saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba saarCevno kampaniebis momzadeba da Catareba
3. SeimuSaveT im meTodebis ganmsazRvreli finansuri gegma, romlebsac Tqven gamoiyenebT Tqveni biujetis dafarvisaTvis aucilebeli saxsrebis mosagroveblad. finansuri gegma giCvenebT rogor SeZlebT Tqven fuladi saxsrebis Segrovebas saWiro vadebSi. Tu finansuri gegmis Sedgena, romelic aucilebeli saxsrebis Segrovebis SesaZleblobas gaZlevT, ver moxerxdeba, SesaZloa, mTeli politikuri kampaniis gegmis gadasinjva mogiwioT. finansuri gegma unda iyos agresiuli, magram, amave dros, realisturi. kargi finansuri gegma warmoadgens detalur da kargad gaazrebul dokuments, romelic Sedgenilia konkretuli kampaniis gaTvaliswinebiT. kargi finansuri gegma unda Seicavdes saxsrebis mogrovebis programebis idealur kombinacias, romlebic, maTi Sesrulebis SemTxvevaSi, uzrunvelyofen aucilebeli saxsrebis Semosvlas dadgenil vadebSi. aucilebelia Tqveni SesaZleblobebis Sefaseba saxsrebis Segrovebis mimarT erT-erT sakvanZo moments, romelic saSualebas iZleva SeafasoT im fuladi saxsrebis moculoba, romelTa miRebas Tqven varaudobT da agreTve, fulis Segrovebis yvelaze warmatebuli meTodebi, warmoadgens Tqveni organizaciis wina wlebis finansuri wyaroebis gulmodgine analizis Catareba. aseTma analizma kargi warmodgena unda mogceT imis Sesaxeb, Tu saidan SeiZleba Semovides Semowirulobebi, da agreTve saukeTeso gzebi, romelTa saSualebiT SeiZleba am Semowirulobebis miReba. am sakiTxebis gamokvlevisas SeiZleba gairkves, romeli meTodebi iyo ufro warmatebuli warsulSi, da ratom. amgvari SekiTxvebs: gamokvlevebis Catarebisas aucilebeli iqneba pasuxi gasceT Semdeg 1. ra raodenobis fuladi saxsrebi iyo Segrovebuli warsulSi? rogoria umciresi Tanxa, romelic Segrovda drois garkveuli periodis ganmavlobaSi? rogoria udidesi? am kiTxvebze pasuxebi warmodgenas mogcemT imis Sesaxeb, ramdenad realuria Tqveni miznebi, da agreTve imis Sesaxeb rogori Zalisxmeve dagWirdebaT maT realizaciaze. 2. rogori meTodebi iqna gamoyenebuli SarSan? ratom aRmoCnda zogierTi maTgani ufro ukeTesi? gaesaubreT wina kampaniebis monawileebs maTgan gamocdilebis gadmoRebis mizniT. SeiZleba Tqven wina wlebis Secdomebis Tavidan acileba SeZloT da gamoiyenoT maTi warmatebebi. 3. vin gaakeTa fuladi Semowirulobebi warsulSi? SeiZleba Tqven xelidan gauSviT oqros madani? TqvenTvis aseve zemdeti ar iqneba icodeT, romeli organizaciebi Rebuloben Semowirulobebs qvelmoqmedebis adgilobriv programebze da adgilobrivi saswavlo dawesebulebebisaTvis, raTa mimarToT maT rCevisaTvis da finansuri mxardaWeris SesaZlo wyaroebisaTvis. 4. rogor xdeboda winandeli programebis ageba? Tqven dazogavT Tqvens dros da aicilebT Tavis tkivils, Tu gadaiRebT warmatebiT wamowyebebs. amavdroulad, Tqven unda moifiqroT axali midgomebic imisaTvis, rom momavalSi Tavidan aiciloT gacbunebuli 64
