saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
saarCevno kampaniebis momzadeba da Catareba
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• meTvalyuris muSaoba <strong>saarCevno</strong> punqtSi;<br />
gaanawileT movaloebebi aqtivistTa Soris:<br />
• kurierebi;<br />
• mZRolebi;<br />
• isini, vinc amomrCevelTa bavSvebs mixe<strong>da</strong>ven arCevnebis dRes.<br />
5. wina<strong>saarCevno</strong> blic-kampania<br />
wina<strong>saarCevno</strong> blic-kampania – msxvilmasStabiani, brwyinvaled organizebuli,<br />
erTdRiani an ordRiani (uqme dReebSi) kampaniaa, romelic nebayoflobiTi TanaSemweebis<br />
mniSvnelovnad aqtiur monawileobas iTvaliswinebs <strong>da</strong> amomrCevelTa Semovlis meTodiT<br />
tardeba.<br />
blic-kampaniis upiratesobani:<br />
1. iTvaliswinebs didi raodenobis nebayoflobiTi TanaSemweebis monawileobas, rac<br />
niSnavs muSaobaSi mravali xalxis Cabmas, romlebic <strong>da</strong>interesebulni arian Tqveni<br />
wina<strong>saarCevno</strong> kampaniis warmatebaSi.<br />
2. kargad organizebuli blic-kampania warmoadgens maRalefeqtur, sayovelTao<br />
yuradRebis mimpyrob kampanias. imis<strong>da</strong> mixedviT, rac nebayoflobiTi TanaSemweebi, xolo<br />
zogierT SemTxvevaSi TviTon kandi<strong>da</strong>tic, pira<strong>da</strong>d axorcieleben amomrCevelTa Semovlas,<br />
wina<strong>saarCevno</strong> kampania sul ufro <strong>da</strong> ufro Zlieri xdeba.<br />
3. blic-kampania amomrCevlebTan kavSiris swrafad <strong>da</strong>myarebis saSualebas iZleva.<br />
moxerxebulad organizebuli blic-kampania imis SesaZleblobas iZleva, rom Tqvenma<br />
mimarTvebma, mowodebebma <strong>da</strong> lozungebma drois mcire vadebSi miaRwios amomrCevelTa did<br />
raodenobamde umciresi materialuri <strong>da</strong>naxarjebiT, wina<strong>saarCevno</strong> kampaniis Catarebis<br />
nebismier sxva xelmisawvdom meTodTan Se<strong>da</strong>rebiT. igi, agreTve kandi<strong>da</strong>tis avtoritetis<br />
gamagrebis SesaZleblobas iZleva, risTvisac misi mravalricxovan momxreTa<br />
demonstrirebas axdens.<br />
blic-kampaniis Casatareblad aucilebelia detaluri gegmis SemuSaveba <strong>da</strong> mravali<br />
nebayoflobiTi TanaSemwis mozidva.<br />
amomrCevelTa Semovlisas nebayoflobiTi TanaSemweebi gaavrceleben saagitacio<br />
masalebs kandi<strong>da</strong>tis Sesaxeb, TxovniT mimarTaven amomrCevlebs mxari <strong>da</strong>uWiron kandi<strong>da</strong>ts<br />
<strong>da</strong> <strong>da</strong>afiqsireben amomrCevelTa pasuxebs.<br />
blic-kampania SeiZleba ufro efeqturi gaxdes, Tu masTan erTdroulad<br />
ganxorcieldeba plakatebis <strong>da</strong>yeneba sacxovrebeli saxlebis ezoebSi, didi plakatebisa <strong>da</strong><br />
afiSebis <strong>da</strong>yeneba quCebSi <strong>da</strong> agreTve, etiketebis gakvra fanjrebze <strong>da</strong> vitrinebze. es<br />
moaxdens gansacvifrebel STabeWdilebas. quCaSi gamvleli amomrCeveli gaocebuli<br />
warmoTqvams: `<strong>da</strong>ujerebelia, SexedeT, ramdeni a<strong>da</strong>miania CarTuli wina<strong>saarCevno</strong> kampaniaSi,<br />
SeuZlebelia, rom yvela isini cdebodnen an SecdomaSi iyvnen Seyvanilni, @albaT mec un<strong>da</strong><br />
<strong>da</strong>uWiro mxari~.<br />
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