saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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3. SeimuSaveT im meTodebis ganmsazRvreli finansuri gegma, romlebsac Tqven<br />
gamoiyenebT Tqveni biujetis <strong>da</strong>farvisaTvis aucilebeli saxsrebis mosagroveblad.<br />
finansuri gegma giCvenebT rogor SeZlebT Tqven fuladi saxsrebis Segrovebas saWiro<br />
vadebSi.<br />
Tu finansuri gegmis Sedgena, romelic aucilebeli saxsrebis Segrovebis<br />
SesaZleblobas gaZlevT, ver moxerxdeba, SesaZloa, mTeli politikuri kampaniis gegmis<br />
ga<strong>da</strong>sinjva mogiwioT. finansuri gegma un<strong>da</strong> iyos agresiuli, magram, amave dros,<br />
realisturi.<br />
kargi finansuri gegma warmoadgens detalur <strong>da</strong> kargad gaazrebul dokuments,<br />
romelic Sedgenilia konkretuli kampaniis gaTvaliswinebiT. kargi finansuri gegma un<strong>da</strong><br />
Seicavdes saxsrebis mogrovebis programebis idealur kombinacias, romlebic, maTi<br />
Sesrulebis SemTxvevaSi, uzrunvelyofen aucilebeli saxsrebis Semosvlas <strong>da</strong>dgenil<br />
vadebSi.<br />
aucilebelia Tqveni SesaZleblobebis Sefaseba saxsrebis Segrovebis mimarT<br />
erT-erT sakvanZo moments, romelic saSualebas iZleva SeafasoT im fuladi<br />
saxsrebis moculoba, romelTa miRebas Tqven varaudobT <strong>da</strong> agreTve, fulis Segrovebis<br />
yvelaze warmatebuli meTodebi, warmoadgens Tqveni organizaciis wina wlebis finansuri<br />
wyaroebis gulmodgine analizis <strong>Catareba</strong>. aseTma analizma kargi warmodgena un<strong>da</strong> mogceT<br />
imis Sesaxeb, Tu sai<strong>da</strong>n SeiZleba Semovides Semowirulobebi, <strong>da</strong> agreTve saukeTeso gzebi,<br />
romelTa saSualebiT SeiZleba am Semowirulobebis miReba.<br />
am sakiTxebis gamokvlevisas SeiZleba gairkves, romeli meTodebi iyo ufro<br />
warmatebuli warsulSi, <strong>da</strong> ratom.<br />
amgvari<br />
SekiTxvebs:<br />
gamokvlevebis Catarebisas aucilebeli iqneba pasuxi gasceT Semdeg<br />
1. ra raodenobis fuladi saxsrebi iyo Segrovebuli warsulSi? rogoria<br />
umciresi Tanxa, romelic Segrov<strong>da</strong> drois garkveuli periodis ganmavlobaSi? rogoria<br />
udidesi? am kiTxvebze pasuxebi warmodgenas mogcemT imis Sesaxeb, ramdenad realuria<br />
Tqveni miznebi, <strong>da</strong> agreTve imis Sesaxeb rogori Zalisxmeve <strong>da</strong>gWirdebaT maT realizaciaze.<br />
2. rogori meTodebi iqna gamoyenebuli SarSan? ratom aRmoCn<strong>da</strong> zogierTi maTgani<br />
ufro ukeTesi? gaesaubreT wina <strong>kampaniebis</strong> monawileebs maTgan gamocdilebis gadmoRebis<br />
mizniT. SeiZleba Tqven wina wlebis Secdomebis Tavi<strong>da</strong>n acileba SeZloT <strong>da</strong> gamoiyenoT<br />
maTi warmatebebi.<br />
3. vin gaakeTa fuladi Semowirulobebi warsulSi? SeiZleba Tqven xeli<strong>da</strong>n<br />
gauSviT oqros ma<strong>da</strong>ni? TqvenTvis aseve zemdeti ar iqneba icodeT, romeli organizaciebi<br />
Rebuloben Semowirulobebs qvelmoqmedebis adgilobriv programebze <strong>da</strong> adgilobrivi<br />
saswavlo <strong>da</strong>wesebulebebisaTvis, raTa mimarToT maT rCevisaTvis <strong>da</strong> finansuri mxar<strong>da</strong>Weris<br />
SesaZlo wyaroebisaTvis.<br />
4. rogor xdebo<strong>da</strong> winandeli programebis ageba? Tqven <strong>da</strong>zogavT Tqvens dros <strong>da</strong><br />
aicilebT Tavis tkivils, Tu ga<strong>da</strong>iRebT warmatebiT wamowyebebs. amavdroulad, Tqven un<strong>da</strong><br />
moifiqroT axali midgomebic imisaTvis, rom momavalSi Tavi<strong>da</strong>n aiciloT gacbunebuli<br />
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