kiTxvebi imis Taobaze, Tu ratom aRar muSaobs is meTodebi, romlebmac adre brwyinavle rekomendaciebi moixveWes. 5. romeli kanonebi vrceldeba Tqvens mier SemuSavebul finansuri saxsrebis Segrovebis programebze? gulmodgineT SeiswavleT yvela kanoni, romelsac Sexeba aqvs Tqvens saqmianobasTan. 6. SemomwirvelTa romeli siebiT isargeblebT? hqonda Tu ara warsulSi warmateba ama Tu im sias? ras warmoadgens Tqveni siebis Semosvlis wyaro? qvemoT moyvanilia nebismieri kargi finansuri gegmis ganuyofeli komponentebi: reziumes gverdi. Tqveni gegmis Sedgena daiwyeT erT gverdiani reziumeTi, romelSic cal-calkea aRwerili finansuri saxsrebis Segrovebis yvela programa. miuTiTeT saerTo Tanxa, romlis Segrovebas Tqven varaudobT, zednadebi xarjebi zemoT aRniSnuli Tanxis Sesagroveblad, da agreTve mTeli programis saerTo Tanxa. TxrobiTi nawili. aq aRwerili unda iyos programis arsi. saWiroa uCvenoT, rogor aris dakavSirebuli erTamaneTTan kampaniis finansuri da politikuri gegmebi. aRwereT zogadi finansuri strategia da agreTve is, Tu ranairad unda uzrunvelyos man politikuri kampaniis strategia da politika. saWiroa CarToTYyoveli programis detaluri aRwera (finansuri komitetis Semadgenloba, muSaoba msxvil donorebTan, fostiT dagzavnis programa, sazogadoebrivi RonisZiebebi da a.S.). informacia yoveli programis Sesaxeb unda Seicavdes: TariRs, organizacias, Temas, dagzavnis moculoba, dagegmili saerTo da sufTa Semosavlebi, adamianebis saWiro raodenoba da savaraudo xarjebis daaxloebiTi Tanxa. gegma-grafiki. daxazeT gegma-grafiki yoveli TavisaTvis, romelic unda Seicavdes finansuri komitetis TaTbirebis, piradi mimarTvebis dagzavnis da sazogadoebrivi RonisZiebebis TariRebs, agreTve kampaniis pikebs da miznobriv vadebs. gegmis es nawili SesaZlebels xdis gamoyofil iqnas yvelaze kritikuli periodebi da mTeli programis realizebis Tvalyuris devnebis SesaniSnav saSualebas iZleva. funqcionaluri movaleobebi. SeadgineT mokle funqcionaluri movaleobebi finansuri saxsrebis SegrovebiT dasaqmebuli Tqveni gundis yoveli wevrisaTvis – Tavmjdomarisa da finansuri komitetis wevrebisTvis. masalebis nimuSebi. Tumca Tqven, SesaZloa, ver moaxerxebT Tqveni gundis uzrunvelyofas masalebis sakmarisi raodenobiT saxsrebis Sesagroveblad, Tqven mainc unda iqonioT SesaZlo SemomwirvelTa kartoTeka, iuridiuli aqtebis nusxebi da konvertebi, romlebzec winaswar aris dabeWdili Tqveni organizaciis misamarTi, maSinac ki, Tu Tqven ar geqnebaT mosawvevebisa da safosto gzavnilebis nimuSebi. saSemosavlo uwyisi. es – 12-Tvian periodze Sedgenili samuSao dokumentia, romelic giCvenebT, gadaWarbebiT asrulebT Tqven fulis Segrovebis gegmas, Tu, piriqiT, CamorCebiT. CawereT navaraudevi sufTa da navaraudevi saerTo Semosavlebi or ganapira 65
- Page 13 and 14: yvelaze ufro mosalodnelia, rom swor
- Page 15 and 16: Tqveni oponentis Zlieri da susti mx
- Page 17 and 18: meore mizezi imisa ratom aris aucil
- Page 19 and 20: arsebobs mTeli rigi mizezi, romelic
- Page 21 and 22: kamaTisas isini iSviaTad midian daT
- Page 23 and 24: 23. vin xelmZRvanelobs adgilobriv s
- Page 25 and 26: 5. daarwmuneT potenciuri kandidati,
