saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
sazogadoebrivi RonisZiebebi sazogadoebriv RonisZiebebma SeiZleba xeli Seuwyon mniSvnelovani fuladi saxsrebis Segrovebas. radgan aseT RonisZiebaTa amocanas warmoadgens fuladi saxsrebis Segroveba Tqvens sasargeblod, yovelTvis unda gaxsovdeT amis Sesaxeb prioritetebis gansazRvrisas. SeiZleba arsebobdes amgvar RonisZiebebaTa uamravi varianti – yvelaferi Tqvens warmosaxvazea damokidebuli. manam, sanam Tqven gadawyvetilebas miiRebT, rogor RonisZiebas CaatarebT, SeekiTxeT Tqvens Tavs: • ramdeni fuladi saxsrebis Segrobis imedi gaqvT? • vis SeiZleba hqondes daswrebis an bileTis SeZenis survili? • sad fiqrobT RonisZiebis Catarebas? • vin dagexmarebaT bileTebis gavrcelebaSi? • vin dagexmarebaT RonisZiebaTa detalebis dagegmvisa da daxvewis dros? • rogoria Tqvens RonisZiebaze gaweuli xarjebi? imisaTvis, rom daadginoT bileTebis fasebi, jer TqvenTvis gaarkvieT, ra saxsrebis miReba gindaT Catarebuli RonisZiebis Sedegad. amis gadawyveta SeiZleba, Tqveni saerTo finansuri gemidan da biujetidan gamomdinare. bileTebis Rirebuleba gansazRvravs Tavad RonisZiebis tons, fasis SecvlasTan erTad icvleba potenciur SemomwirvelTa kontingentic. zogierT RonisZiebaze ufro advili iqneba bevri bileTis gayidva dabal fasebSi, im dros, roca sxva RonisZiebebma, romlebic ufro mcirea TavianT masStabiT, magram bileTebze ufro maRali fasebiT, SeiZleba ufro ukeTesi Sedegi mogvcen. Cveulebriv, adamianTa mcire raodenoba ufro advili Sesamowmebelia, da Tqven SeiZleba iseTive Semosavali miiRoT. G G magram Tqven unda gaiTvaliswinoT sxva faqtorebic. maT miekuTvneba farTo sazogadoebis SesaZlo uaryofiTi reaqcia eqskluziuri RonisZiebis Catarebaze mxolod Zalian SeZlebul SemomwirvelTaTvis, metismeti finansuri datvirTva Tqvens politikur momxreebze da sxva SesaZlo negatiuri Sedegebi, romlebic unda gaiTvaliswinos finansurma komitetma Sesasvlel bileTebze fasis dadgenamde. imisgan damoukideblad, Tu rogori tipis RonisZiebas airCevT, misi momzadebis msvlelobaSi yovelTvis warmoiqmneba sakiTxebi, romlebic vinmem unda gadawyvitos. • RonisZiebis reklama; • saTavsos aRWurva; • programisa da dRis wesrigis Sedgena; • gasarTobi programis Sedgena; • specialur stumrebTan muSaobis Catareba; 70
• stumrebis ganTavseba; • gamagrilebeli sasmelebi; • dekoraciebi; • transporti da manqanebis gasaCerebeli adgilis mowyoba. SeimuSaveT biujeti yoveli zemoaRniSnuli poziciisaTvis da CaunergeT nebayoflobiT TanaSemweebs an komitets, rom isini ar unda gascildnen mis CarCoebs. agitacia fostiT agitacia fostiT potenciur SemomwirvelTa farTo wris mocvis SesaZleblobas iZleva. sworad Catarebis SemTxvevaSi mas biujetis didi nawilis Sevseba SeuZlia. fostiT agitaciis obieqtebi fostiT agitaciis obieqtebs moqalaqeTa sami kategoria warmoadgens: potenciuri Semomwirvelebi, `ucxo~ Semomwirvelebi da `Tavisi~ Semomwirvelebi, vis misamarTzec igzavneba werilebi. potenciuri da `ucxo~ Semomwirvelebis misamarTze gagzavnili werilebi SesaZlebels xdian Camoyalibdes Tqveni momxreebis Taviseburi baza, xolo `Tqveni~ Semwirvelebi – is adamianebia, romlebmac ukve adre finansuri daxmareba gauwies Tqvens partias. Sesabamisad formirdeba moqalaqeTa safosto misamarTebis sami tipis sia: 1. potenciuri Semwirvelebi – is adamianebia, romlebsac swori midgomis SemTxvevaSi SeiZleba Semoitanon TavianTi fuli. amave kategorias miekuTvnebian Tqveni partiis wevrebic. am nusxasTan muSaobis mizans axal SemomwirvelTa saxelebis gamovlena warmoadgens. aSS-Si fenomenalur warmatebad iTvleba, Tu Tqven werilebze reagireba moaxdina adamianTa 2% am nusxidan. 