saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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politikuri kampaniis efeqturi <strong>da</strong>gegmva SesaZleblobas iZleva maqsimalurad<br />
iqnas gamoyenebuli SezRuduli resursebi misi Catarebisas <strong>da</strong> aqezebs kampaniis<br />
gamarjvebisken. ar arsebobs kampaniebi SeuzRu<strong>da</strong>vi SesaZleblobebiT. yovel politikur<br />
kampanias aqvs resursebis SezRuduli raodenoba, iseTebis, rogoricaa dro, fuli,<br />
a<strong>da</strong>mianebi <strong>da</strong> niWi. dro - umniSvnelovanesi aunazRaurebeli resursia. politikuri<br />
kampaniis gegmam un<strong>da</strong> uzrunvelyos kandi<strong>da</strong>tis drois ganawileba RonisZiebaTa mixedviT,<br />
romlebic ganmiznulia arCevnebis dRes gamarjvebis misaRwevad.<br />
xSirad Statebis sakanonmdeblo krebebSi <strong>da</strong> xelisuflebis adgilobriv organoebSi<br />
arCevnebis kampaniebi profesiuli an organizebuli <strong>da</strong>gegmvis uqonlobis gamo ganicdian<br />
zarals. kandi<strong>da</strong>tebi cdiloben TviTon <strong>da</strong>gegmon Tavisi saqmianoba an, rac ufro uaresia,<br />
maT magivrad amas akeTebs nakrebi gundi, romelic sxva<strong>da</strong>sxva a<strong>da</strong>mianebisagan Sedgeba.<br />
isini, ubralod seriozulad ar aRiqvamen kampaniis <strong>da</strong>gegmvas. yvelaze mcire<br />
araformalurad Catarebul <strong>saarCevno</strong> kampaniebSic ki organizebulma <strong>da</strong>gegmvam SeiZleba<br />
ga<strong>da</strong>mwyveti mniSvneloba iTamaSos gamarjvebis an wagebisaTvis.<br />
kandi<strong>da</strong>tis saqmianobis ganrigi kampaniis strategiiT <strong>da</strong> gegmiT un<strong>da</strong><br />
isazRvrebodes. es gegma gansazRvravs <strong>da</strong>gegmis strategias.<br />
arsebobs <strong>saarCevno</strong> kampaniis <strong>da</strong>gegmvis ori saxe – reaqtiuri <strong>da</strong> aqtiuri.<br />
reaqtiuri <strong>da</strong>gegmva warmoadgens kandi<strong>da</strong>tis drois ganawilebas Semosul ganacxadTa<br />
mixedviT.<br />
aqtiuri <strong>da</strong>gegmva, piriqiT, gansazRvravs, rogor un<strong>da</strong> gamoiyenon dro kampaniam <strong>da</strong><br />
kandi<strong>da</strong>tma strategiuli miznebis misaRwevad. Tumca, saWiroa orive saxe, radganac<br />
<strong>saarCevno</strong> kampaniaSi gamarjveba Cveulebriv miiRweva aqtiuri <strong>da</strong>gegmviT.<br />
<strong>da</strong>gegmvis efeqturi strategiis arCeva pir<strong>da</strong>pir <strong>da</strong>mokidebulia <strong>saarCevno</strong> kampaniis<br />
gegmiT <strong>da</strong>saxul amocanebze. es gegma gansazRvravs kampaniis generalur strategias,<br />
romelic mimarTulia kandi<strong>da</strong>tis upiratesobaTa maqsimalur gazr<strong>da</strong>ze, misi susti<br />
mxareebis Semcirebaze, <strong>da</strong> amasTan erTdroulad metoqis susti mxareebis maqsimalur<br />
gamoyenebasa <strong>da</strong> mis upiratesobaTa Semcirebaze. es strategia <strong>da</strong>saxavs amocanebs,<br />
politikuri garemos gulmodgine analizze <strong>da</strong>yrdnobiT. kampaniis gegma gansazRvravs<br />
<strong>saarCevno</strong> kampaniis miznebsa <strong>da</strong> amocanebs, romlebic un<strong>da</strong> Sesruldes gamarjvebis<br />
misaRwevad.<br />
<strong>saarCevno</strong> kampaniis gegma <strong>da</strong>gegmvis prioritetebs adgens. <strong>da</strong>gegmvis strategia icavs<br />
am prioritetebs, raTa kandi<strong>da</strong>ti momgebian situaciaSi aRmoCndes gamarjvebisaTvis misi<br />
Sansebis maqsimalurad gazrdisTvis. gegma konkretulad gansazRvravs prioritetebs<br />
drois, geografiuli raionebisa <strong>da</strong> a<strong>da</strong>mianebis mimarT.<br />
dro. <strong>da</strong>gegmvis strategia eyrdnoba <strong>saarCevno</strong> kampaniis gegmas sxva<strong>da</strong>sxva saxis<br />
saqmianobaze drois ganawilebaSi. <strong>da</strong>gegmvis strategia atarebs cxovrebaSi<br />
ga<strong>da</strong>wyvetilebebs, romlebic kampaniis gegmaSia miRebuli, <strong>da</strong> gansazRvravs Tu ra dro<br />
un<strong>da</strong> <strong>da</strong>xarjos kandi<strong>da</strong>tma sarCevno kampaniaSi aqtiur monawileobaze, <strong>da</strong>svenebaze, pirad<br />
saqmebiis warmarTvaze <strong>da</strong> Tavis ojaxTan urTierTobaze.<br />
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