- Page 27 and 28: kandidatisaTvis aucilebeli niSan-Tv
- Page 29 and 30: partiis adgilobrivi ganyofilebis mT
- Page 31 and 32: kandidatisTvis daxmarebis gaweva pa
- Page 33 and 34: analizi, mis biografiaSi erTmaneTis
- Page 35 and 36: • pasuxismgebeli sazogadoebriobas
- Page 37 and 38: politikur partiebSi Sedis adamianTa
- Page 39 and 40: garda amisa, mkveTrad gansazRvruli
- Page 41 and 42: 6. rTuli da saintereso amocanebis d
- Page 43 and 44: 4. gazeTebidan amonaWrebis Segroveb
- Page 45 and 46: muSaobisaTvis. is problemebi, romle
- Page 47 and 48: iujeti asaxavs RonisZiebaTa Catareb
- Page 49 and 50: amomrCevelTa kartoTekis Sedgena reg
- Page 51 and 52: a nomeria Cemi saarCevno ubani? rod
- Page 53 and 54: RonisZiebebi arCevnebis dRes saarCe
- Page 55 and 56: sapaeqro winasaarCevno kampaniis ms
- Page 57 and 58: sajaro gancxadebebi kandidatis mxar
- Page 59 and 60: • meTvalyuris muSaoba saarCevno p
- Page 61 and 62: saagitacio zarebi Cveulebriv xorcie
- Page 63: madlierebis grZnoba. maT surT aCven
- Page 67 and 68: unda Seicavdes iseT damaxasiaTebel
- Page 69 and 70: Tqven seriozuli yuradReba unda dauT
- Page 71 and 72: • stumrebis ganTavseba; • gamag
- Page 73 and 74: SemomwirvelebisaTvis werilebis Sedg
- Page 75 and 76: telefoniT saxsrebis efeqturi Segrov
- Page 77 and 78: daniSneT finansebze pasuxismgebeli
- Page 79 and 80: dadgemvis strategia anawilebs kandi
- Page 81 and 82: organizaciebis reitingi. es CamonaT
- Page 83 and 84: wesi 2: gaarkvieT rogor surs kandid
- Page 85 and 86: wesi 6: yoveli mowveva miwodebul un
- Page 87 and 88: kandidatis gegmebis Sesaxeb Jurnali
- Page 89 and 90: 4. dagegmvis teqnologia dagegmvis m
- Page 91 and 92: kampaniis gegmaSi aRniSnul raionebs
- Page 93 and 94: gegmebis SemuSaveba warmatebis misa
- Page 95 and 96: unda gamoiyenos gamarjvebis misaRwe
- Page 97 and 98: amomrCevlebs, rom Tqven igive sakiT
- Page 99 and 100: apirebs ukeTesobisaken cvlilebebs.
- Page 101 and 102: winasaarCevno kampania vakuumSi ar
- Page 103 and 104: warmoadgenen gamosvlebi, debatebi,
- Page 105 and 106: amomrCevlebs, da rom Tqven kandidat
- Page 107 and 108: momuSave Tqveni momxre. aucileblad
- Page 109 and 110: gamosvlebi publikis winaSe da polit
- Page 111 and 112: • arCeviT Tanamdebobaze arCevis m
- Page 113 and 114: 4. moerideT mravalsityvaobas. Semoi
kiTxvebi imis Taobaze, Tu ratom aRar muSaobs is meTodebi, romlebmac adre brwyinavle<br />
rekomen<strong>da</strong>ciebi moixveWes.<br />
5. romeli kanonebi vrceldeba Tqvens mier SemuSavebul finansuri saxsrebis<br />
Segrovebis programebze? gulmodgineT SeiswavleT yvela kanoni, romelsac Sexeba aqvs<br />
Tqvens saqmianobasTan.<br />
6. SemomwirvelTa romeli siebiT isargeblebT? hqon<strong>da</strong> Tu ara warsulSi<br />
warmateba ama Tu im sias? ras warmoadgens Tqveni siebis Semosvlis wyaro?<br />
qvemoT moyvanilia nebismieri kargi finansuri gegmis ganuyofeli komponentebi:<br />
