong>da</strong>tis ganrigs drois garkveul monakveTebze.<br />
Cveulebriv, aseTi `drois monakveTebia~ dila, SuadRe <strong>da</strong> saRamo. radgan mocemuli<br />
momenti <strong>da</strong>Sorebulia arCevnebis dRisgan drois amgvari monakveTebis SezRuduli<br />
odenobiT, <strong>da</strong>gegmvis strategia safuZvels warmoadgens kandi<strong>da</strong>tis drois gasawanileblad<br />
<strong>saarCevno</strong> kampaniis strategiis Sesabamisad.<br />
geografiuli raionebi. <strong>saarCevno</strong> kampaniis Catarebis gegma gulisxmobs olqebis<br />
prioritetebis gansazRvris sistemas, amomrCevelTa ganwyobilebis mixedviT. kampaniis<br />
strategia SeimuSavebs kampaniis resusrebis ganawilebis rekomen<strong>da</strong>ciebs prioritetul<br />
geografiul raionebs Soris. Semdgom, <strong>da</strong>gegmvis strategiam un<strong>da</strong> gaanawilos kandi<strong>da</strong>tis<br />
dro, romelic man un<strong>da</strong> <strong>da</strong>xarjos gansakuTrebiT mniSvnelovani raionebis monaxulebaSi.<br />
geografiuli raionebis amgvari <strong>da</strong>nawileba maTi prioritetebis mixedviT<br />
warmoadgens drois ganawilebis safuZvels <strong>da</strong>gegmvis dros. sasargebloa agreTve,<br />
SevadginoT ganrigi <strong>saarCevno</strong> ubnebis gra<strong>da</strong>ciis safuZvelze maTi mniSvnelovnobis<br />
mixedviT. magaliTad, saWiroa meti mowveva miiRoT <strong>da</strong> meti RonisZieba moawyoT<br />
gansakuTrebiT mniSvnelovan raionebSi. Tumca, praqtikaSi SeiZleba ver moxerxdes am wesis<br />
zusti <strong>da</strong>cva. <strong>da</strong> mianc, Tu SeuTanxmeblobebi <strong>saarCevno</strong> kampaniis gegmasa <strong>da</strong> strategiaSi<br />
mniSvnelovani iqneba, SeiZleba warmoiqmnas usiamovnebani. aucilebelia ganuwyvetliv,<br />
yovelTviurad <strong>da</strong> yovel kvirasac ki SevajamoT Sedegebi imis Taobaze, ra dro <strong>da</strong>ixarja<br />
mocemul raionebze.<br />
a<strong>da</strong>mianebi. <strong>saarCevno</strong> kampaniis gegmaSi ganisazRvreba romel amomrCevelTa xmebs<br />
aqvsGyvelaze meti mniSvneloba gamarjvebis misaRwevad. a<strong>da</strong>mianTa gaerTianebebis,<br />
adgilobrivi Temis, organizaciis gamoCenili warmomadgenlebis <strong>da</strong> amomrCevelTa tipebis<br />
gamovlena <strong>da</strong> ganawileba xorcieldeba kampaniis strategiis safuZvelze. <strong>da</strong>gegmvis<br />
strategia kampaniis gegmiT <strong>da</strong>dgenil prioritetebis Sesabamisad anawilebs kampaniis<br />
resursebsa <strong>da</strong> kandi<strong>da</strong>tis dros am sxva<strong>da</strong>sxva socialur jgufTa Soris.<br />
<strong>da</strong>gegmvis strategiiT uzrunvelyofili iqneba is, rom kandi<strong>da</strong>ti Tavis dros<br />
atarebs umTavresad im a<strong>da</strong>mianebTan, romlebic yvelaze metad <strong>da</strong>exmarebian mas moipovos<br />
gamarjveba. es niSnavs, magaliTad, rom kandi<strong>da</strong>tma partiis mtkice momxreebs ar un<strong>da</strong><br />
`sdios kval<strong>da</strong>kval~. metad mniSvnelovania, im a<strong>da</strong>mianTa aRricxvis warmoeba, romlebsac<br />
kandi<strong>da</strong>ti winasaarCveno kampaniis msvlelobisas xvdebo<strong>da</strong> imisaTvis, rom namdvilad<br />
<strong>da</strong>icvas kampaniis strategia.<br />
amgvarad, <strong>da</strong>gegmvis strategia safuZvels warmoadgens kandi<strong>da</strong>tis saqmianobis gegmis<br />
Sesadgenad. <strong>da</strong>gegmvis strategia, kampaniis gegmis Sesabamisad iZleva ganrigs, romelic<br />
anawilebs kandi<strong>da</strong>tis dros saqminobis sxva<strong>da</strong>sxva saxeobebs, geografiul raionebsa <strong>da</strong><br />
socialur jgufebs Soris. naTlad ganisazRvreba kandi<strong>da</strong>tis gegmis mizani.<br />
2. <strong>da</strong>gegmvis ganxorcieleba<br />
warmateba an <strong>da</strong>marcxeba <strong>saarCevno</strong> kampaniaSi <strong>da</strong>mokidebulia <strong>da</strong>gegmvis<br />
ganxorcielebaze. umetes SemTxvevaSi, kandi<strong>da</strong>ti <strong>da</strong> sazogadoebrioba zedmiwevniT grZnoben<br />
misi <strong>da</strong>gegmvis ganxorcielebis xarisxs. Tu kandi<strong>da</strong>tis saqmianoba yovelTvis<br />
79
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