2. `ucxo~ Semomwirvelebi – is adamianebia, romlebmac finansuri daxmareba gauwies sxva kandidatebs an sxva politikur organizaciebs. amerikaSi saxsrebis Segrovebis kampaniis organizatorebi varaudoben 3-5% dadebiTi pasuxebis miRebas am kategoriis adamianebisgan. 3. `Tqveni~ Semwirvelebi – is adamianebia, romlebsac ukve SeutaniaT Tavisi fuli Tqveni partiis adgilobrivi ganyofilebis fondSi. am nusxam warmateba unda mogitanoT asidan 5-10 SemTxvevaSi. potenciuri Semwirvelebis misamarTze dagzavnili werilebi. werilebis dagzavniT Tqveni potenciuri momxreebis misamarTze, Tqven afarTovebT finansuri saxsrebis Semosvlis bazas. 71
- Page 19 and 20: arsebobs mTeli rigi mizezi, romelic
- Page 21 and 22: kamaTisas isini iSviaTad midian daT
- Page 23 and 24: 23. vin xelmZRvanelobs adgilobriv s
- Page 25 and 26: 5. daarwmuneT potenciuri kandidati,
- Page 27 and 28: kandidatisaTvis aucilebeli niSan-Tv
- Page 29 and 30: partiis adgilobrivi ganyofilebis mT
- Page 31 and 32: kandidatisTvis daxmarebis gaweva pa
- Page 33 and 34: analizi, mis biografiaSi erTmaneTis
- Page 35 and 36: • pasuxismgebeli sazogadoebriobas
- Page 37 and 38: politikur partiebSi Sedis adamianTa
- Page 39 and 40: garda amisa, mkveTrad gansazRvruli
- Page 41 and 42: 6. rTuli da saintereso amocanebis d
- Page 43 and 44: 4. gazeTebidan amonaWrebis Segroveb
- Page 45 and 46: muSaobisaTvis. is problemebi, romle
- Page 47 and 48: iujeti asaxavs RonisZiebaTa Catareb
- Page 49 and 50: amomrCevelTa kartoTekis Sedgena reg
- Page 51 and 52: a nomeria Cemi saarCevno ubani? rod
- Page 53 and 54: RonisZiebebi arCevnebis dRes saarCe
- Page 55 and 56: sapaeqro winasaarCevno kampaniis ms
- Page 57 and 58: sajaro gancxadebebi kandidatis mxar
- Page 59 and 60: • meTvalyuris muSaoba saarCevno p
- Page 61 and 62: saagitacio zarebi Cveulebriv xorcie
- Page 63 and 64: madlierebis grZnoba. maT surT aCven
- Page 65 and 66: kiTxvebi imis Taobaze, Tu ratom aRa
- Page 67 and 68: unda Seicavdes iseT damaxasiaTebel
- Page 69: Tqven seriozuli yuradReba unda dauT
- Page 73 and 74: SemomwirvelebisaTvis werilebis Sedg
- Page 75 and 76: telefoniT saxsrebis efeqturi Segrov
- Page 77 and 78: daniSneT finansebze pasuxismgebeli
- Page 79 and 80: dadgemvis strategia anawilebs kandi
- Page 81 and 82: organizaciebis reitingi. es CamonaT
- Page 83 and 84: wesi 2: gaarkvieT rogor surs kandid
- Page 85 and 86: wesi 6: yoveli mowveva miwodebul un
- Page 87 and 88: kandidatis gegmebis Sesaxeb Jurnali
- Page 89 and 90: 4. dagegmvis teqnologia dagegmvis m
- Page 91 and 92: kampaniis gegmaSi aRniSnul raionebs
- Page 93 and 94: gegmebis SemuSaveba warmatebis misa
- Page 95 and 96: unda gamoiyenos gamarjvebis misaRwe
- Page 97 and 98: amomrCevlebs, rom Tqven igive sakiT
- Page 99 and 100: apirebs ukeTesobisaken cvlilebebs.