reziumes gverdi. Tqveni gegmis Sedgena <strong>da</strong>iwyeT erT gverdiani reziumeTi,<br />
romelSic cal-calkea aRwerili finansuri saxsrebis Segrovebis yvela programa.<br />
miuTiTeT saerTo Tanxa, romlis Segrovebas Tqven varaudobT, zednadebi xarjebi zemoT<br />
aRniSnuli Tanxis Sesagroveblad, <strong>da</strong> agreTve mTeli programis saerTo Tanxa.<br />
TxrobiTi nawili. aq aRwerili un<strong>da</strong> iyos programis arsi. saWiroa uCvenoT,<br />
rogor aris <strong>da</strong>kavSirebuli erTamaneTTan kampaniis finansuri <strong>da</strong> politikuri gegmebi.<br />
aRwereT zogadi finansuri strategia <strong>da</strong> agreTve is, Tu ranairad un<strong>da</strong> uzrunvelyos man<br />
politikuri kampaniis strategia <strong>da</strong> politika. saWiroa CarToTYyoveli programis<br />
detaluri aRwera (finansuri komitetis Semadgenloba, muSaoba msxvil donorebTan,<br />
fostiT <strong>da</strong>gzavnis programa, sazogadoebrivi RonisZiebebi <strong>da</strong> a.S.).<br />
informacia yoveli programis Sesaxeb un<strong>da</strong> Seicavdes: TariRs, organizacias, Temas,<br />
<strong>da</strong>gzavnis moculoba, <strong>da</strong>gegmili saerTo <strong>da</strong> sufTa Semosavlebi, a<strong>da</strong>mianebis saWiro<br />
raodenoba <strong>da</strong> savaraudo xarjebis <strong>da</strong>axloebiTi Tanxa.<br />
gegma-grafiki. <strong>da</strong>xazeT gegma-grafiki yoveli TavisaTvis, romelic un<strong>da</strong> Seicavdes<br />
finansuri komitetis TaTbirebis, piradi mimarTvebis <strong>da</strong>gzavnis <strong>da</strong> sazogadoebrivi<br />
RonisZiebebis TariRebs, agreTve kampaniis pikebs <strong>da</strong> miznobriv vadebs. gegmis es nawili<br />
SesaZlebels xdis gamoyofil iqnas yvelaze kritikuli periodebi <strong>da</strong> mTeli programis<br />
realizebis Tvalyuris devnebis SesaniSnav saSualebas iZleva.<br />
funqcionaluri movaleobebi. SeadgineT mokle funqcionaluri movaleobebi<br />
finansuri saxsrebis SegrovebiT <strong>da</strong>saqmebuli Tqveni gundis yoveli wevrisaTvis –<br />
Tavmjdomarisa <strong>da</strong> finansuri komitetis wevrebisTvis.<br />
masalebis nimuSebi. Tumca Tqven, SesaZloa, ver moaxerxebT Tqveni gundis<br />
uzrunvelyofas masalebis sakmarisi raodenobiT saxsrebis Sesagroveblad, Tqven mainc<br />
un<strong>da</strong> iqonioT SesaZlo SemomwirvelTa kartoTeka, iuridiuli aqtebis nusxebi <strong>da</strong><br />
konvertebi, romlebzec winaswar aris <strong>da</strong>beWdili Tqveni organizaciis misamarTi, maSinac<br />
ki, Tu Tqven ar geqnebaT mosawvevebisa <strong>da</strong> safosto gzavnilebis nimuSebi.<br />
saSemosavlo uwyisi. es – 12-Tvian periodze Sedgenili samuSao dokumentia,<br />
romelic giCvenebT, ga<strong>da</strong>WarbebiT asrulebT Tqven fulis Segrovebis gegmas, Tu, piriqiT,<br />
CamorCebiT. CawereT navaraudevi sufTa <strong>da</strong> navaraudevi saerTo Semosavlebi or ganapira<br />
65
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