- Page 101 and 102: winasaarCevno kampania vakuumSi ar
- Page 103 and 104: warmoadgenen gamosvlebi, debatebi,
- Page 105 and 106: amomrCevlebs, da rom Tqven kandidat
- Page 107 and 108: momuSave Tqveni momxre. aucileblad
- Page 109 and 110: gamosvlebi publikis winaSe da polit
- Page 111 and 112: • arCeviT Tanamdebobaze arCevis m
- Page 113 and 114: 4. moerideT mravalsityvaobas. Semoi
- Page 115 and 116: 6. kandidatis zepiri gamosvlebis mo
- Page 117 and 118: ogor SeiZleba maqsimalurad efeqtura
- Page 119 and 120: 4. CaicviT ise, rom yuradReba miipy
• stumrebis ganTavseba;<br />
• gamagrilebeli sasmelebi;<br />
• dekoraciebi;<br />
• transporti <strong>da</strong> manqanebis gasaCerebeli adgilis mowyoba.<br />
SeimuSaveT biujeti yoveli zemoaRniSnuli poziciisaTvis <strong>da</strong> CaunergeT<br />
nebayoflobiT TanaSemweebs an komitets, rom isini ar un<strong>da</strong> gascildnen mis CarCoebs.<br />
agitacia fostiT<br />
agitacia fostiT potenciur SemomwirvelTa farTo wris mocvis SesaZleblobas<br />
iZleva. sworad Catarebis SemTxvevaSi mas biujetis didi nawilis Sevseba SeuZlia.<br />
fostiT agitaciis obieqtebi<br />
fostiT agitaciis obieqtebs moqalaqeTa sami kategoria warmoadgens: potenciuri<br />
Semomwirvelebi, `ucxo~ Semomwirvelebi <strong>da</strong> `Tavisi~ Semomwirvelebi, vis misamarTzec<br />
igzavneba werilebi. potenciuri <strong>da</strong> `ucxo~ Semomwirvelebis misamarTze gagzavnili<br />
werilebi SesaZlebels xdian Camoyalibdes Tqveni momxreebis Taviseburi baza, xolo<br />
`Tqveni~ Semwirvelebi – is a<strong>da</strong>mianebia, romlebmac ukve adre finansuri <strong>da</strong>xmareba gauwies<br />
Tqvens partias.<br />
Sesabamisad formirdeba moqalaqeTa safosto misamarTebis sami tipis sia:<br />
1. potenciuri Semwirvelebi – is a<strong>da</strong>mianebia, romlebsac swori midgomis<br />
SemTxvevaSi SeiZleba Semoitanon TavianTi fuli. amave kategorias miekuTvnebian Tqveni<br />
partiis wevrebic. am nusxasTan muSaobis mizans axal SemomwirvelTa saxelebis gamovlena<br />
warmoadgens. aSS-Si fenomenalur warmatebad iTvleba, Tu Tqven werilebze reagireba<br />
moaxdina a<strong>da</strong>mianTa 2% am nusxi<strong>da</strong>n.<br />
2. `ucxo~ Semomwirvelebi – is a<strong>da</strong>mianebia, romlebmac finansuri <strong>da</strong>xmareba gauwies<br />
sxva kandi<strong>da</strong>tebs an sxva politikur organizaciebs. amerikaSi saxsrebis Segrovebis<br />
kampaniis organizatorebi varaudoben 3-5% <strong>da</strong>debiTi pasuxebis miRebas am kategoriis<br />
a<strong>da</strong>mianebisgan.<br />
3. `Tqveni~ Semwirvelebi – is a<strong>da</strong>mianebia, romlebsac ukve SeutaniaT Tavisi fuli<br />
Tqveni partiis adgilobrivi ganyofilebis fondSi. am nusxam warmateba un<strong>da</strong> mogitanoT<br />
asi<strong>da</strong>n 5-10 SemTxvevaSi.<br />
potenciuri Semwirvelebis misamarTze <strong>da</strong>gzavnili werilebi.<br />
werilebis <strong>da</strong>gzavniT Tqveni potenciuri momxreebis misamarTze, Tqven afarTovebT<br />
finansuri saxsrebis Semosvlis bazas.<br />
71
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